Why You Should Hire a Web Designer to Build Your Bespoke Business Website

Web designer working on a mac with a notebook and graphics tablet

Introduction

This article will mention a number of different points that come across when talking about web designers and what they do – web design!

However, we will mostly be talking about why YOU, our client base, should use the services of The Web Designer Group when it comes to your professional and specific web designer needs.

Having a creative and engaging approach to our audience is the best way for us to inform you on what a challenge it is to be a web designer. Therefore, knowing that you are having a website built by one of the most reputable companies in the UK may not be enough.

Therefore, our portfolio, which showcases how many websites we have built, is another reason for our customers to use our services.

You can rest assured that you are in good hands with us as we are one of the leading web design companies in the UK. With years of experience being a web designer and creating some of the most exceptional websites around, we swear by our quality.

Are web designers in high demand?

Chalkboard drawing of increasing business graph with up arrow showing an increase demand

Well, of course.

With thousands of people across the UK wanting professionally designed websites for their businesses each year, you can just imagine how much demand there is for a professional web designer!

Many web design agencies are busy and their web designers can be busy hour upon hour solely working on one project. However, here at The Web Designer Group, we have an in-house design team that can build your website within seven working days.

This just goes to show that our design team is one of the best in the business and can provide you with a high-quality website to the highest standard.

A web designer and developer at The Web Designer Group has a variety of experience dealing with web apps to improve your current website or create you a brand new one. Proving that we are up to the challenge in every capacity.

The Process to Be Followed by The Ideal Web Designer

An infographic showing the web design process from start to finish with illustrations only

One of the most basic and fundamental aspects of the website design process is the process itself!

We have a written process for every web designer in our company who have to follow it to the letter. This is the foundation of good communication between our clients which is also a great way to tell that our company, and not just our web designers, are in high demand.

If a web designer is anything like the ones who work for our web design agency, then they will be using the latest in motion graphics and wireframe technology. This gives your website the structure it needs to be future proof and varied in its creation.

Within The Web Designer Group, we have many web designers with individual advantages and disadvantages. However, they eventually come together to create a team of incredible individuals that are worth hiring.

There are certain design skills that an ideal web designer must acquire and reflect through their work.

So, what are some other skills that web designers need?

A web designer drawing up a website design on his tablet with illustrations suggesting his varied list of skills surrounding him, all illustrated

Time Management

You need to be able to stop working on a project at a certain time and move on to something else. Doing something until it’s completed is ok but not if you have other things to do as well.

At the end of the day you need to have a written plan of the work that you have in front of you, then divide it with the time that you have. For us personally, that is one of the best solutions to any time management issue.

Creativity

Many web design jobs require you to have a creative mind. This is the case with all jobs that involve online marketing and/or development. Solving issues that require a creative approach is one of the primary traits a web designer needs to have.

Without this, your mind can become deficient in problem-solving issues and thinking outside the box can become a harder task.

Search Engine friendly coding

What you need to understand in 2019 is not to take the coding of 10+ years ago to heart as you don’t want to be creating websites with tables. HTML, JavaScript and CSS are important when creating search engine friendly code for any website.

Therefore, make sure you are always up to date with the latest code, which is released on a frequent basis.

This is also a great way to ensure that your client base has a return on investment when they decide to go forward with your SEO services. This way, you can showcase your style and create a unique website.

Communication

You need to stay in touch with your clients as much as possible. Keeping them up to date on the project, and specifying things that need to change on the website is the best way to do this.

You get the point!

This is also a great way to pitch ideas to the client that could cost that little bit extra for them (which is worthwhile to you) but will also benefit them in the long run.

Understanding

You need to have a clear understanding of what your client wants, then you need to be able to see it in your mind. Take careful notes of everything that your client provides and understand exactly what they want for their new website or their existing website.

After you have this, begin work and ask the client for the changes they require in full detail.

Mobile Responsive Websites

One of the most important parts of a web designers’ job in 2019 is to make sure that all of their websites are mobile responsive. The reason for this is that Google has said that all websites must be responsive, otherwise, they won’t have a cat in hells chance if ranking well in Google searches.

It’s also great to show the client that their website is available on any device!

In addition to these skills there are certain design principles which are important for every web designer to implement.

Let’s look at some of the Design Principles that make a TRUE web designer:

A notebook filled with the key principles of web design and some images that illustrate them with a finger pointing to the notebook

Light, Colour & Empty Space Balancing

It is crucial that a web designer is able to understand what a balanced layout is. In web design, and also in any aspect of design, the sense of balance is crucial. In websites, the use of many colours both strong and light, contrast, and complementary colours are used. Also, there is always a mix of website content such as text, graphics, videos, images, etc. and of course empty spaces.

The correct proportional use of each will be able to achieve a truly balanced website design.

Without it, a website will look too busy or disturbing to the eye and as a result will not achieve the goals set for it in terms of visitors and conversions.

Contrasting Styles

When it comes to styling and the design sense, there is a need to display contrast!

This is not just based on good looks and colour theory but also, a far more important aspect. Leading potential customers on a journey to make conversions. Web design offers a lot of areas where contrast is needed to draw attention to what matters.

A good web designer must be able to play with contrasting sizes, textures and shapes to direct attention to particular sections such as Call to Action buttons, etc.

Emphasis

This a further development on the discussion about contrast where the end result is emphasis!

As a design principle, the intentional highlighting of a particular element or action such as a ‘call now’ button, a registration form, a chat now button, etc. is crucial to the success of the website. The emphasis needs to be balanced but not so much that the normal parts become over-emphasised.

Maintaining Consistency & Unity

Design consistency is a critical web design principle, and the relationship between the various segment of the websites must be unified by it.

Not only is a clean and consistent navigation easy to follow, it enhances the user experience for visitors to potentially make more conversions for the business itself. Think about the consistency and unity across the website which must visually connect and establish an identity with the visitors. The true success in building a brand or business identity is being able to burn your company’s image into the memory of your visitors.

So, it is extremely important to have business owners work in partnership with web designers to get the desired results.

We have been in the web design industry for years and working with a web designer doesn’t have to be an absolute nightmare. Speaking from experience, there are some common mistakes on the part of business owners which make building the online platform of their business difficult.

But, this challenge can be easily overcome!

It is not necessary to state just how much of an impact a business website will make when the finished product is done right. There are things which typically go wrong and the results are not flattering.

How do you pick the right web designer?

Businessperson Picking Red Human Figures

We have already discussed the many skills that will ensure that you have selected web designers who are more than capable of completing your project. But the following three things will ensure that your chosen web designer is the right one for the project.

1. Establish a Common Goal

You will be working with a web designer to bring to life your vision for your website. Instead of making the web designer see the vision, which only you can see in your head, establish common goals.

You both may fail to understand each other’s thought process and vision, but establishing a common set of goals will ensure that the result is in the right direction.

A good idea is to outline what the website is aimed at achieving rather than how you think it should be produced. The results can then be measured based on achieving those targets rather than chasing a vision. Overall, it makes it easier for both parties to agree on the final outcome.

2. Define the Target Market

This is something which most business owners neglect!

It is extremely helpful if you are able to give the web designer as much information as possible about your business target market. Who is the website targeted at? This is valuable question when coming up with an appropriate design, layout and customer journey for the web designer.

In many cases, you can use some existing clients, so that the user experience testing can be done through them. The web designer or the design team will be able to get a crystal-clear understanding of what is working and what is not!

Without proper understanding of the audience, the design may go completely wrong!

3. Don’t Overthink the Layout

One common mistake business-owners make, is that they over-analyse the design or layout of the website. This is understandable as you have a lot of expectations and ideas for your website which are constantly growing.

But focusing too much on the design and layout of the website bites into more crucial aspects of the website such as its functionality & usability. This is a fault which is also very common on the part of the web designer as well.

The desire to achieve perfection with a design or a layout takes so much time with slight tweaks and tinkering that the project starts to miss deadlines. So, instead of focusing on getting it exactly RIGHT, set milestones and achieve perfection in the long run.

How do web designers and web developers differ?

Illustration of a web designer and a web developer each facing their computer with images ofrepresenting what each one of them does hovering over their heads

Now, before you perform the important task of selecting the right developer for the job, you will suffer from a very common dilemma. Web Designer vs Web Developer – who do you need? Or, for starters, who is who? Do you even know the difference between the two?

Let’s uncover the differences between a web designer and a web developer, since you really can’t pick the right guy if you don’t know what you’re looking for.

The use of easy to use website builders, or other quick fixes, are an extremely simple way to get started online, but you will not get professional results. This is why you must get a professionally designed website from an agency which has those resources.

It is incredible to think that more than 70% of all modern-day businesses are investing their time, budget and focus on their business website design to create their standout brand image.

So, what is the difference between a web designer and a web developer, exactly?
Don’t they both do the same thing?

Yes, essentially both web designers and developers build websites but are experts in different aspects of web development.

Web developers are those who work with the structure and functionality of the website using the complexities of coding languages. However, web designers focus on the visual aspect of website design, they focus on a more visually creative structure and layout of the website using graphics.

But they are both an integral part of a bespoke, professionally designed website.

To expand on this point further; developers are entrusted with the programming and technical coding knowledge to bring to life the creativity and vision of designers. While they both can interchangeably do each other’s jobs, the results will vary and not always with the best outcome.

Just think about creating a physical building. Designers are the architects who pen the design and developers are the construction engineers who actually build it. Two roles with distinctively unique skill sets.

Is website design hard?

a board with web design strategies focusd on mobile first with people pointing to specific elements

For a web designer, no.

It can be tough, depending on the scale of the project that a client is looking for but generally, a web designer can use their experience to create anything needed for a professional website.

If you, as a client, know exactly what you are looking for in a website and you can effectively communicate this, then, you will have exactly what you need. A web designer requires all the information you can give them in order to create the exact website you’re looking for.

The Web Designer Group is known throughout the United Kingdom for having a web design team that is dedicated to making what you want happen. That’s why we have so many positive reviews across trusted platforms such as Google My Business, Trustpilot, Feefo, etc.

For The Web Designer Group, it is a day to day thing!

What we are trying to say is that we can accomplish anything if we put our minds to it. The proof is in the pudding as well, just take a look at our portfolio to give you an idea of the types of website’s we’ve built for our clients in the past. If you like the look and functionality of any these websites then we can build you a similar one.

At the end of the day, web design can be hard to start off with, especially when you don’t know a thing about it. However, when you hire a web designer that knows exactly what they’re doing, making a website becomes much easier.

Hurdles which make web design harder than it has to be – and how to overcome them!

A businessman with a jacket over his shoulder and briefcase in his hand preparing to jump over hurdles on a running track with "success" chalked onto the starting point

Did you notice?

Yes, you did!

Web Design is often much harder than it should be. The world is constantly changing to become a very different and challenging place. The rules for conducting business in the vastly growing digital era have also changed.

Finding business ideas, efficient employees, reaching out to potential customers and looking for the easiest ways for them to find you – it has all changed massively!

As modern-day customers want to have it all, the offerings from businesses become more and more excessive and competition is stiff to say the least. Customers want to know exactly how much a product or service will cost them and the exact benefits they will get. They are constantly checking social media for reviews, posts, etc. on Facebook, Google, or Twitter or any of the several other social platforms available today.

Here at The Web Designer Group, we research modern-day trends and have changed our process to suit present-day requirements. We have experienced many challenges, and found solutions to overcome problems during our decade of experience in the industry.

Problem Number One: What is the Cost?

Back in the day, the hardest thing to do would be to figure the cost of a website design and its development. We have experienced ups and downs with websites available for as little as £99 and as much as £999.

But today, we see an industry which is very reluctant to provide set prices. The vast majority of web design agencies are unable to adequately quote potential customers. It doesn’t help that clients are unaware of how much money will get them what they need.

The Solution

The Web Designer Group is very transparent with its pricing. Clients know exactly what the service costs, without any hidden fees. All prices are VAT inclusive and extremely reasonable as every feature is available as an add-on. This means that you never pay for a feature you don’t need or is not useful your business. You get exactly what you pay for.

Problem Number Two: Clearly Set Requirements

The age-old problem with clients and developers is the understanding of each other’s requirements. This is because the client doesn’t know what the designer needs and the designer doesn’t understand what the client is looking to build. The overall cost of a project in terms of price and time often drags due to frequent changes and the desired outcome takes a lifetime to achieve.

While the website is being developed, you might notice some basic or critical features have been overlooked due to a miscommunication between the client and the designer. The client will be unhappy because the project has taken a long time and they expected an earlier completion date. The developer or the designer will be frustrated to make further changes to accommodate the features which were not clearly defined at the start.

Upon the complete understanding of the requirements by the development team, a different approach seems to be the best solution. But since so much time, effort and work has been put into the existing action plan, it is not feasible to adopt a new approach. Therefore, the better outcome is not achieved.

The Solution

Requirements serve one primary purpose – to achieve an understanding by both parties on what needs to be done!

However, this is easier said than done. There are multiple variables involved in even a simple requirement. So, as the size of a project increases, the pickiness of the client increases, the development hours increase, and the requirements almost always generate resentment from one party!

It’s not that the web design requirements themselves are the problem, don’t get me wrong, requirements are a crucial aspect, but it’s important that they are delivered accurately, appropriately and well before the project is started. Spending more time to set the requirements ensure that possible pitfalls in development and design are well and truly avoided.

It’s for these reasons that The Web Designer Group requests specific requirements from its clients using the Client Portal which helps clients identify goals and priorities. A win-win solution for both the client and the web designer.

Problem Number Three: Making the New Site LIVE

One of the biggest problems with web design agencies, is their inability to make the finish line easily reachable for clients. A typical client who spends over a month finalising their web design, has to wait a further week to get the website live. This is because web development companies fail to take care of issues which could have been done earlier. This makes the list of things required to make a website live longer than it needs to be. As a result, even without anything going wrong, making a site LIVE becomes a time-consuming activity.

The Solution

The Web Designer Group uses a process which is tried, tested and even externally audited for proven success. We are an ISO 9001 certified company which is audited for its many processes by external auditors to ensure that our processes are effective. This means that the little details are taken care of during development so the website can be made live within 24 hours without any worries.

Our goal, just like our clients’, is to get the website launched as soon as possible!

A megaphone and the words "go live" in capital letters to represent websites going live

Problem Number Four: Stopping after going LIVE!

Many web designers and website design agencies have a crucial misunderstanding! They seem to stop working on a website as soon as it is approved to go LIVE by the client. After a website is made live, there are tons of other things that need to be done.

If the crucial period after going live is not used in the best way then you will start to get cobwebs of issues. Spammers in your emails, comments all over your blogs, etc. are just a few of the issues.

The Solution

As a business owner, you might want your website launched as soon as the project begins, but don’t stop there!

You may have spent days, weeks or months to get your new website live. The Web Designer Group offers excellent after sales service for its clients. In the web design industry, it is the after-Live stage. We continue to support our clients by ensuring all elements of the design are working well for them and their customers. We provide professional email support, call support, and support for all the little technical issues you can think of.

Interestingly, most of this support is available at no additional cost to our clients.

However, we don’t do this at a loss. We understand that clients want to express what they need to make their website truly complete. This is why we offer a range of additional services as add-ons. You might realise that you need things such as a photo or video gallery, an online payment platform, search engine optimisation and other online marketing or promotional materials such as business cards, banners, etc.

We usually find that our clients come back to us looking for additional services and we absolutely love it! We love to get things done for our clients whether it comes at an additional cost or for free.

Problem Number Five: Security & Updates – Maintenance!

One of the biggest challenges in website development is the security and maintenance of the website. The internet is a strange place and much larger than we imagine it to be. There are countless sources of spam and viruses which are designed to make your life difficult. Not only that; imagine your customers, who trust you with their confidential information such as credit card and banking details, they want to know that their security is taken care of.

Any website is susceptible to hacking. The need for a secure system and continued updated maintenance is necessary to ensure that you are prepared to fight off potential attacks. Most of the aforementioned security issues can be prevented through regular plugin and security updates.

The Solution

The number one thing to remember with security is to have a backup of your website. If, for whatever reason, something goes wrong, then you’ll have a backup of your website’s crucial information. The Web Designer Group ensures that all content is securely stored on a dedicated server, not only form your website, but even little things like little changes from the recent past. It is extremely handy to be able to go back to a version you may have had last month.

Instead of worrying about managing your own servers, and data, we take that responsibility ourselves so that you don’t have to worry about it.

Problem Number Six: Forced Upgrade!

A common issue which doesn’t get as much attention as it should, is the need for an upgrade. This has nothing to with the look or functionality of your website. Your website may be functioning and looking exactly how it should but the updates will eventually crash pieces of your site.

This is because software versions may have changed so much that your version of a security licence, or any other element, has discontinued its updates. Depending on the type of element, this can be a major issue. Your website will run into security problems and you will have to shift or upgrade. Just imagine, you want to make a small change on your website and it breaks! It is not uncommon in the web design industry that a particular change can trigger a breakdown on the website, hence the need for professional support.

The Solution

You must always have a set plan and budget for upgrades. Whether it is an unforeseeable update such as the one we discussed. Or, an upgrade in the case of your business growing out of the shells of your business website. The Web Designer Group builds websites that are future proof, for every client we work with. Meaning, we foresee common issues which may arise in the near future and we take measures to ensure that a solution is in place.

So, if you were to develop a simple brochure website with us, and then decide after 6 months or one year to sell products on your website, you can do so! You will not have to go through the process of getting an ecommerce website, as we have measures in place to be able to use your current website to support selling online. This is just one of the many future proof solutions we put in place.

Whether if you are making one huge change or several small changes, we prepare your website for that possibility. We make it our responsibility to ensure it runs smoothly.

Problem Number Seven: Too Expensive & Too Many Added or Hidden Costs!

One major issue, which we touched on earlier, is the lack of pricing transparency in the website design industry. A typical company is unable to offer an affordable solution without beefing up the invoice. Yet, somehow the client is left feeling like they didn’t get their money’s worth.

The Solution

Website design clients need to find and work with a development or design company which offers a proven standard of quality at an affordable cost. This is easier said than done.

The Web Designer Group is focused on offering clear and transparent pricing for all of its services. Whether it’s the standard website at low-cost configuration, or a full-blown website with all the bells and whistles, we see and understand the bigger picture. We know that our clients want to see the product and have it slowly grow as their business grows. We do not shift all our focus and emphasis on the day your website goes live. Rather, we concentrate on an ongoing journey of growth and support to spread out the cost of your dream website.

We get rid of all the complications surrounding website development and make it easy for you to get started. But the basic website you get with us is capable of growing over time with our features and support. As your business grows, you will recognise the value of having a professionally built business website and us as your design and development partner.

Do you need a web designer or a web developer?

Web Design. Team Of Designers Working On Computer In Office, Developing Web Project Together. High Resolution

So, now that you know the differences between a web designer and developer, who do you need?
A web designer? Or a web developer?

The argument is one which can go on nonstop!

But truth be told, it’s a bit like the chicken and egg argument. Forget who came first, you need one for the other. Whether a web designer or a web developer, no matter who you are, the role is indispensable for website development.

Yes, there are differences in skills, salary, job roles, etc. but it is not as simple as just one or the other. A professionally built website needs the input of both a developer and a designer. After all, the teamwork with the right balance of each is what makes a website dream come to life!

This is why using a reputed web design agency is the best solution. Like most people and business owners, you will not have the time, energy or the budget to create each web page design using a web designer and then bring that to fruition using a web developer.

For a professional business website, with advanced functions, an agency with full resources and a variety of experts is the best solution!

So, now that you know more, you will hopefully agree that the differences between a web developer and a web designer are more numerous than you previously thought. A web designer will help you bring your business brand onto an online platform. They will know your target audience and how to achieve your goals. A web developer will actually build all the components of the website using coding languages, logical and programming knowledge to make everything functional.

Similar to salt & vinegar in your fish & chips meal, you need a little bit of both for the best results!

Conclusion

This draws an end to our blog on why you should get a web designer to build your bespoke website design. Hopefully we’ve covered everything you need to know but if we haven’t, feel free to give us a call by clicking the button below:

Thanks for stopping by, we hope to see you in the next post!