There are many people throughout the internet that think that SEO is outdated however, this is not the case as it is still the most important way of ranking your website throughout Google naturally. In 2019 SEO is more important than it ever was. Mostly because SEO evolves like the search engine algorithms which, at the end of the day, is how it should be. There are many different factors that are related to SEO which you can read about in the following link posted here titled “The Four Main Factors in SEO“.
For now, however, we will be going through as to why SEO is still incredibly important in 2019.
Quality over Quantity in 2019
Gone are the days where we used to bring 3000 backlinks from a source that wasn’t niche relative and just pointed them to our website. This technique used to rank our websites quite quickly and it was just a score of the more links the better. However, in 2019 this is an absolute no from Google. Over the course of 2017 – 2019 Google has made countless updates to their algorithm like the Panda and Penguin updates. One of the more recent updates a few weeks ago in fact saw the drop in every website in the way of Domain Authority. This was because most website have high domain authority links however, they in fact dropped everyone because the links were not relative towards their own target market.
Every update since 2017 has been a quality Google update which has provided a new look to SEO and web design throughout the internet. They are all relatively great updates which have improved Google from a wildcard into a more structured search engine. All in all, this has greatly benefited most websites over time making them a great resource for what ever market they are looking to get themselves into. If you bide by the rules that Google sets out then your traffic and conversion rate will increase.
Similarly, user-generated content also pays a huge key in a websites ranking in 2019 and this is due to the aforementioned updates which came out over the following years. User-generated content now isn’t about chucking out 500-word articles on the same stuff that everyone else is talking about. Instead you need to create more comprehensive articles that are related to your target market but with a lot more emphasis on describing and explaining as to why your website should rank better than the other websites that are out there in 2019.
SEO is the backbone of your online business
Without good rankings how do you expect to get traffic to your website. Without traffic how do you expect to convert that into customers. Without customers how else are you going to pay the bills? At the end of the day these are the questions that you need to ask yourself because SEO is changing and your online presence and business needs to change with it.
Another point that you have to remember is that without a good website then you cannot expect to rank well either as web site design and SEO go hand in hand together to create you a good standing online. Doing one half really well isn’t good enough in 2019 not to mention that a shoddy website can turn potential customers away and bad SEO and won’t even rank you on Google. We say more Google because Google itself is the only search engine that owns 75% of the market and in all honesty, Google is a more quality search engine than the rest.
One of the best things about Google is that it also creates trust and credibility to your brand and business. The end result is to create an effective user experience that will enhance the experience of the user and make them feel like this is the website I want to use for the thing I need or buy from. For example, you would only buy a quality product from your nearest shop and not a cheap version this is what the search engine algorithms do with your SEO. It ranks you from best to worst.
SEO increases your brand identity
Google recently announced that it has started to rank websites and business on their brand identity. What this means is if you have a great brand which is recognised throughout the internet you are more likely to rank higher than your competition.
Guess what is the best way to increase brand recognition online? That’s right, search engine optimisation!
What better way to climb the rankings of any search engine and also increase your brand recognition than with search engine optimisation. The best point about increasing your brand recognition with seo is the fact that your brand will eventually be seen by people as trusted and they are more likely to purchase your products or services.
Without a well-constructed brand you are less likely to attract potential customers and with this update, you are less likely to rank effectively as well. All in all, this should be your top priority once you have a well established website that is future proof from The Web Designer Group.
If you’re looking for one of the best website designs in the United Kingdom then The Web Designer Group can design you a magnificent website and do your SEO for you on top of that as well. Making us a completely robust company that can provide you with some of the best results out there on the internet. Why not take a look at our SEO page where you can learn in depth about the SEO practises that we use and how we achieve ground breaking results for our clientele. The result of all this of course is to improve your business with higher rankings that will eventually lead to more organic search traffic and more money for you at the end of the month.
So, give us a call on 0800 905 5999 and one of our incredibly friendly team will provide you with all the information about search queries or just about anything. At the end of the day the result is that you want to be number one on the biggest search engine in the world and we want to get you there with a search engine ranking that you’re going to be elated with.