Most customers find services online
This point alone is enough reason for you to create a business website. 60% of consumers use Google to search for the services they need and without a storefront on this huge platform, your business could easily be overlooked.
That’s why it’s important to have a business website on Google, Bing or another popular search engine.
You’ll appear more trustworthy
A staggering 90% of consumers claim that online reviews influence who they purchase their services from. Think about it, when was the last time you bought something from Amazon or Ebay without checking the reviews of the product or seller?
You can rely on Checkatrade, Yell, and other directory sites to handle the reviews for you, or, you could aggregate all your reviews into one place instead of diluting them across multiple platforms.
Not only that, you can include testimonials from your most loyal clients to give new customers complete faith in you as a business.
You get more for your money
Sending out brochures by mail, paying a fee every month to Yell (for a very minimal amount of web space), and generally sharing the name of your business through word-of-mouth is not good enough for our current, internet-driven climate.
If you buy a business networking website it can cost you less than £300 annually and you’ll reach thousands more customers than you would through traditional methods.
You control the perception
It’s true that you can’t control what others say about you on social media channels, on Google or Trustpilot reviews, or anywhere else on the web. However, you can influence public perception by creating your own story via business websites.
A company blog helps business owners get their message, mission, and personality across to their target audience, at a much quicker rate than with print ads or snail mail brochures.
Your competitors all have business websites
Consumers typically start their buying journey with research and recommendations from friends, family, and social network connections.
Studies show that once a consumer has an idea of what they want, two thirds of them research the product or service online first. If you have zero web presence you wont even be in the race with any competitor who has.
Showcase your products and services
With a website you can put all your amazing products and services on display. If you’re using a third party website, a customer will see your company name, maybe a few reviews to give them some reassurance, but no visual representation of what you actually offer.
Images are the best way for a customer to decide if they want to use your service or buy your products. This is why websites are known as digital storefronts.
You’ll show up in Google search results
So, we’ve talked a lot about how important Google is to the customer journey. It’s the first place they go to find a service and the quicker they can find you, the better.
For example, if a customer searches “handyman in Manchester” you want to be the first result they find as 30% of customers click the first link they see.
This is why so many web design companies offer Search Engine Optimisation as part of their overall site-building package. In order to appear on the first page of Google you need to have a site, and you need a web design company to push you there.
At The Web Designer Group we develop websites at a base price of £295 that only increases if you request additional content. We also offer expert SEO services, which you can learn more about by calling our friendly team of SEO specialists on 0800 09 88 508.
I hope this post helped convince you that the internet is the marketplace of the future and that in order to be part of that marketplace, you need to be as visible as possible.