If you’re in a competitive industry and you want to stay on top of your rivals, you should learn a bit more about SEO and website design. SEO is extremely important in the overall success of your website design. But before you start integrating SEO into your website, there are many things that you need to consider.
Here are a few things you need to know about SEO and website design.
Building an SEO-friendly website
At a basic level, a website that’s SEO-friendly is one that makes it easy for the search engine to explore and read pages across the website. By allowing a search engine to crawl and explore your website’s content, you’ll be able to improve the visibility of your website in the search engine’s result pages.
Search engines make use of a web crawler to accomplish this task. Remember, if you want to optimise your website design for SEO, you should be able to work with the search engine crawlers and not against them. Unfortunately, not all website designs are built with SEO in mind. Coming up with an SEO-friendly website requires careful planning and applying a well-structured approach to represent your business, including the services that you provide.
Fundamentals of optimised web design
There are a few elements that can set the stage for a well-optimised web design:
- Domains – You need to make sure that your domain is related to your business. Furthermore, ensure that all the sub-domains point correctly to the main site and redirect to the canonical version of the website.
- Hosting – Hosting is also important because a slow website will only make your clients unhappy. If necessary, your hosting should be fast and platform-specific.
- CMS – The CMS that you’ll choose for your business website can greatly affect how successful you are in terms of optimising your website for SEO. WordPress would be a great choice but this is not the only option you have. Just make sure you choose something that’s relevant to your business.
Crawling and accessibility
It’s important that the search engine can easily crawl your site and understand what you’re doing. In order for the crawlers to understand your site, they must be able to read your website’s content. This means that the “behind the scenes” of your website’s main content should be text-based.
In order to index the content of your website beyond the home page, you will need to include internal links that the search engines can crawl. Your website’s primary navigation and tools like XML sitemaps will help the search engine easily crawl your site and discover new pages.
Hopefully, this article has helped to give you an idea of SEO and how you can incorporate it into your website design. However, remember that these are just the basics. There are several other things that you need to learn about optimising your website for SEO but the information above should help you to get started.