According to a study done by Ahrefs last year, the average page ranking number one also ranks for about a thousand other relevant keywords. Thus, if the content on your website is relevant enough, you’ll even have multiple pages showing for the same keyword.
Yet, you definitely don’t want your pages to be competing against each other when it comes to the search results. It doesn’t matter what niche or industry you belong to, the page around a particular topic should be able to display what your company has to offer to its customers. Even if you’re going to hire web design estate agents that can handle the design and SEO of your site, it’s important that you’re aware of what keyword cannibalisation is.
What is Keyword Cannibalisation?
The term keyword cannibalisation doesn’t really exist, or at least not in the way that most people think. It’scommon knowledge that keyword cannibalisation refers to a situation where multiple pages end up targeting the same keyword. This results in a competition against each other, which could also hurt both pages. Some people believe that if you’ve got multiple pages on the same keyword, Google will not rank any of them. However, we find that this is not necessarily the case.
Some people tend to argue that having similar pages for the similar term could somehow confuse the search engines, but the web design estate agents believe that this is just really absurd. It’s because search engines are fully aware of what’s on each individual web page. Some people think that there are times when Google will display the wrong page for a particular search term, but that’s not correct either. What you think is your best page for a particular term may not be what the search engines consider as the most relevant page.
Preventing Keyword Cannibalisation
To prevent keyword cannibalisation, the intent is the key. If your page doesn’t have the relevant information or it’s filled with how-to articles and pages obtained from Wikipedia, then there’s a high possibility that your pages are not going to appear. We know that pages could possibly rank for more than one keyword and a quick search in the search analytics of Google Search Console will display the different terms in which your page is ranking for.
For instance, page A ranks in 400 different keywords while page B ranks from 600 different keywords. Are you able to figure out how much overlap there will be? There are maybe shared keywords but the odds are that the content of the page while the intent behind these two pages is totally different. They might show for different terms and it will also be possible for them to appear on the same terms.
If you have multiple pages for a particular head term like technical SEO, you could be splitting the equity by trying to decide what page to link to. In such a case, the web design estate agents would recommend going for consolidation.