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What is Mobile Design and Why It Matters

These days, mobile design is an essential part of maintaining an online presence because it makes websites accessible to a wider range of users across all mobile devices, which is how most people access the Internet these days anyway.
If you already have a website and you’re unsure about whether or not to upgrade it or give it a complete overhaul in order to accommodate the latest developments in mobile design, this article is for you.
Read on to find out why web design companies are making mobile design a priority:

What is Mobile Web Design?

The whole point behind mobile design is to enable greater access to your website, because nine times out of ten, internet users will find your website while using their mobile devices. Now, as most web design companies understand, there are mainly two pivotal industry terms that one needs to understand when it comes to mobile first design.

Responsive Web Design

Responsive web design enables greater accessibility to a wider range of devices and browsers. This means that users will be able to experience your website in the same way, no matter where they are in the world or what device they’re using.
This is done through a type of written code that instantly and automatically adapts your website’s design elements so that they’re suitable to the user’s specific device.

Mobile-First Design

With mobile-first design, the website is primarily designed with mobile users in mind and then adapted for tablet and desktop users.
It’s important to do your research first before you choose this web design option, to make sure that it’s what your website needs. Mobile-first design is usually popular among B2C companies whose clientele mostly accesses their site through mobile devices.
That said, most businesses are not yet comfortable with the idea of putting mobile first and are still prioritising the desktop experience, simply because of the aesthetic value that it delivers.

Mobile First Indexing by Google

Thanks to Google’s roll out of mobile-first indexing, website owners don’t really have a choice when it comes to putting mobile first. They simply have to or else they risk losing out on lucrative real estate on the search engine’s ranking system.
Simply put, mobile-first indexing means that Google will prioritise responsive websites when displaying search results, as they’re faster and offer a better user experience overall.
Now, SEO enables you to use these and other ranking factors to improve the visibility of your website, thus increasing its visitors and conversion rate. Of course,a lot more goes into SEO management than that, but responsiveness and adherence to mobile-first indexing protocols is an important part.
Here are just a few of the reasons why web design companies are recommending mobile-first optimisation to their clients:

  • Mobile searches are more predominant than desktop searches
  • Google will decrease the ranking of websites whose pages are slow to load as that affects user experience
  • Google will continue to display desktop content on its search results because it will still be indexed for desktop users