What Elements You Should Include When Designing a Website

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Ever wonder what type of elements go into the design of a website?

A website is one of the most important components of a business’s online presence. But it’s not enough to just have a great Web Design in Glasgow.

The design, layout, and user experience also play an important role in the overall success of your business in Glasgow. Just having any website is not the point, the goal is to have an effective website which helps you to attract visitors and convert them to potential clients or paying customers for your business.

So here in this article, we will cover some of the most important elements which need to be carefully considered.

Without any further delay, let’s get started!

Important Elements To Consider For Web Design In Glasgow

1. Who You Are and What You Do

Even if you have an attractive website, you’re still bound to fail if it doesn’t clearly convey who you are. Your visitors should know that you are a Glasgow business the moment they visit your site.

Once you have established that you are in fact a business which is based in Glasgow, what else would you want to tell your visitors? Surely, being a local Glasgow business is an important factor but after that you want to establish other things to get their business.

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They should feel confident knowing what you do and what they can get from visiting your website. If they are not sure what your website is for, then you cannot expect your customers to stay for a long time.

Your website should make it clear what you do, who you serve, what your accomplishments or qualifications are, if you sell  products and services then, share the prices or a pricing criteria. Your website should be working just like a salesperson. It must bring the customers to your website, then win their trust with your ability, and then convince them to buy from you.

2. Responsive Design

If you want to give your customers a great user experience, then your Glasgow Web Design should be highly responsive. It’s always important to take into consideration the different types of devices that your prospective customers will use when designing your website.

By making your website easily accessible to everyone, you’ll be able to improve your website ranking and attract a wide range of customers.

3. Share Buttons in the Right Places

When it comes to web design, don’t just throw in links to Facebook, Twitter, and other social media sites. You must include a share button in all the content that you publish, whether it’s a blog post, press release, images, etc.

The share button can help encourage your visitors to be more engaged. And by sharing your content with others, they can become ambassadors of your business or company.

4. Call to Action

Your website should serve as an online call to action. If your visitors need to take the time to look for ways to get in touch with you, then you have clearly missed your website’s purpose.

You should be able to include an email address, phone number, or perhaps a drop down that will allow your visitors to request for more information or schedule a consultation.

5. Why You’re Different From Others

Glasgow is one of the most competitive and highly developed cities of the United Kingdom today. Yours is definitely not the only small business or company that’s trying to build an online presence.

Therefore, you should give your customers reasons to choose you over other companies out there. Show them why they should use your services and what makes you different from the rest.

6. Social Media Icons

Nowadays, people spend most of their time checking their social media accounts. Therefore, when it comes to your Glasgow Web Design, you should make your social media icons stand out.

Social Media Platforms are an excellent source for you to get more customers. There is a large number of niche customers in the social media market and you don’t want to lose out on these potential customers.

You should make it easy for your visitors to be able to find you on social media right away or they might lose interest and leave your website immediately. They should either be in the footer or header.

When a visitor sees a social platform icon that they prefer, they may want to check out your offerings in that platform such as Facebook or Instagram, rather than your website. This is the goal of having a website, making it easy for the customer to connect with you.

While we are on topic of making the various platforms of your business more visible, consider your Glasgow phone number & address. Potential customers should be able to see your number on your website, if they are more comfortable speaking then they will call you. They should be able to see your address on your website, if they are more comfortable visiting your business, then that will make it easy for them to do it.

Final Thoughts for Web Design in Glasgow

Web Design in Glasgow is not something rare, but the complete services that is on offer by The Web Designer Group is nothing less than rare from other web design agencies in Glasgow. Check out the excellent ratings and reviews from customers on Trust Pilot.

We offer complete business solutions including, but not limited to, web design & development, online marketing, content writing, printed promotional materials such as business cards, banners, flyers and also, business banking and accounting services.

Call Us for excellent deals for all your Web Design Glasgow services today!