Nowadays, technology has become an important part of our everyday experience, as it impacts every aspect of how we live, connect, travel, relate and shop. In fact, statistics show that the online retail space is experiencing exponential year-on-year growth, with some of the biggest winners being companies like Amazon and Wayfair, both of which feature bespoke website design in their own way.
However, as with anything, there are still some industries which are trailing behind when it comes to the digital commerce revolution, as they seem to fail at interacting with customers and meeting their needs in the online space.
Here are five qualities that your website needs to embody in order to offer an optimal online shopping experience that brings results:
It’s All About Customer Experience
While your e-commerce store may not be a brick and mortar shop, it can still create a certain atmosphere that will either attract or repel customers. Think about it like this; would your customer prefer to shop at a loud and busy street bazaar or would they like to shop at a welcoming, vibrant yet elegantly designed upmarket boutique?
The former is similar to a busy website with loud graphics, colourful and bold typography and virtually little to no content organisation. On the other hand, the latter is similar to a more streamlined and sleek website that’s beautifully designed yet simple, fast-loading and easy to navigate.
At the end of the day, you want a website that reflects bespoke website design that creates a pleasant user experience, and Google Analytics is a great tool to use for finding out what’s working and what isn’t so that you can constantly improve on customer experience.
Design Matters a Lot
The key to good e-commerce website design lies in ensuring that the shopping experience is as seamless as it can be, from the moment the customer gets to your landing page to the moment they reach checkout.
Bespoke website design should be clean, straightforward and congruent throughout.
It’s also important to make sure that customers will be able to easily navigate through different web pages and view different product offerings, while a filter option is a must for an e-commerce site that offers multiple products.
Becoming a Valuable Resource is Important
To attract customers, brands today need to do more than just sell a product or service, they need to tell a story that consumers can connect to. This is how you build a loyal customer base in today’s day and age and it all boils down to bespoke website design.
Human Interactions Are Placed at the Forefront
Nothing builds trust and fosters customer loyalty more than good service. In the e-commerce space, this can be achieved through accessible live chat and contact details. This will ensure that your customers have constant access to someone who’ll be able to answer their queries and respond to their needs.
They Provide a Platform for Reviews
Most customers these days base their purchasing decision on the reviews of past customers which are often found below the product description section of almost every e-commerce website. You can also make it possible for customers to not only leave a review but also rate your product/service so that you can improve on any weaknesses that you notice popping up.