Website Launch Marketing Checklist: Traffic

Website Launch Marketing Checklist: Traffic

Before launching your website, it’s important to plan where your traffic will come from. At The Web Designer Group, we discuss your goals as part of the brief and create a web design to suit your marketing plans. For example, if most of your traffic will come from Instagram, we’ll suggest a gallery of live feed from your Instagram account along with share and engagement tools to make Instagram users feel instantly at home. Alternatively, if most of your traffic will be a result of free organic search, take advantage of one of our SEO packages to ensure  that your website is appearing in Google for the appropriate keywords.

Here’s a simple breakdown of traffic sources:

Organic Search

Visitors who land on your site because they searched using keywords in a search engine such as Google or Bing. This is unpaid traffic, meaning they didn’t click on any adverts. A few years ago, website owners were able to see in their Google Analytics account which keywords visitors used to find them. However, due to changes in privacy laws, that data is now hidden by Google and searches are bundled together under ‘Organic Traffic’. Fortunately, website owners can still see keyword searches used by visitors who clicked on a Google paid advert, so be sure to take review that data if you are running paid campaigns.


Paid search is exactly as it sounds. Users clicking on a link in a paid advert on a search engine. Sometimes known as PPC (Pay Per Click).

Paid can also refer to adverts on social media, such as Facebook ads. Display ads are the boxes you see on websites, usually on a top banner or a box on the right. These ads can follow you around the internet until you delete the cookies on your device. They are known as Remarketing Ads.


These visitors land on your site by entering your URL directly into a web browser. They already know your company name and didn’t click any links or search using keywords. Direct traffic can be the result of outreach campaigns where your URL is mentioned in print, or the result of influencers mentioning your company, but not including a link.


Referral traffic is from a link that originate outside of a search engine. For example, when a blogger writes a review of your company and links to your site from their web page. Referral traffic is often high quality, because the visitor already knows about your company and may have come from a site recommending you, or from a site with shared interests.

Social referrals come from Facebook, Instagram and other social platforms. A referral on your SEO report from is a visitor using Facebook’s mobile app.

How to get more social referrals?

  • Post quality content regularly on social media.
  • Contact influencers in your field and try to collaborate on reviews, giveaways and competitions.
  • Sign up to Q&A platforms which are relevant to your industry, such as Quora. Provide a quality answer and insert a non-spammy link that adds value to answer. (Check T&Cs that links are allowed first).
  • Create well-designed videos and share on multiple social channels.
  • Look for opportunities to guest post on quality sites and include a link to your own site in your bio.

All website owners should regularly review their traffic sources in Google Analytics in order to hone their SEO strategy. At The Web Designer Group, we can help maximise traffic with our SEO services. Not all traffic is equal. We’ll help to identify where your high-converting traffic is generated and to increase the quantity of those clicks. Good web designing involves both on-page and off-page SEO, which may be too time-consuming for a business owner who needs to get on with the real business of running the company. Getting traffic to your website can make or break a business, which means that SEO is a priority that no company can afford to overlook. Let us help you with an SEO package that best suits your company’s size and goals.