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Top 5 Reasons To Get Your Cardiff Web Design Today!

This article will tell you the top 5 reasons you should get your Cardiff web design today as there is nothing quite like a brand new web site design Cardiff for your business to make you money over the holiday season. Indeed, having a website is your online portfolio to success as you will be able to get in touch with customers around the world. So, sit back and let us inform you on why you should get your Cardiff web site design today!

1. Dedicated support all of the way through and more!

Here at The Web Designer Group we have a dedicated support portal with many of the common issues and questions that may be asked during our design process. You can also submit changes requests on the portal as well, so everything you need is right there. Also, we provide this service after your website is created, so you can submit changes whenever you feel like it. Please be aware that changes do take five to ten working days and this can change during peak times of the business.

There are also a number of videos that can help you with a great many things with your website and even setting up your emails on your laptop or phone.

As well as this we also have options for clients that have just come on board, like sending us your website brief, business banking, reporting faults, even websites that might have copied your design.

Our final option is about helping our clients achieve rankings on Google.

Cardiff web design

2. Bespoke Cardiff Web Design tailored to your requirements!

When you come on board with us here at The Web Designer Group, we provide our clientele with two briefs. The first is our logo brief which the client doesn’t have to fill out if they already have a logo, all they need to do is upload their existing logo and we will put that on their new web design for them.

The logo brief goes into pretty much everything you would want on a logo, from colour, brand name, tagline, certain shapes or structures and any additional information they would like adding to the logo.

Our second brief is our website brief. This brief is quite in-depth and will take some time to fill out for our clients. Therefore, we recommend having a look at it on a weekend as the website brief has a number of questions from colour, branding, hosting details if you already host your website, what pages you would like, any addons you want and much more. At the end of the day, we want to build you the website that you want to its fullest extent, however, we cannot do that without information to build it to your specifications.

As we mentioned earlier this brief can take a while to complete, so make sure you have ample time to complete it. Thankfully you can also save and return to the brief as well.

3. Search Engine Optimisation services after your website is created!

We all know it’s great having your business online with your very own web design Cardiff, however, what is the point if no one on the web can find you? Seems pointless, so why not think about going ahead with one of our incredible SEO packages and getting to the top of google where all of your potential clients can see you.

We provide seven different search engine optimisation packages which you can browse through here https://thewebdesignergroup.co.uk/search-engine-optimisation-seo-sem

Take a look at the benefits you get from these packages and get in touch with us, we will begin your journey on google and hope to see you get the rankings that you deserve.

web design in Cardiff

4. 25 unique addons to choose from

We have accumulated a lot of interesting addons that you can use to enhance your Cardiff web site and garner the interest of more potential customers. Once these potential customers find your website you will see that there will be a higher return on investment.

Some of our addons can also be used to help you get your website in Cardiff across many different directory platforms as well, therefore, increasing your SEO efforts as well which is always a bonus when it comes to getting your website higher in the google rankings.

You can take a look at the many incredible website addons that we have on our website and some of them might even be a necessity to have for example, our website translation addon could be quite important if you are trading with EU countries or anywhere where the English language isn’t the most dominant language.

Our addons are worth thinking about as sometimes a website can look quite bare without some extras to entice potential customers.

5. A portfolio with over 50 websites

Although this might not be too helpful, we find that individuals that like to take their time and browse websites in Cardiff that we have created to gain inspiration usually come out with some of the most incredible web design ever created.

Planning and preparation is key to a successful business and when it comes to your Cardiff web site design you should have the same amount of care and preparation involved. Therefore, taking a look at our portfolio might give you some inspiration on what you would like your website to look like, or even what kind of website you might be thinking of going with whether it be an e-commerce website or a 1 page parallax website.

Why Is Our Cardiff Web Design So Good?

Cardiff web design can be the best thing you order today from The Web Designer Group! But what makes Cardiff web design so good? Well, in this article we will explain that web design in Cardiff is an art form and one that can only be perfected after many years of being in the web design industry. So, be prepared and have your brew ready as we tell you all about Cardiff web design.

What kind of Cardiff web design do we create?

If you take a look at our portfolio you will find a multitude of exquisite web design in Cardiff that we think you will enjoy. Pick as many websites as you would like and then pick out as many features you think would be great for your new, Cardiff web design. You will notice that all of our web designs in Cardiff are tailored differently, this is because each client is different and has different needs and requirements when it comes to their own business website.

However, let us talk about a few kinds of designs that we have mastered over the years for our Cardiff Web Design patrons.

Cardiff web design

E-commerce Web Design Cardiff

If you are looking to sell products online then your best option is to go for an e-commerce website. This is because you can have an unlimited number of products, your own payment gateway system (this means you can take payments through your website), up to ten customisable pages, 12-20 working day turnaround, up to five email accounts, a free.co.uk domain name, social media integration, a google optimised website, encrypted SSL security, fast UK web hosting, responsive design, dedicated support portal and maintenance updates.

So, as you can see, you get quite a lot for your Cardiff web design. Especially when it comes to the one-of-a-kind e-commerce websites that we create here at The Web Designer Group.

Brochure Cardiff Web Design

One of our popular designs is our spectacular brochure design which is hot in Cardiff right now. It comes with 5 customisable pages as well as some of the same benefits you usually get when you order any other website with us. This includes, 3 email accounts, free .co.uk domain, social media integration, a google optimised website, encrypted SSL security, fast UK web Hosting, responsive design, a dedicated support portal as well as general maintenance, virus protection and updates.

We have a lot of different packages and designs for you to take a look at which you can find throughout our website. Each website is individually tailored to the client’s needs; therefore, your Cardiff web design will look nothing like any website out there but will have the best functionality of any website you could come across.

If you are looking for a website then take a look at our portfolio and if you see anything that you like then why not give us a call on 02922562256 and we will get back to you as soon as possible.

What are the best plugins for your web site design Cardiff in 2020?

When you are designing a website through WordPress, plugins are extremely important and many people always wonder once they have their website as to what are the best plugins for your web site design Cardiff in 2020? Well, in this extensive article we are going to cover the greatest plugins that you can get for your web site design and why exactly The Web Designer Group recommend them to compliment your one-of-a-kind website.

Yoast SEO

Search Engine Optimisation

Any Cardiff web site design agency will tell you that if your website is made through WordPress you need to download the Yoast SEO plugin tool. Because, as the name suggests this helps fill out the much-needed SEO parts of your website that can help you climb up in the google rankings. It is incredibly important that you take the time to fill out meta descriptions, alt tags and meta titles because they can help cement your rankings in place and the best tool to do this would be the Yoast SEO plugin which is also free!

Akismet Anti-Spam

The best free plugin out there that keeps the spammers at bay is the Akismet Anti-Spam tool. Every comment that is written on your website is carefully reviewed and filtered providing a status history for each one so that you can determine which comments were found spammy by Askimet or the moderator.

You also have the ability to view the number of approved comments for each user, look at the URLs in the comment body, and remove any less-than-useful links you may find.

The best part of this is that Askimet is free to download and use for all personal sites and the premium version cost pennies on the dollar, allowing you to keep your site beautiful and spam-free regardless of your budget.

web designers

WooCommerce

The best plugin used by WordPress webmasters to build incredible e-commerce web site designs in Cardiff is the WooCommerce plugin.

With an extensive amount of extensions, features and endless customisation choosing this plugin to build your Cardiff web site design is really a no brainer.

You will also realise that there is truly a wonderful abundance of themes to choose from with an unlimited amount of customisation. As well as, giving you the ability to sell digital, physical and even affiliate products of your choosing, with countless variations on size, colour and more.

Penarth web site design

Google XML Sitemaps

A great tool to use as a WordPress plugin for your Cardiff web design is the google XML sitemaps tool. As it helps search engines like Google, Yahoo and Bing read your website quicker, which in turn indexes your Cardiff web site design and places your website in their rankings at a much faster rate.

The best thing about this incredible plugin is that as soon as it is activated it will automatically create an XML sitemap of your website, making it easier for search engines to view, crawl and eventually index your Cardiff web design.

The 5 Principals of Web Design in Cardiff

Web design is one of the most in-demand industries when it comes to the internet or just being online, or just being in the modern times. So, what are the five principals of web design that you need to know and how exactly does one implement them for getting results with Web Design in Cardiff?

Well, in this article we are going to answer all of these questions.

Do have a think as well before you read on into which principles you may be thinking of and comment them in this article!

So, let us get to it shall we?

1. Do not make your users think when clicking to your website

businessmbusinessman using laptop computer sitting working office.an using laptop

You should make sure that you make your website as simple to navigate as possible as this is incredibly important. A web design shouldn’t be extremely complicated otherwise users are more than likely going to leave.

The reasoning behind this is that people don’t want over complicated stuff. They want sensational quick and easy stuff to go on about. Therefore, don’t throw “click here” and “this way to the contact form” everywhere, otherwise you’re going to confuse the heck out of your potential customers.

When you want to get from point A to point B, and instead of the simplest way you make it a lot more difficult but you think you’re being intelligent then you’re going to have problems.

The simple way of a website like a Home page then maybe about us and then some other pages is perfect. This is what is known as a simple five page website. Then you can incorporate some social media and online marketing to make your websites a lot more bespoke and interactive.

That’s why at The Web Designer Group, we are a web design company which specialise in making simple bespoke websites that are creative, modern and can adapt to user demand.

Choose us for all of your needs when it comes to responsive web design as we are a company that knows what works best for businesses in Cardiff and nationwide.

Although being simple is important for your users, understanding what you need on a page is also very important!

  • What exactly do you want from your users?
  • Do you want them to purchase from you?
  • View another important part of your business?
  • Or just browse around and get an email from you?

These are all very important questions for when you have a business online.

officeresponsivedevicesdrendering

2. You should attempt to focus your users’ attention on certain parts of your website

If you don’t grab the users’ attention within the first 10 seconds of them being on your website, how would you expect them to buy anything from you?

The answer is  – they won’t!

One of the best ways to do this is to make a video on your website about your company or even what you do and are about. Therefore, when a user comes onto your website, they will more than likely click on the video and love that ten minute segment about your company.

Having a gallery on your website is a great way to show your products and in web design is extremely important if you want successful conversions.

For example, The Web Designer Group has a portfolio which can showcase all of the websites that we have created and exactly what kind of design we have used, as well as what this company does. So, if you’re looking for a restaurant, plumbing services or just about anything take a look at our portfolio and pick one of the many websites we have designed and use their services!

Images are a really good way to get your point across as well. If you’re distributing facts then infographics is a great way to show your readers and potential customers what you are talking about in a nice simple image.

If you are however a more text kind of person then try bold text. This usually attracts the users’ attention as bold text is more attractive than plain text.

3. Know what you want from your customers

Writing codes and typing data code technology, Programmer cooperating working on web site project in a software developing on desktop computer at company.

Within every website there is going to be a few hints which either, want you to fill out an email, purchase their services through a phone number or contact form, reserve your place at a restaurant or see their show. You can tell when you go onto a website that you’re going to be either sold something or someone wants something from you. That’s pretty much everywhere and in everything.

To know what your customers want when you have a website is extremely important. It’s what you are going to target on your website and how it looks reflects that in web design.

For example, if you are selling school wear you don’t want your website completely black. You would want a more neutral or even a more childish colour. That way your audience would feel more comfortable and will know what you’re looking for.

One of the points in our last paragraph was to make your web design simple. This is a great way to tell your potential customers what you are about and what you are selling as well.

You don’t want loads of categories for flowers when you’re selling school wear.

At The Web Designer Group our web design is known to be easily brand recognisable and we have the experience to create you a future proof categorically stable responsive website.

Young woman designing a website for her client

4. Know your style of writing and expand on it

One of the most common sayings in the web design and SEO industry is “content is king” and this is very much true.

There are over a billion blogs on the internet, that’s one for every 7 people in the world. Therefore, mastering your writing ability and being able to come over to your clients in a clear and informative way is very important when you want to sell your product.

One of the best ways to get your point across is to use short, concise phrases that make your point come over as quickly and precisely as possible so they get the point.

A second point to make is to have a layout which fits the kind of style you want and need for your business. It’s more brand recognition than for services but it is important as well to make sure that people know what kind of products that you sell.

Using multiple headings, visual elements, lists and bullet points are always a great way to break apart your content into more readable pieces.

Try and give your readers and potential customers reason why they should stay on your website and why they should purchase your services. One of the ways to do this is through a promotional period or offering your readers and potential customers something.

If you’re in need of someone perfecting your content then The Web Designer Group is always the perfect option for this. As we have in house content specialists that can write content as well as better it as well.

We also write search engine friendly content. What this means is that search engines will begin to rank your website with the content which we write. How great is that?!

5. Simplicity is key to all web design projects

You don’t want to go out of your way to create an incredibly difficult website otherwise your users will more than likely leave for another business. Keep it simple is a motto which is used in many incredible businesses that provide some amazing services.

From a visitors’ point of view, the best web design is images, videos, text and without any egregious advertisement everywhere. This of course needs to be essential for good user experience and with this good user experience comes potential sales.

Have all the information you want to relay onto your reader and potential customer right in front of them. Straight on that homepage you want to have all of the information about you and your business right there, so that, your customers can pick apart everything they want to.

Being simple when it comes to Cardiff Web Design is never a bad thing.

Web Design Internet Website Responsive Software Concept

Final Thoughts About Us

Here at The Web Designer Group, simple bespoke websites are a trade of ours. We have many solutions in place for creating you a website within seven working days!

It’s a no-brainer really when it comes to us, as we are a Cardiff Web Design Agency that can do everything from web design, online marketing, SEO and much more.

When it comes to the process of how to order a website from us which is then built by our design team. It’s pretty straightforward.

  1. You tell us what you want.
  2. You pay.
  3. We do it.

Of course, if you have any certain types of planning in place with how you realise you want it to look, then tell us about it and we can make it for you. To us that just shows that you’re an excellent customer.

When your website is ready to launch, we will even throw in a Google Boost worth up to £195.

If you’re looking for any digital marketing solutions then we are the right agency for you. As we can get you started on your journey up to page one in Google from just £99 per month.

Imagine that!

Give us a call on 029 2256 2256 or simply fill out one of our forms, and we can provide you with a Cardiff business website to fit all your exact needs.

Why You Need a Responsive Cardiff Web Design

So, you’re looking for a website in Cardiff. You might know what you want your website to look like on a desktop computer, but have you thought about how it will look on a laptop, tablet or mobile? This is where a bit of knowledge on responsive websites will give you an edge when speaking to a web design agency.

A responsive website is one that reacts to the screen it’s being viewed on by changing the size of images, buttons and any other design elements on your website. If you’re looking for Cardiff web design then you need to make sure you website design agency makes it responsive on different devices.

We’ll start off by explaining exactly what responsive websites are before moving on to why you need one. Let’s get into it!

What is a responsive website?

a woman shrugging over responsive web design

The purpose of a responsive website is to have a single site that responds to the device it’s viewed on. When you look at a traditional, desktop optimised website there might be sections with three columns. On a mobile phone, these columns would be too small to read so having them appear in one column, one after another, is the work of a responsive website.

You could have these three columns next to each other as they are on a desktop site, but no one wants to be scrolling horizontally when they’re on their phone. This becomes more difficult when your phone, or tablet, is oriented horizontally because it will probably be better for it to have the desktop-oriented version.

On a smartphone screen, it’s not just text that is difficult to read, large images can also break the layout and slow down the websites load time. With a responsive website, you want these images to shrink accordingly and take up less website space.

Responsive sites use fluid grids where all the elements on the page are sized by proportion instead of pixels. To use our three columns example, you wouldn’t tell the website how wide each element should be in pixels, instead you program how wide they should be in relation to the other columns. Column 1 should cover 50% of the width, column 2 should cover 30% and column 3 should cover 20%. The same goes for images and any other elements on your page.

Why you need a responsive website

According to data provided by Statista, 48.8% of worldwide internet users used mobile phones for the internet in 2014, which has now risen to 63.4% in 2019.

With the majority of internet users accessing the internet on commutes, or in any situation where they’re out and about, it’s easy to see why the percentage has rocketed in just 5 years.

If you want to target as many customers you can with your Cardiff web design, you need to make sure that your website is easy to navigate on a mobile device. This is the reason that many companies now develop website for mobile first, before they even touch desktop optimisation.

How to check if your website is mobile-friendly

The easiest way to see whether your site works in mobile view or not is to “restore down” your page by clicking the second icon in the top right corner of your browser window.

restore down button on google chrome highlighted

You can then drag the corners so that the window is the size it would be on a mobile phone.

imagerestoreddownanddraggedintomobile viewsize

Scroll down the browser window and you should be able to see the website as it would be seen in a mobile-friendly view.

If you already have a website, you can do a mobile friendly check using Google’s online test.

Googles mobile friendly test home screen

Simply type the URL of your website into the bar provided, and once your website has been analysed you will see this screen:

Googles mobile friendly test screen once the analysis has gone through

From here you can see immediately if your web page is mobile-friendly. You can also view any page loading issues, open a usability report, and view your page in HTML if you understand the language.

Conclusion

If you choose to work with a Cardiff web design company, it’s important to make sure the website they build for you is responsive. With customers getting younger and younger, and with technology advancing in the realm of handheld devices, it’s important to design for mobile first.

I hope you enjoyed reading this piece, I’ll see you in the next one!

Can Your Business Afford Not To Have Its Own Cardiff Web Design?

In 2019 it’s more important than ever for you to have a website in order to make your business grow. You can prove your trustworthiness to potential customers, save yourself on admin, attract new clients, ditch useless directory sites and grow your business online.

These benefits far outweigh the price you pay for a Cardiff web design, especially if you’re already forking out money on other forms of advertising.

The first benefit we’re going to cover is the trustworthiness of your business as it is the most important reason to have your own website.

Let’s get into it!

Trustworthiness

The first thing to note is that being online in the first place increases how trustworthy you appear to potential clients.

Did you know that 70% of people looking to work with a company expect to find them online? If you have zero online presence, you’re failing to secure a huge potential audience that might’ve otherwise worked with you.

Imagine you’re looking for a service in your area. Before you even consider working with a company, you Google them to make sure they’re legit and provide a quality service. The last thing you want to see is listings for a company on a bunch of directory websites but with no website of their own.

It gives the impression that a company isn’t passionate about their business as they haven’t gone to the effort of creating their own site with a web design agency.

Okay, so now imagine that you have a professionally designed website and people can find you online. That’s great! However, it’s only the first step.

Reviews

When a customer makes it onto your website, they’re looking to see if they should pursue their business with you. One of the first things they’ll look for are reviews.

If you integrate a reviews system into your Cardiff web design, it will show anyone who visits your site that you’re a modern company with a track record of giving people what they want. It’s the equivalent of summoning ex-customers in the middle of your shop floor and having them explain to the browsing public how great your service is.

There are a bunch of different review systems you can use such as Trustpilot, Feefo, and Google My Business.

All of these systems give your customers the opportunity to express their positive experience with your business.

Once you have the review system it’s a good idea to contact all your past clients to ask if they could leave you a review on the site. This will give those companies who’ve been operating for a long time a great head start.

Testimonials

Testimonials are similar to reviews except they’re carefully selected by the business owner.

You can select some of your best, most prestigious and powerful customers, and ask them to write a testimonial for you. It also gives you the added bonus of putting a picture of the client next to the testimonial and to include the profession of each one.

You should choose people who work in your industry instead of run-of-the-mill customers as it will show your online audience you have authority in your industry.

Here’s a good example:

Three testimonial reviews side by side from a website we built called Mass Concrete
Mass Concrete's testimonials

As you can see on the website we built for Mass Concrete, they have three testimonials on their home page from the design director of a ltd company, the construction director of another company, and an associate for an interior designer.

These testimonials are perfect for an industry that sells flooring to enterprise companies as they have a design director, construction director and interior designer from three relevant industries.

This will definitely help your company secure business it might have otherwise missed out on.

Portfolio

Having a portfolio of previous work is another important way to prove the quality of your service to potential clients.

To give you an understanding of the point I’m trying to make, I’ll explain it in regards to a specific industry – let’s go with landscaping.

As a landscape gardener you want to have images of previous work. Before and after pictures are perfect for this industry as they show how awful the garden or drive looked before the landscaping process and give a clear indication of its improved quality now that you’ve worked on it.

Here’s an example from another website we built:

Portfolio example from Ace Paving website built by The Web Designer Group
Ace Paving's portfolio

Ace Paving have a gallery on their site which clearly shows how the site looked before they worked on it, and how their paving has improved it immeasurably.

Portfolios are the perfect partner to review systems and testimonials as pictures can tell a thousand words. Having ex-customers tell your online audience how great their experience with your company was only gets you so far, therefore, proving you can do the work through images is the ultimate cost effective deal closer.

Save on Admin

Having a website is like hiring an admin team for your company.

Considering you can get a fully-fledged website from us for a one-off payment of £495, it saves you a ton of money on hiring admin staff for your company. All our websites are responsive and professionally designed and we save you money without compromising on quality.

The easiest way to do this is through two simple forms:

Custom Contact Form

When you visit a business’ website you often see a contact form that customers can fill out. These are usually downloaded as web applications in your chosen Content Management System (we use WordPress which has the highest market share of any CMS on the market).

A lot of the time the form is quite simple, asking for the customer’s name, email address, and phone number. This type of contact form can be useful for your business as you are able to collect and manage the contact details of someone who is interested in your service without lifting a finger.

However, these fields are quite limited as you have no idea what service the customer is interested in or how much they’re looking to spend, etc.

This is where custom contact forms come in. With a custom contact form, you can choose exactly which fields you want your audience to fill in and whether they’re required fields or not.

Here’s an example from our website:

An example of a custom contact form from the homepage of The Web Designer Group website
Custom contact form from The Web Designer Group

As you can see, we ask for the basic information you would get from a simple contact form but we include extra fields for budget, the services you require, and an optional message so the customer can explain in more detail what their aim is with regards to your business.

Once a visitor has filled out the form and clicked “send” the information is sent to you via email and you can contact the potential customer at your leisure.

You can imagine how much time this would save you on admin, especially answering calls that can easily be dropped if you’re busy with face-to-face customers. You can then proceed however you like, maybe even help you set up a consultation with a customer.

This is one of the easiest solutions to save you time on admin. Our design agency provides custom contact forms for just £45 on top of our basic web hosting package.

Booking System

Integrating a booking system into your current website is the easiest way to take appointments.

Instead of a customer calling up, you answering the phone and looking through your diary for available times, the booking system does it all for you. This is a huge benefit to your business as it will both save you time on admin and improve the amount of bookings you receive.

This system provides you with a calendar that the customer can select a date from. The calendar can be set to only show available dates and will automatically switch a date off if it’s fully booked. You can also have different appointment slots built into each date to make it even more specific.

Here’s an example from one of the websites we’ve built:

calendarscreenfromabookingsystemontheProTrialswebsitebuiltbyTheWebDesignerGroup

As you can see from the calendar above, it’s very easy to click on the date you want to book for.

timeslotswithinacalendarscreenfromabookingsystemontheProTrialswebsitebuiltbyTheWebDesignerGroup

Once you’ve clicked on the date, you get a drop down of the times you can book. This is one of the best tools for your website as it will work for you whilst you carry on with your job.

Attract New Customers

This section of the article is less about practical tools and more about how your website’s presence can help you attract new customers.

When we call people on the phone to inquire if they need a website, we hear the same objections:

    • We have our base of clients and we don’t need more business
    • I’m already on directory sites, and I have a Facebook page, so I don’t need one
    • I get all my business through word of mouth and leafleting

I think the best way to counter these objections is to tackle them one at a time.

1. We already have enough clients

Having your own client base is great, it’s definitely one way to keep your business from going into the red. But if you want to expand your business beyond its current limits, you need to reach new customers and the best way to do that is through the internet.

Customers are getting younger and younger. If you provide any kind of home improvement service, whether it be carpentry, plumbing, interior design etc. then you need to be tackling younger people as they are the new home owners.

Young people use the internet for everything. If they don’t know what something is, they Google it first. If they want to find a restaurant to eat at, they Google it first. If they want to buy a product or service of any kind, they go to Google first.

The pattern is obvious and shying away from advancements in technology, especially when it affects the marketplace this much, will leave you with a stagnating business.

The way to boost your visibility to people searching through Google is to perform Search Engine Optimisation on your website. This is basically the process of your current website showing higher up in Google search results for terms related to your business.

SEO friendly websites are worth a thousand times more than a basic website that isn’t coded for search engines.

Hiring a professional SEO company is highly beneficial to your visibility and directly affects your sales. Thankfully, our company provides this service so just click the button below if you’re interested in having your website appear higher in Google.

2. We are on Facebook and directory sites already

Having an online presence at all is obviously better than not having one. Social media and directory sites such as Yell.com do give you a presence, but it’s very minimal.

For example, if you’re on a directory site as a plumber in Manchester, you’ll be one entry amongst hundreds and there is as much of a chance of customers using another plumber on the site as using your company.

Listing of various plumbing businesses in Manchester from Yell.com
Listings for Plumbers on Yell.com

The same rule applies to social media channels, you’re listed amongst other companies like yourself and you could easily lose business to them.

Don’t get me wrong, these sites can be great accompaniments to your business as yell.com, and most social media channels, let you put a URL into your listing so people can visit your website if they want to.

The difference is, having your own responsive website gives you way more control over what you show to your customers. It’s difficult to be creative with a listing that’s restricted to a simply-formatted page where you can write a small amount of text and have one image to represent your business.

In depthsinglelistingforaplumbingcompanyonYell.com
Listing of Manchester Plumbers on Yell.com

Even the elements we mentioned so far are impossible on the sites. Both sites have reviews but there is no option for testimonials, booking systems or custom contact forms. Having a website is more engaging and allows you to control the perception of your business.

3. I get all my business through word of mouth

Word of mouth is great, but it’s quickly becoming a dying marketing strategy.

It’s now much more useful to build a website and integrate some SEO as it is the best way to get your business seen by the general public.

Basically, you code your website in a way that makes it show up more prominently in Google searches. The basics of this take the form of keyword research and implementation.

You want to find the exact words people are searching in Google when they are trying to find a company in your industry. This might be “hairdressers in Manchester” for instance. Once you’ve found your keyword you then need to implement it into the content of your website.

Doing this will tell Google that you are the website to go to if someone searches those terms as they have Artificial Intelligence that can read through your website to ascertain its relevancy.

The best way to find a keyword in your industry is to use Ubersuggest. Simply type in phrases you think people might search on Google and it will give you a list of the most popular keywords and even the volume of searches that keyword gets per month.

Screenshot showing the search volume of hairdressers in Manchester from Ubersuggest.com
Hairdressers in Manchester from Ubersuggest.com

As you can see, “hairdressers in Manchester” has approximately 4,400 searches a month, and according to the last column, which gives you the level of competition from other companies in your industry, it’s not to difficult to rank for. This means that the companies in your industry are not doing much SEO which makes it easier for you to appear at the top of Google.

To avoid going into too much detail in this post, I’ll just say that appearing at the top of Google for a high-volume search term is THE best way to market your business online. Word of mouth only stretches so far.

As I mentioned earlier, we are a top-rated SEO company who can do this work for you. Click below to find out more!

Conclusion

And with that, it’s time to conclude this article on Cardiff web design. I know the post wasn’t too specific to Cardiff but we operate in that area and want to reach as many people who live there as we can.

As you can see from the arguments laid out in this piece, having a website is crucially important to any business in 2019. Customers will trust you more, making it easier to land a sale. You’ll save yourself loads of time and money on administrative duties. And finally, it’s the best way to attract new, young customers to your business.

If you’re thinking of buying a website after reading this piece, I’m not going to miss out on the chance to attract your business so just click the button below to get started!

Thanks for reading this post, I hope you enjoyed reading it as much as I did writing it. See you in the next one!