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Search Engine Optimisation or more commonly known as SEO is an online marketing strategy for achieving higher positions in the Google search results. The aim of this type of online marketing is to achieve a higher rate of visitors to your web site by getting clicks from the Google search results.

When an individual searches on a search engine like Google, they enter, what is known in the SEO specialist vocabulary as a keyword (a single word or phrase that can include a few words) and hit the search button. The Google search engine will then display the search results of that keyword, listing the results of what it then calculates is the most relevant websites or pages. Search Engine Results Pages are sometimes referred to as SERPs – by SEO specialists. Users that decide to go on your site after clicking on your URL from the SERPs are generally referred to as organic traffic/visitors, on the other hand visitors that you acquire from adverts such as Google Ads/PPC (Pay Per Click) are generally known as paid traffic.

There are two areas of Search Engine Optimisation, Onsite and Offsite. Onsite SEO is the action of making sure that your web site and pages are all optimised for your targeted keyword or keywords and search phrases so that Google can understand what your content or website is about. There are also many other technical points to optimise on your website including, meta title, alt tags, meta-description tags, site structure and it is important to make sure that the pages that load fast are coded efficiently and mobile friendly. Once you have maximised your Onsite Search Engine Optimisation it is time to focus on your Offsite SEO. This consists of incoming links from a large and diverse number of external websites. These links should be from a wide variety of other trustworthy websites including Google maps, social media websites, news websites, blogs, and also business directories.

Search Engine Optimisation, or SEO, is one of the best digital marketing strategies that businesses have in terms of gaining visibility online, because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on over 200 different algorithms. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines' ranking factors - such as keywords & content, engagement & traffic, or domain-level brand metrics - to make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.

Auditing Your Website
The first steps in auditing a website for SEO is to learn your current rank, review your website's analytics, and determine the keywords that will set you apart.

Crawling and Indexing
Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.

Ranking Factors
Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, social counters and backlinks. Have you ever heard of the saying “Content Is King?”; Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website's content will naturally create a collection of internal links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.

Accelerated Mobile Performance and Mobile Optimisation
Having a mobile optimized website will help improve your search engine ranking because search engines are starting to develop mobile crawlers that will create mobile-only indexes. Accelerated Mobile Performance (AMP) allows for faster rendering of web pages on mobile devices and is recommended by Google. It has three components: AMP HTML is a simple redesign of HTML with specific AMP commands, AMP JS is JavaScript for mobile that ensures quick page rendering, AMP Content Delivery Network will cache your AMP content for fast delivery. In Google searches on a
mobile device, there is now a carousel of search results that only includes webpages that have implemented AMP. While AMP is not yet a ranking factor, it does drive more traffic and visitors, especially from mobile devices where your website is more likely to be a top result in Google's
carousel.

On-Site SEO & Off-Site SEO - SEO is made up of 2 main parts; On-Site SEO & Off-Site SEO.

On-Site SEO - is anything to do with your website. On-Site SEO strategies are used to ensure your website is Search Engine Friendly – (Google Friendly). On-Site SEO can also be used to stabilise your rankings.

Off-Site SEO - is anything pointing back to your website. Off-Site SEO strategies are used to build ethos and authority back to your website domain. Off-Site SEO can also be used to add weight and help you rank for competitive keywords.

Internal Links
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website. Internal links are most useful for establishing site architecture and spreading link equity.

SERP - Search Engine Results Page
SERP stands for Search Engine Results Page. When you enter a query into a search engine you receive a page with results, and this is called a SERP.

Domain Authority, Page Authority & SEO Moz
Domain metrics have a big impact on how well your domain will start ranking and also hold it’s ranking. Domain metrics are made up of 3 areas: DA, PA & SEO Moz.

Domain Authority – DA
Domain Authority score is not a new phrase in the world of SEO, but there are many SEO Specialists who are unaware of domain authority and its significance. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So, the higher the domain authority of a website, the higher its ranking in search engines. Instead of thinking of domain authority as a measure of your SEO effort, think of it as a competitive metric against other sites. So, if you compare your website’s DA score with that of your competitor’s site, the site with the higher DA score is likely to rank higher in search engine searches! DA consists of over 40 different ranking signals.

SEO Moz / Trust Flow - TF
Trust Flow is a metric trademarked by Majestic that analyses how trustworthy a site is by measuring its quality. Quality is the essential data of this metric. If a link pointing to your website is authoritative and qualitative, then your trust flow willincrease. Google rewards qualitative backlinks. As a matter of fact, you will be ranked higher.

Page Authority – PA
Page Authority (PA) is a score developed by Moz (SaaS company), that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is based on data from Moz web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation. Page Authority is scored on a 100-point logarithmic scale. Thus, it's significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. These algorithms are constantly updated and used to calculate Page Authority, so you may see your score fluctuate from time to time.

SEO Reach
With SEO you have the capability to effectively reach whatever audience you want. No other advertising mediums offer the same combination of affordable, effective options than SEO does.

SEO Targeted Traffic
The beautiful thing about SEO, as opposed to other more traditional forms of marketing, is that you are able to generate highly targeted traffic. Having the ability to show up high on the results page for a specific service you offer is gold. A user has actually gone online, typed in something related to your business and then clicked on your listing. At this point they are much more targeted than if you were to do TV ads or a direct mail campaign, because they are actively searching for a solution. That’s powerful!

Google Searches Are Increasing
According to data provided by Business 2 Community, businesses are predicted to spend around $79 Billion on SEO by the year 2020. In addition, the number of pure “Google” searches has continued to increase.

Organic Clicks Compared to Paid Ads
85% of all clicks happen on organic SEO listings. Paid Search only makes up 15% of the total Clickshare for a keyword.

How People Do Research
According to Internet Live Stats, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. Within those searches are your customers! They are using Google to do research and purchase what you have to offer.

Highly Measurable
SEO is highly measurable. Using Google Analytics, you can see traffic amounts and how that correlates to goals specifically with organic search. In addition, you are able to leverage Google Search Console to see the exact keywords are driving traffic.

Your Product / Service Is Open for Business 24/7
The great thing about SEO is that when you are ranking, you’re constantly visible to potential customers, able to receive traffic day and night, which turns into leads/sales. A well-run SEO campaign can become be your lead/sale generating force at all times.

Competitors Are Doing SEO
If your industry has products/services that are searched for online, then you have competitors that are already doing SEO. If you want to grow your business and be where users are searching, then you too must invest in SEO services. That’s the only way to compete long term unless for
some reason people stop using the internet to search, which isn’t going to happen anytime soon.

CUSTOMISED SOLUTIONS THAT INCREASE YOUR WEBSITE’S VISITORS
Our expert team is skilled in the delivery of tailored organic SEO solutions. We will conduct vital analysis such as reviewing your business online strategies, website as well as your online competition – to understand your critical areas of strengths and weaknesses. With the aim of providing solutions that are guaranteed to make your business successful. We will widen the scope of your online business profile and reach. Thus helping you enhance your KPI and ROI. Rest assured, our premium quality organic SEO solutions are special white hat SEO services that prevent your website from being blocked by search engines.

OUR LIST OF ORGANIC SEO SOLUTIONS INCLUDE:

• Comprehensive Website Analysis: including the close inspection of your site’s website design, content, Metadata text, ease of navigation, and loading time etc.
• On-Page Optimisation: Optimising your Custom page title and description, compelling content, correct use of header tags, keywords (in headers and content) optimisation, URL length, and internal linking structure.
• Off-page optimisation: Optimising your website through external activities to help maintain its high page ranking in search engine result pages. This approach includes directory submission, search engine submission, article submission, forum posting, blog posting, press release submission, quality link-building, etc.

As a budget-friendly brand marketing company, we offer a range of affordable SEO packages to choose from. Our plans are designed to match your budget and meet your SEO and website needs.

Generally SEO takes between 4-6 weeks to see results, if we have designed you a new website then you would be in what is more commonly called the “sandbox” period. This is where Google is trying to find your website and is deciding where you should be placed within the search results, this period can take anywhere from 4 weeks to 3 months. You will be able to track how your website’s ranking is doing with our Realtime SEO Dashboard.

Analysis and Strategy
A successful SEO strategy is about building a businesses’ online presence. The Web Designer Group's first step will be to either complete an in-depth research study on your competitors if you don’t already have a website, or audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program.
During our audit, we will look at the following:

Analytics and Keywords
The first step is to determine how your website is currently ranked and how your competitors a ranking. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.

Your Website's Accessibility and Indexing
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.

Ranking Factors
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilizes keywords without being duplicated on multiple pages, keywords, and HTML mark-up to make sure that your source code is relevant to crawlers.

Competitive Analysis
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve
your rank and drive more visitors to your site.

Goals and Objectives
Attract new leads to its website and turn them into customers. Its best chance to do so is to take advantage of dual SEO & PPC. A focused SEO campaign will help:
● Get it's website more attention from interested prospects
● Turn that new attention into paying customers
● Gain increased visibility and compete with competitors