Upgrade Your Business Website Using a Purpose-Driven Design

A diagram of boxes

Small business owners know that in order to compete effectively in today’s marketplace, it’s very important to have a strong online presence that’s anchored by your website. Contrary to popular belief, the aesthetic appeal of your site is not the most important aspect to consider when designing the site, as you should also focus on the overall user experience, and that takes serious purpose-driven design.

The good news is that most web developers are pretty clued up on how to create a unique user experience that enables the customer’s needs and your business’ goals to intersect seamlessly with one another.

Here are some useful tips on how to upgrade your website using a purpose-driven design that’ll transform your site into a viable asset for your business:

Educate Your Team on Your Business

As they will be responsible for designing your company’s website, your team needs to have a thorough understanding of what your business model is about and how it works. At the end of the day, the customer experience that you’re seeking to create should go beyond the brand’s visual aspects. A professionally designed website will enable you to communicate well with your target audience, including consumers, potential customers and hires, as well as business buyers and other stakeholders. In order to formulate a site’s building and design strategy that caters to these and other stakeholders on your site, the web developer needs to at least have a strategy that’s based on well-researched and strong audience profiles.

young people group in modern office have team meeting and brainstorming while working on laptop and drinking coffee

Identify Your Goals

It’s important to determine what the purpose of your website will be from the start. As in, what would you like to achieve through this website? How will your goals for the site be reflected in its design? For example, your goal could be to get new leads or conversions, to educate your audience or to show off your brand’s aesthetic appeal. Whatever your goals are, make sure that they are aligned with the business’ mission and that they’re measurable.

You need to have strong business goals in mind. What we mean by this is, you are going to want to know how to use your website efficiently and to get to the place you want your business to be. Whether that is providing incredible services or selling products online through an e-commerce website. What you envision needs to be told to a web designer and then they can make the design aspect look like reality.

Map Out the User Experience

Put yourself in your site viewer’s shoes for a moment and imagine what it must be like for them to visit your site. Are they coming from an email marketing campaign, a quick google search result or a pay-per-click ad? What keywords drove them to click on your website specifically? What messages do they receive upon arrival to your website? Is it relevant to their needs?

For example, you may have a multifaceted target audience that includes potential customers, business customers, investors and job seekers. Your web design company needs to craft your site so that it’s able to guide each of these customer segments effortlessly towards their goal while experiencing a comfortable user experience throughout.

Prioritise and Simplify

The best way to simplify your website is by using the ‘breadcrumb approach’, which means slowly leading your visitors to their targeted destination within the website. Simplify the website so that the user doesn’t have to go through many steps and decisions in order to get what they’re looking for.

For example, if your goal is to attract users to a whitepaper, then you shouldn’t crowd the landing page with any other extraneous content. The general rule of thumb here is to limit the page layout elements to seven, as anything more than that is likely to confuse the user.

Also, be economical when it comes to the ‘calls to action’ that you choose to highlight and only pinpoint the ones that you want your visitors to focus on. For example, you can highlight the search bar of your website to make it easier for customers to find what they’re looking for, or you can obscure it to make the shopping experience more natural and enjoyable for your customers.

Essentially, the purpose-driven design is all about creating a user experience that will motivate your visitors to stay on the website and explore more than what they initially came for. Whatever you do, keep your end goal in mind, as that will affect the entire way in which you build and design the website.

A picture of lots of money in stacks and all over the place

Use social media to your advantage

One of the most important things to do to learn how you can better your business is using the internet and more importantly social media. There are millions of people on social media with bright ideas and ways that you can make your business a better enterprise.

Although you are going to find some people that will more than likely troll you there are some exceptional people out their who runs businesses and will give you some sort of advice on how to improve small business, your content and conversion rate.

Use social media to improve your business by signing up and letting as many people you know out there that you exist as a business.

Content marketing is key to your business growing online

You need to figure out what sort of content you want to use to promote your business. You have an abundance of choice. Whether they be videos, writing or images you have a huge amount of choice here. If you felt like it, you could do an all in one article with all three which would definitely help out in the way of promotion and google rankings.

Of course, if you are writing then you are going to be wanting to write niche relevant content. What we mean by this is, write about your business or products in a way that makes them useful, engaging and will generally make people want to buy them or use your services. Most small businesses miss out on this pretty impactful way of getting more conversions, people to come to your website and climbing the search engine rankings.

Word Contact us on blue paper and hand

Conclusion

Visit The Web Designer Group for all of your web design needs in 2019 and never look back. As your website will be one of the most exceptional websites that you will ever come across. For example, take a look at our portfolio and see all of the incredible websites that we have made for our extremely happy clientele. As you might be able to tell whilst taking a look all of our websites are future proof.

The meaning of future proof is the following: We make websites for our clients that will never become out of date or disappear one day due to the host. All of our websites have a guarantee if you decide to host with us that we will maintain all of the support, maintenance, virus protection updates and make sure that your website is online 24/7.

As you can tell we are a forward thinking company that provides our clientele with the ability to succeed online. The future of your website is safe within our hands, all you have to do is optimise it for your business goals and then you are off to provide yourself with success.

Call us today if you want to talk to us about having your website designed by us by simply calling on 0800 905 5999. If you want you can always use one of the contact forms we have around our website.