Top 7 Ways To Market Your Website For Free

Top 7 Ways To Market Your Website For Free

So, your professional business website is now online, now it’s time to put it to work.

A great looking website is worthless without website visitors. The business equation is very simple, more website visitors equals more customers. So, the real question is; how do you drive more potential customers to your website, without spending a fortune.

The Web Designer Group has put together the top 10 ways to market your website completely free. Find out the exact 7 techniques, which will rocket your website visitors completely free!

  1. Landing Page Experience
  2. On-Site SEO & Off-Site SEO
  3. Article Writing
  4. Google My Business
  5. Instagram
  6. Youtube
  7. WhatsApp Business


  1. Landing Page Experience

A landing page is a page on your website specifically tailored to a product / service that you offer. A landing page is also referred to as a marking campaign page, this is when you create a specific page on your website for a marketing campaign. Using landing pages helps you measure whether your marketing efforts are working and is also used by Google as ranking factor.

Google has officially published the best ways to improve your landing page:

You can improve your landing page experience by taking any or all of the following steps:

  1. Offer relevant, useful and original content
  • Make sure that your landing page is directly relevant to your ad text and keyword.
      • Be specific when the user wants a particular thing: If someone clicks on an ad for a sports car, they shouldn’t wind up on a general “all car models and makes” page
      • Be general when the user wants options: If someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page
    • Provide useful information about whatever you’re advertising on your landing page.
    • Try to offer useful features or content that are unique to your site.
  1. Promote transparency and foster trustworthiness on your site
    • Openly share information about your business and clearly state what your business does
    • Explain your products or services before asking visitors to fill in forms
    • Make it easy for visitors to find your contact information
    • If you request personal information from customers, make it clear why you’re asking for it and what you’ll do with it
    • Distinguish sponsored links, like ads, from the rest of your website’s content
  2. Make mobile and computer navigation easy
    • Organise and design your page well, so people don’t have to hunt around for information.
    • Make it quick and easy for people to order the product mentioned in your ad.
    • Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site.
    • Help customers quickly find what they’re looking for by prioritising the content that’s visible above the fold
  3. Decrease your landing page loading time
    • Make sure that your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.
    • Consider turning your landing page into an Accelerated Mobile Page (AMP).
  4. Make your site fast
  • See how your site scores on mobile speed, and get quick fixes to improve it. Test your site.
  1. On-Site SEO & Off-Site SEO

Search Engine Optimisation or more commonly known as SEO is an online marketing strategy for achieving higher positions in the Google search results. The aim of this type of online marketing is to achieve a higher rate of visitors to your web site by getting clicks from the Google search results.

When an individual searches on a search engine like Google, they enter, what is known in the SEO specialist vocabulary as a keyword (a single word or phrase that can include a few words) and hit the search button. The Google search engine will then display the search results of that keyword, listing the results of what it then calculates is the most relevant websites or pages. Search Engine Results Pages are sometimes referred to as SERPs – by SEO specialists. Users that decide to go on your site after clicking on your URL from the SERPs are generally referred to as organic traffic/visitors, on the other hand visitors that you acquire from adverts such as Google Ads/PPC (Pay Per Click) are generally known as paid traffic.

There are two areas of Search Engine Optimisation, Onsite and Offsite. Onsite SEO is the action of making sure that your web site and pages are all optimised for your targeted keyword or keywords and search phrases so that Google can understand what your content or website is about. There are also many other technical points to optimise on your website including, meta title, alt tags, meta-description tags, site structure and it is important to make sure that the pages that load fast are coded efficiently and mobile friendly. Once you have maximised your Onsite Search Engine Optimisation it is time to focus on your Offsite SEO. This consists of incoming links from a large and diverse number of external websites. These links should be from a wide variety of other trustworthy websites including Google maps, social media websites, news websites, blogs, and also business directories


  1. Article Writing

Google releases new ranking algorithms regularly, but the one tried and tested method which is always consistent in working; unique, relevant content.

Regardless of the size of your website, starting your own blog is great way of adding new content to your website without cluttering your stunning website design.

When starting your own blog, the key is to write relevant and unique content. But I’m sure your wondering how exactly do you decide what to write about, and how can you benefit from writing content? If you’re unsure what to write about, simply type into Google search the product or service your website is about, and take a look and what results appear on the first page, then simply navigate to their blog, and take a quick look and what topics they have chosen to write about. Now you will have some guidance on topics, you can write a unique piece of content. Remember to never copy content from another website, but to be more thorough and detailed with your piece. Once your content is ready, look at relevant keywords in your article and start creating some internal linking.


  1. Google My Business

If you haven’t already done so, register your business for a Google My Business Account. GMB is a free tool from Google where you can list your business to be included on Google Maps and Google Search. GMB is designed for customers to help find your business and provide them with up to date contact information and the latest offer.


  1. Instagram

Instagram is one of the fastest growing social media networks. Instagram was recently acquired by Facebook. Posting on Instagram is simply not enough to increase your website traffic. Your dedicated Instagram business page will need to be optimised for your products, services and industry.

Optimisation Rules

  • Choosing a username – Choose a username which is relevant to your business but also aesthetically pleasing
  • Choosing a page name – Your page name is completely different to your username. You should choose your username to be something which is relevant. For example a London Web Design company called Amazing Web Design would be better suited to the page name: London Web Design | Website Design
  • Create an engaging bio – Your bio should be written in such a way that it is highly engaging. Include key points such as:
    • Unique selling points
    • Calls to action
    • Trackable links
    • Explain what your business does
    • Highlight your products / service
  • Account Security – Ensure your Instagram account is secure and protected from hackers by using two factor authentication.
  • #Hashtags – Use 30 #Hashtags in every post, make sure they are relevant to your content. Only use hashtags which people would realistically search for.
  • Competitions – Run competitions to grow your following


  1. Youtube

A great way to get noticed is by creating videos and posting them on Youtube. Youtube is currently owned by Google, so as a result not only will people find you on Youtube, but Google will also index your videos in Google Search too! The key to Youtube is to create video content which is relevant to your business and that helps customers. For example a Custom PC business may create a video on how to upgrade your graphics card, with a call to action in the video to purchase graphics cards from them.


  1. WhatsApp Business

WhatsApp was recently acquired by Facebook. Most of the emoji’s you see on Instagram posts are actually copied and pasted from WhatsApp! WhatsApp recently launched a new product called WhatsApp Business; is a free to download app available on Android and iPhone, and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages. It’s also intended to feel and work just like WhatsApp Messenger. You can use it to do everything that you’re used to doing, from messaging to sending photos. Some of the features we currently offer in the app include:

  • Business profileto list important information, such as a company’s address, email and website.
  • Statisticsto see how many messages were successfully sent, delivered, and read.
  • Messaging toolsto quickly respond to customers.

You can learn how to download it from the Google Play Store and the App Store.


We hoped you enjoyed the read of the 7 ways to market your website, comment below with any questions and what topics you would like us to cover next.


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