A lot of CEOs these days tend to have a lot of misconceptions regarding web development and tend to shy away from hiring web design UK. This can be a big problem, especially since most businesses now rely on online presence more than ever before. CEOs in various industries tend to struggle when it comes to this.
So here are some of the most common misconceptions that CEOs have regarding web development.
Website Development is Easy
Most clients would simply prefer a simple 20-page website that comes with an online payment feature, blogs, and other widgets. Websites like Craigslist and Facebook might appear simple, however, the necessary development work may be complicated and time-consuming. The strange thing is that the easier the website design, the more expensive it tends to be. This may be because some requests that seem to be small could require a lot of complicated development work and several days of programming.
Everyone Should Be Involved
Instead of gathering the entire staff in a conference room to brainstorm ideas, it may be best to involve only the people who will be doing the actual work. Simply compile your brand assets, content strategy, user flows, and business objectives. You don’t really need to spend a lot of time mulling deep about technical planning, layouts, database architecture, widgets, and designs.
Websites Are a Commodity
Thanks to web design templates and offshore development, a lot of business people think of web design UK as a cheap commodity. While using an already created template may work well for some companies, for those who are serious about their online presence and brand, this alternative might not work in the long-term. If you really value your business, then you should consider your website as a good investment.
As Soon as a Website is Built, It’s Done
Website development is definitely not a once and done type of activity. As soon as your website is launched, it must be maintained. In fact, most mid-market companies have round the clock teams that monitor their websites in order to ensure that they work without any glitches. Even if your website isn’t handling a high volume of traffic, you need the services of a web design UK that can keep an eye on its functionality. They can also help with the security updates and coming up with fresh content for SEO purposes.
Anyone Can Create a Good UX
You cannot build the website all by yourself. As a CEO, you must focus on leading your company and improving your services. Your IT guy cannot build the website either. There’s definitely a lot more that will go into a website than merely having a basic knowledge of web designing, most especially if it requires payment systems and integrating the company’s internal systems.
You Can Dictate the Design
It’s pretty normal for some CEOs to want to micromanage their own company’s website. Unfortunately, unless you consider yourself a professional web designer, this job may not work well for you. You have to entrust the job to a professional web design UK if you want to convert your website visitors into paying customers.