In today’s DIY world, a lot of business professionals would prefer to do their own website design instead of hiring a professional web designers. They would rather choose to use template-based services like WordPress or Wix.
A crucial aspect is that they may be making mistakes since the website is not personalised to their customers. One of them is the call to action or CTA. This important feature is often overlooked, which explains why some websites don’t bring in enough customers.
Here are some things to consider to make sure your website’s CTA shines through.
Test User Friendliness
There’s a reason why user experience is becoming so important in web design. It’s necessary that you approach your website in the same way as your customers. This could mean viewing it in a desktop and mobile format while making sure that all the forms and buttons are easy for your customers to find.
One technique that user experience experts would employ is to try to understand the many stages in which a customer would go through before taking a decision. The moment the customers visit your site, what is it that they want to see?
If you’re in the e-commerce business and you believe that your customers would prefer to compare products, then include an easy-to-use comparison tool that your customers can use the moment they visit your website.
There’s a reason why popular e-commerce sites use verbs on all their calls-to-action. These include “add to cart”, “check out”, and “sign-in.” All these can help stimulate web users to do something. Your call to action must also be located on the same spot on each and every page. Especially, if the action is something that the user might want to accomplish from any page on your website.
Professional web designers suggest creating calls-to-action that inform your customers exactly what they need to do. Thus, you need to be very specific with your call-to-action. It should be something that will prompt your visitor to take their next course of action ASAP.
Colours and placement are crucial for every website design. A customer’s eye will most likely be easily drawn to the elements of a particular page. Calls-to-action can work best when prominently placed with several white spaces around them. If it’s in a button, then it should have a colour that will easily draw the customer’s eye, and encourage a click!
Web designers would often use contrast to create a visually appealing design. Contrast is basically the placement of completely different elements together. For instance, large versus small and light versus dark, etc. The most important thing to remember is to come up with a call to action that can draw the eyes of your customers to that particular button. By having it in stark contrast to the rest of the colour of the page, you’ll be able to easily lure your customers to it.