Whether the goal of your website is to educate a particular audience about a certain issue, to sell products or to establish your brand in the marketplace, it’s incredibly important that it follows two very key design principles.
These two design principles are different from the other equally important technical guidelines and rules that website owners should also observe when setting up a website. However, they are of utmost importance due to the impact that they have on the overall delivery of your brand’s image across all online platforms.
At the end of the day, you want your website to stand out from the many options available for users on the internet today. So, you’ll want to keep these two design principles in mind when searching for a web design professional or agent web design to help build your website.
Keep it Simple
While it might seem like loud colours and graphics are the ideal way to stand out from your competitors, following this design trend can actually hurt your website ratings down the line, as most internet users actually prefer a simple, straightforward and elegantly designed website to a flashy or complex contraption.
Keep in mind that the only reason internet users visit your website in the first place is to access a solution to a problem, and not to get lost in an overload of graphics and visuals.
Ideally, you want your website that’s easy to navigate with clearly visible options that make for effortless interaction between you and your users.
In order to achieve this, you need to put your users first which means putting yourself in their shoes to make sure that their experience when using your website is effortless, pleasant and fruitful.
The added benefit of keeping your website design simple is that it makes the transition from web to mobile an effortless one while ensuring that mobile users are able to enjoy the same experience as PC users.
So make sure that your agent web design understands this as they work with you to build a website that’s visually appealing and easy to use.
You’ve probably heard about this one multiple times before, and for a good reason. Nothing beats consistency in today’s internet environment when it comes to visitor retention and lead generation. That’s because maintaining consistency in design throughout your website pages and related social media will ensure synchronicity while engendering trust from your users as well.
This should also translate to consistency in the content you put out through your website and social media pages, as well as the visual aspect of your design.
To achieve this level of consistency is quite easy. All you have to do is get clear on the vision you have for your website while putting together a strong execution plan to accompany it.
If you’re planning to create and launch a website soon, make sure that the agent web design team you’re working with understands your vision and how to execute it. Most importantly, you want them to continue working with you long after the website has been created so that you can consistently maintain the standard of content and design that you’ve created for your site.