Within this extended article we’re going to be learning about some of the best tips from top SEO gurus and marketers from across the globe on how to improve and rank your website in 2019. These can be some of the most obvious to some that could even make an advanced SEO specialist eyes widen. Sufficed to say fundamentals remain the same as a search engine can change its algorithm but the foundations and phrases used will never change.
link to other websites that are relevant in your niche and create user-generated content
This is probably the oldest form of SEO however it hasn’t changed much over the years. Of course, back in the day you could just get high domain authority links from anywhere and you would be climbing the rankings in no time. However, this has changed a lot over the past few years. For example, and update in March from Moz has made sure now that you can only link from relatable websites within your niche. You can find many different tools that can find these relatable links which at the end of the day are quality and will improve your search engine ranking.
Of course, you know have to take into effect if the link is also worth it. If it doesn’t have a domain authority of 25 or over…is it really worth it? The answer is probably a no. Also, you might want to do some research on the website itself before asking for a link. What I mean by this is by taking a look at their links using tools like AHREFs or go to the wayback machine and take a look at what the root domains used to be. There you can more than likely make your decision on whether you want to move forward with that link and, see if it would complement your current work to give you the higher rankings that you’re looking for.
Page speed needs to be optimised other wise you’re losing out in conversion rate
If you have a particularly low page speed then you can expect the low amount of traffic you might be getting to decrease even more. If your website doesn’t load within a three second window then expect 40% of your potential customers to leave. The easiest way to check your page speed is by using gtmetix or google page speed. Either are good and when you’ve optimised your page you can expect a better experience from your website and audience attracted.
The best things about these tools is that they tell you the issues as well as how to fix them. So, with a few minutes of you fixing these issues you could be increasing your revenue tenfold! Isn’t that the best thing you’ve heard all day?
Get other trustworthy websites to link back to you
An amazing technique that has always worked in SEO and still does to this very day is getting other websites to link back to your website. Good websites though with a high domain authority and are relative towards your niche. As mentioned previously having great backlinks is one thing however, having that trust back from other websites really does make the search engine crawlers think about placing you above others in organic search traffic.
The process behind this is quite simple. Write user-generated content which is long-form content and is inspiring to read. At the end of the day, a user’s search intent is to find something relatable that they want on whatever topic they are interested in. As well as get those great backlinks and share yourself across the web as much as you can because, when search engines crawl the web, they can find you with unique content and you will get higher rankings as the result.
Social Media is the way forward for SEO
One of the most important strategies when it comes to SEO is social media. Although Google has said that it doesn’t import social signals into its search engine algorithms, the way that this data corresponds with social signals would say that it personally does. Getting social media signals is quite simple all you have to do is get yourself on social media and then share your articles and pages throughout your social platforms. Of course, you’re going to want to make your webpage optimised for social media seo.
There are many ways in which you can make your website better for those search queries in relation to social media. Some are simple and easy, like adding share buttons to your posts, others like linking to big social media powers and then asking them to share you can be a bit trickier.
Update your content regularly
Over the years you’ve probably had quite a few articles go through your website and that’s fine. However, if it’s outdated for some reason maybe because it doesn’t attract the right audience then consider updating it. Don’t just scrap it and make a new article, improve on it like trying to include what makes your competition a bit better in article writing. The end result here is that Google loves updated content and sees it as a great online marketing tool. You can be considered an SEO expert if you do this regularly and I’m sure you’ll start to see a lot of higher rankings for your chosen keywords.
Meta descriptions and why they are so important
One of the many aspects that cover on-site SEO are meta descriptions. They are incredibly important. A meta description is what you see describing the webpage through google when you’re about to click on a website, it is a little text box near the bottom of the result. This doesn’t mean however, that you should start keyword stuffing into your meta descriptions as that’s the start of you losing your rankings.
Writing unique meta descriptions is also a great way to keep your rankings high as search engines generally hate copied content. There is even a possibility of you being penalised by Google. Being penalised by Google means bad SEO and bad rankings, so you don’t want that to happen.
Keyword research is key before you start
Probably one of the most important part of your SEO is knowing what keywords you want to target. Using the tools available on the web like Ubersuggest which can easily tell you how many people search a keyword per month is the best way to go. This way you can start to understand why seo gurus can spend a couple of hours searching for the best keywords for their clients.
It’s important to know your keywords because you can then plan your strategy around them. Be careful as I have mentioned previously in this article not to be keyword stuffing as this is another no from Google. Keyword stuffing, is the action of putting loads of your keywords throughout your website and hoping that it works. Sufficed to say it doesn’t.
Video content is the best kind of content in 2019
2019 has changed SEO quite a bit and one of the best ways to get yourself ranking near those top positions as well as more visitors towards your website is through video. Of course, the biggest platform for videos is YouTube. So, that’s where you would more than likely want to start your video presence for you brand.
The latest google updates are telling us that video is becoming more and more prevalent in todays marketing world. This is understandable, as YouTube is Google’s favourite child and won’t do anything to hinder its progress. Although that was just an opinion and isn’t set in stone so to speak.
There are many aspects you need to take into consideration when making video related content. First off with the snippet that you have below your video, don’t just put the odd link in their turn it into an article. What I mean by this is make it a full 1000 words of what you have gone over in the video and turn it into an article which you can then use to link towards your website. Which at the end of the day, if there is a large amount of views on that video will definitely give you a huge traffic boost and might even gain you some potential customers in the pipeline.
Understanding your target audience
If you’ve just started out doing SEO then it’s very important to know who you’re targeting and what kind of clientele you’re going to want to come to your website. If you’re a plumber then you don’t really want to attract single mums looking for toys for their kids for Christmas really do you? No, you don’t. The easiest way to be able to track and know what you’re targeting is to write keywords of what you’re wanting to be promoting throughout your website also known as keyword ideas. Then the search engine algorithms will be able to differentiate between you and other industries. Another way to do this is to add a SCHEMA markup on your website but this can be a little bit fiddly.
There are also many other ways of telling the search engine algorithms what you are trying to target throughout your website, these can be things like using the Google Search Console to tell Google where you are trying to target globally. Other than that, there might be others but you would have to find them yourself!
We hope this helps you understand the aspects of SEO and what goes into creating a successful website and brand. The next thing you’re going to want to do is check out our SEO services and why they are the best of the best in our industry. Being a Google partner, we can provide you with a free Google boost which is worth £195s and can kick start your SEO and prepare you for those imminent incoming calls.
Visit our SEO page to learn more about how we can complement your business in becoming a powerhouse in your industry throughout the world wide web. Call us today on 0800 905 5999 and one of our friendly team will be happy to provide you with all the answers you need.