As any professional web designer will tell you, getting local SEO right is really tough. It gets even harder for businesses that are looking to be featured on the top 3 spots of the business listing of the Google results page.
Thing is, even the most finicky designer with the best skills would be hard pressed to tell you what goes into achieving that coveted top 3 spot, which is why it’s important to approach this quandary with an understanding that boosting local SEO to that level mostly happens outside of your influence.
For instance, Google takes into account the user’s location and their browsing history in order to provide the most accurate results. However, there are some tactics that you can utilise to get that coveted spot on the results, some of which may even be part of your page professional website design portfolio.
Current trends indicate that modern consumers always do their due diligence on a brand or a company before they commit to purchasing their product or service. They go through the reviews of past customers to find out what kind of reputation the company has, making websites like Yelp, TripAdvisor, FourSquare, Bookings.com and so on, very helpful.
So you want your website to have a solid reputation on relevant platforms that potential customers use in order to find out more about your business’ performance. It also helps to garner reviews via your Google My Business Listing by encouraging customers to leave feedback at checkout or after they’ve used your services.
Social Media Engagement
The best way to keep in touch with your customers is to engage with them via social media, which you can approach organically or through paid campaigns that target a specific segment of the market. Either way, you’ll be able to leverage the audience you gain to share information about the latest specials and discounts, new product releases, upcoming events, and so much more.
In addition to optimising your website for Google’s search engine rankings, you should also place your business strategically in those online business directories that cater to your specific industry. This helps to ensure that the customers are able to find you regardless of where they look.
Whatever you do, ensure that you input the same contact details of your business on all the directories that you submit your details to. If you like, you can include this as part of your professional website design portfolio and shoot two birds with one stone.
Connect with the Community
The reason why most influencers prefer to organise face to face meet-ups with their audience is because interacting with your audience in a real-life scenario is the perfect way to encourage customer loyalty while promoting your brand even more.
Now, as a business you don’ have to do a meet-up but you can attend trade shows and local markets instead, or even sponsor a local charity. This will definitely boost your business’ online profile and provide you with great material to use for social media, as per your professional website design portfolio.
Create Local Content
Perhaps the fastest way to claim your position as a serious local player is to focus some of your content on the narrative of why your business is proud to be a part of the community it’s in. Also, if you use local products and labour then you’ll have even more to brag about when creating this type of focused content.