While it’s true that steady growth is probably the most tried and tested method of building a sustainable and profitable business, there’s always the opportunity to accelerate that growth by developing a winning online marketing plan.
To help you figure it all out, we’ve got some helpful tips for you below from a few entrepreneurs who are crushing it in the small online business community.
Tips on Boosting Online Marketing Growth:
- Standardise Your Processes
The best way to ensure productivity and staff morale is to get clear on what your company’s objectives are and have a plan in place with clear objectives. That way, your employees will know what’s expected of them and will be motivated to deliver.
- Use SEO Insights
A content strategy that’s informed by current SEO insights will be much more effective at helping you achieve your goals than one without. Plus, content marketing is a very important aspect of accelerating the growth of your website.
- Use Time-Saving Apps and Tools
As they say, ‘time is money’, so you want to make the most out of the time you have each day by being productive in every moment. One way to do this with your web design is to use convenient apps and tools that will save you time and money.
- Use Google Optimise Tests to Boost Google Ads Campaigns
Increase the effectiveness of your online marketing campaign tenfold by using Google’s latest landing page tests, which is also a great way to step your PPC game up.
- Take Advantage of SEO
In addition to efficiently managing your website’s blog, you should also make it a priority to invest in technology that will boost your SEO game in order to increase traffic and conversions.
- Invest in Good Web Design
Even the best online marketing strategy will ultimately prove to be worthless if it’s not backed by a well-designed website. Ideally, you want your website to be attractive yet simple, responsive yet engaging.
- Don’t Overlook Social Media Marketing Mistakes
Building an online business takes a lot of trial and error and you will make a lot of mistakes along the way, even with a seemingly straightforward niche. The key is to learn from the mistakes early on and put strategies in place to avoid repeating them again. Over time, you’ll find that planning and execution trump everything when it comes to social media marketing.
- Include Influencer Marketing in Your Strategy
Collaborating with influencers is a great way to widen your fishing net and to gain new customers that you wouldn’t normally have access to outside your own loyal audience.
- Use Email Segmentation
If hosting frequent events to increase and sustain your customer base is a part of your business marketing strategy, then you’ll do well to use email segmentation as a way to promote your events even better.
This involves maintaining on-going online communication and engagement with potential attendees to make sure that they really understand what your brand and event are all about.