Within this article, we will be going over the “Dos and Don’ts of Content” as you may have guessed from the title itself. You will find a number of facts regarding the things you should do or shouldn’t be doing with your content, especially in 2019.
Because a lot of what may have been working in 2018, may not be as relevant or important this year. We hope that after reading this article you will take on board all of the necessary information and add them to your content!
Let’s start off with the don’ts as it’s probably best to get all the negatives out of the way first, so that we can concentrate on all the good stuff later on.
Why shouldn’t you copy content?
Plagiarism, as it’s more commonly known, is never good for anyone and is the absolute worst online!
It is one thing to be influenced by good content from another business or website. When you decide to copy someone else’s content and put it on your website then not only are you breaking the law but google will penalise you for doing so. What this means is that google reads your copied content and with its intelligent algorithm google can tell that it is word for word copied from its source.
At this point google realises this and gives you a penalty which will in turn remove you from the rankings until you have sorted these issues out. On a side note, your content can also be copied onto back links which can be used to harm your website as well. So, make sure you check your website content regularly for these sorts of and other related issues.
Our second don’t is all about keyword stuffing, and why it can be detrimental to your website as well as the article that you’re going to publish.
Before we get into keyword stuffing, if you are not too sure about what keywords are and the importance of keywords view this video. The Web Designer Group has also published a blog on the Introduction to Keywords video by Matt, read by clicking here (Link to Matt’s Keyword Video Blog).
What is Keyword Stuffing?
Now that you know about keywords, keyword stuffing is the action of placing too many keywords within your content. What I mean by this is when you are writing and you put a keyword like “Bakery in London” in almost every sentence then you are stuffing in keywords. More often than not, stuffing not only makes your content seem nonsensical, it is simply disturbing.
Think about it for a second, you don’t want every sentence having a keyword as it isn’t going to make any sense at all and just generally will look like a complete mess. Other than that, google does penalise keyword stuffing and can negatively affect your rankings for a long time.
The third point we have isn’t really a don’t but is extremely important. As a don’t, it would be the fact you don’t ever want to leave your website content for your visitors & google, without proper proofreading!
Always check your content for errors… and then recheck!
This is something you’ve probably been told all your life but, at the end of the day, it’s extremely important. I know that I’m probably sounding like your high school teacher, but google has been known to penalise content that is poorly written with many grammatical errors.
Now let’s get on with the brighter side of this article on all the do’s with website content for getting on the good side of Google’s list.
Updating your content
One of the most important things that you can do once you have written an article is to continuously update your content. As google loves nothing more than content which has been crawled and is then updated, you must not give up this opportunity.
You can do this in a few ways, one way is by adding a few hundred words of an update at the end of a blog. Or, add to it by telling your potential clients about how well the article is performing for your business with a relatable link. Google is known to love updated content and will more than likely boost your blog that you have linked to a page throughout your site giving that page a nice boost as well.
Keeping your content relatable to your business!
Another extremely important factor to think of when you’re writing an article or even a page is to make it relatable to your business. Talk about your business, your products and more importantly what you can do for your customers on your website.
At the end of the day you don’t want a load of jargon about flowers when you’re actually a bakery. So get into all the nitty gritty details of the bakery business, share some tips you have acquired from your experience which may help someone just starting a bakery.
Always have some critical questions for your audience
This is probably the most important out of all our factors mentioned above, as you want to be interactive with your audience. The reasoning behind this is because your audience is usually interested about the topics and products that you offer on your website. The best sort of topics to talk about would be about the product or service prices.
Mention that you have prices which are better than your competitors or even a call to action along the lines of “Why wouldn’t you buy this product at such a cheap price for the next month” as these types of questions to get your audience thinking.
Now that you know more about the Dos and Don’ts of content written for your website, I am sure you will make wiser choices. At the end of the day, these are essential tips which will help in better representation of your website by Google. Which also means that you will get more relevant visitors coming into your website which are potentially your customers looking for your products or services.
All in all, I hope that you have learnt something today from reading this article and can implement all the good points in your articles and pages. Of course, feel free to come back to this article to remind yourself on the do’s and don’ts of content and remember to take a look at the web designer group.