How to Bootstrap SEO on a Tight Budget

In order to improve your website’s ranking in the search engine, you should hire a web design company that can implement the most effective SEO strategies. However, some small business owners and marketers are hesitant to do it. It’s because they think that it’s just out of their budget. But what they don’t know is that SEO is actually more cost-effective compared to other forms of online marketing, including social media and pay per click. The good news is that there are ways on how you can bootstrap SEO even on a tight budget.

  1. Get Some Links

Link building is one of the oldest factors in SEO and yet, it’s also the most important. The more high-quality links your website has, the higher you are going to rank. The process of link building is time-consuming, but for businesses who are looking to take their own link building, it may be best to start small like with yellow page listings, business directories, local newspapers, and business associations.

  1. Google My Business

Small businesses must focus more on gaining local exposure instead of targeting potential customers all over the country or world. Thus, the web design company would recommend optimising through Google My Business Page. Start by making sure that you own the page and that you’ve got access to making the necessary edits to the page. Fill out all information that’s lacking, and when you do, make it as descriptive and accurate as possible.

  1. Incorporate Keywords in the Right Places

As soon as you have identified the long tail keywords that you want to target, start incorporating them into your website. Small businesses must focus on placing keywords that are within the page titles, URLs and the content on their site. However, it’s important that you don’t overdo it when it comes to incorporating the keywords into your content. Try to include keywords in one of the headers of the page and within the first paragraph of your website’s content. This should get the attention of Google without really going overboard.

  1. Target Long-Tail Keywords

The two types of keywords that you can incorporate for SEO are long tail keywords and general competitive keywords. Since you’re on a limited budget, it may be best to focus all your efforts on long tail keywords. Long tail keywords are phrases that are specific to the needs of your customers. Although both long tail and general competitive keywords are necessary to your business, the long tail keyword is what you should target. It’s because there are probably several other businesses out there that use the general competitive keywords.

  1. Write Fresh Content

When you hire web design company they will make sure to update your website with fresh content. This is because publishing new content on a regular basis is another way to improve the ranking of your website in the search results. Each time new content is added on your site, Google’s crawlers will visit your website to index it. Thus, the more you add fresh content on your site, the more the crawlers will visit. This also means more chances of people eventually finding your website on search engines.

How to Add Personality to Your Website to Maximise Conversion Rates

The moment someone visits your landing page, it only takes less than 8 seconds for that person to decide whether to leave or stay on your website. This decision is often done half unconsciously and half-consciously. A good example of this unconscious decision-making is when we meet someone who is confidently poised and speaks calmly and we immediately put our trust in that person. This also works when searching for the best web designing packages. We tend to make an unconscious decision based on the first thing that we see.

Your landing page is no different. If you want to maximise conversion rates in your website, here’s how you can add personality and trust to your landing pages.

  1. Use Friendly Colours

Colour psychology is the process of exploring how colours impact a person’s reactions, perceptions, and emotions. But in the field of marketing, it’s merely about using colours to increase user engagement, trigger the desired action, and establish an emotional connection. Colours have the ability to trigger the most innate part of our self. Whenever we see the shades of green, we tend to be calm because green could signify life and water. Otherwise, whenever we see the shades of red, our heartbeat speeds up and this could trigger us to act quickly on our feelings.

Choosing the right colour can make your landing page appear friendly, which will increase your website’s click-through rate. By implementing the right colour scheme, you are putting your visitor at ease, while creating a good first impression.

  1. Include Images of People

Having a picture of a wholesome and happy person in one corner of your landing page could create a positive impact on a website’s response rate. By having images of people on your landing page, you’ll be able to easily communicate trust way better than with any other word. But just like with any landing page optimisation, you cannot just throw any smiling person on the page and decide you’re already good with the results that you get. Remember that you always have to optimise and test.

Optimising the images on your landing page means looking for the right image that can reach out to your target market. Thus, when looking for web designing packages, choose something that’s capable of providing the right type of image that can work for your website’s landing page.

  1. Focus on Your Tone and Language

The language that your business uses at the landing page frames the overall tone of your website. In order to come up with a personable, friendly, and relatable landing page, you must focus your message on the needs and wants of your visitors. It’s important that your landing page is personal and should be all about your visitor in terms of language use. Above all, it should create a friendly and personable tone, so try to use “we” as much as you can. You must also focus on the value. Instead of saying, “buy now” you could say “get access to…”

Hopefully, the above tips will give you insights and inspirations to create your own website’s landing page. There are also web-designing packages that include landing pages that have a good personality.

How to Buff Up Your Website and Do More Business

If you’re in the e-commerce business, then you know how important your website is for your business. Upgrading your existing website is one way to sell more products and bring in new customers to your business. If you’re based in, one way to improve your website is by hiring a graphic designer. But you cannot just leave everything to the graphic designer.

As the owner of your company, you should also be aware of some tips on how to buff up your website and expand your business.

Reconsider the Design

Two young designers are working on a new project in the night office using modern technology

The overall design of your website has a major impact on your customers and eventually on your sales. Therefore, consider tweaking your website’s design from time to time. In fact, in an e-commerce business, a good website design is one thing that should be done well. This includes having a clear brand identity, easy product browsing and search, clear visual hierarchy, and a clearly laid-out navigation search.

Remember that every e-commerce business relies on its website not only to earn revenue but to also communicate its brand’s identity while creating an overall enjoyable experience among its shoppers. While you may still be able to make some sales with a poorly designed website, by incorporating effective and shopper-friendly elements into your e-commerce site, you’ll be able to enjoy long-term results.

Make a Good First Impression

appdesign,technologyandbusinessconcept webdesignersordeveloperswithsmartphoneworkingonuserinterfaceatoffice

If you’re going to hire graphic designer to design your website, they will make sure to design it in such a way that you’ll be able to make a great and lasting impression on your customers. As we all know, first impressions really matter. The moment your customers get into your website, it will not take long for them to decide whether to continue shopping or leave.

Your website’s homepage is the first thing that customers will notice the moment they get into your site. Therefore, you should pay utmost importance to it. Consider upgrading or improving its functionality if necessary. When redesigning your website’s homepage, start at the top of the site and work your way down. Take a look at your website in the same way that your customers would so you will know what needs to be changed or improved.

Add Autofill

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Autofill has definitely come a long way and intelligent autofill technology can help streamline your customer’s shopping experience while boosting your conversion rates. Autofill is being used increasingly in various mobile shopping apps these days which is another upgrade to consider. Before, autofill was only available as a web browser feature, but it’s now available as a service that can be white-labelled for a mobile shopping application. The autofill is definitely an important and critical step towards mobile shopping conversions.

Regardless of the type of e-commerce business that you have, buffing up your website from time to time is extremely necessary. You don’t really need to do it yourself. If you’re based in, it may be a better option to hire a graphic designer.

Think about how much you want on your website

There is so much you can do to spruce up and buff your design that you might not be able to think about what you really want to integrate within your website. These could be a few things like website content writing, booking system, custom contact form, live chat functionality, online payment facility, reviews system, customer testimonials, photo gallery, website translation, menu design. As you can tell the list is endless at this point.

With all of these points in mind you need to figure out whether they are worth the price as well as if you can fit everything in your website to make it look incredible. Of course, you need to think is all of this worth it? Are you going to gain more clientele from implementing all of these changes, more than likely the answer will be no unless you have some great SEO to boost you up the rankings.

Consider search engine optimisation

Two young designers are working on a new project in the night office using modern technology

One of the best and original ways to buff up your website is with search engine optimisation. Although you won’t really see the results physically on your website, behind the scenes you can will see that your website will rise in the search engine rankings for the keywords that you are targeting.

If done correctly by the terms that search engines like Google want in 2019 then you can expect a nice jump. However, be aware that there are ways that can harm your website and see it thrown straight into the gutter.

The ways you can ruin your website just so you know for reference are as follows:

  • Creating spam links which might have text attached to them also known as “anchor text” that might contain profanity.
  • Building links to low domain authority websites that are NOT relative to your niche
  • Not keeping your website up to date with new content on a weekly basis

These are just a few, however, you can imagine there are a lot more.


Now that you know about some of the best ways for you to actually buff up your website why not consider getting it done by none other then The Web Designer Group. Here at The Web Designer Group we provide the most exquisite websites that do all of the things that we have mentioned above for our clients.

Getting in touch with us is quite simple if you would like us to explain some of our services or just fancy a quick chat. All you have to do is use one of the many contact forms that we have around our website and we will get back to you as soon as possible. You can also call us up on 0800 905 5999 and one of our friendly team will help you in any way they can.