What Does Bespoke Website Design Mean?

It’s safe to say that website design is a rather technical subject for most people, which is why a majority of businesses choose to hire professionals to do it for them. Now, when clients come across web design professionals,it can be difficult for them to understand much of what is said during meetings, due to the industry jargon that’s used.

So what is bespoke web design?

Surprisingly, it seems like “bespoke web design” is one of the most confusing terms that clients have to deal with, which is surprising when you consider how straightforward a description it is on the face of it.

However, when you consider the way in which it’s used in the industry, you’ll understand why.

For example, let’s start by looking at what bespoke website design actually means in simple terms.

According to the Oxford English dictionary, which is the authority on the English language definition, bespoke means:

  • a bespoke suit
  • bespoke items of clothing
  • bespoke software systems

Now, when you read the first two lines of the definition, it’s easy to make sense of the term because it’s defined as you would expect. But then, when it’s applied to computer technology, it becomes a bit confusing because instead of the term “bespoke” referring to a uniquely created or custom item, it becomes something that’s “adapted” for a certain purpose.

Now,this is obviously how the term is used in terms of web design, which means that while clients are expecting something completely unique and customised for their needs, they may very well get a product that has been adapted for them from something else.

How do web design companies do this?

Well, they’ll start by creating a completely original template, which they will then adapt for a specific customer. Think Magento and their line of “bespoke” themes and templates for DIY e-commerce website design.

Doesn’t sound right, does it? I mean, if the design template already existed, how is the edited version of it bespoke?

Well, some will say that a men’s bespoke suit is made from existing materials but is still sold as a bespoke item, so websites that are created from an existing template should also fit in that definition.

But that argument doesn’t really work when you consider that a bespoke suit is literally made to fit the wearer and is not a retail suit that has been “customised” to fit. The latter is what happens with the creation of bespoke websites most of the time, and with the way things are looking, it doesn’t seem like bespoke web design exists in the sense of a truly unique and custom website being created.

Nevertheless, web designers continue to advertise their bespoke web design services to unwitting customers with the knowledge that there really is no benchmark in the industry for what the term bespoke means when it comes to website design.

5 Essential Things for a Fresh Website Design

Health and nutrition is one of the most competitive industries today. If you want to stand out from the rest of your competitors, you should make sure you implement the latest trends in nutrition website design. With each passing year, there are several new trends that emerge in the world of web design and you need to be able to implement them in your website if you want to make it to the top.

So, here are the most essential things that can make for a fresh website design:

  1. Unique and Attractive Typography

Most of the website designs in the past few years have focused on the use of unique typography in establishing their brand identity while improving readability on their website. Thankfully, there’s now a large selection of fonts to choose from, most especially from web front databases like Google Font. If you want to make your nutrition website stand out, use fonts as visual cues in the form of attractive colours and unique styles.

  1. Modern Web Design Trends

More and more companies are going for simplicity in order to create a sleeker look for their website. If you want your nutrition website to look fresh and updated, you should follow the latest trends in nutrition website design. The most popular trends these days include background videos, minimalist designs, animations, and more. Some of these trends have been proven to be really effective although others are still new. So choose something that you think will work best for your nutrition website.

  1. Fast Loading and Responsive Design

Companies that are in tune with what’s going on in the World Wide Web are now using responsive designs for their website. Unfortunately, most of the responsive websites are still suffering from very slow loading speed. It doesn’t really make sense to impress your visitors with attractive designs if you just provide them with poor browsing experience. This is why it’s important that you optimise your responsive designs. Don’t just use responsive themes. Compress your images and use a cleaner layout as well.

  1. Minimal Design Elements

In today’s website design, less is more. Therefore, remove all those unnecessary elements that your visitors will not find useful. For instance, old blogs usually come with calendars, badges, and other unnecessary features on the sidebars. Modern blogs, however, prefer to keep it minimal. You can perhaps add a subscription box and a few navigation links. The key is to remove anything on the side that could distract your visitors.

  1. High-Quality Images

Sure, you may already have high-quality images on your website. But you need to have images that look fresh and modern. If you’re going to use your own photos, make sure that they are of high quality and can help you make a strong impact. Avoid using stock photos on your nutrition website design as this could lower the credibility of your website.

How to Budget for a New Website Design

Budgeting has to be one of the most important factors that go into planning for a new website. Unfortunately, cheap webdesign is not guaranteed, as a website can cost hundreds or thousands of dollars.

That said, there’s a way for you to get a good quality website without breaking the bank and it’s called budget forecasting.

The following guide will help you put together a web design budget to make sure that you get a good quality website without overspending.

However, before we go into that, here’s a list of the non-negotiable aspects of your website design that you absolutely have to include in your budget:

  • Web design and development
  • Hosting
  • Domain
  • Online marketing
  • Maintenance
  1. Write Down Your Needs

The key to putting together a sound web design budget starts with writing down the essential requirements. This includes things like your target audience, the design of the website, what the site’s deliverable will be and how you plan to achieve them.

  1. Know Your Financial Limitations

Depending on your needs, you can get away with cheap webdesign when putting together a website with a few pages and a comprehensive summary of your products and/or services. However, if you’re looking to invest in bespoke web design with all the bells and whistles, then you might want to set your budget a little higher.

For example, e-commerce sites are rather demanding and require different elements like:

  • Responsive web design
  • Graphic design
  • SEO services
  • Stock photos
  1. Interface Design Costs

Purchasing a ready made design template doesn’t mean that you’ll get cheap web design. On the contrary, tweaking a pre-made template might cost you more than having a custom design done.

That’s because you’ll still need to re-do the images and the overall layout to make sure that your site has a unique look and feel. Whatever you do, don’t pinch on proper interface design as good looks will create a good first impression with your customer.

  1. Responsiveness, Creation and Insertion Costs

When we talk about responsive design, we’re referring to a website’s ability to adapt to the device being used by the user, so that the display is the same regardless of whether the person is visiting your site through a smartphone, tablet or PC.

Web design creation, on the other hand, can account for up to 30% of your overall website costs. And when it comes to filling your site with content (which is a must), you’ll have to choose between generating the content yourself or commissioning the web design firm to do it for you and then insert it via CMS.

  1. Prepare for Additional Costing

As with any expense, there’s bound to be unexpected costs that come up during the website creation process, whether it’s related to adding more functionality to the website or touching up on some of its more visual aspects.

That’s why proper planning and budgeting is key to reducing the possibility of coming across hold-ups and delays.

Five things you should place on your website’s front page

The moment your customers visit your website, they should immediately have a clear understanding of what your company is, what you do, and what they can get from you. However, statistics show that several small businesses still lack the basics on their website, putting them at risk of losing customers in only one click. Remember that the relationship between a business and the customer is merely based on trust. So if your website is not trustworthy enough, you can’t expect your customers to put their trust in you.

Website designers are capable of creating a customer-friendly website for you, but here are five important things that should be on your website’s front page.

  1. Contact information

According to statistics, almost 75% of small business websites don’t have an email link on their homepage. Furthermore, 6 out of 10 don’t have a phone number either. If you want your customers to do business with you, then you should at least include an email link or a phone number. If you have a physical store, then include the full address of your store at the homepage, including directions on how to get there.

  1. Images representing what you do

If you’re selling wedding cakes, then your website’s front page should show enticing images of your gorgeous cakes. It’s surprising to know that several business websites today are still using irrelevant graphics like stock photos of butterflies and flowers on their website when it has no relevance to their business at all! When using images, however, be mindful of how you display them. It shouldn’t be something that will distract or irritate your customers and trigger them to leave.

  1. Clear Navigation with Working Links

Your website’s front page must have a clear navigation system across the top or down below one side of your page. The buttons must be clearly marked with words that correspond well to the content of your website and help your customers easily find what they are looking for. You also need to consider adding buttons for FAQs, shipping options, etc. The web site designers UK suggest adding a brief background of your company on the front page.

  1. Social Media Links

You should encourage your customers to stay in touch by adding links to your social media accounts on your front page. Include recognisable icons that are linked to Facebook, Instagram, Twitter, or Pinterest. You may also use feed widgets for instant follow-up and to encourage social media sharing.

  1. An Email Signup Box

One way to foster customer loyalty is through a newsletter. Therefore, include a small signup box on your website’s front page in order to gather email addresses from your website visitors. If you want to entice them to sign-up, consider offering small rewards, such as a discount on their first order. There are many services that can help you with this. Otherwise, you can rely on the services of web site designers UK.