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Why having a website is so important for small businesses?

Everything, nowadays, is turning digital – especially small businesses.  The general mentality of people is not walking to stores and searching & buying stuff, but first surfing online for stores or businesses selling the stuff they need on the internet. The reasoning behind this is because it’s easier to get everything delivered to your door rather than going browsing stores for several hours.

It would turn out to be a sad story if you supply the products, they need but your customers were unable to find them on the internet, wouldn’t it? What do you and your business lose?

Yes, correct. Your business lost potential customers.

Your business is currently relying on marketing sources such as when someone tells someone about your business or traditional physical advertising such as putting hoardings at various places as well as flyers and general door to door post.

While these methods are guaranteed viable for your business, they are surely not enough in this digital age. By still clinging into these conventional methods, you’re only increasing your list of lost potential customers. This shows lack of your interest in expanding your business, and with the coming times, it’s only going to gradually cease as your market is taken over by the internet market.

So it’s essential to create a website for small businesses to sell our products and provide something valuable to their customers.

Here are the following reasons why small businesses must have a website:

  1. NUMBER OF POTENTIAL CUSTOMERS

In the UK, nearly 88.5% of people are internet users and 49% of these users use mobile instead of desktop. In times like these where internet searches resemble phone book searches, it becomes even more essential for small businesses to show up on search results ending with near me or even localised searches such as web design Manchester.

For example: Find cosmetics stores “near me”. Here is where your small business store which has a website will show up, along with a number of big stores. The catch here is, when people search for products, they love websites of minimalistic and simple design. They want to click on the product and that directs them to either your store or your page from where they can purchase the product. This will increase your potential customers.

Another example: Find best web design in Manchester. Here is your localised search which expands within the region that you wish to come up for in google. This is a great way to get lots of customers within cities as sometimes “near me” can only give you a few miles in radius to your location.

Customers not only visit your website for buying products, sometimes their main aim is to gather information about all the new products that have arrived or are going to arrive on the market, as per their convenience. If your website provides this information, then this will boost customers (and potential customers). The information or support is always going to be freely available to the users, which attracts their attention.

  1. AUTHENTICITY

The customers need to know and be assured that your business is legitimate and you are not messing around and running them for their money. It is also ultimately helpful if the valuable products you’re delivering to your potential customers have legitimate customer reviews on it as well as a description about them. It impresses buyers that are searching for their desired product and the reviews play a strong role in influencing their decisions.

  1. LITTLE TO NO CODING KNOWLEDGE AND LITTLE PREREQUISITES NEEDED

Now that the sites such as WordPress, and more which allow businesses to create running websites in a matter of minutes, it’s all the easier and hence important for the businesses to set up their websites and start rolling out their products. The sites do not ask for any coding knowledge for creating websites, and no other prerequisite preparations are required. They create a default website for you and provide you with an array of editing equipment for you to customise it as per your will. And to learn about customisation, you have video tutorials on YouTube for free.

Businesses can make use of various web design companies(UK) such as Lounge Lizard, ELEKS, INGIC etc. which provide businesses with brand development, strategies, consultancy services, custom development, mobile app development etc.

While there are many ways of designing websites, small businesses need to adopt website designs such as a bespoke website design so that it’s more user-friendly and easier to access and transact. Bespoke web design is also more professional if done correctly and can be easier to navigate than huge online superstores like Amazon.

  1. PRODUCTS SHOWCASING

Now that websites for small businesses have been established and are up and running, the next important step is its regular updates. Showcasing products at the touch of a hand and regularly updating the stock left will keep the customers notified how many items are left in stock and be aware when the new stock arrives so that they do not miss out on their desired products. It is also important that you inform users about your products and what they can be used for.

Studies have found that users take roughly 3 seconds to view a specific item on a website. That much of time is enough to form an opinion on the way your products are showcased on your website. To a certain point, it also determines whether your product will sell or not. And which business doesn’t want their stock cleared?

The more convincing your website is, the harder it will be for customers to look elsewhere. To keep them gripped on to your website, add PDFs and videos on how the products are going to shine in the homes.

To grow even more popular, use social media handles, and link them to your website, social media sites like Instagram and Facebook are great for showcasing. This way the customer will know where to find you when drooling around social media. This will increase your reach and will bring exposure to a larger audience. Who knows, a potential customer may buy your products when they find it attractive, and even if they don’t need it necessarily now, they just might need it in future.

  1. CLOSING AT 10 PM? NO MORE

Your website will be available to customers as and when they need it. The products can be purchased even after midnight and while most physical stores will lose at this point, your business will be blooming overnight. This also means that international clients can also order from your website when they are awake and you are asleep!

The other ways it is better is that small businesses don’t have to worry about paying employees working overtime, their website’s going to handle your midnight customers and this will be guaranteed to increase your sales.

You can also collect customer information and knowledge about their preferences. The AI behind your website will carry out this task so that the user experience enhances visit by visit.

This provides easy redirection to the user’s favourite products and quicker and smoother navigation, increasing the ease of finding products based on relevance, for example, collecting email addresses, for sending emails of new product launches in the website, or stock renewal of the wish list products of a specified user. This is also a great way to find what stock your customers are more approving of and create/order more of this kind of product.

Through collected information, we can create leads to a newer section of potential customers, given the fact that it’s much easier for the users to type in their emails in a small box within your website design than write it in a piece of paper and give it to you, as in old-fashioned storefronts.

  1. BRAND

Building a website needs to become the very first process into turning your small business into a fully-flourishing brand that will achieve great success on the internet.

A website acts as a foundation for your marketing strategy and a reference point for your business, where you’re providing information about your business—what you do, how you do it, and products and services that your business provides. The reviews, the more they are, the more audience they attract, and even journalists and bloggers link to your website, provide their reviews, positive criticism and at times ways to cope with the shortcomings that are present in your website so that you do not leave any stone unturned in creating the best website for your potential customers.

What this does is increase popularity among your customers and, gradually, results in more traffic which means more potential customers for you. This is the time where you will know your business is slowly and steadily turning into a brand.

Besides these reasons, there are various web design services (UK) such as technical disciplines, software tools, and marketing services to turn your website into a masterpiece. Your website will also climb the Google ranks via the SEO process, which means your business website will enjoy more visibility with the use of SEO tactics.

So now that you know many reasons as to why it is necessary for small businesses to create a website, if you haven’t yet, then don’t wait for a second and have one website up and running of your own. Visit our bespoke web design page and learn more on how to get yourself an affordable and professional website that is tailored exactly to your specifications and the design you want.

5 Reasons Why You Should Redesign Your Website

It’s important for real estate businesses to have a good looking and highly responsive website. Most people, when doing a search for potential properties to buy, first check the real estate company’s online presence and compare it with other competitors before they can make a decision to hire you as their real estate agent.

So here are some reasons why good website design is extremely important:

  1. Looks Outdated

Companies redesign their website for various reasons. However, the main reason is simply that their website looks outdated. A website that looks like it was done decades ago could turn your customers away and this will affect your business. Homebuyers would prefer to do business with real estate companies that have nice looking websites since it gives them the confidence that the company will be able to provide them with the best services.

  1. It’s Not Responsive

It was easy for most companies to maintain desktop-only sites several years ago when smartphones were not invented yet. But nowadays, everyone seems to be using their mobile phones to search online and that includes looking for potential properties to buy. Remember that good website design is one that’s highly responsive and provides your customers with a seamless experience regardless of the device they are using.

  1. Is Hard to Navigate

A lot of companies these days don’t pay much attention to their competitors until it’s already too late. Remember that technology is evolving fast. So if you want to be on top of your competitors in the real estate industry, you should make your website easy for your users to navigate. Do your research well and find out what your competitors are doing on their site and try to implement similar features on your website as well.

  1. Doesn’t Reflect Your Business Strategy

Your website represents your business, which means that it should clearly reflect your company’s current marketing strategies and service offerings. That way, you will not lose your potential clients to your competitors. It’s important that the visitors of your website are able to see the current state of your real estate business the moment they get into your website. If not, then it’s about time to redesign it.

  1. You Can’t Update the Content

Content is something that will set you apart from the rest of your competitors. A good website design comes with effective content marketing that can deliver the right message to your customers and drive them to your business. There are various ways to incorporate content marketing. Aside from articles and blogs, you can also include videos, and of course, high-quality images. It’s also important that you optimize your website for SEO as this can greatly help with your marketing efforts.

So these are some of the most important reasons why it’s important to have a good website design. But aside from the design, good development is also crucial because no matter how good looking your website is, if it doesn’t work well, then you’ll still lose some of your customers.

How HTML/CSS Only Websites Still Have SEO Advantages

While most people think that HTML/CSS based websites are out-dated, there’s plenty of evidence to suggest that there’s a good reason to continue using HTML, even for websites. For example, there are a lot of SEO benefits that come with HTML websites that you wouldn’t normally get with newer content management systems (CMS).

Dynamic Content Takes Longer to Compile

Thanks to their simplicity, HTML/ CSS websites boast much faster loading speeds than websites that are built using dynamic CMS.

TTFB on HTML vs. Dynamic Content

You can use resources like ByteCheck.com to help you figure out how fast or slow the TTFB is on your environmental websites.

To give you an idea of what the implications of this concept are, Facebook is said to have a TTFB of 466 milliseconds and this is due to all the dynamic content that the platform generates. An HTML/ CSS website will generate a much faster TTFB in comparison.

Now, while this may not be such a big deal for the user experience, it can affect the website’s search engine ranking on Google. Basically, websites with faster TTFB definitely get a better ranking than those with a slower TTFB.

What You Should Do When You Can’t Use HTML

Switching to an HTML may not be the easiest exercise, nor the most practical, especially if your website is still small in scale. Fortunately, it’s not a necessity to do so.

Try the following tips to help you maximise your CMS based website’s SEO advantage:

  • Use Caching: This refers to the act of saving your website’s pages so that they don’t have to build from scratch every time someone clicks on them. That would obviously take a considerable amount of time and make your website very slow. What you want is static content that’s readily accessible when your audience looks for it.
  • Host Your Videos on YouTube or Vimeo: Using video is a great way to enhance the user experience on your website while video marketing can be a very effective tool for attracting customers, especially for environmental websites. However, self-hosting the video content on your site can slow it down significantly, while uploading the video into a hosting platform like Vimeo or YouTube will take care of that problem quickly.

For example, let’s say you have a photography preset selling website with a tutorial section that features several videos on how to use presets. This is an important aspect of your content marketing strategy and in order to do it right, you have to publish more than just a few videos. Now, self-hosted videos will cause the web page to load much slower than if you were to host them via YouTube or Vimeo which is why you have to choose the second option if you want to have a fast-loading and responsive website.

  • Get Managed Hosting: While it might be alright to use shared hosting in the beginning, you’ll need to switch to managed hosting in the long run in order to improve the overall speed of your website.
  • Maintain a Clean WordPress Database: The best way to maintain a clean WordPress database is to keep the trash section of your website empty. You can automate this process using the “Optimize Database after Deleting Revisions” plugin on WordPress, and you’ll find that the lighter your site’s database, the faster the page loading speed will be.

Top 3 Reasons Why Your Website Will Never Be Finished

Remember that your website is an on-going process. Thus, you will never be done. You can’t say that you can finally sit back and relax and move on to doing some other things. Even if you ask those companies that offer web designs UK, they will agree that a website is not a one and done thing. You need to constantly update your site. That way, you’ll have an edge over your competitors who are not taking the time to update their website.

Here are more reasons why you should keep working on your website:

  1. Web Design Trends Are Constantly Evolving

If you compare websites that were designed over the last few months with the websites designed several years ago, you’ll surely notice significant differences. Although web design trends are sometimes mere fads, they often depend on changes in technology. Responsive design and flat design are two modern trends in web design these days. Drop shadows, gradients, bevels, and other elements that are designed to look like real objects are not often evident in flat web design. Instead, flat design focuses on clean lines, simplicity, bold colours, and a focus on usability and content.

Responsive design, on the other hand, means a website responds well to the different screen sizes and formats that people use when viewing the website. A responsive website is something that will display perfectly well regardless if it’s viewed in a smartphone, tablet, or desktop.

  1. Consumer Preferences Are Changing

Customers would expect something different from your website now than 5 or 10 years ago. When the high-speed Internet became widely available, web users were expecting rich content on websites that included high-resolution photography as well as high-definition videos, which the guys from web designs UK are able to provide.As desktop screens became bigger and wider, customers started looking for new websites.

The consumers of today don’t want to waste any time. Everyone seems to be busy and likes to get things done as efficiently as possible. A lot of companies understand this and now their website’s content is clear and precise.

  1. Search Engine Optimisation Rules

The premise of SEO is that once a company sells a certain product and the website is showing number one in Google search results once that product is searched, then visitors will be taken to the corporate website. Thus, your task is to convince Google that if a user searches for your product, your website should be displayed on the search results. If web users are not happy with the results that Google is displaying, then that will have a negative impact on your ranking.

This is why you need to update your website regularly in order to keep up with the changing rules of SEO. Working with companies that offer the best web designs UK is one way to keep up with the changing rules of Search Engine Optimisation.

 

Here’s How Progressive Web Apps May Change the Mobile Landscape

When it comes to mobile commerce, each and every second counts. In fact, even the smallest delay could cost your business some money! Now that Google is seriously considering site speed as a ranking factor, it’s about time that you look into the PWAs or Progressive Web Apps. This is especially necessary for those who are running an e-commerce site. If you’re an e-commerce company based in Bath, you may need the help of a professional web designer who’s capable of providing affordable web design services while incorporating progressive web apps.

Here’s how the PWAs may change the overall mobile landscape:

App Market Saturation

The Progressive Web Apps are a great means to rise above the saturated app market. There are almost two million apps on Apple Store today and almost 4 million in the Google Play Store. Amazon is the only retail app that has made it to the top downloaded apps. It’s not easy to cut through these numbers and get into your customers’ radar. There’s not even a guarantee that they’re going to download your store’s mobile application. While the PWA offers the benefit of working through all devices, which requires a low upfront cost.

Caching

With the use of a service worker as well as a cache API, the Progressive Web Apps could possibly function offline and this means that your customers will not need any mobile connection in order to get access to your website or e-commerce store. The caching function will store your app’s layout elements and load them into a browser. This is why web design companies offering affordable web design Bath incorporate the caching function into the websites that they develop. Caching could significantly increase the loading time of your site and decrease bounce rates. The faster your website visitors and potential customers can find their way to the journey of purchasing, the more likely they will be able to make a purchase and come back for more in the future.

Increased Conversions

There are many things that can be said when it comes to making your customer’s buying journey as easy as possible and those businesses that have decided to implement the PWAs have clearly reaped the benefits.

Push Notifications

One of PWAs biggest advantages is that they come with the push notifications feature, which alerts your customers of the latest updates, new products, and sales. The benefits of immediately sending a message to your customers about your products and services shouldn’t be underestimated. This could allow you to enjoy savings on your marketing spending, which definitely makes good sense for your business, not to mention the fact that it could boost your branding.

Progressive Web Apps could work well across various smartphones and browsers and will be more likely to be adopted by your customers. So if you’re thinking of hiring a company that can provide affordable web design Bath, consider the need to incorporate the PWAs as well.

A Helpful Checklist for Your Website Redesign Project

While we all know the importance of keeping tabs on our website content after it has gone live, very few business owners do this.

That’s because most businesses simply don’t have the time to regularly follow up on content. Once an article or a piece of content is published, it’s on to the next one.

However, taking the time to review your website content can really help you refine your digital strategy because then you’ll find out what’s working and what isn’t so that you can make improvements. Plus, this will definitely improve your website’s overall performance, its ranking and conversion rate.

Now, there’s no better time to do a full content audit than when you’re redesigning your website, and this is what most web designers recommend.

A Good Website Redesign Content Strategy

The following questions are a useful way for anyone to analyse the existing content on their website before deciding to transfer it to the new one.

This is your checklist, so make sure you’ve got your pen and paper ready:

  • Is it relevant?

Check to see if the information contained within the content is still relevant. During this process, you’ll find that some of the content is timeless, while some has become irrelevant over time.

  • Is it practical?

As you comb through some of your older content you might notice broken links or images that need to be addressed, especially if you plan on keeping that piece of content. Now is a good time to also check if the content is still displaying the way it was when you initially published it. Also, make sure that it has the correct meta description as well.

  • Is it accurate?

As any web designer will tell you, it’s important to make sure that the information contained within the content is still accurate. This includes the dates, names, contact details, external links, addresses and grammar.

  • Is it unique?

You may also notice that after months or even years of content posting that there has been some repetition of recycling of the same content. It’s these redundancies that you’ll need to get rid of as you redesign your website. Keep in mind that it’s important to have a wide range of different topics available for users to explore, and people don’t want to see the same topic being covered several different times in the same website.

  • Is it clear?

This particular question refers to the readability of the articles. Ideally, you want to have articles that are easy to scan through, because not many people have the patience to read through huge blocks of text online.

  • Is it located strategically?

Check to see if the content is placed strategically on the website so that users won’t have a hard time finding it. It should also flow with the content that comes before and after it, so as to create a seamless user experience.

  • Is it valuable?

Remember that your content is there to help the user solve a problem. As such, it should add value to their experience, whether its point is to explain a certain topic or to help them understand your product or service. You also want the content to deliver on what’s promised by the title and meta descriptions that bought the user to your site in the first place.

Fancy giving your website a complete facelift? Call web designers and get started on your content audit and strategy.

5 Things You Should Learn from a Poorly Made Website

You should keep in mind that users visit your website in order to satisfy certain goals, perform specific tasks and find answers to some of their questions. If they are unable to find what they need from your website, then they will go somewhere else. This is why is a good web designer wanted, to make sure a website is fully functional and contains everything that the visitor user needs.

Here are some of the lessons that we can learn from a poorly designed website:

  1. Minimise the Number of Clicks

You shouldn’t make it difficult for your visitors to browse through your website. Web users just don’t want to have to click on multiple pages just to get to where they want to be. When navigating, they don’t want to stop at the homepage to read. They simply want to keep on moving so they can find the right page that will provide the answers to their questions.

  1. Give Meaning to the Links

If you want to make a good impression on your website’s visitors, then try to make your links as descriptive as possible. You don’t need to inform your readers “click here” or “read more” or “go to the next page.” They would prefer to be told exactly what they are going to read if they are going to click on a particular link. This is why is a web designer wanted, to make the links as meaningful and descriptive as possible.

  1. Make Copy Easy to Scan

If you want to give your visitors the best experience when browsing through your website, you need to make the copy easy to scan for them. The copy should include bullets and subheads because lists make content easy for the customers to read and help them easily skim through the vast amount of information on your website. As much as possible, keep the lists short and simple. However, if your list needs to be long, surround it with plenty of white spaces to break it up.

  1. Heading Content Has to Be Concise

Poorly designed websites tend to have a heading content that’s less descriptive and not concise. If you want to easily grab the attention of your target customers, then try to come up with a heading that will stand out from the rest of the text in your site. Well-written headings help make it easier for your users to scan through and find the exact information that they need. This can also help to make the information on your website less dense, which is more readable to web users while giving them a quick overview of the entire page.

  1. Less if Often More

In everything, less is often more. This is also applicable to web design and this is why a good web designer is wanted; to eliminate a lot of distracting features from a website. This could mean eliminating flash animation, scrolling text, and other distracting website features. You should use animation only when you think it’s necessary.

Should You Include Infinite Scrolling Into Your Website?

Infinite scrolling is a feature for your website where readers can keep on scrolling while new information is being loaded constantly. With this feature, there will be an infinite number of pages. For instance, when reading the web design terms and conditions, there’s no longer a need to click on the “next” button to be able to read more. Some of the perfect examples of websites that have the infinite scrolling feature are Twitter, Facebook, and Instagram.

But is this feature suitable for your website? Lets find out…

Pros of Infinite Scrolling

First of all, infinite scrolling is great for mobile phones. As you know, it can be pretty hard to click on that tiny “next” button when using a mobile phone. Furthermore, this feature helps keep your web users engaged. They can keep on browsing your website without realising that they have already spent a lot of time unlike when there are page breaks. This feature can also work well if you are dealing with a lot of data. Thus, it’s ideal for websites with plenty of information.

It’s also worth to note that the infinite scrolling feature will not make your website load any slower than a traditional website.

Cons of Infinite Scrolling

The infinite scrolling may not work well for all websites as it also comes with its own disadvantages. First of all, it doesn’t allow users to search for anything specific and this can be pretty hard if you’re reading web design terms and conditions and you need to find out more information about a particular topic. You may need to keep on scrolling through the entire page just to look for the topic that you need. On the same note, users won’t be able to skip down to new information with the infinite scrolling feature. You just need to keep on scrolling, which can be annoying for some.

Another thing that might put off people from using infinite scrolling is because it makes use of JavaScript. This may not be a big problem yet, but for those trying to get away from JavaScript or are hesitant about its future when it comes to Google rankings, then the infinite scrolling may not be a good choice.

How to Tell If Infinite Scrolling is Good for You

The decision of whether to go for infinite scroll or not will mainly depend on the type of website or company that you have. It works great for others, but some might see it as a real nightmare. If all your information is of the same level of importance and you want to entertain, then you definitely want people to keep scrolling through your website for as long as possible. On the other hand, e-commerce websites may not work well with the infinite scrolling feature. As an e-commerce site, you need your readers to be able to explore your website and check out other sections instead of simply focusing on one page. Just like with reading web design frequently asked questions, searching and skipping information is necessary for users of e-commerce sites.

6 Website Mistakes That Your Business is Making

Nowadays, having a website is not a luxury. Instead, it’s a necessity for every business. However, just because you’ve invested in truly attractive web design doesn’t mean that you are already attracting customers into your business and eventually increasing your sales.

While there are numerous reasons why your website could end up being ineffective, here are some of the most common reasons why some websites fail.

  1. Contains a Lot of Jargon

So you’re an expert in your field and you want to show to your readers your knowledge about your niche. But except if you want to limit your audience to only a group of tech experts, your average customer may not understand the technical terms and other jargon that you’ll use when describing some aspects of your business. So try to avoid using jargon when writing content for your website.

  1. Doesn’t Show Essential Information

Aside from looking for information that can help to make their lives better, your customers will also look for some other important information like the location of your business, contact information, product and service details, and pricing. You would be surprised at how many businesses don’t have these important details available on their website. If you want your customers to know more about your business, then there’s really no excuse for excluding this information from your website.

  1. It’s Not Mobile Friendly

This shouldn’t come as a surprise but recent data shows that mobile usage has actually surpassed desktop. And as the use of smartphones continues to grow all over the world, this trend will also continue. This means that Internet usage is now slowly moving away from desktops to portable devices like tablets and smartphones. If your website is not mobile friendly, then you can’t expect higher conversion rates.

  1. Doesn’t Have Enough Content

Your customers turn to your website to search for solutions to their problems. Unfortunately, they can’t find the information that they need simply because your website doesn’t have enough content. This is why it’s very important that your website is constantly updated and contains new and valuable information that addresses your customer’s real-life questions.

  1. Loads Very Slowly

Customers prefer to visit a website that loads quickly. And this is very important to remember because statistics show that almost 80% of online shoppers are less likely to visit a website again if they don’t enjoy the website experience. There are certain tools that you can use to test the speed of your website so take advantage of them.

  1. Doesn’t Have Clear Calls-to-Action

The last thing you want is to leave your visitors guessing what you want them to do on your website. Therefore, you need to give your customers instructions by providing a clear call-to-action button. You can also choose a web design package that already includes call-to-action buttons. Remember that without a call-to-action button, your potential customers can’t move forward to buying the products or services that you’re selling.

How to Boost Your Website Ranking

We can all appreciate the importance of using quality content to attract visitors to your website, but there are other methods that you can use to boost your search engine rankings besides publishing high-quality content on a regular basis.

The best part about the following tips is that they’ve got nothing to do with hiring an SEO expert or redoing your website from scratch. They’re simple, basic and easy to apply methods that will enable you to significantly boost the search engine rankings of your website just like one of the best website developers in UK.

Incorporate More Videos and Transcription

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Video is one of the best ways to engage with visitors on your website because it’s a bit more interactive and detailed than written text or static images. Therefore, you can use video to convey multiple layers of information about your brand in a way that will attract the right attention from the right viewers.

However, as with any piece of content, it’s important to ensure that your videos provide value to the viewer by imparting information that the viewer didn’t know before. This could be anything from a helpful tutorial to an educational video that’s presented in a narrative form.

Either way, make sure that you use high-quality equipment when shooting and editing the video so that the visuals come out looking like something that a 21st-century viewer would want to watch.

Once you’re ready to upload the video onto your website, make sure you incorporate the right metadata, much like you would when uploading images, for example. Also, the thumbnail you use should be equally attention-grabbing and/or witty in order to attract the attention of your viewers.

Your video should also be accompanied by a detailed transcript that describes the content of your video, as that’ll make it accessible to a wider range of users including the hearing impaired or someone who’s using a sound-disabled device.

Whatever you do, use different video content for each page that you want to incorporate video into, as this will also contribute to the video’s accessibility and interest factor.

Ranking Consulting Business Services as Concept

Tag Like a Pro

You’ve probably heard about meta tags before, and that’s because they’re an important aspect of SEO. It’s a well-known feature among the best website developers in UK, as they use it to make sure that their client’s websites stand out from the crowd in the search engine rankings.

Meta tags are basically information extracts that describe the content within the website, and as such, they’re an intrinsic part of website code.

All you need to do in order to tag like one of the best website developers in UK is to:

Include a title tag, which should be the same as the title of the actual page because that’s what will appear in the search engine results.

Include a meta description attribute, which refers to the short description that you see under the heading in the search engine results page. For maximum effectiveness, keep these descriptions short and make sure that each page has a unique one.

Meta robots attribute: This will make or break your chances of getting indexed, and appears as the index/noindex information.

Alt tags are for winners: When you have an image which you wish to upload, it is a smart idea to fill out the alternative tag which would be on the right-hand side. Google especially takes into consideration the filling out of these as they have announced with previous updates.

Write niche relevant content

Even if you’re not the fan of writing there has to be some sort of relevant content on your website. Now with the new Google updates it has to be niche relevant content. This means that, if you own a flower business then your website has to have the relevant content about flowers. It is quite simple but you will be surprised at the number of people that don’t understand this concept.

Of course, when you write content make sure you do not plagiarise from other websites as this will completely ruin your chances of attaining higher rankings. Google absolutely hates this and, in all honesty, you look like a jerk to other websites and people who visit those websites and find out what you have been doing if you do this.

Once you have all of your content ready make sure that you use something like visual composer to make it look nice and flashy. There you can add the videos and images we talked about in the previous paragraphs. At the end of the day, you want to make your website look incredible and user friendly. This will also increase the domain authority of the website. With a higher domain authority comes the appreciation and higher rankings that the Google algorithm loves.

When it comes to higher rankings on Google user experience is the top priority. Because, the more people you have on your website the better you perform, as well as, the more profit you will get from your products or services. The higher the rankings because of your content the more people visit your website.

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Visit The Web Designer Group for all your website needs

Here at The Web Designer Group we provide excellent search engine optimisation services that will blow you up the rankings in mere months. Of course, we cannot promise you page 1 and any company that does you need to leave at once. We also offer many different kinds of marketing services as well such as social media marketing, marketing for all search engines and best of all web design. You can trust us to provide you with one of the best websites you have ever seen as well as inform you on many ways on how to boost your website ranking in easy steps that you can perform.

Of course, The Web Designer Group is a global company with offices all over the world. Therefore, we are known for providing some of the most incredible services. These range from the different add-ons we can add to your website which include but aren’t limited to website content writing, photo pack, booking system, business listing, custom contact form, google analytics set up, live chat functionality, online payment facility, review system, social media set up, business bank account, customer testimonials, photo gallery, website translation, accountancy service, business insurance, business phone line, stationary design, legal documents, menu design and promo flyers.

As you might be able to tell we have quite the abundance of services and add-ons that we offer to our clientele here at The Web Designer Group. Therefore, choosing us is probably a good call as you know we are going to provide you with the best when it comes to all of the aforementioned services.

You can get in touch with us by calling us on 0800 905 5999 or if you are a tad shy, by using one of our many incredible contact forms which you can see across our website. Check us out on social media, we have accounts of Facebook, Twitter and LinkedIn where you can find our brilliant articles that teach you about anything from click-through rate, long-tail keywords, organic traffic, anchor text, keywords, link building, internal links, inbound links, search engine ranking, bounce rate, broken links, header tags, different search engine’s, search queries, phrases, serps, strategy , search console, site speed, digital marketing, content marketing and much more.

There are many different factors that make us one of the most exceptional search engine pro and web design companies in the United Kingdom and across the globe. If you do not believe us then check out all of the happy customers, we have via our reviews on Trustpilot and Feefo. Equally, why not checkout our portfolio where you can see many perfect websites and elated customers to who will give you a positive review of us.

Getting the Balance Right with Web Design

As any web designer will tell, there are a lot of moving parts involved in the creation of a new website, and the same goes for major re-designs. From IT and SEO specialists, to project managers and brand managers, the larger the organisation that the website is being built for, the more complex the moving pieces become, as shown by many professional services website examples.

All of these factors are essential and taking them into consideration enables the organisation to take a holistic approach to the project. This will allow for the creation of a website that serves as an effective marketing tool for the client.

Below we’ve got some fundamental requirement areas that every web designer needs to consider before embarking on any project, with a few professional services website examples thrown in for good measure.

  1. User Experience

Start with the user experience in mind by using UX techniques that will turn the website into an effective and useful tool for the user. Essentially, this will result in a website that will give the user the answers that they seek with regards to the brand while providing them with a greater understanding and better engagement overall.

  1. Business and Marketing Goals

In order to create a successful commercial website, one needs to strike a fine balance between the user’s needs and that of the business. At the end of the day, the business wants a Return-on-Investment (ROI) for putting resources into the website.

In order to achieve this, you need to clearly define the marketing and business objectives that need to be achieved at the end of the customer’s journey on the website.

  1. Analytics and Reporting

Aside from monitoring stats like page views and site visits through Google Analytics, it’s important to also keep track of conversion as well as any upshots that prove the website’s ROI to the business. In order to achieve this, you’ll have to opt-in to Google Analytics Customisation tools such as events, funnels, goals and goal value.

  1. Segmentation, Brand Positioning and Differentiation

If you look at the websites of companies that belong to the same industry, you’ll find that they all have some aspects of design, content and navigation in common. In order to make sure that their client’s website stands out from the crowd, web designers use tried and tested persuasion techniques to communicate the client’s unique value proposition, which is fancy speak for what makes them “unique.”

It’s also important to personalise the content so that it speaks to each segment of the company’s audience, and this can be done by using a tool that’s known as “customer personas”, an approach that has been used in many professional services website examples.

  1. Inbound and Content Marketing

Inbound marketing is a great way to attract and convert users by taking advantage of tailored and value-driven content as a key part of your marketing strategy. You can use this content to make yourself available to customers via a number of different channels, from blogs to social media and search engines.

In order to achieve this, you have to create high-quality content and highlight it appropriately so that it attracts more users to your site. The good news is that you can automate this process using your analytics to find out which content should be geared towards a specific audience. You’ll also need to use the right technological tools such as plugins, marketing automation systems etc.

4 Hacks to Keep Visitors on Your Website Longer

It’s important to be able to convert as many visitors in your website into sales the first time they visit. Remember, you’ve invested a lot in building your website. In fact, the web design packages pricing doesn’t come cheap these days. According to statistics, around 96% of your website’s visitors may not return after their first visit. The best way to increase your chances of increasing the conversion rate is by making these visitors stick around a little longer than usual.

So here are some ways on how you can keep your visitors engaged and make them stay longer on your website:

 

  1. Place Strategic Calls-to-Action

Each and every page of your website should come with a call to action that will eventually lead to the generation of revenue. For instance, a blog post must include links to some other relevant content in your website, or perhaps to a page that contains more information regarding a certain product you’re selling. If someone would be interested in buying but is not yet ready to go with it, leading them to additional information may actually trigger them to make the purchase.

 

  1. Include Exit-Intent Pop-Up Offers

Pop-ups that appear only when your customers are about to leave might also be effective in getting them to stay longer and hopefully make a purchase. Depending on the web design packages pricing, there are some packages that include these features. There are many ways on how you can leverage this and it mainly depends on the page the customer is on. You can have it on blogs, product pages, or shopping carts.

 

  1. Use Engaging Visual Content

One way to increase your customer’s average time on site is to include several visual contents on your website. You can also include explaining videos that describe a certain product or service that will easily grab the attention of your visitors. Info graphics may also encourage a longer visit, unlike text-based posts. You can also use visual elements on the landing pages to help keep visitors stay long enough for them to end up completing their purchase.

 

  1. Publish Content That’s Easy to Skim Through

Consider breaking down your content into various pieces, as it’s easier this way for your customers to read. Customers prefer to be able to skim through a website page quickly. Use headings and sub-headings correctly and make sure you incorporate proper formatting style. This will allow you to effectively deliver your message to your customers even if they will simply skim through it.

Remember that not all website visitors will take the time to read your content word for word. Therefore, if you can get your point across through a quick skim, then this will increase the chances of your visitors clicking through a product page to get more information.

Hopefully, these hacks can help you to generate more sales in your website. The web design packages pricing doesn’t come cheap nowadays so it’s important that you really get your money’s worth.

How to Buff Up Your Website and Do More Business

If you’re in the e-commerce business, then you know how important your website is for your business. Upgrading your existing website is one way to sell more products and bring in new customers to your business. If you’re based in, one way to improve your website is by hiring a graphic designer. But you cannot just leave everything to the graphic designer.

As the owner of your company, you should also be aware of some tips on how to buff up your website and expand your business.

Reconsider the Design

Two young designers are working on a new project in the night office using modern technology

The overall design of your website has a major impact on your customers and eventually on your sales. Therefore, consider tweaking your website’s design from time to time. In fact, in an e-commerce business, a good website design is one thing that should be done well. This includes having a clear brand identity, easy product browsing and search, clear visual hierarchy, and a clearly laid-out navigation search.

Remember that every e-commerce business relies on its website not only to earn revenue but to also communicate its brand’s identity while creating an overall enjoyable experience among its shoppers. While you may still be able to make some sales with a poorly designed website, by incorporating effective and shopper-friendly elements into your e-commerce site, you’ll be able to enjoy long-term results.

Make a Good First Impression

appdesign,technologyandbusinessconcept webdesignersordeveloperswithsmartphoneworkingonuserinterfaceatoffice

If you’re going to hire graphic designer to design your website, they will make sure to design it in such a way that you’ll be able to make a great and lasting impression on your customers. As we all know, first impressions really matter. The moment your customers get into your website, it will not take long for them to decide whether to continue shopping or leave.

Your website’s homepage is the first thing that customers will notice the moment they get into your site. Therefore, you should pay utmost importance to it. Consider upgrading or improving its functionality if necessary. When redesigning your website’s homepage, start at the top of the site and work your way down. Take a look at your website in the same way that your customers would so you will know what needs to be changed or improved.

Add Autofill

closeup White computer mouse and keyboard

Autofill has definitely come a long way and intelligent autofill technology can help streamline your customer’s shopping experience while boosting your conversion rates. Autofill is being used increasingly in various mobile shopping apps these days which is another upgrade to consider. Before, autofill was only available as a web browser feature, but it’s now available as a service that can be white-labelled for a mobile shopping application. The autofill is definitely an important and critical step towards mobile shopping conversions.

Regardless of the type of e-commerce business that you have, buffing up your website from time to time is extremely necessary. You don’t really need to do it yourself. If you’re based in, it may be a better option to hire a graphic designer.

Think about how much you want on your website

There is so much you can do to spruce up and buff your design that you might not be able to think about what you really want to integrate within your website. These could be a few things like website content writing, booking system, custom contact form, live chat functionality, online payment facility, reviews system, customer testimonials, photo gallery, website translation, menu design. As you can tell the list is endless at this point.

With all of these points in mind you need to figure out whether they are worth the price as well as if you can fit everything in your website to make it look incredible. Of course, you need to think is all of this worth it? Are you going to gain more clientele from implementing all of these changes, more than likely the answer will be no unless you have some great SEO to boost you up the rankings.

Consider search engine optimisation

Two young designers are working on a new project in the night office using modern technology

One of the best and original ways to buff up your website is with search engine optimisation. Although you won’t really see the results physically on your website, behind the scenes you can will see that your website will rise in the search engine rankings for the keywords that you are targeting.

If done correctly by the terms that search engines like Google want in 2019 then you can expect a nice jump. However, be aware that there are ways that can harm your website and see it thrown straight into the gutter.

The ways you can ruin your website just so you know for reference are as follows:

  • Creating spam links which might have text attached to them also known as “anchor text” that might contain profanity.
  • Building links to low domain authority websites that are NOT relative to your niche
  • Not keeping your website up to date with new content on a weekly basis

These are just a few, however, you can imagine there are a lot more.

Conclusion

Now that you know about some of the best ways for you to actually buff up your website why not consider getting it done by none other then The Web Designer Group. Here at The Web Designer Group we provide the most exquisite websites that do all of the things that we have mentioned above for our clients.

Getting in touch with us is quite simple if you would like us to explain some of our services or just fancy a quick chat. All you have to do is use one of the many contact forms that we have around our website and we will get back to you as soon as possible. You can also call us up on 0800 905 5999 and one of our friendly team will help you in any way they can.

Engaging Content Marketing Tips for Your Website

Regardless of the kind of business that you have these days, having a website is mandatory. Even those that are involved in the gym and fitness industry need a reliable website to bring in new customers and establish their online presence. But it’s not enough to focus only on having an attractive gym website design. If you want to increase readership and bring in new clients to your business, you must also put in some effort in your content marketing.

Here are some content marketing tips to take your website from good to great:

  1. Know Your Audience

Since your business is in the health and fitness industry, then your audience are people who are health buffs and fitness enthusiasts. But you may need to go as far as crafting a document that explains the different personas of your target market in order to get a better understanding of your audience. By creating user personas, you’ll be able to have a clear picture of your audience which makes it easy for you to come up with content that revolves around the kind of lifestyle and personality that they have.

  1. Come Up with an Editorial Calendar

The best way to streamline the content of your gym website design is to come up with an editorial calendar. If you’re using WordPress, there’s an editorial calendar plugin that you can use. Otherwise, you can use Google Calendar. Start by choosing the posting frequency of content for your blog and then brainstorming content ideas. Make sure you jot down each and every idea that will come to your mind. Check out your competitor’s websites for more ideas. Take a look at niche forums as well or search Twitter and other social network sites to learn about the interests of your audience and what’s trending at the moment.

  1. Repurpose Your Content

You don’t really need to keep on publishing new content to reach out to your target market. Consider repurposing your existing content and come up with a fresh spin based on the latest happenings in the health and fitness world. Simply update your existing articles and blogs and then republish them. By repurposing the existing content in your website, you’ll be able to reach new clients who haven’t heard about your business before. This also allows you to target them in varying channels and gives them more reasons to keep coming back to your website.

  1. Measure Your Goals

Do you want to know if your content marketing efforts are paying off? Then take the time to measure the ROI of your content marketing strategies. Your revenue is not the only indicator of how well your content marketing strategies are doing. There are several other factors that you need to take into consideration when keeping track of ROI. Among these are the traffic, exposure and authority, leads, sales, and social media engagement.

Content marketing may be time-consuming but it’s extremely important. No matter how attractive your gym website design is, if your marketing strategies are not working, then you still won’t be able to establish a good presence online.

How Much Does a Website Designer Usually Cost?

Whether you like it or not, the first impression that a customer gets of your business is through your website. As the saying has it, it is a lasting impression! So before they even check out your product or service, they notice your design.

Your website’s appearance is incredibly important to your company’s success. Now, if you’ve been neglecting your website or don’t even have one yet, then it might be the right time to hire a web designer to create a website for you.

With a good web designer by your side, you can create a logo website that you can be proud of, or transform your existing website into a custom-made customer magnet that will play a huge role in increasing your sales and profits.

However, as with any investment, what you put in is what you get out. So you want to invest in a qualified and experienced professional that will deliver results. To help you along, we’ve got some helpful info on what goes into a website and how you can get the most bang for your buck through it all.

The Cost of Hiring a Website Designer

The majority of business owners are simply too busy to create a logo website on their own, even though it would be more cost-efficient to do so. Your best bet in this situation is to hire a good web designer to do the job for you.

Now, while most web design companies don’t have a set cost, they’ll give you several options to choose from so that you don’t have to start from the often confusing position of ‘point blank.’

The best part is that you’ll be given the option to customise your website according to your preferences. Considering the specific needs of your business, web design companies are able to offer a unique quote for each client.

The great thing about getting a beautifully designed and well-built website is that it will help you establish an online presence. Also, it will leverage the benefits of SEO to increase your social media presence and conversion rates.

Here’s a typical rundown of general website costs based on the most prominent web design contractors, just to give you an idea of what you can expect price wise:

  • For $500 or less: For this amount, you’re likely to get a brochure-like website with a couple of significant pages. This is perfect for a very small business with the bare minimum online presence.
  • Between $500 and $1,000: This is how much you’ll pay if you want a basic website with a few important apps thrown for good measure. It’s ideal for small businesses looking to go on the up-and-up.
  • $1,000 to $1,500: At this price range, websites are usually a bit more complex and will include a web content management package to help you keep your website up to date. It’ll have more app integrations which is great for small to medium enterprises.
  • $1,500 to $3,000: Here, you’ll get a noticeably advanced website with e-commerce capabilities, customer order tracking and some really great support features. Perfect for medium to large enterprises.
  • Over $10,000: This type of website is better suited for really large businesses that need to keep a handle on customer data analytics with advanced tracking features and databases.

Now that are well aware of what you should be expecting on your budget, you are ready! You can now better judge your options based on your business requirements and get the perfectly tailored website.

How to choose the best website theme for your business

As a business owner, you want your website to be an ideal destination for your target audience, and using the right theme will play a huge role in achieving that. However, there are literally tens of thousands of themes available for you to choose from, which can make the whole task quite daunting.

That’s because you have to consider a wide variety of factors when choosing a website theme, like the layout, colour scheme and design features. After all, your website is the digital face of your business and an important representation of your brand. With the right ones, even electrician websites can be a hit!

Out of all the available options, there are pre-built themes which are cost-efficient and take much of the work out of your hands but are also quite generic and often lead to a terrible user experience due to slow loading pages, poor coding and bad SEO.

That’s why you need to be super careful when choosing a theme and you should look at more than just its looks to make your decision.

To help you along, we’ve made a list of five important factors that you need to consider when looking for a website theme.

  1. Keep Things Simple

If you’ve been involved in web design for long enough, then you’ve probably heard this expression before and it may be a cliché at this point. That’s because a simple and responsive design is what users are after nowadays, even for niches like electrician websites.

At the end of the day, you need to design your website with your users in mind, and no one wants to navigate through a maze of flashy graphics, needless pop-up images and other superfluous features that will slow your website down.

For the best results, stick to the basics and focus on ensuring that users are able to easily find what they’re looking for.

  1. Developer Support Availability

After you install a theme, you’ll have to update it from time to time to make sure that it’s keeping up with the latest design trends, like mobile-first and responsive design. This principle applies to any development platform that you might choose to build your website on, including Shopify, Magenta, WordPress etc.

So, make sure you do your research on the developer before you pick a theme by looking at their update log, as well as past client ratings and reviews.

  1. Mobile Readiness

No matter what theme you pick, make sure that it features responsive design. This means that it enables the user to enjoy the same quality experience regardless of whether they’re using a mobile phone, tablet or desktop.

Test the demo version of the theme before you buy it to make sure that it’s indeed as responsive as advertised.

  1. Apps, Extensions and Plugins

Regardless of whether you’re working with fashion or electrician websites, using the right website theme will give you enough wiggle room for you to customise it so that it better reflects your brand image.

It should also allow you to periodically add different features that will help you increase traffic, conversions and sales. This includes apps, extensions and plugins, of which there are thousands to choose from as well.

  1. Cross-Browser Mobility

Since your users will be accessing your website from different types of browsers and operating systems, you need to make sure that it’s able to function well on all of these different options.

The best way to achieve that is to test your website on different web browsers and operating systems using a resource like Browser Shots, which was designed exactly for this purpose.