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How To Improve Your Website Content

Are you struggling to get traffic to your business website?

Is your conversion rate a joke?

Does your website’s search engine ranking suck?

You’re not alone!

While you may be blaming your website designer for these poor results, it may not be their expertise. You need to use a London Web Design Agency with experience in both sleek design & digital marketing to solve this problem.

The reality is that there are hundreds and thousands of well-designed websites that fail to perform due to having a very bad copy or content. Unfortunately, these websites will not achieve their goals because their websites are filled with poor copy which may also be filled with errors.

How To Improve Your London Web Design with Excellent Content

How do you turn the situation around? By creating an excellent copy that attracts and converts, that’s how!

And we’ve got just the tips you need to do that.

Have a Plan

It’s important to start content planning as soon as you start working on your basic web design. Ideally, you want to have a measurable timescale with clear deliverables and basic outline of the content that you want to populate your site with, once it goes live.

This includes deciding on the length of each page based on its purpose. Also, make sure you do your market research to learn more about your target audience and what approaches they respond to.

Also, if you’re dealing with a website that already has existing content, you’ll probably have to rewrite it so that it’s more effective.

Edit Everything

Sometimes, all it takes to save a bad copy is a bit of skilful editing. This process typically starts with some proofreading where you correct any punctuation, spelling and grammatical errors that you come across.

Then, tackle any sentence or phrase that seems out of place and make sure that the copy has a smooth flow. You might also come across sentences that are too long for no good reason, and some might just be confusing and difficult to read.

The best way to tackle copy of this kind is to read and re-read it, again and again, until it becomes what you’re looking for.

Build Winning Landing Pages

The landing page of your website is the face of your business. As such, it has a major impact on the performance of your sales copy. For the best results, get to the point quickly and make sure the content adds value to the reader while setting the right tone for the rest of the content in your other web pages.

So what makes a good landing page?

First of all, it should address the visitor’s main point in a few short sentences. Make sure that you use words that help you establish an emotional connection with the customer. While you  must also point out how your products or service will solve their problem.

Constantly Generate Blog Ideas

To improve your website’s SEO and ranking, you’ll have to make regular blog posts that are relevant to your business and industry. In fact, updating the company’s blog should be one of the key aspects of any standard London web design.

This will help you establish and maintain a deeper connection with your customer while ensuring that your company stands out as a brand and authority in your industry.

Some blog ideas worth considering include documenting your business’ milestones, expanding on the vision and values of your company, as well as relevant topics that your customers can relate to.

Final Thoughts

If you are a London business looking to improve your website’s performance, then you should first consider choosing the most reputed Web Design Company in London to redesign your website. Get a quote from some of the most popular web design agencies in London and then decide based on your research.

Once you have selected a company like The Web Designer Group, you must focus on the website content. You can benefit from professional content writing services on offer. This will allow you to get content which is both attractive for clients as well as optimised for Google.

Call today to discuss your professional London web design plans with an expert!

How to Improve Your Business Using ‘About Us’ Page

Remember that your “About Us” page is one of the most visited pages on your website. Yet, instead of creating this page with the utmost care that it deserves, a lot of website owners simply rely on generic and corporate paragraphs.

Thankfully, you can opt for a London Web Design Agency that not only includes crafty design elements, but also pays attention to make your business website more appealing to your target customers.

You must admit that even when you research a company before becoming their customer, you visit their website and one of the things you always do is visit the About Us page. This page tells you all about the mission, vision, team, expertise, qualifications etc. of the business. In addition to covering achievements, this page can be used effectively to convince the reader to get started immediately.

Yet, we fail to recognise this very important page when designing our own small business websites in London or across the United Kingdom.

Web Design Agency in London That Will Increase Your Sales

But just in case you need some tips, this short article will tell you a few ways you can beef up your About Us page with content that matters and will allow you to increase visitors and convert them to paying customers.

Be Consistent with the Personality of Your Website

If you have written fun and informal blog posts and articles in your website in a casual but engaging tone, you should also have the same personality for your “About Us” page. It’s important that you are consistent with your website’s content tone.

This is why it is highly recommended to use experts such as SEO content writers to write the copy or content for your website. These are expert writers who take into consideration not just the SEO aspect of content, but also, the sales or marketing aspects.

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Regardless of the personality that you’ve cultivated for your business website, your “About Us” page should be consistent with the theme. This will maximise the flow in-between pages and avoid cognitive dissonance.

If you are not sure about how to structure the content of your London business website, or are unaware of the tone which will allow you to maximise traffic and customer conversions, then seek assistance from a professional. The short-term cost of paying an expert to write your website will payoff in the long run when you will continue to improve rankings, get higher traffic and convert visitors into customers.

Include Videos & Pictures in Your New London Web Design

Your website visitors click on the “About Us” page simply because they want to know the people behind the website. Also, who they are going to do business with just in case they decide to purchase your products or services. They will basically look for reasons why they should choose you over your other competitors.

So, don’t just include boring text everywhere. Effectively use images and videos to spice up your business journey or process for readers. This will ensure that your information is being absorbed by the readers.

Therefore, look for a Reputed Web Design Company that can help you come up with an enticing “About Us” page that includes videos and pictures, not just boring old text. A picture that says a thousand words about your business or a video showing your working style or culture.

Play Button Audio Video Media Technology Concept

Your London Web Design About Us Page Shouldn’t Be All About You Only

Although the “About Us” page should essentially talk about you, don’t just make it all about you only. Sure, you can showcase some attributes and achievements, but don’t forget the other members of your team.

About us concept with company people connections

But remember that your customers are not really interested in viewing your resume. What they really want to know from you is what you can offer to them. They want to know how you can provide the products or services that they need and how you can solve their problems.

Create Content Based on Your Business Goals

One of the most common mistakes that several business owners make when crafting the “About Us” page is to think about their own purpose as being informational. Although this is an important consideration, remember that this shouldn’t be your only goal for these powerful pages.

Just like with the rest of the pages on your website, your “About Us” page must have a goal. That is, to have a content that would trigger them to make a purchase from your business.

Think Like a Storyteller & Share Your Journey

Good storytellers are the best writers because they have the great ability to capture the attention of the audience from the start and hold it until the end. Thus, your “About Us” page should be able to do the same thing!

It should be flowing and appealing, and highly narrative as well. That’s why, you should look for a website design curated by a web designer capable of creating an interesting “About Us” page for your business website.

About Us Professional Colorful

Final Thoughts

If you are looking for a trusted, reputed and experience Web Design Agency in London, then you can’t go wrong by choosing The Web Designer Group.

We are a London Web Design company which is experienced in designed excellent looking websites. We have a dedicated team of web developers and web designers who understand the importance of both a website looking good and functioning at its best. We have an in-house SEO team including SEO specialists and SEO content writers. This allows us to offer our clients the complete solution including content, design and Google standard performance.

In addition to this, we also provide all types of printed promotional materials such as business cards, flyers, banners, brochures, etc. to make sure you can market your London business with quality products. We also provide business solutions such as business accountancy, business banking so you can focus on your business while the rest is taken care of by professionals.

Call today at 0203 411 3990 to get a quote for your new professionally designed business website!

How to Speed Up Your Website

Although we all know that backlinks are the best way to get a good ranking online, let’s cover other aspects other than SEO and that’s the website loading speed. Regardless of the examples of web design packages that you will go for, speed is an important factor for the overall success of your website.

 

  1. Install Caching Plugins for WordPress

 

One of the best ways to speed up your WordPress site is by installing a caching plugin. Caching basically means storing data temporarily for faster and easier retrieval. This also helps ensure that your server won’t need to run as many database files or calls and your users won’t have to download each and every single file whenever they visit your website. WordPress’ most popular caching plugin is the W3 Total Cache which offers a lot of features.

 

  1. Implement a Content Delivery Network

 

Content Delivery Network or CDN is a network of servers distributed all over the world and is well capable of caching your files. The CDN will then send those files from the server nearest to your users. Basically, in an ideal situation, a web user that’s based in New York will be able to download your website’s files from other parts of the United States instead of Europe, for example. By routing your traffic in CloudFlare, the loading time of your website will not only be faster but the security will be enhanced as well.

 

  1. Optimise Images

 

Image optimisation is the process of converting images to a certain format that will shrink the image size. Some of the examples of web design packages that you could avail may already come with image optimisation. And although the images are already optimised, you can optimise them even more in order to speed up the loading time of your website. Thankfully, there are various tools and resources that you can use these days to optimise images which are free to use.

 

  1. CombineJavascript Files

 

In order to combine JavaScript files, you need to be familiar with JavaScript or this could ruin your website’s JavaScript functionality. If you’re using CloudFlare, simply go to the Speed Tab and check the box under “Auto Minify” in order to combine and minify your JavaScript files. If you’re more adventurous, however, try turning the Rocket Loader on, which you’ll find in the same subsection. The Rocket Loader will combine the JavaScript files into one and will cache scripts locally. If in the event that it ruins some of your Java functionality, simply turn it off.

 

  1. Combine CSS Files

 

The process of combining and minifying CSS files is pretty much the same with JavaScript. However, it’s less risky. Because CSS is mainly for the website’s formatting and style, there’s no risk of ruining the overall functionality of the website. For users of CloudFlare, the CSS Minification can be found at the same subsection as that of the Speed. You may also need to enable the HTML while you’re at it.

Hopefully, these tips can help speed up your website and will be useful for any web design packages that you will purchase.

What Makes WordPress the Best CMS for Web Development?

We live in the digital age where a strong online presence is a must for any business that wants to be taken seriously and attract the right type of customers.

However, most business owners don’t have the time or skills to create their own websites, which is why they rely on technically skilled professionals who specialise in bespoke web development to do it for them.

This doesn’t mean that you shouldn’t take an active interest in what type of CMS or content management system the developer is using to build your website. In fact, you should make sure that they’re using the best and most user-friendly CMS around so that you can be able to manage it once the website has been setup.

Out of all the available options, WordPress is the best CMS for web development at the present due to the fact that it’s constantly being developed to make sure that users’ websites are on par with the latest tech innovations. On top of that, it’s easy to use and maintain the best plugins and original templates around.

If you’re still not convinced and would like to know more about the bespoke web development benefits offered by WordPress, read on.

  1. Wide Range of Users

There’s a reason why the WordPress user base makes up almost half of the internet; it’s highly accessible and versatile enough to be used by bloggers, professional service businesses, non-profit organisations, digital agencies, e-commerce businesses etc.

WordPress pretty much gives you the freedom to do what you wish with your website, which is why it’s able to cater to such a wide range of different users.

  1. Multiple Plugins and Themes

Another great feature about WordPress is that it offers users the opportunity to create their own theme from scratch or choose from thousands of ready-made ones, which are constantly being added onto the platform.

Also,WordPress themes are very responsive which means that your website will be able to adapt to the user’s demand so that they can comfortably view and use your website regardless of the type of device that they’re accessing it from.

The same goes for plugins which help you design and manage the website according to your unique needs and preferences.

  1. Security

WordPress takes the safety and security of its users very seriously. The CMS has a dedicated team of security experts who work around the clock to protect all who use the platform against cyber-attacks, hacking, spamming, phishing and other viruses.

  1. SEO Friendliness

In case you’re wondering, SEO stands for Search Engine Optimization and it simply refers to a website’s level of online visibility. It’s important to ensure that your website is SEO friendly so that you can attract the right kinds of visitors to your site.

The good news is that WordPress makes it easy for you to create an SEO friendly website thanks to their user-friendly coding. When combined with a clever use of relevant keywords in your content, this can really increase your site’s visibility and is an important aspect of bespoke web development.

  1. Free of Cost

Perhaps the most attractive feature about WordPress is how cost-effective it is. Not only is it free to install the software but you can benefit from most of its features free of charge.

How to Launch an E-Commerce Store in 3 Steps

While launching an e-commerce store might seem like a daunting task, the truth is that it’s actually possible to accomplish it in just a day! Launching a fully functional and great-looking e-commerce site in only one day might sound impossible but if you take the proper steps with the help of the web design packages examples, you should be up and running in no time!

So here are the three steps involved in setting up your e-commerce store:

  1. Choose a Design

Although some companies choose to invest some money into creating a custom store design, it’s so much cheaper and easier to get an already-made design from Shopify or other similar services. Of course, it’s important that you choose a design that goes well with your products in order to entice your customers to buy. It’s generally best to choose a simple and conventional theme that comes with mobile-friendly functionalities so as to provide your customers with the best experience.

Animations and fancy banners might seem like a good idea, however, for most e-commerce stores, this will only distract your customers from the main purpose, which is to sell products. When looking for design templates to use, consider how your store will look once the template has been filled with the images of the products that you’re going to sell.

  1. Fill it with Content

As soon as your design is in place, the next thing to do is to fill your website with content. This doesn’t only mean filling out texts on product pages. There are web design packages examples that cater to e-commerce sites and include terms and conditions and return policies as well. And although it’s all up to you to write your own “About Us” page and shipping information, this information doesn’t necessarily have to be finalised before you go live.

But this doesn’t really mean that you should just throw up the first thing you’ll type without even checking the clarity, grammar, or spelling. Nevertheless, you can always go back and adjust your copy at a later time when necessary.

  1. Add Your Products

Having a functional e-commerce layout is great. However, without any products to sell or a method to ship these items, your store is not going to do you any good. Thankfully, there are drop-shipping apps that can help you with this. For instance, Oberlo can make filling your store with products and delivering them to your customers so much easier. After you receive an order, all you have to do is confirm the order through the drop-shipping app and the product will be sent directly to your customer.

Installing this app can help to ensure that you will be able to start filling your customer’s orders immediately. This part is the final and most important step in creating a fully functional e-commerce website.

Aside from following the steps above, you may also need to refer to web design packages examples to help you come up with a fully functional e-commerce store.

How to Optimise Your Images for Web and Mobile

Image optimisation is important in website design as it helps to improve the speed of your website. It simply means adjusting your images to smaller sizes without compromising on the quality. By properly optimising your images, you’ll be able to make a huge improvement in the overall performance of your website.

So here are four tips on how to optimise images on your site for web and mobile experience:

 

  1. Consider Removing Unnecessary Images

 

When optimising your website, ask yourself if you really need all of the images you have put in there. Are these images necessary to build a good user experience? Sure, these images look attractive, but they could also affect your website’s loading time, which could mean less traffic and fewer sales for your real estate business. You can completely remove some images of a page or replace them with other visuals that have a smaller size, such as vectors. Consider doing a complete audit of your website before you make any decision to remove or replace an image. If you believe that a certain image will not help you achieve anything, then you can simply remove it.

 

  1. Know Your Image Types

 

JPEG and PNG are two of the most commonly used image formats in estate agent website design. Along with GIF, these image types make up 96% of the overall image traffic on the Internet. But do you really understand what these image formats mean and do you know when you need to use them? PNG is an uncompressed image and this means that this format has a very big file size but with much higher quality. On the other hand, JPEG is a compressed image so it doesn’t have the high-quality resolution that PNG offers. If you want to post simpler images, go for PNG but if you need to post images with lots of colour, JPEG is a much better choice.

 

  1. Take a Look at Your Content Management System

 

Some real estate companies use content management systems like WordPress when it comes to their real estate agent website design. Most of them tend to rely on the CMS when uploading images and resizing them. But just because you’re posting a smaller image than the one you have originally uploaded doesn’t mean that it will appear any smaller. Remember that whatever the size the image has when you upload it to your CMS, that’s what the server will also load.

 

  1. Resize and Compress Images Before Uploading

 

It’s important that you resize and compress images before you decide to upload them in your CMS. Above all, consider reducing the file size before uploading. A lot of times, there’s always some room for improvement in terms of the file size. So take the time to check the size of an image before uploading and consider reducing its size if necessary. There are various tools that you can use to resize and compress images for your estate agent website design. A good example is Adobe Photoshop.

 

How to Prepare for a Website Launch

If you’re reading this, then you’re probably at a point where you’re finally happy with your corporate website design. This comes after numerous hours of hard work and fine-tuning to make sure that it’s a fine representation of your business on the web.

Now, we know that launching a website for the first time can be an extremely daunting experience, which is why we’ve put together a list of essential tips that will help you adequately prepare for your website’s launch.

Put Together a Post-Launch Strategy

It’s important to start planning for post-launch marketing activities before the launch, so that you’re not stuck with not knowing what to do afterwards.

This is where a post-launch strategy comes in which will ensure that all the time and money you’ve invested in corporate website design over the past few months has been worth it. It’s a great way to ensure that you drive the momentum of your website long after the launch while ensuring that you have a steady stream of visitors coming through.

Organise Your Launch Team

You should also have a clear checklist that details what each team member will be doing during this process and make sure you go through it with everyone before the launch.

Here’s an idea of what you can include in that checklist, although the following is by no means as comprehensive as your actual checklist might be.

  • There should be a team member that’s responsible for testing the navigation menus and links by manually clicking on each one to make sure that everything is working as it should.
  • Test your website forms to make sure that they’re being submitted properly and that they’re making it to the appropriate email addresses. You should also ask the individuals who will be receiving them if they got your test submissions.
  • Be very specific about who you’ll be assigning on live chat support, and make sure they are comfortable.
  • Make sure that your website has a similar look and feel to your social media profiles and vice versa. Your customers and prospects will enjoy the branding and design consistency across all the platforms hence you should assign a specific team member to this task.
  • Be clear on how you’ll be announcing your website launch. You could do it through a press release, a special newsletter to your email list or you could even showcase it at an industry trade show or convention. After all, you did spend months on your corporate website design, so it only makes sense to show it off at a B2B event where it’ll get maximum exposure. Whatever you do, don’t leave this step for the last minute and make sure you assign this responsibility to a specific team member as well.

If your launch involves changing your brand name or your website’s URL, you should update your details in all the relevant places, such as your stationery, business cards, banners, brochures and email signatures.

Top 6 Misconceptions CEOs Have About Web Development

A lot of CEOs these days tend to have a lot of misconceptions regarding web development and tend to shy away from hiring web design UK. This can be a big problem, especially since most businesses now rely on online presence more than ever before. CEOs in various industries tend to struggle when it comes to this.

So here are some of the most common misconceptions that CEOs have regarding web development.

  1. Website Development is Easy

Most clients would simply prefer a simple 20-page website that comes with an online payment feature, blogs, and other widgets. Websites like Craigslist and Facebook might appear simple, however, the necessary development work may be complicated and time-consuming. The strange thing is that the easier the website design, the more expensive it tends to be. This may be because some requests that seem to be small could require a lot of complicated development work and several days of programming.

  1. Everyone Should Be Involved

Instead of gathering the entire staff in a conference room to brainstorm ideas, it may be best to involve only the people who will be doing the actual work. Simply compile your brand assets, content strategy, user flows, and business objectives. You don’t really need to spend a lot of time mulling deep about technical planning, layouts, database architecture, widgets, and designs.

  1. Websites Are a Commodity

Thanks to web design templates and offshore development, a lot of business people think of web design UK as a cheap commodity. While using an already created template may work well for some companies, for those who are serious about their online presence and brand, this alternative might not work in the long-term. If you really value your business, then you should consider your website as a good investment.

  1. As Soon as a Website is Built, It’s Done

Website development is definitely not a once and done type of activity. As soon as your website is launched, it must be maintained. In fact, most mid-market companies have round the clock teams that monitor their websites in order to ensure that they work without any glitches. Even if your website isn’t handling a high volume of traffic, you need the services of a web design UK that can keep an eye on its functionality. They can also help with the security updates and coming up with fresh content for SEO purposes.

  1. Anyone Can Create a Good UX

You cannot build the website all by yourself. As a CEO, you must focus on leading your company and improving your services. Your IT guy cannot build the website either. There’s definitely a lot more that will go into a website than merely having a basic knowledge of web designing, most especially if it requires payment systems and integrating the company’s internal systems.

  1. You Can Dictate the Design

It’s pretty normal for some CEOs to want to micromanage their own company’s website. Unfortunately, unless you consider yourself a professional web designer, this job may not work well for you. You have to entrust the job to a professional web design UK if you want to convert your website visitors into paying customers.

How to Increase Website Security without Sacrificing UX

A friend of mine recently stayed at a luxury villa in the South of France which was so high-tech that the toilet seat could pick itself up and flush automatically, and on the shower wall was a computerised touch pad that they could use to regulate water temperature, intensity etc.

Now, far from basking in all this luxury, my friend realised something new about himself through this experience; that sometimes when we try to simplify things, we make them even more complicated.

I’ve chosen to open this post with this story because it demonstrates our need to make things harder in the name of innovation and technological advancement.

This same problem is present in the online security industry today, where you’ll find countless industry gurus that employ complicated technical jargon to sell you seemingly effective security products that are actually overpriced and will negatively affect your website’s functionality, as shown in plenty of artist website examples.

The good news is that we’ve got some simple, easy and practical tips that you can apply to increase website security without sacrificing UX (user experience). Read on for more.

  1. Use reCaptcha to Verify Forms

The great thing about this particular feature is that once you apply it, your website will become exponentially easier to browse while you will simultaneously protect it from hackers and spamming.

Of course, you’ll have to invest a considerable amount of time in order to setup reCaptcha for all the purchase and lead forms on your website but it will be well worth it in the end.

And while some users might get annoyed at the requirement to confirm that they’re not a robot, the whole thing takes less than a second and most users are most likely used to it by now as more and more websites are using it, according to many artist website examples.

  1. Limit the Number of Plugins

While downloading many plugins that promise to improve website UX might seem like a good idea, it actually isn’t as shown by numerous artist website examples. The only true way to ensure improved UX is to take care of the basics, such as ensuring fast loading pages, a streamlined and simple design, as well as easy manoeuvrability.

Plus, the only result that you’ll get from overloading your website with plugins is compromised security which beats the whole purpose of what you’re trying to achieve in the first place.

For the best results, choose your plugins carefully and only go for those that will add value to UX while staying within the CMS rules and guidelines. It won’t hurt to consult with your website builder as well.

  1. Have a Secret WP Login Page

To avoid getting hacked, create a separate and secret login URL for your WordPress page, as that’ll provide an additional barrier to entry for unscrupulous hackers that might guess their way through to your admin dashboard.

To change your current website URL to a custom address, you can use ManageWP or a similar plugin that will create a significant stumbling block to even the most advanced hackers.

How Your Small Business Can Succeed Using Digital Marketing

The continued growth and prevalence of entrepreneurship means that a good 50% of the private employment sector is made of small businesses. This can be partially attributed to the advent of digital marketing, a phenomenon which has truly levelled the playing field between big and small businesses.

All it takes for a business to compete at a high level these days is a well-planned and executed digital marketing strategy.

Of course, it’s also important to make sure that the product you’re selling is well-made and provides value so that you can keep those customers coming back for more.

The best part is that you don’t have to purchase expensive e-commerce web design packages in order to get a successful digital marketing strategy.

Just apply the following tips and you’ll be well on your way:

Start with the Basics

What are the basics of digital marketing?

To give you a clue, most of them consist of tasks that can actually be handled internally like the following.

  1. Claim Your Business Listings

Visit websites like Google, Yelp and Bing to find your business’ listing so that you can update it to include the correct contact details. These listings are automatically created by these platforms, but when you keep them up to date with relevant information, you make it easier for people who see them to find you.

  1. Start a Blog

Research shows that incorporating a blog on your website can increase your traffic by up to 55%! However, maintaining a blog takes a lot of time and effort. Keep in mind that you have to come up with a content strategy, consistently write about relevant and interesting topics, and make sure that it’s good quality content that even you would read.

  1. Get Social

A large majority of today’s society are active users of one or more social media platforms. This makes social media platforms like Facebook, Twitter and Instagram a great place for business owners to find new customers.

However, in order to leverage these tools, you need to post frequently while ensuring that you’re only sharing stuff that’s interesting and relevant to your audience. So, for example, if your business specialises in wellness supplements, then your posts should be geared more towards promoting fitness, wellness and health.

You also need to include calls to action on all your posts and interact with your customers regularly by responding to DMs, PMs and comments.

  1. Use PPC Campaigns

PPC is an acronym that stands for Pay-Per-Click, and it refers to ads that are designed to connect businesses with the right customers. The whole point of PPC ads is to increase your brand’s visibility across the internet so that you can reach relevant users from all over the world.

The great part is that you can gain access to PPC ads either through Google or Bing. Or better yet leverage them both to widen your net even further. Now, this is the one step with which you might need some help as it tends to require a bit of technical know-how. The good news is that many web designers offer this service as part of their e-commerce web design packages.

How to Lower Your Site’s Barrier to Entry

One of the most common challenges faced by all new websites today is the barrier to entry. However, there are ways you can use to decrease and even eliminate this barrier, using the smart application of technology on your website to make it more user-friendly and generally agreeable to the visitors.

The best part is that most of the hard work has already been done for you, as most internet users already have what they need in order to use the internet and access your site. This includes a functioning and internet-enabled device, a reliable service provider, and a basic level of intelligence required to click on a web page.

Once these requirements are fulfilled, users can access many websites, and your job is to make yours at the forefront of the options available to them through affordable website design.

Here are some tips to help you make your website more accessible and attractive to internet users:

  1. Follow HTML and CSS Best Practices

Most website owners don’t realise this but there are certain HTML and CSS rules and guidelines that have been put in place to help make websites more accessible and user-friendly.

However, in order to reap the benefits of these rules and guidelines, you have to follow them properly by using the correct HTML features and Alt text for your website content. That way, screen reader apps will be able to effortlessly navigate your website, while ensuring that all the information on your website which is expressed in full colour can also be viewed without colour.

  1. Test Your Website for Accessibility

Once you’ve set your website up according to the provided guidelines and rules, you should test it to make sure that everything is working as expected. Now, there are different ways to test your website for accessibility.

For example, you could wear a blindfold to see what it’s like to navigate it for those without sight, or turn down the light on your computer screen to see how it fares in low-light conditions, or better yet turn off all the colours from your screen to see what it would be like to be on your site for colour blind users.

Why is this important? Because there are a LOT of visually impaired internet users out there that may also want to use your website, so you want to make sure that the experience is the same for them as it is for your normally able users. Also keep in mind that some devices are operated through the keyboard due to user’s disability, so you also have to consider that when it comes to your site’s functionality.

  1. Go for Backwards Compatibility

As you configure your website for usability, it’s important that you also keep in mind the users who still use “out-dated” devices and software like Windows XP, gaming consoles and old phones etc.

In fact, you’d be surprised at how many people still use these outmoded forms of technology, and many of them actually earn good money or work at large corporations that are only too happy to continue using outmoded technology if it serves their bottom line.

Nevertheless, you want your site to be accessible even to the 30% of the internet users whose devices don’t support CSS Grid or other modern features, and you can achieve this through affordable website design.

  1. Speed and Performance

As an internet user yourself, you probably know how annoying it can be to visit a website with slow-loading pages, and if this problem is experienced by someone with quality internet access, imagine what it would be like when the site is being used by dial-up internet users or someone who’s on one of those old devices we mentioned. So make sure your web pages load fast and will be able to perform well regardless of the device or internet browser being used, and you can achieve this by employing the services of an affordable website design professional.

  1. Beware of Cognitive Overload

The last thing you want is to chase visitors away from your site due to a busy interface with visual overkill. For the best results, go easy on the visuals and details, and make sure that your site is well-organised and functional yet stylish.

4 Things That a Successful Web Design Project Should Have

Regardless of how large or small the website you’re redesigning is, it’s crucial that you have a plan in place to guide you through the process. It’s also important that you set quality goals for your website from the beginning so that you can create a website that’s both user-friendly and responsive.

The planning usually starts from the initial meeting and should cover every step along the way to the wire frame and beyond.

Here’s a step-by-step guide on how to have a winning web design project:

  1. A Solid Kick-Off Meeting

The purpose of a kick-off meeting is to accommodate everyone to the purpose of the project. It’s not necessary for everyone to attend this meeting in person, and you can hold it via a conference call.

Ultimately, the objective of this meeting is to discuss your goals for the website, what your plan is for the information architecture, go into the technical details and even start working on the design aesthetic.

You’ll do well to set aside at least one full workday for this meeting so that you can cover all aspects of the planning phase.

  1. Homepage Information Architecture

For the best results, organise the information architecture into a bulleted list so that everyone knows what the layout order is. This approach makes it that much easier to apply responsive design to the website.

Some of the elements that you might choose to incorporate into the website include:

  • Branding statement to give site visitors an idea of what the company is all about.
  • Variable featured content to highlight different aspects of the website that you’d like visitors to explore.
  • Site navigation: Ease of use must be a priority and one of the most versatile layouts is the infinite scroll which has an anchor text format.
  • Services/value propositions: For the best results, separate this section into three parts and add images to communicate your value proposition and the services you offer in an engaging way.
  • About us: This page is one of the most visited in any website so you want to make sure that it includes information about the team behind the business, as well as its strengths and processes, with very few design banners for websites included.
  • Communication is the key to customer retention and could include a blog, newsletter and active social media profiles.
  • Lead generation: Give your site visitors the option to fill out an inquiry form if they’re not able to find the answer to their question in the FAQ section.
  • Footer content: This is where the link for your social media pages, legal information, copyright information and site navigation comes in.

 

  1. The Sitemap

As the name implies, a sitemap pretty much contains all the steps required to ensure that each page on the website comes out as expected. Depending on the design company, it could be in the form of a Google Drive spreadsheet or even through the templates provided by the Slickplan platform, where you’ll also find plenty of design banners for websites.

  1. Wireframes

A wire frame is basically the bare bones of a website before you put up any content on it, and you want to see it in this state so that you can get an idea of how it will look and perform on different devices. Design banners for websites usually come in after this step and will help with the aesthetic aspect of the site.

How to Determine If You Have Outgrown Your Web Hosting

Web hosting might seem like a commodity nowadays. You simply choose the amount of bandwidth and disk space that you need, and you will already be up and running. Just like web design, web hosting is actually far from being a commodity. It comes with several moving parts and they all must work in harmony to be able to provide a high-quality and uninterrupted service for you.

So here are some factors that you need to consider to determine if your host is still worth keeping:

  1. What’s Your Website’s Loading Time?

Load speed refers to the speed at which your website loads. There are several websites that are capable of measuring the speed of your website. Load speed is important because the faster the website loads, the better the user experience will be. We all know that people just hate waiting for a website to load. So if your website is slow, consider upgrading your host or look for web design packages that come with a better host.

  1. Are Your Neighbours Noisy?

No one wants noisy neighbours and it’s the same with web hosting. If your host is providing as much disk space and bandwidth as you need for only a couple of bucks per month, then that could mean you’ll have lots of neighbours. Whatever it is that they are doing, one thing is certain – even a small minority of noisy neighbour could be hogging your server’s important resources and this could have a detrimental impact on your server’s performance.

  1. What’s the Reputation of the IP?

If the server you’re hosted on has detected sending spam and hosting malware then there’s a good chance that the IP address will be blacklisted, which is a bad news because this could affect a wide range of factors, from search ranking to email deliver ability. There’s software that you can use to monitor the reputation of your server’s IP so you will know if it has been blacklisted.

  1. Is Your Website’s Performance Sluggish During Peaks?

If you are hosted on a shared server and your e-commerce website is very busy, then you will probably notice a sluggish performance during peak times or on one of those busy seasonal periods. If so, then there’s a good chance that your shopping cart app may be running out of juice. Remember that a sluggish performance could annoy your visitors and will ultimately cost you to lose some revenue.

  1. Is Non-Standard Software Permitted?

There may be times when you need to run a version of the software that’s not supported by a shared hosting service. For instance, your shopping cart software will require the latest PHP version but your host is not offering this yet. Or maybe what your host is offering is the standard software that’s slower.  But if you prefer to have more striking tools, then the shared hosting might not work well for you. In this case, you need to look for web design packages that provide the kind of host that you need.

Tips on How to Accelerate Your Online Marketing Growth

While it’s true that steady growth is probably the most tried and tested method of building a sustainable and profitable business, there’s always the opportunity to accelerate that growth by developing a winning online marketing plan.

To help you figure it all out, we’ve got some helpful tips for you below from a few entrepreneurs who are crushing it in the small online business community.

Tips on Boosting Online Marketing Growth:

  1. Standardise Your Processes

The best way to ensure productivity and staff morale is to get clear on what your company’s objectives are and have a plan in place with clear objectives. That way, your employees will know what’s expected of them and will be motivated to deliver.

  1. Use SEO Insights

A content strategy that’s informed by current SEO insights will be much more effective at helping you achieve your goals than one without. Plus, content marketing is a very important aspect of accelerating the growth of your website.

  1. Use Time-Saving Apps and Tools

As they say, ‘time is money’, so you want to make the most out of the time you have each day by being productive in every moment. One way to do this with your web design is to use convenient apps and tools that will save you time and money.

  1. Use Google Optimise Tests to Boost Google Ads Campaigns

Increase the effectiveness of your online marketing campaign tenfold by using Google’s latest landing page tests, which is also a great way to step your PPC game up.

  1. Take Advantage of SEO

In addition to efficiently managing your website’s blog, you should also make it a priority to invest in technology that will boost your SEO game in order to increase traffic and conversions.

  1. Invest in Good Web Design

Even the best online marketing strategy will ultimately prove to be worthless if it’s not backed by a well-designed website. Ideally, you want your website to be attractive yet simple, responsive yet engaging.

  1. Don’t Overlook Social Media Marketing Mistakes

Building an online business takes a lot of trial and error and you will make a lot of mistakes along the way, even with a seemingly straightforward niche. The key is to learn from the mistakes early on and put strategies in place to avoid repeating them again. Over time, you’ll find that planning and execution trump everything when it comes to social media marketing.

  1. Include Influencer Marketing in Your Strategy

Collaborating with influencers is a great way to widen your fishing net and to gain new customers that you wouldn’t normally have access to outside your own loyal audience.

  1. Use Email Segmentation

If hosting frequent events to increase and sustain your customer base is a part of your business marketing strategy, then you’ll do well to use email segmentation as a way to promote your events even better.

This involves maintaining on-going online communication and engagement with potential attendees to make sure that they really understand what your brand and event are all about.

Mobile-first indexing is changing online businesses

Considering the fact that the majority of internet users access the Google search engine from a mobile device, it makes sense that Google would prioritise the mobile version of a website’s content instead of the web version.

This is what mobile-first indexing refers to, and it’s a fairly new development that Google made official last year. As such, it has become an integral part of bespoke website design.

What is mobile-first indexing?

In practical terms, mobile-first indexing is the mobile version of your website. This mobile site is then used by Google for ranking and indexing purposes. This is to better serve mobile users who are the primary users of the Google search engine.

That’s why it’s so important for business websites to use responsive themes that are able to adapt to the user’s needs, as this will mean immediate adherence to mobile-first indexing. That said, there are still websites out there which are yet to migrate over to mobile-first indexing because they still consist of two versions; mobile and web-based. These will have to be updated in order to keep up with best practices or else face falling into obscurity.

Google indexing roll-outs

Not too long ago, Google confirmed that it would be rolling out a new form of indexing that would prioritise mobile content over web-based content. However, only those websites which adhere to mobile-first practices would benefit, and although this was a small number initially, it has grown significantly over the past year.

Websites that have transitioned to mobile-first indexing are generally notified via Google search console messages. These messages will basically let the website owner know that they might start seeing an increase in Googlebot from now on as a result of their site being a part of mobile-first indexing.

You may also notice that it’s the mobile version of your website that’s generating the majority of your Google search results. These and other changes in Google search results are pretty much the only difference you’ll notice after switching to mobile-first indexing, which you can get as part of a bespoke website design package.

Recommended practices

  • While you can get away with reducing the word count on your mobile content in order to save space, make sure that it’s not too different from your website content as skimping on value will definitely cost you when it comes to rankings in the long run
  • Make sure you check your robot.txt directives
  • Make sure that there’s metadata on both the web and mobile versions of your site
  • Make sure that there’s systematic and proper data structuring on both the mobile and web versions
  • Analyse links
  • Use search console to verify both the mobile and web versions of your site
  • Make sure that your server has enough capacity to handle mobile-first indexing

How to Split Test for Better Customer Engagement

Business is no longer done on a gut feeling!

Yes… we may take impulsive or emotional decisions to start a business or a project but the process is always logical for driving growth and results. Getting a business process ready requires many years worth of customer data and experience which cannot be achieved instantly, or can it?

We are living at the digital age, with the help of an array of analytic tools we can get more data than ever before. That too, in less time than you can imagine. So with the right tools and right interpretation of data, each decision on your business website is one that will drive results.

Although there are several website design packages that can help you design your website, you’ll actually have to make other choices as well.

  • Choose elements that you believe would look best for your site OR
  • Use split testing to find the design features that are engaging for your audience

Split testing serves up several similar website pages in order to produce data regarding their results. This will allow you to improve your site’s conversion rates quickly and it’s not as difficult as many may assume.

Here’s how you can go about it:

Isolate Page Variables

You’ll find two different split testing types – A/B and Multivariate testing.

A/B split testing works by putting 2-page variations against each another. This is a much better choice for beginners unlike the multivariate procedure, which is more complex. To start with the A/B split testing, you may need to pick a single variable to be tested.

Remember that the choices are unlimited so make sure that you focus on particular elements. This will allow you to make the most significant changes for improving the performance of your website.

Create Web Page Variations

As soon as you have chosen a variable to test, build the pages that you want to compare with each other.

Remember that for now, you may need to make changes only to one variable in order to determine which of the elements will be better.

If you run your website through WordPress or other CMS, log in to the dashboard and build a new page. Copy the content from the original page and into the test page. Then alter the single test variable that you want to isolate with A/B split test.

Install Google’s Content Experiments Program

Log in on Google Analytics and search for the instructions on how to install the Content Experiments Program of Google. This is a free program that replaces the older Website Optimiser service of Google. It still retains several of its useful features. It allows you to test up to 5 pages against each other.

For beginners, it’s easier to focus on a single test variable across the 2-page variations. This allows you to find the elements that have the most impact on the performance of your website.

Measure the Results

As your test continues, your results will be updated automatically within your Google Analytics account. But first, it may be best to wait before making any decisions until Google Analytics can generate the needed data for the statistical significance. Comparing the results of your A/B split test after a few visits only, may not give you enough information to conclude on the best ways to improve your website.

As soon as you’ve identified the winner, you can move to a new split test variable or build additional page variations that can compare to your winning content. The results of the test should also help you choose the best website design package.

There was a time when digital marketers could not identify what specific campaigns or actions were working. But now, free tools have made it easier for anyone to know what’s working, why it’s working AND how it can be improved.

You no longer have to make instinctive decisions on your website design!