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What Are the Advantages of Bespoke Web Design in Glasgow?

There are many affordable web design options available to choose from online.

But what’s the use of opting for bespoke web design, which is in most cases is more expensive than the normal, off the shelve, or a Do-It-Yourself one?

Well, there are plenty of advantages to having a customised business website. Add to that ensuring optimal customer experience to better functionality.

In many cases it is more cost effective considering the website is expandable to the growth of your Glasgow business.

Still not convinced?

Check Out the Top 5 Benefits of Bespoke Web Design in Glasgow:

Unique Design

The problem with cookie-cutter website templates is that over time, they start to become so generic that it becomes hard for your website to stand out from the rest of your competitors.

Sure, you may be able to tweak the design a bit by changing the colour scheme, adding unique images etc. But there’s only so much that you can do to customise a template. At the end of the day, you’ll always be constrained by its limits.

The difference with bespoke web design is that it allows you to customise your site to your heart’s content, and you’ll be able to scale it over time to meet the changing needs of your company. Glasgow businesses are rapidly growing and you must be prepared for your business to expand sooner than later.

Responsive

In order to achieve optimal website responsiveness, separate designs will have to be created for each of the different devices that users access your site with. This includes PCs, tablets and smartphones, etc.

You will have to decide whether you want separate websites for each device or build a bespoke, responsive business website which works on multiple devices.

With bespoke Glasgow Web Designs, the website is modified and tailored to ensure the design is user-friendly across all different platforms. This could mean taking out certain sections from the website when rendered in a particular device, making sure that the menu is optimised for each device.

Also, that the layout is always easy to navigate regardless of how the user is accessing the site.

Expertise

When using a pre-built template, you won’t really have the wiggle room required to make truly unique changes or scale your website. Bespoke web design, on the other hand, makes it easy for you to make as many changes as you like. Because it’s not rigid, there’s no limit to how modern, responsive, sleek and beautiful you want your Glasgow Web Design to be.

As a result, bespoke web design is done by Glasgow Web Design Agencies that are backed by relevant experts such as highly skilled user interface developers and web designers, as well as professional software developers.

Value for Money

Contrary to popular belief, bespoke web design is often a cheaper option when compared to pre-built templates. This is because most of the companies that offer template designs charge more than truly bespoke web designers.

Why they do this when they actually offer zero value is a mystery to us!

The Web Designer Group offers some of the most competitive prices among all Glasgow Web Design Agencies and will ensure that your business is able to take off when you really want it to.

Updated Technology

Another benefit of going for bespoke web design is that it ensures that your website is built according to the latest web design trends and not on out-dated techniques that most pre-built solutions offer.

In fact, you’d be surprised to find that most of the template based websites are on technology that was initially developed by the founding company 5 to 10 years ago.

The founding company continues to resell the same template based on old technology for years to come to recoup their investment. But this can damage customers like yourselves and your personal or business website.

Conclusion

Convinced?

We would think so!

As we have discussed, there are numerous web design options online to choose from for your Glasgow business website. But you must ensure that you are picking bespoke web design which is practical & affordable.

The Web Designer Group are experts in small business web designs in Glasgow and we can be your trusted partner for web design, development, SEO, and many other small business solutions needed for the modern-day online businesses.

Call our Glasgow Web Design office today at 0141 319 4333!

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3 Web Design Tips to Boost Your Conversion Rate

A website’s conversion rate refers to the number of visitors who actually purchase your service and/or product out of the total number of visitors who click on your website each day.

Having a website with a high conversion rate is usually an indication that you’re using highly effective web marketing tactics. However, it’s important to note here that there’s not a specific number as to how much your conversion rate should be, as the measure of success in this regard differs from one industry to the other, and according to the specific business model being followed.

Nevertheless, the conversion rate remains one of the most important KPIs for any business, regardless of their industry, and businesses are always looking for ways and means to improve it.

In fact, research shows that about 80% of online businesses are dissatisfied with their conversion rate and would like to increase it.

What this tells us is that most agent website design companies have yet to crack the code on what the right formula is to achieving a desirable conversion rate. If you find yourself facing the same dilemma and are frustrated with the conversion rate methods that you’ve been using, then you’ve come to the right place.

Below we’ve got some practical and helpful tips on how you can increase your website’s conversion rate today.

  1. Use Big Bold Typography

The use of big and bold letters is one of the biggest web design trends that we’ve observed in the past few years. The efficacy and popularity of bold letters can be attributed to ease of use, and the fact that they’re accessible and visible to a huge number of users, even those with mild visual impairments that prevent people from seeing small letters.

  1. Optimize Your Website’s Speed

Because internet users today have so many options to choose from, it only makes sense for them to not put up with slow-loading websites. After all, why continue using a slow website when you can get similar information/services/products from a fast-loading one?

Research from agent website design professionals even shows that a 1-second delay in loading speed can lead to a 7% loss in conversions! That’s a lot of missed zeros from your bottom line no matter what line of business you’re in.

Want to find out how your website is doing when it comes to loading speed?

Try testing it with the following tools:

  • Google PageSpeed Insights
  • Pingdom
  • GTmetrix
  • KeyCDN
  • Sucuri 
  1. Make Use of the Negative Space

Not many agent website design professionals talk about it but the efficient use of negative space is of utmost importance if you want to increase your conversion rate.

What is negative space?

This term simply refers to the empty white space on your website which has no content or images. This space is usually visible in the gaps between the sidebar and content or between your website header and content.

The good news is that you can use this space to put up an attractive yet practical design element, like a call to action button that will increase interaction between you and your users, while increasing conversion rate as well.

How to Recover from a Design Disaster

Bad design happens to the best of us. It’s part of the job. However, the way in which you respond to a design crisis, like a costly stationery letterhead design mistake, will determine the future trajectory of your career.

Here are some tips on how to handle even the worst design disaster with dignity so that you can turn things around fast.

  1. Admit That You Messed Up

Swallow your pride and admit to your mistake, not only to your client but to yourself as well. Once you’ve done this, you’ll feel like a great weight has been lifted from your shoulders, and will be able to move forward with a plan of action that will make the whole situation clearer.

Whatever you do, make sure you have your game plan ready before you talk to your client about your mistake. This will show them that you care about their project and will (hopefully) make them trust you with putting things right again.

  1. Apologise

Nothing deals with a bad situation better than by saying “I’m sorry.” However, be sure to just stick with the apology and don’t try to add an excuse to it by saying, ‘I’m sorry, but…”.

  1. Offer to Pay for It

Sometimes the best way to mend bridges with a client after messing up their project is to pay for fixing the mistake. Again, this shows the client that you actually care about the project, and the amount of compensation that you pay for the mess-up will be determined by on the severity of the problem.

  1. Come Up with a Solution

Since the mistake happened on your watch, it’s your responsibility to find a solution for it. Offer this as a suggestion to your client, and be sure to give them both short and long-term options to choose from. Also, make sure to approach the situation with candour by being honest about the limitations of your ability, and be ready to take the “L” if your client decides to go with a different solution.

  1. Get Some Help

Most of the mistakes that designers make happen as a result of trying to do everything alone. Why don’t you delegate some more and ask for some help with certain aspects of the project that are outside of your comfort zone?

  1. Don’t Blame the Client

Another huge mistake that young designers make is trying to pin the mistake on the client. Remember that old adage, “the client is always right”? Apply it here and swallow some humble pie while you take the loss for your stationery letterhead design mistake. Even if the client is to blame, the point is that it happened on your watch and so you should be the one to take responsibility for it.

  1. Have a Plan B

A Plan B is an important aspect of any web design project, from stationery letterhead design to the most complex B2B website. That’s because it enables you to anticipate and prepare for problems before they arise so that you can respond quickly and effectively when they do.

  1. Don’t Be Afraid to Hand It Off

If you end up getting fired because of the mess-up, be prepared to pass on the project details to someone else so that they can do their best with it moving forward. Resisting won’t help, as the best you can do in this situation is to exit with as much grace as possible.

  1. Help Mitigate Fallout

Help to soften the blow caused by the disaster by offering to assist in the public relations clean-up effort that’s sure to follow.

  1. Learn from Your Mistake

There’s a lesson to be learned in anything, especially your mistakes. Once the whole situation is in hindsight, you should look for what you may have done differently so that you can do that instead the next time you’re faced with a similar situation.

Top Web Design Trends That Will Shape E-Commerce in 2019

E-commerce has become such an indelible part of the business sector that it’s hard to imagine a time when businesses didn’t have an online marketplace for their products. In fact, the global e-commerce industry has grown so immensely over the last five years that sales are expected to soar to $4.5 trillion by 2021, and e-commerce website packages have become one of the most in-demand services.

Building a Unique E-Commerce Website

Although new, the e-commerce market has become so saturated that it can be difficult to stand out for new brands and merchants coming onto the scene.

Here are some tips to help you do just that:

  • Having a Great Product

This means that your product must be so relevant to customers that they simply won’t be able to resist buying it. It must also serve a well-defined need.

  • Representing Your Brand Well

Next up, you need to present your product to the masses in a way that’s appealing. This involves staying on top of your site’s maintenance and keeping in touch with all the latest trends in web design, while constantly making sure that your website is responsive and user friendly.

In order to achieve this, you’ll want to analyse, test and monitor your site on a consistent basis so that you can double down on elements of your site that keep the customers coming, and eliminate features that drive customers away.

  • Keeping an Eye on Data

Today’s web design is mostly driven by data and the need to ensure that you create a user-oriented website. With the right data at your disposal, you’ll be able to design your website in a way that drives sales and conversions.

  • Eliminating Redundancies

This will also help you eliminate the use of redundant features and design elements that don’t serve a purpose. The main goal of a good e-commerce website package is to remove any impediments between the customer and the product so that your customers can access your website directly.

Keep in mind that your e-commerce site doesn’t have limited “business hours.” It’s always working hard to market and sell your product even when you and your team are asleep. So you need to make sure that your users are being catered to no matter what.

Your Options When Building an E-Commerce Website

Business owners have two options when it comes to creating an e-commerce website. You can either do it on your own with the help of a platform like Shopify or Magenta or you can hire a web designer to do the whole work for you.

Each option has its advantages and disadvantages. For example, hiring a web designer will give you access to genuinely bespoke templates and better control over your website. On the downside, an e-commerce website package doesn’t come cheap with most web designers.

On the other hand, using software is not only cost-effective but convenient as well. But then, the end result probably won’t be as unique and tailor-made as the professionally designed version.

Here are some additional tips to help you build an outstanding e-commerce site in 2018:

  • Communicate your brand message well and tell your story unapologetically. Vulnerability and genuineness are what’s going to attract people to your brand.
  • Make mobile-friendly design a high priority so that customers can enjoy your website seamlessly no matter what device they’re using.
  • Keep things simple and don’t overdo it with too many features. You don’t want your website to look busy after all.
  • Don’t use stock photos, keep it original.
  • Take the time to develop amazing web content that provides value to your customers.

How to Design Your Website for Speed

One of the fastest ways to drive away visitors from your website is by having slow loading pages. Keep in mind that today’s consumers are spoilt for choice, and if they can find a service provider whose website has lighting fast loading speeds, you can bet that they’ll choose them over your slow-as-a-tortoise website any day.

To avoid all that, apply efficient solutions like getting a professional website banner instead of trying to cut corners with a DIY option. The latter approach always ends in a banner that takes up massive amounts of space, thus slowing down your website.

For more tips on how you can use web design to speed up your website, read on below:

  1. Optimise Images

One of the leading causes of slow loading websites is image size. There really is no need to use large images for our website, so make sure that you crop them down to a reasonable size before you upload them, and then save them in a web format.

After you’ve incorporated them into your content management system, proceed to compress them so that the file itself is as small as possible.

This will optimise your images so that by the time you upload them, they’ll be at an appropriate size to allow for fast loading speeds.

  1. Hosting

While it’s perfectly fine to start out with a reasonably priced hosting plan, it’s important that you change it over time to get a hosting plan that better serves the needs of your growing website.

The best hosting plans for these purposes are those with a dedicated server, or you can alternatively opt for VPS hosting if you’re on a tight budget.

While you’re at it, make sure that you use external tools like YouTube to host video files, as adding them to your site files will slow down your website significantly and remember to use aprofessional website banner to highlight them.

  1. JS is Important Too

JavaScript is responsible for much of your website’s functionality and design, including that fancy looking professional website banner. As such, it’s important to use it smartly and wisely.

For example, you should place JS at the bottom part of your files so that the first thing that renders is HTML content followed by JS. Also, minimise the code where you can to speed things up, and always use asynchronous JS loading so that all scripts load simultaneously.

  1. Use Lazy Loading

Lazy loading refers to when your website loads on-screen content first and then follow up with everything else. This technique does wonders for your SEO and will definitely bump up your search engine rankings on Google. The great news is that you can automate this process using lightweight plugins like WP Rocket and the aptly named Lazy Load.

  1. Use Caching

What caching refers to is basically a process where your browser automatically saves files that are frequently requested so that when a user returns to a particular page, they’ll experience faster loading speeds every time.

  1. Reduce Redirects

Redirects are the fastest way to slow down your website so it’s important to keep them few and far in-between.

What to Know About B2B Website Design for Professional Services

The sad reality of the B2B industry is that too many successful professional firms fail to attract the customers they deserve as a result of poor website design. While most of these businesses spend the majority of the time navigating through protracted sales cycles and perfecting multifaceted business processes, they’re not able to accurately translate that into a productive and fruitful website.

Ideally, you want a website that will enable smoother online service delivery while facilitating your firm’s business development and recruitment processes.

Luckily, we’ve got just some practical advice on how to design a website that gets you results while allowing you to stand out from the rest of your competitors.

  • Functionality and Practicality Are Key

When users visit your website, their goal is to find out what you do and how you do it. They want to know how much experience your experts have and what they specialise in. Essentially, visitors want to make sure that your firm is the right business for the job, and that you have what it takes to solve their problem. If your firm offers a plethora of different services, your website should be organised well enough so that it’s relatively simple and effortless for users to find what they’re looking for.

  • Gather the Right Intelligence

Before you move onto designing a new website, it’s important to start by analysing your first website. Find out what works and what doesn’t, so that you can double down on the positives and learn from the negatives.

It will also be worth your while to look at what your competitors are doing, including the technology they’re using, the content they’re putting out and how they’ve positioned themselves in the market.

Once you’ve gathered all this valuable Intel, you should move on to the most important questions which include; what do my customers want? How can I bring them value and satisfy their needs?

At the end of this exercise, you’ll have valuable Intel to use when you move onto the next stage of your website design process.

  • Put Together a Team

In addition to your Marketing Manager, the team in charge of your website design should also include leaders from relevant departments within your company, whose perspectives will be of value when designing the website.

Also, make sure you hire a reputable website development firm, with whom you can work hand-in-hand to design a winning website during the coming months. For the best results, hire a company that not only has the required skills but fits in with your company culture as well.

  • Get to Work

Once you have your team in order, organise the work at hand according to a clear schedule that includes milestones and roles to ensure accountability. Whatever you do, place content high on your priority list as that’s what you’ll populate your website with when it goes live. Hire professional writers if you need to but make sure you give them clear deadlines that will give you enough time to review the content and approve the web pages before they go live.

User Experience Design Essentials to Improve Your Conversion Rate

Do you know that customers are 88% unlikely to visit a website again after a bad experience? This is why user experience is extremely important for web design for estate agents. The emotional connection that visitors will feel as a result of the user experience design of your website will have a direct impact on your brand identity and consumer retention.

So here are three tips on how you can improve user experience in your website, enhance conversions, and increase revenue.

Incorporate Consistent Branding

Studies reveal that consistent branding can help increase revenues by as much as 23%. Furthermore, by having a cohesive visual identity in each and every device and platform, you’ll be able to create a brand that customers will surely enjoy engaging with. This will make them want to engage with you over and over again.

It’s pretty easy to reproduce a cohesive visual identity. The top web design for estate agents normally incorporates a recognisable colour palette and imagery that will provide value and information to the web users. This consistent branding helps create a stable environment in your website that will make it possible for your users to look for products and information without confusing or distracting them.

 

  1. Make Your Calls-to-Action Clear

If you don’t chase what you want, then you will never ever going to have it. This idea is certainly applicable when it comes to website design. Amazingly, even after your customers have found their way into your site, they still won’t know what action you want them to take unless you make it clear.

Therefore, in order to maximise your website’s user experience design and effectiveness, you need to: make buttons large and easily clickable, include easy-to-understand messages, and incorporate fonts that are easily readable. Above all, ensure that your website’s call-to-action stands out. Stay within your brand’s colour palette but use a colour or unique shape that can make the action stand out and grab the user’s attention.

 

  1. Create for Customers, Not for Designers

Remember that at the end of the day, your website is not for designers or for a company. Therefore, before you decide to add any features or implement any changes on your site, you should first know what this means for the user experience and for the customer’s journey as well.

When conducting customer research for the web design for estate agents, you should first understand the features that are most important for your target customers.

Finally, after you have implemented a new user experience feature for the web design for estate agents, you should take the time to conduct an A/B test for the new feature to make sure that it’s fully functional and that it will improve conversions. According to studies, most companies only discover their best conversion rate optimisation after they go through the A/B testing phase.

Web Design Flaws That Can Damage Your Brand’s Image

As with all other types of technology, the internet is constantly evolving and there are certain elements of website design which are here today and gone tomorrow. For example, chiropractor web design might seem simple enough on the face of it, but if you don’t follow the right web design principles, you won’t be able to tap into the right audience.

Here are a few design flaws to give you an example of how their application on a website can ruin its entire purpose, which is to attract user’s attention and conversions.

  1. Bad Fonts

The Comic Sans font, which was initially released along with five other fonts on Windows 95, has since become one of the most widely used, and later reviled fonts around. It’s interesting to note that during its initial release, this font was meant for fun, creative projects, owing to its very casual and candid style, and you’d be hard pressed to find its use in chiropractor web design, for example.

However, thanks to the fact that it’s so easy to use and read, you would find it literally everywhere and that soon became annoying. But now, the Comic Sans font’s use has declined to the point that web designers don’t even recommend it to their clients, especially if you want to be taken seriously with a professional-looking website.

  1. Moving Elements

Finding out that you can incorporate bouncy moving parts to a website can be a fun and intriguing discovery for a web designer, especially for theones that are just starting out. However, as they say, too much of a good thing can be bad for you, and the same goes for the liberal use of flashy design elements.

You see, in order to grab the user’s attention, you need to have one focus point instead of ten. That’s why websites with too many moving pieces are often seen as “spammy” and illegitimate, so this definitely wouldn’t do for chiropractor web design or for the creation of a similar professional website.

At the end of the day, it’s important to keep in mind that the whole point of flashy design elements like clicking buttons is to entice people to focus on important features which will drive them to an option to make a decision (i.e. purchase or read something).

Plus, these days you have the option of incorporating static yet interactive animations which only move when the user hovers over them with the mouse. This is a great way to draw the user’s attention to truly important elements of the website and it should always be done in a subtle way.

  1. Poor Colour Contrast

In order to make a website interesting and enticing in today’s world of options, it’s important to create the right colour contrast. For example, if your brand colours are a bring canary yellow and red, it may not be a good idea to have those colours plastered all over your website, as that would surely hurt visitor’s eyes.

Instead, try to find the balance by incorporating a white background so that the user is able to read the text and understand what they’re seeing.

Also, the rule of thumb when contrasting colours in the web design world is to keep them 4.5 to 1 between text and background, 1.07 to 1 when working with the colours yellow and white, or 21 to 1 when working with the colours black and white etc.

What You Should Know About Intrinsic Web Design

Almost every industry in the world has a special set of terms that it uses to communicate, and the web design community is no different. No matter how confusing and seemingly superfluous this jargon may be to the untrained ear, it’s an important aspect of communication between the professionals within the industry and enables them to turn their discoveries and innovations into usable concepts.

One such concept is that of intrinsic web design which was created by Jen Simmons. We’ll be taking an in-depth look at what this concept refers to and what role it plays in the web design industry today.

What Exactly is Intrinsic Web Design?

Initially, web developers built websites and other aspects of the web using front-end JavaScript code. However, it has always been known that these are merely hacks and that a more organised layout to build the web would have to be developed. Enter; CSS Grid and Flexbox.

CSS, as it is, provides a much simpler and easier layout that developers can use to design and build websites that are exactly the way they want them to be. Thanks to this updated system, there’s no longer any need for hacks or makeshift methods in order to build stuff and this is basically the essence of what Intrinsic Web Design is all about.

So, when you call on the best web design services UK, you’ll do so knowing that they have fewer limitations to deal with when it comes to flexing their CSS abilities. This enables them to do so much more with web design that may not have been possible or available to them before.

Whose Idea Was It Anyway?

The person who came up with theidea is Jen Simmons, a former CERN, Google, W3C and Drupal employee who is currently employed at Mozilla as a Designer Advocate. She’s also famous for her podcast called The Web Ahead, which deals with topics that are related to the internet and cutting-edge developments that are coming up in the future.

You can also find Simmons on the Layout Land channel on YouTube, where she regularly talks about CSS Grid, Flexbox and other fundamentals of Intrinsic Web Design. It’s also a great place to start for anyone who wants to learn more about the possibilities offered by this and other technologies, as well as how to apply them in bespoke web design.

Entering a New Era

Agencies that offer best web design services UK have already started latching onto these new concepts, with a view to relate their experience with the currently available layout methods with capabilities offered by CSS Grid and Flexbox. This will most likely result in an explosion of more refined layouts on the web, which means things are going to get even more interesting with Web 2.0.

Intrinsic web design is an important concept, especially for non-coders who consider themselves to offer the best web design services UK, because it’s literally broadening the horizon in terms of the capabilities that are now available to web designers.

Top 2 Web Design Principles to Help You Keep Projects on Track

Whether the goal of your website is to educate a particular audience about a certain issue, to sell products or to establish your brand in the marketplace, it’s incredibly important that it follows two very key design principles.

These two design principles are different from the other equally important technical guidelines and rules that website owners should also observe when setting up a website. However, they are of utmost importance due to the impact that they have on the overall delivery of your brand’s image across all online platforms.

At the end of the day, you want your website to stand out from the many options available for users on the internet today. So, you’ll want to keep these two design principles in mind when searching for a web design professional or agent web design to help build your website.

  1. Keep it Simple

While it might seem like loud colours and graphics are the ideal way to stand out from your competitors, following this design trend can actually hurt your website ratings down the line, as most internet users actually prefer a simple, straightforward and elegantly designed website to a flashy or complex contraption.

Keep in mind that the only reason internet users visit your website in the first place is to access a solution to a problem, and not to get lost in an overload of graphics and visuals.

Ideally, you want your website that’s easy to navigate with clearly visible options that make for effortless interaction between you and your users.

In order to achieve this, you need to put your users first which means putting yourself in their shoes to make sure that their experience when using your website is effortless, pleasant and fruitful.

The added benefit of keeping your website design simple is that it makes the transition from web to mobile an effortless one while ensuring that mobile users are able to enjoy the same experience as PC users.

So make sure that your agent web design understands this as they work with you to build a website that’s visually appealing and easy to use.

  1. Stay Consistent

You’ve probably heard about this one multiple times before, and for a good reason. Nothing beats consistency in today’s internet environment when it comes to visitor retention and lead generation. That’s because maintaining consistency in design throughout your website pages and related social media will ensure synchronicity while engendering trust from your users as well.

This should also translate to consistency in the content you put out through your website and social media pages, as well as the visual aspect of your design.

To achieve this level of consistency is quite easy. All you have to do is get clear on the vision you have for your website while putting together a strong execution plan to accompany it.

Conclusion

If you’re planning to create and launch a website soon, make sure that the agent web design team you’re working with understands your vision and how to execute it. Most importantly, you want them to continue working with you long after the website has been created so that you can consistently maintain the standard of content and design that you’ve created for your site.

 

What Elements You Should Include When Designing a Website

Ever wonder what type of elements go into the design of a website?

A website is one of the most important components of a business’s online presence. But it’s not enough to just have a great Web Design in Glasgow.

The design, layout, and user experience also play an important role in the overall success of your business in Glasgow. Just having any website is not the point, the goal is to have an effective website which helps you to attract visitors and convert them to potential clients or paying customers for your business.

So here in this article, we will cover some of the most important elements which need to be carefully considered.

Without any further delay, let’s get started!

Important Elements To Consider For Web Design In Glasgow

1. Who You Are and What You Do

Even if you have an attractive website, you’re still bound to fail if it doesn’t clearly convey who you are. Your visitors should know that you are a Glasgow business the moment they visit your site.

Once you have established that you are in fact a business which is based in Glasgow, what else would you want to tell your visitors? Surely, being a local Glasgow business is an important factor but after that you want to establish other things to get their business.

About Us Professional Colorful

They should feel confident knowing what you do and what they can get from visiting your website. If they are not sure what your website is for, then you cannot expect your customers to stay for a long time.

Your website should make it clear what you do, who you serve, what your accomplishments or qualifications are, if you sell  products and services then, share the prices or a pricing criteria. Your website should be working just like a salesperson. It must bring the customers to your website, then win their trust with your ability, and then convince them to buy from you.

2. Responsive Design

If you want to give your customers a great user experience, then your Glasgow Web Design should be highly responsive. It’s always important to take into consideration the different types of devices that your prospective customers will use when designing your website.

By making your website easily accessible to everyone, you’ll be able to improve your website ranking and attract a wide range of customers.

3. Share Buttons in the Right Places

When it comes to web design, don’t just throw in links to Facebook, Twitter, and other social media sites. You must include a share button in all the content that you publish, whether it’s a blog post, press release, images, etc.

The share button can help encourage your visitors to be more engaged. And by sharing your content with others, they can become ambassadors of your business or company.

4. Call to Action

Your website should serve as an online call to action. If your visitors need to take the time to look for ways to get in touch with you, then you have clearly missed your website’s purpose.

You should be able to include an email address, phone number, or perhaps a drop down that will allow your visitors to request for more information or schedule a consultation.

5. Why You’re Different From Others

Glasgow is one of the most competitive and highly developed cities of the United Kingdom today. Yours is definitely not the only small business or company that’s trying to build an online presence.

Therefore, you should give your customers reasons to choose you over other companies out there. Show them why they should use your services and what makes you different from the rest.

6. Social Media Icons

Nowadays, people spend most of their time checking their social media accounts. Therefore, when it comes to your Glasgow Web Design, you should make your social media icons stand out.

Social Media Platforms are an excellent source for you to get more customers. There is a large number of niche customers in the social media market and you don’t want to lose out on these potential customers.

You should make it easy for your visitors to be able to find you on social media right away or they might lose interest and leave your website immediately. They should either be in the footer or header.

When a visitor sees a social platform icon that they prefer, they may want to check out your offerings in that platform such as Facebook or Instagram, rather than your website. This is the goal of having a website, making it easy for the customer to connect with you.

While we are on topic of making the various platforms of your business more visible, consider your Glasgow phone number & address. Potential customers should be able to see your number on your website, if they are more comfortable speaking then they will call you. They should be able to see your address on your website, if they are more comfortable visiting your business, then that will make it easy for them to do it.

Final Thoughts for Web Design in Glasgow

Web Design in Glasgow is not something rare, but the complete services that is on offer by The Web Designer Group is nothing less than rare from other web design agencies in Glasgow. Check out the excellent ratings and reviews from customers on Trust Pilot.

We offer complete business solutions including, but not limited to, web design & development, online marketing, content writing, printed promotional materials such as business cards, banners, flyers and also, business banking and accounting services.

Call Us for excellent deals for all your Web Design Glasgow services today!

3 Things You Should Consider for Your Web Design

Churning out good web design on a consistent basis can get difficult over time. But, it doesn’t have to be. To make things easier for yourself, start by finding out how you want the end result to look like. This requires a plan of action that will detail every step that you need to follow on the web design process.

Here are three key questions that you should ask yourself to figure out what kind of web design you need when designing a photo booth website:

  1. Who Will Be Using the Website?

Your first step is to find out which members of your team will be managing your website. That way, you can decide on the systems that you need to put in place so that you can to produce, analyse and publish web content.

If you’re updating an existing website, keep in mind that the new design might require a switching of roles between team members.

Next, find out what your target market will be. Think about how the user experience will be like for people who visit your website, whether it’s customers, prospects or partners. Make an effort to understand the user’s needs so that you can put the right effort in place to cater to those needs.

  1. Which Features Should You Include?

While there are many features available for web designers to choose from these days, it’s important to only select the ones that will add value to the user experience.

Here are just a few of the most popular features that you can include in your web design:

  • Photography: It’s always a good idea to add fresh images to your website on a regular basis, especially if you’re designing a photo booth website. Then, you’ll have to decide on the placement of these images to maximise visibility and responsiveness.
  • Video: Video can be a great storytelling medium, and these days there’s no better way to communicate your brand’s message than with a story. Again, you have plenty of options to choose from here, whether it’s to embed the video into your website or to incorporate it via a separate platform like YouTube or Vimeo.
  • Maps: Incorporating a map into your web design is a great way to improve your SEO visibility.
  • Forms: You may also want to add forms to your website as well, like a sign-up form to help you build an e-mail list, a contact form to help users get in touch with you, and an order form.
  • Blog: A blog is a great way to drive traffic to your site but it requires a lot of time commitment.
  • Social: A business without a social media presence will fall behind the competition so you want to make sure that your business is active on all the major social media platforms like Facebook, Twitter and Instagram. However, you need to have a strategy and a plan for each of them to be effective.
  • E-Commerce: A lot goes into setting up and running an online store and it’s something that you need to discuss with your web designer from the beginning.
  1. What Are the Technical Requirements?

The good news is that you won’t have to deal with the technical side of things on your own when you’re designing a photo booth website. Your web design company will walk you through all the details every step of the way.

5 Practices of Effective Web Design

While you may think that you have a professionally designed website, it is ultimately the satisfaction of the users- your customers- that will determine whether or not you’ve employed good website design. Of course, a lot of factors go into the functionality of a website, such as ease of use as well as aesthetic form.

Poorly designed websites are usually a pain to use, with sub-par Google Analytics stats that are characterised by high bounce rates, low conversions, few pages per visit and visitors spending very little time on the site.

So how can you achieve good website design?

Check out the top 5 design practices that professionals employ to design beautiful, effective, easy to use and engaging websites.

Purpose

First off, you need to determine the purpose of your website. What are users visiting your website for? Is it for entertainment, for information, some sort of interaction or to shop? Make sure that there’s a purpose behind each page on the site, and that each page is able to efficiently cater to your customer’s needs.

Communication

As you may already know, we live in the age of distractions. So if you want to capture people’s attention towards your product or service, you need to communicate clearly, and make your content readable, easy to understand and engaging. You can do this by arranging the content into headlines and subheadings, avoiding long sentences, and using bullet points or enumeration.

Typefaces

Typically, the best fonts to use are Sans Serif ones like Times New Roman or Arial, because they’re easy to read and don’t contain any unnecessary frills. You also want to go for a font size of 16pt and above, as anything lower might hurt your customer’s eyes, while a maximum of 3 point sizes and 3 typefaces is ideal for creating a contemporary and streamlined design.

Colours

Create a well-balanced colour palette that enhances the look and usability of your website. The idea is to blend together complementary colours that create a sense of equilibrium, while the differences in the background and text colour should make for a comfortable reading experience for your user’s eyes.

You should use vibrant colours strategically, and place them in noticeable areas like on the call to action or ‘add to cart’ icon etc. You can also use a white background to give your website a clean and contemporary look.

Images

Use high-quality images to visually connect with your audience and cleverly position your brand. If you don’t have high-quality images of your own, you can alternatively use stock photos which are available for purchase online.

Use beautiful graphics, info graphics, and videos to communicate your message more effectively and appeal to a wider audience, because some people prefer watching content instead of reading.

Bonus Tip

Another key element of good website design is effective navigation that enables your users to move around the website quickly and easily. You can achieve this by incorporating certain characteristics into the website’s design, such as clickable buttons, a logical page hierarchy, and also take advantage of the ‘three click rule’, which states that users should be able to find what they’re looking for with three quick clicks.

Getting the Balance Right with Web Design

As any web designer will tell, there are a lot of moving parts involved in the creation of a new website, and the same goes for major re-designs. From IT and SEO specialists, to project managers and brand managers, the larger the organisation that the website is being built for, the more complex the moving pieces become, as shown by many professional services website examples.

All of these factors are essential and taking them into consideration enables the organisation to take a holistic approach to the project. This will allow for the creation of a website that serves as an effective marketing tool for the client.

Below we’ve got some fundamental requirement areas that every web designer needs to consider before embarking on any project, with a few professional services website examples thrown in for good measure.

  1. User Experience

Start with the user experience in mind by using UX techniques that will turn the website into an effective and useful tool for the user. Essentially, this will result in a website that will give the user the answers that they seek with regards to the brand while providing them with a greater understanding and better engagement overall.

  1. Business and Marketing Goals

In order to create a successful commercial website, one needs to strike a fine balance between the user’s needs and that of the business. At the end of the day, the business wants a Return-on-Investment (ROI) for putting resources into the website.

In order to achieve this, you need to clearly define the marketing and business objectives that need to be achieved at the end of the customer’s journey on the website.

  1. Analytics and Reporting

Aside from monitoring stats like page views and site visits through Google Analytics, it’s important to also keep track of conversion as well as any upshots that prove the website’s ROI to the business. In order to achieve this, you’ll have to opt-in to Google Analytics Customisation tools such as events, funnels, goals and goal value.

  1. Segmentation, Brand Positioning and Differentiation

If you look at the websites of companies that belong to the same industry, you’ll find that they all have some aspects of design, content and navigation in common. In order to make sure that their client’s website stands out from the crowd, web designers use tried and tested persuasion techniques to communicate the client’s unique value proposition, which is fancy speak for what makes them “unique.”

It’s also important to personalise the content so that it speaks to each segment of the company’s audience, and this can be done by using a tool that’s known as “customer personas”, an approach that has been used in many professional services website examples.

  1. Inbound and Content Marketing

Inbound marketing is a great way to attract and convert users by taking advantage of tailored and value-driven content as a key part of your marketing strategy. You can use this content to make yourself available to customers via a number of different channels, from blogs to social media and search engines.

In order to achieve this, you have to create high-quality content and highlight it appropriately so that it attracts more users to your site. The good news is that you can automate this process using your analytics to find out which content should be geared towards a specific audience. You’ll also need to use the right technological tools such as plugins, marketing automation systems etc.

4 Things That a Successful Web Design Project Should Have

Regardless of how large or small the website you’re redesigning is, it’s crucial that you have a plan in place to guide you through the process. It’s also important that you set quality goals for your website from the beginning so that you can create a website that’s both user-friendly and responsive.

The planning usually starts from the initial meeting and should cover every step along the way to the wire frame and beyond.

Here’s a step-by-step guide on how to have a winning web design project:

  1. A Solid Kick-Off Meeting

The purpose of a kick-off meeting is to accommodate everyone to the purpose of the project. It’s not necessary for everyone to attend this meeting in person, and you can hold it via a conference call.

Ultimately, the objective of this meeting is to discuss your goals for the website, what your plan is for the information architecture, go into the technical details and even start working on the design aesthetic.

You’ll do well to set aside at least one full workday for this meeting so that you can cover all aspects of the planning phase.

  1. Homepage Information Architecture

For the best results, organise the information architecture into a bulleted list so that everyone knows what the layout order is. This approach makes it that much easier to apply responsive design to the website.

Some of the elements that you might choose to incorporate into the website include:

  • Branding statement to give site visitors an idea of what the company is all about.
  • Variable featured content to highlight different aspects of the website that you’d like visitors to explore.
  • Site navigation: Ease of use must be a priority and one of the most versatile layouts is the infinite scroll which has an anchor text format.
  • Services/value propositions: For the best results, separate this section into three parts and add images to communicate your value proposition and the services you offer in an engaging way.
  • About us: This page is one of the most visited in any website so you want to make sure that it includes information about the team behind the business, as well as its strengths and processes, with very few design banners for websites included.
  • Communication is the key to customer retention and could include a blog, newsletter and active social media profiles.
  • Lead generation: Give your site visitors the option to fill out an inquiry form if they’re not able to find the answer to their question in the FAQ section.
  • Footer content: This is where the link for your social media pages, legal information, copyright information and site navigation comes in.

 

  1. The Sitemap

As the name implies, a sitemap pretty much contains all the steps required to ensure that each page on the website comes out as expected. Depending on the design company, it could be in the form of a Google Drive spreadsheet or even through the templates provided by the Slickplan platform, where you’ll also find plenty of design banners for websites.

  1. Wireframes

A wire frame is basically the bare bones of a website before you put up any content on it, and you want to see it in this state so that you can get an idea of how it will look and perform on different devices. Design banners for websites usually come in after this step and will help with the aesthetic aspect of the site.

4 Professional Tips on How to Create Fascinating Content

Do you ever wonder why there are certain articles that easily catch our attention online while there are others that don’t? So what do these writers have that the rest doesn’t? The secrets to coming up with fascinating content are a lot easier than you think and, in fact, they are at your fingertips! Perhaps, you’re hiring a web design Manchester that’s capable of coming up with fascinating content for your website.

However, just in case you’re wondering, here are four professional techniques when it comes to creating awesome content.

 

  1. Use Images and Data for Instant Credibility

People trust data more than opinions. So if you haven’t built personal credibility with your audience just yet, use data to your advantage. Look for studies and statistics that back you up. A study done by SiteGrain revealed that people will be more likely to believe in the efficacy of a certain medication if they are presented with scientific data and visuals that come in the form of formulas, graphs etc. Even if that means the visual contains similar information to what was already stated in the text.

 

  1. Include Quotes for Instant Authority

Using quotes for instant authority is one way to make your content more attractive to your readers. Readers might go right past a powerful statement that’s hidden within the article, but if you include it as a quoted text in your article, they will most likely be able to notice and appreciate it. This is probably because people love to quote successful and influential people even after they have died. Or maybe it’s because quotes carry with them a sense of legitimacy. Either way, when you hire a web design Manchester company for your website design, they will make sure to incorporate quotes to your content to make your website look great.

 

  1. Use Stories to Keep Your Readers Engaged

Generally, people love to watch movies and read books because they are fascinated by stories. These stories speak a language that our brains can comprehend at a primitive level. So if you want to grab the attention of your target consumers, try to come up with a simple story line. This will surely make your content appear more engaging and appealing to your visitors. The key is to present an example situation that clearly illustrates the message that you are trying to send across your readers.

 

  1. Use Subheadings to Keep Readers on the Page

You cannot entice your readers to make an action if you cannot keep them hooked on the page. This would require understanding how people consume the content. Just take this article for example. You saw the headline and perhaps read a few lines and skim through the subheading, which you found interesting. That’s when you decided to read the article again from the start. The key is to structure your content in such a way that your readers will be able to get the gist just by simply going through the subheadings. This is why when you hire web design Manchester, they will make sure to include subheadings on all the articles that they will publish on your site.

What to Keep in Mind When Creating Design-Friendly Content

A good web site designer UK is someone who’s well capable of creating a responsive website. Responsive web design simply means that your website is able to reconfigure itself automatically in order to go with the type of device that your visitors are using. Thus, it enhances your visitors’ browsing experience allowing them to easily find or do what they want on your website regardless of the device they are using.

So how do you come up with a responsive design-friendly content?

Here are the five critical elements to consider:

 

  1. Think of Your Smartphone Users

 

In order to come up with a compelling and highly responsive website, you should focus first on your smartphone users. Design your website in such a way that it can be viewed in the small touch screens and then slowly scale up from there. This helps to ensure that your website will be able to satisfy your web users when they use their smartphone to access your website.

 

  1. Consider the Supporting Actions

 

Ask yourself the kind of information your visitors want to find and what they hope to do on your website. Do they want to see the best products and services that you offer? If so, then include a product search box in your website. Do you want them to be able to find the location of your store? Then show your address on your website along with directions on how they can get there. If you want your customers to be able to call you directly, then a web site designer UK will design your website in such a way that your customers can simply click on a phone icon and your number will immediately dial on their phone.

 

You can also include attractive photos and colours on the smallest version of your website design. For as long as these graphics load quickly and appear visible in a small screen, then feel free to add them. Just don’t include those graphics and animations that can interfere with your web user’s browsing experience.

 

  1. Scale Up to Tablets

 

After you have created an attractive and highly efficient website that meets the needs of mobile phone users, you should start by deciding which content you need to add to accommodate tablet users. You probably don’t need to change your layout and content that much to make your website compatible for iPad Mini users. However, for larger tablets, you may need to use bigger images or add more content to the homepage.

 

You can perhaps include an announcement of upcoming sales and other special events or maybe collate your customer’s testimonials and feedback and add it on your homepage. Feel free to add videos as well. Just make sure that it makes use of HTML5 since the Adobe Flash video is not compatible with some mobile operating systems. If you need help making your website highly responsive for smartphone and tablet users, a web site designer UK will be able to help you.

Top 10 No-Nonsense Web Design Trends for 2019

As with any creatively inclined industry, bespoke web site design experiences its fair share of trends and fads with each passing year. However, some are better than others and as with most things, some fade and some stay on to continue providing value to the user.

Below is a list of bespoke web site design trends that we think are not only valuable but definitely here to stay.

  1. No More Flat Design

Recent research shows that a growing number of web designers are already returning to the use of gradients and drop shadows instead of flat design because of navigation challenges.

  1. Video

It’s safe to say that video has taken the web by storm, as more and more websites are incorporating it into their web pages as well as on their social media profiles on a regular basis. However, this particular trend works better for businesses in certain industries than it does for others.

For example, companies in the architecture, interior design, fashion, property development and real estate industries are more inclined to utilise video than e-commerce websites, for example.

  1. Subtle Scrolling Effects

It seems like Parallax scrolling has had its day and is making way for other ways of scrolling that don’t slow websites down or take away from the user experience.

This doesn’t mean that scrolling will now become dull though, as web developers have come up with creative alternatives like having a static image on the background of each webpage, which doesn’t move when you scroll down.

  1. The End of the Ghost Button

Seeing that ghost buttons aren’t really good at inspiring users to action, it makes sense that web designers are starting to reconsider their use. The truth is that ghost buttons are so unnoticeable that most users probably don’t even see them, which is why they don’t really work as a call to action anymore.

  1. Sticky Nav

Sticky navigation refers to the feature which allows websites to keep their header menus static as users scroll through the individual web pages so that you still have access to the menu options even though you’re at the bottom of the page.

This trend is particularly popular with e-commerce websites.

  1. Typography

The benefit of using eye-popping typography is that it adds a wow-factor to bespoke web site design that get website visitor’s attention. You’ll most likely see this style on agency websites.

  1. Brutalism and Luxury E-Commerce

Brutalism is a style of bespoke web site development that requires the developer to use visuals, typography and other features sparingly. The result is a website with very few pages, a reserved design and reduced functionality.

This trend is most often seen in adventurist and artist websites.

  1. Curves

Sharp, square edges are being replaced by soft curves all over the internet, as shown by Google’s and Twitter’s switch to more rounded profile photos and search boxes etc.

  1. Mobile Animation

Mobile animation is one of the best methods available to grab the user’s attention, and the Airbnb Lottie app has made it incredibly easy to incorporate this trend into any website.

Plus, it fosters a dynamic interaction between users and web managers which is great for gathering data.

  1. Web VR

Google is working hard to make Web VR more accessible to the average consumer and even though it might take some time for this trend to really take off, it’s exciting to see what’s being done with it in the meantime.

Professional Niche Targeted Web Design Services

A website is without a doubt the most powerful online marketing tool for every type of business or organisation. It goes without saying that a properly designed and well-optimised website has the potential to attract more customers, increase sales, and grow your business. Your website is the shop window of your business to the entire world. It’s therefore important to ensure that your website delivers the best customer experience besides giving them the necessary information about your company’s products and services. Your overall website design can either make or break your business.

As experienced web design professionals, the Web Designer Group focuses on building websites that deliver the expected results in diverse industries. We know very well that for your website to deliver results, it should not only have a nice aesthetical look and feel but it should function well too. It should also be professionally coded to rank high in search engines and attract organic traffic or potential customers. Our goal is to build an attractive and functional website to help you reach your target audience.

We have a good track record in designing and developing websites that work thanks to our professional approach, web design experience in diverse industries and niches, and a philosophy of always putting the client first.

Hey, we throw in a complimentary .co.uk Business Domain with every web design package you purchase from us. We’ll even host your website on our super-fast dedicated servers located in the UK. That’s just the beginning of how super-good we are to our clients.

Website Design Services for Diverse Industries

Web design is a complex and ever-evolving industry. It is complex because while every niche or industry has its unique website needs, businesses and individuals have their unique design requirements and expectations too. Businesses are constantly evolving in tandem with the rapid advances in digital technology. Gone are the days when you only needed to install a CMS such as WordPress, Drupal, or Joomla, throw in some content or product list then claim to have a website. That no longer works. You need a website that is not only fresh, sleek, modern, and responsive but one that is designed to meet your business needs and specifications too.

Our team of professional web design experts are experienced in diverse industries and business niches. This gives us the ability to address every important website specification in diverse industries. Every website we design is tailored to suit the unique needs and requirements of both the industry and the client. To illustrate this point further let’s look at some of the major business categories where we’ve built functional websites that deliver results.

Web Design for Construction and Remodelling Businesses

Web Designer Group has designed websites for clients in different areas of construction and remodelling industry including Architectural Services, Bathroom Design & Installation, Bathroom Showrooms, Builders Merchants, Building Surveyors, Civil Engineers, Conservatories, Damp-Proofing, Double Glazing Installers, Double Glazing Repair, Engineering, Fireplaces, Flooring Services, Loft Conversions, Kitchen Planning & Installation, and Landscapers just to mention a few. We’ve helped clients in all fields of construction build websites that display their expertise and the amazing things they do in the industry.

Our success in construction and remodelling web design is based on our professional approach and a keen eye for details. We understand that every website in this highly competitive industry needs to have the following elements in order to succeed:

  • A project gallery showcasing the company’s work and previous projects in a visually appealing style
  • Big bold headers that leave a lasting impression
  • A services tab detailing the company’s services to potential customers
  • Client testimonials that help to build trust and a sense of reliability with new and potential customers.

All the websites we build are responsive, meaning they translate properly on mobile devices, and are fully optimised for SEO. We’ve also designed and developed functional websites for clients in other construction-related fields including the following:

  • Paving & Driveways
  • Plasterers
  • Plumbers’ Merchants
  • Precision Engineers
  • Ready Mixed Concrete companies
  • Roofing and Roof Repairs
  • Salvage and Reclamation
  • Steel Fabricators
  • Steel Stockholders
  • Structural Engineers
  • Surveyors
  • Groundwork Contractors
  • Timber merchants and many more.

Web Design for Home Improvement and Maintenance Businesses

Similar to the construction industry, companies dealing with home improvement and maintenance activities need professionally designed websites to show their high-quality work to potential clients. A visually appealing project gallery is therefore essential to have in the website besides other functional items such as client testimonials, a responsive design for mobile users, social media buttons, and a good SEO content strategy.

We understand all the website design needs of every kind of home improvement and maintenance business, from Chimney Sweeps, Cleaners, Commercial Cleaning, Glaziers, and Guttering services to Swimming Pools and Maintenance, Welders, UPVC Windows installers, Windows cleaners, Garden centres, and garage Doors installers just to mention a few.

Web Design for Businesses in the Interior Design and Furniture Industries

We’ve developed a wide range of websites for residential and commercial interior designers, design studios, and furniture businesses. Each website we design in this widely diversified industry is customised to meet the unique needs of the business.

Our expert website designers and developers understand interior design as an art of providing people with a sense of comfort, harmony, and aesthetic pleasure. While designing a website for an interior designer or furniture business, we focus on basic requirements that highlight your work and products. We put the content in a favourable light for your customers with all the necessary bells and whistles that promote your business. We design websites for all interior design related businesses including Home Decor Studios and Stores, Interior Finishes Materials Stores, Furniture Shops, Blinds and Curtains, Dealers, Carpet Fitters, Soft Furnishings, Furniture Repair & Restoration, Second Hand Furniture Dealers, Tilers, and Upholsterers among others.

Website Design for Retail Businesses

Online retail shopping and eCommerce stores have become a popular avenue for small and medium businesses seeking to exploit the online shopping trend and technology. Consumers are now turning to online retail outlets more than the traditional offline stores mainly because of the convenience of doing their shopping straight from home or office. It is therefore essential for every retail business to have a properly designed and well optimised retail website.

Retail websites should ideally have a responsive design to reach the huge number of customers searching for products on mobile devices. The website should be clean, clutter-less, and inviting to the potential customers. It should also be easy to navigate, have an easy to use shopping cart and checkout process, and be optimised to rank high if you hope to reap the benefits of organic traffic.

Web Designer Group has developed all the necessary retail website solutions for businesses in diverse retail sectors including eCommerce shops, Antique Dealers, Art & Craft Shops, Carpet dealers, Clocks & Watches Retail and Repairs, Cycle Shops, online DIY Shops, Gift Shops, Glass Suppliers, Sports Shops, Petrol Stations, Tile Suppliers, Wool Shops and many more.

Web Design for the Health and Beauty Niche

The goal of any health and beauty website is to make the clients feel comfortable and relaxed as they browse through your products and services. We have a unique website style for different types of businesses in the health and beauty industry, from Hospitals, Chiropractors, Care Homes, Home Care Services, Podiatrists, and Dental Technicians to Massage Treatments, Health Clubs, Health Food Shops, and Gyms. We work together with you to come up with a website that captures the needs and preferences of your customers.

If you run a beauty salon, our specialist designers will ensure that your customers can easily explore your services and products without leaving the site. We use the latest design techniques combined with bold and refreshing imagery to capture your customers’ attention. We also design websites for clients in health, beauty, and wellness related fields such as Massage Therapy, Martial Arts, Nail Technicians, Mobile Beauty Therapists, Nurses Agencies & Care Agencies, Nursing Homes, Opticians, Osteopaths, Physiotherapists, Tanning Salons, and Tattooists. Contact us today to get the best web design quote for your health and beauty website.

Web Design for the Weddings and Event Planning Niche

Let your website make you the go-to person for everyone in your city planning for a wedding or special event party. We’ll help you to design and develop an elegant wedding and events website that mirrors the high quality of your work. Remember in this niche, your website determines whether or not you’ll get that call from a potential client. If the site doesn’t shine, look attractive and fun, and provide the necessary information, your services will appear dull and boring. And that’s the last thing anyone would want in their wedding or special event party.

Let the design of your website promise a colourful party and you’ll get the contract. That’s exactly what we do to help clients in this industry get clients. We have designed websites for a wide range of clients in the weddings and events niche including Wedding Planners, Bridal Shops, Event and Wedding Photographers, Wedding Hair & Make-up artists, and businesses which deal in Wedding Venues.

Website Design for Schools and Educational Facilities

You can imagine the frustration of a student struggling to find enrolment information in a poorly designed school or college website. The student will definitely give up after a few attempts and move on to the next available college.

If an educational facility does not have a clearly organised, functional, and navigable website, it not only ruins its administration efficiency but losses prospective students too. Who would want to join a college with a 1990-ish website? Their stone-age website could even be a clear reflection of their curriculum.

At Web Designer Group, we understand the style and content demands of an education institution’s website. School and college websites should have an easy to navigate design, given the huge amount of content published on the site regularly. It should also have stunning visuals that depict a sense of professionalism and academia. More importantly, the front page should look like a pre-visit to an 18-year-old searching for a place to learn and spend the next four years. The home page should showcase all the best things about the institution.

We have helped learning institutions design visually appealing, functional, and professional websites in diverse fields of education including Nursery Schools, Playgroups & Pre-Nursery, Primary Schools, Colleges, Dancing Schools, Tutoring professionals, Music Teachers, Driving Instructor Training facilities, Riding Schools, and Swimming Lessons providers.

Web Design for Restaurants and Other Businesses in the Food Industry

Dining at a fine restaurant is an exceptional experience. It is a journey that starts at the eateries website. If you are a restaurateur, it is important to ensure that your business website encourages customers to visit your restaurant. At Web Designer Group, we know all the basic components of an excellent restaurant website. We can design and build restaurant websites that showcase an enticing array of your food and make it easier for customers to locate your business.

We ensure that the restaurant’s website has all the key elements such as professionally done photos, quick access to the business location, telephone number, hours of operation, and the day’s special, easy access to the main menu, ability for customers to make online reservations, and social media buttons which customers can use to share with their friends the goodness of your meals and service.

An innovative restaurant or food service website helps you to connect with your market audience, draw in more customers, and generally grow your business. The objective of the website is to allow customers to learn more about the business. Our creative web design team has developed a wide range of uniquely styled websites for clients in restaurant and other food-related industries including Bakeries, Bars, Butchers, Cake Makers & Decorators, Caterers, Chinese Restaurants, Indian Takeaways, Italian Restaurants, Fish & Chips Shops & Restaurants, Food Manufacturers, Off-Licenses, Pizza Delivery & Takeaway businesses, Pub Restaurants, and Sandwich Shops just to mention a few.

Motor Vehicle Web Design Services

The motor vehicle industry is quite diverse in nature but our expert web design team have the capability to design and build sleek functional websites that give your brand an edge over the competition in the car industry. Having worked for clients in the car industry for many years, we know everything that goes into the creation of a professional looking and fast loading car websites with the best user experience.

As in every other industry or business niche, our work is results driven. We are familiar with customer behaviour in the motor vehicle industry, which gives us the ability to design highly engaging, traffic grabbing, and converting websites. Our goal is to help you get the best ROI from your digital marketing efforts via your business website.

We understand the importance of loading product data in a motor vehicle website the right way. We’ll design for you a sleek functional website complete with professionally done product images, clear descriptions and pricing, year/make/model of cars, and a convenient search function to help customers locate the information they want with ease.

We develop a wide range of websites in the motor vehicle niche including websites for Used Car Dealers, Car Accessories & Parts, Car Breakers, Car Dealers, Car Electrics, Mechanics, Car Repairs, Car Servicing, Car Valeting, Breakdown Recovery, Part Worn Tyres, Tyre Fitting, Oil Fuel Distributors & Suppliers, and much more.

Car Hire Web Design Services

If you are looking for a new car rental website then you’ve come to the right place. We can help you design and build a car hire website that will attract more customers and boost your business. In less than 72 hours, you’ll have an elegant full-featured car rental website that not only attracts customers but helps you to manage your bookings and the entire fleet online.

All the car hire websites we design come with useful features and functionalities. We’ll even make any specific custom modification to make the website fit your unique business needs. Some of the key features of car rental websites that we design include:

  • A car rental software that shows you the entire fleet and locations
  • A fully functional website with booking options for customers, client details, reservation management, and much more.
  • The ability to receive payments online once a customer makes a reservation
  • Categories of different types of vehicles you have for hire such as small, medium, large, limos, vans, trucks, and many more. You can also specify on the website each vehicle’s special features, number of every type of car, and carrying or space capacity to help customers make the right booking decisions.
  • A professionally designed image gallery for each type of vehicle
  • An ability to easily manage reservations online. The website allows you to process online bookings, set maximum reservation time, and easily handle other booking needs.
  • Add multiple locations where your drivers can pick-up and drop-off clients using Google Maps.
  • Set standard booking prices and promote your business by offering seasonal promotion campaigns to attract more customers.

All the car hire websites we design come with highly optimised SEO and submission to all the major search engines, social media integration, and a mobile app-like version for easy booking via mobile devices. We design responsive highly effective websites for different types of businesses in the car hire industry including Self Drive Car Hire, Coach Hire, Limousine Hire, Man and Van, Van Hire, and Minibus Hire among others.

Web Design Services for Businesses in the Hotel and Travel Industry

The hotel and travel industry has evolved significantly in the recent times, thanks to the increased use of internet and mobile devices. Travellers have also changed their travel booking methods. It is important for hotel owners and travel agents to understand this new booking paradigm to succeed in the tourism and hospitality industry. The basic and mandatory requirement in this highly competitive industry is a fully functional, search engine optimised, and nice looking website.

We use the latest technology in the travel industry to design hotel and travel agents websites that help you to target the right markets and grow your business while ensuring your customers are satisfied with your services. A satisfied customer is always a repeat customer who’ll come back again whenever the urge to take another holiday hits.

At Wed Designer Group, you get a wide range of tools and expertise to build a travel or hotel website that generates results. We incorporate online reservation and payment processing systems to your website for higher guest conversion. We are experts in travel agent website design. Our team will ensure that your website provides the best user experience for customers searching for specific travel destinations, dynamic forms that show special offers and tariffs, and news page or company blog to keep your visitors informed about upcoming offers. Each website comes with expertly done search engine optimisation to help your business rank high in search engines. We’ll even host and manage the website for you.

Your travel website is your top employee. We ensure that is equipped with all the necessary ingredients of a travel website including your travel packages, services provided, global travel trends, customer testimonials, company information, contact details, key attractions, and an image gallery of scenic destinations. We design websites for a wide range of travel related businesses including Guest Houses, Caravan Parks, Bed & Breakfast, and much more.

Pet Web Design and Development

We design websites for clients in the pet industry. We have the best pet web design for different types of businesses in this industry. All the websites we design for clients in pet-related businesses come with exceptional workmanship, high quality, and extremely affordable rates. We ensure that the sites are mobile friendly and are fully able to rank well in search engines for relevant keywords. Our goal is to make sure your pet website gets traffic and converts visitors to buy your products or pet services.

Our pet web design service is for everyone who provides services or products for pets including dog trainers, dog breeders, pet sitter, pet shop owner, Catteries, Dog & Cat Grooming, Dog Agility Training, Dog Walking, Home & Pet Sitting, and many more.

Web Design for Businesses and Other Commercial Services

Some of the key things we focus on when designing websites for SMEs include the return on investment the website brings to the company, search engine optimisation, and how the overall design of the website helps to convert visitors into buyers. We also focus on the aesthetic value of the website to make it more attractive and trustworthy to visitors. There’s a lot that goes into the design of a business or commercial service website including colour choices, graphics, ease of navigation, branding concerns, and other design elements.

Your website is basically an extension of your business in the online world. We understand that it is a reflection of your brand and strive to make is as appealing to customers as possible. User experience is another important factor we consider when designing business websites for different types of entrepreneurs. Google loves websites with excellent user experience and will always reward such sites with higher rankings. This is why we pay close attention to user experience factors such as ease of navigation and page load speed.

The goal of every business website is to generate leads or sales. We ensure that your website has the right call-to-action buttons in the right places with the right words to make potential clients contact you after seeing your site’s rich content. We specialise in customised web design solutions that address the unique needs of every type of business and client.

Our professional team of web designers are capable of creating functional websites in diverse business sectors including Lawyers and professionals in conveyancing, Courier Services, Auction Rooms, Domestic Removals & Storage, Financial Advisers, Recruitment Consultants, Security Companies, Post Offices, Handyman Services, House Clearance, Removals, Key Cutting, Locksmiths, Picture Framers & Frame Makers, Plant Machinery Hire, Printers & Lithographers, Scrap Metal Merchants, Scrap Yards, Sign Makers, and even other Web Design & Development companies.

Website Design for the Fashion and Design Industry

The fashion and design industry is without doubt one of the best performing business sectors in the world today. According to statistics by Fashion United, the global market for apparels is valued at 3.3 trillion dollars and accounts for 2% of the entire world’s GDP. If you want to tap into this highly lucrative market successfully, the first thing you need is a visually attractive, search engine optimised website. We can design the right type of fashion and apparel design website to help you reach out to the right audience and grow your business.

The world of fashion is always changing as trends come, go, and come back again in a different style. You, therefore, need a versatile website that addresses changes in the fashion industry while remaining relevant and appealing in your niche. We will design for you a website that shows your products through high-quality photography of models and product images. An attractive design and clear images help t make your products more appealing to visitors and consequently generate more sales. Most fashion related sites have a minimalist design that allows for greater emphasis on the products. Alternatively, we could design a fashion website with huge photos on the page’s focal point to showcase the uniqueness f your designs or products.

Our team of fashion and design website developers will work together with your team to ensure that you have a functional website that delivers results. We can design fashion related websites in diverse fields including websites for Dressmakers, Fabric Shops, Fancy Dressmakers, Prom Dresses, Jewellers, Joiners, Ironing & Laundry Services, Model Shops, Shoe Repairs, Shoe Shops, Tailors, tailor Alterations, Men’s Clothes, and Women’s Clothes among many other niches.

Electronics and Home Appliances Web Design

We have the perfect website designs to help companies dealing with electronic products and home appliances increase their profits and grow their businesses. Electronics and home appliance industries are ranked among the fastest growing industries today, thanks to the rapid growth of technology and the increasing use of home automation systems. Every homeowner has at least 4 or 5 electronic appliances at his or her home. To tap into this fast-growing industry you need a strong online presence via an attractive search engine optimised website.

We have the perfect web design solution to put your electronics business on the online map today. Our design solutions provide an easy way to reach your online customers and manage your online business more efficiently.

Our professional designers will incorporate all the key elements in your overall design including lead generation, SEO, e-commerce shopping carts, and a fluid seamless checkout system. We’ll even ensure that the site takes away inventory management headaches with a more efficient management system for all the electronic or home appliance products you sell on the site.

A majority of consumers today rely on smartphones and other mobile devices to access information online. This is why all the websites we design are fully responsive to adapt the site to mobile platforms. Given the broad nature of electronics and appliances industry, we provide customised web design solutions for customers in diverse fields of the industry. We’ll provide clients with customised websites for Aerial Services, CCTV installers, Burglar Alarm & Security Systems, Computer Services, Computer Repairs, Boiler Service & Repair, Central Heating Services, Appliance Repair, Electrical Supplies, Gas Installers, Heating Engineers, Oven Cleaning, Washing Machine Repairs, and Wood Burning Stoves.

Web Design for Organisations and Service Providers

At Web Designer Group, we provide web design solutions for organisations and businesses that serve the community in different ways. We cater for all types of services providers regardless of the size of their companies. Our custom web design solutions ensure that your business can effectively compete and dominate its market segment with a perfect looking and functional website.

Our experienced design team is capable of developing websites customised to our clients’ business niche and customer expectations. To achieve this goal, we begin the design process by consulting one-on-one with your team and chart the way forward based on your requirements and specifications. We work hand in hand to design a perfect website for your website in any niche.

We have designed websites for clients in different organisations and businesses including Charitable & Voluntary Organisations, Community Centres, Churches, Children’s Entertainers, Childminders, Funeral Directors, Halls, Launderettes, Leisure Centres, Warehouse and Storage Facilities, Road Haulage Services, Cinemas, and even for Psychics & Clairvoyants. Whichever service you provide, we have a perfect website solution for you.

Agriculture and Farm Supplies Website Design Solutions

Web Design Group is an agriculture web design company that you can trust to deliver the best online platform for your investment. We understand that the agriculture industry is quite diverse and each client requires unique customised solutions for his or her website. This is why we’ll consult with you and brainstorm ideas before we begin to design and develop a professional website and accompanying apps for your business.

Over the years, our team of expert web designers have crafted professional websites for clients in the agriculture and farm supplies industries including owners of small and large farms, fencing materials sellers, firewood providers, owners of stables, and even tree surgeons.

We’ll provide you with a website featuring the right colour schemes, perfect layout, functionality and much more. Each website comes with a responsive design, app-like appearance, smooth scrolling, a gallery system with beautiful professionally designed images, and a content management system which you can use to update your text, photos, or even embed videos. The website will also feature database tools for managing your harvest and other farm-related factors such as fuel use, equipment, and salaries. Talk to one of our friendly consultants to get a quote for your agriculture web design project today.

Real Estate Web Design

We provide real estate web design and lead management solutions for brokers, agents, and companies in the property industry. We have up-to-date technology to build a website that will help you dominate the local real estate market. Here are some of the key features of our real estate web design solutions:

  • Bespoke web designs that showcase your listings in crystal clarity
  • An efficient CRM lead management platform that can be used on any desktop or mobile device. We ensure that you keep track of leads and other important business issues from a single platform.
  • Fully responsive websites that look great on mobile devices
  • Extremely easy content management system. We’ll design an efficient website for your real estate business from where you can manage listings, pages, leads, and much more.
  • Search engine optimised site. Your website is of no benefit if nobody sees it. Our system ensures your website is properly optimised for search engines to help you rank high and drive organic traffic to your business.
  • IDX options to help your visitors locate the type of property they want straight from your website.
  • A blog to engage with your customers on matters to do with real estate trends, market trends, and much more.
  • Analytics and lead generation forms or widgets to get more customers and keep track of your website performance.

At Web Designer Group, we go to great lengths to ensure that your real estate business thrives well using the latest technology in the industry. We design websites for Letting Agents, Property Maintenance firms, Housing Associations and many more. Talk to us today to get a stunning website that will help grow your business online.

Entertainment Web Design Solutions

At Web Designer Group, we design all types of websites for clients in the entertainment industry including performance groups, Mobile Discos, Night Clubs, Party Supplies, Party Venues, and other businesses in the entertainment niche. As more people access entertainment news and information via mobile platforms, we ensure that your website has a responsive design complete with a home-screen icon and everything to give it a mobile-first design.

We’ll even incorporate ticket sales technology in the site if required to help you sell tickets securely and book shows using third-party payment options. We can embed a ticketing system to the site as well as discount coupons and other promotional features. An entertainment website looks dull without beautiful pictures and videos of your lively shows. To achieve this we normally incorporate a gallery system to your website to make it as lively and fun as a party should be. Talk to our creative experts today to get a unique entertainment website designed and developed for you today.

Conclusion

Your website is a perfect reflection of your business in the online world. It should not only look great but provide all the relevant information a visitor might be looking for and have an easy to navigate style. At Web Designer Group we put all the necessary niche-related factors into consideration before we even begin to design the site. The website will be built to the highest standards using the latest security and coding technology. We understand that time is of great importance to you and will design and built your website within the shortest time possible. We have a fast turnaround time of just 72 hours or less.

Traffic is a crucial factor in the success of your business. We wouldn’t want to build you a great site that nobody will ever see. This is why we ensure that your website is well-optimised for Google and Bing. Our designers are highly trained in SEO and understand the key strategies of making your site rank well in search engines. We offer other useful design related features such as encrypted SSL security, professional logo design, website admin panel, after-sale training and support, and even a free .co.uk business domain for every order.

Talk to us today to get bespoke web design solutions.

 

Top 7 Elements of Good UX in 2019

As one of the most important aspects of modern day web design, it’s crucial that you pay attention to UX and learn how to leverage it to your advantage. This is especially important for property web design, as it requires that your website caters to a wide range of users, from buyers and sellers to agents and much more.

Read on to find out which UX elements you should pay attention to this year in order to get the most out of your website.

 

  1. Journey Simplification

The only reason why users visit websites and engage with apps is to achieve a particular goal or fulfil a specific need. Good web design makes it easy for them to reach that goal by optimising navigation of the website in a way that reduces the amount of time it takes for them to get there.

In order to achieve this, make use of time-saving design and incorporate the following key elements:

  • Linear design
  • Anticipatory design
  • Progressive disclose
  • Context-based information

 

  1. Focus on Content

Make your content more accessible and attractive and you’ll have created a pleasant user experience. What you want is to focus the user’s attention on the content instead of using needless fillers that take up space without adding value to the overall UX.

You can achieve this either by focusing your property web design on content, or design it so that the content is framing the website design. Remove all unnecessary clutter and only include important things that enhance the message being conveyed on the content, such as the following:

  • Precise visual order
  • Operative de-cluttering
  • Whitespace

 

  1. Improved Personalisation

It’s incredibly important for today’s brands to create customised user experiences that feel unique to that specific online destination. Most platforms do this by learning more about user behaviour so that they can anticipate the user’s needs as much as possible.

This will help you generate personalised user suggestions and increase traffic and engagement through smart property web design.

Here are just a few methods that you can use to help you improve your site’s personalisation:

  • Offering content based on user location
  • Specific user interface

 

  1. Humanisation

Humanisation of technology refers to the ability to communicate with technological devices as though you were speaking with a real-life human. This human-like experience has become almost like an expectation from users, and one that businesses need to follow by applying the following:

  • Micro-interactions
  • Sharing emotions with face recognition
  • Mimicking emotions in feedback
  • Designing natural ways of communicating with apps

 

  1. Biometric Authentication

Using biometric technology will make it easier for site visitors to log in on your website by using certain unique biological characteristics. This is a much more attractive prospect than having to remember several passwords to access different apps and websites.

 

  1. Video Content

The truth is that video content is king, and you can leverage its benefits for your website by using the following tips:

  • Adjust the portrait frame
  • Use HD images and videos
  • Adjust video for short attention spans

 

  1. Voice-Based Interaction

As you may have noticed, buttons are no longer a standard feature in today’s devices and this is part of the move to voice user interface (VUI).

Users are more likely to use VUI when doing Google searches and the expectation for this feature to be a standard part of the web experience is starting to grow.

Seven Deadly Sins of Business Website Design

Web design is very tricky and people tend to have varying opinions when it comes to what’s good and what’s not. Some believe that a website has to be super sleek and should come with everything, including web designer terms and conditions. While others believe that the design doesn’t really matter that much for as long as you have a website that works.

This article presents the 7 deadly sins that people should avoid when it comes to building their website.

  1. Fonts That Are Too Small

One of the first mistakes that people make when creating a website is that they use very small fonts. This is probably because most websites back in the day used to have really small fonts.

Remember that the main purpose of your copy is to get it to read. There’s no point in paying a writer to write a good content for your website if your customers find it too difficult to read.

  1. Moving Sliders

It’s been found that only 1% of website visitors actually click on the slider. So what’s the point of including a website slider if only 1% of people actually click on it? And it’s taking up some of the most valuable space in your homepage?

It might seem like a cool feature, which the web developers can easily implement, but avoid it if it’s not necessary.

  1. Low Contrast Fonts

Another common mistake some people make is using low contrast fonts. This means using a darker font in a dark background or a lighter font in a light background. This can be a pain to read, especially when reading web designer frequently asked questions that are often too long. So always use high contrast fonts for your website. If the background is light, then stick to dark coloured fonts or the other way around.

  1. Poor Line Height

Line height for the text is one thing that gets overlooked very often. Most web designers would select a font, decide on a size and arbitrarily choose the line height, and that’s it! However, line height actually plays a huge impact on the overall design and appeal of a website and must never be overlooked.

  1. Extremely Long Line Length

Another common mistake that some web designers make is they create an extremely long line of text. According to the experts, an article with 50-60 characters for every line is the best. The reason why line length is important is because an extremely long line length can be intimidating for the reader.

  1. Calls-to-Action Without Accent Colour

Successful web marketers are aware that a good call-to-action should have an accent colour that can easily draw attention. If you want your customers to make a purchase or take advantage of your free trial, then you need to use a button that will easily grab their attention. It should be something that could trigger them to immediately take action.

  1. Design Principle Violations

Another deadly mistake is avoiding design principles and pretty much ignoring the web designer terms and conditions. If you want your website to be successful, you must think twice before you decide to break some of the most common principles in web design.

What You Should Include in Your Design Guide Right Now

If you want to get the best out of any web design team, start using design guides and you’ll instantly notice a smoother workflow and better quality output. That’s because your design guide gives you and your team a clear direction on how to design the website, what style to follow and also what kind of code to use in order to achieve the objectives of the website.

Incorporate the following six factors into your design guide and you’ll have a winning guiding document that will help you complete web design projects easily and quickly.

  1. Brand Identity Examples

Ideally, you want your professional web design design guide to visually communicate brand identity in a way that’s translatable to the appearance of the design materials. This shows your team members what the finished product should look like so that it’s easier for them to put the written guideline to work.

  1. Design Guidelines

The design guidelines are where you put down all the design elements of the website, including the colour swatches, shapes and colour palettes. This will give you a good idea of how the end user will experience the website in terms of the look and feel.

At the end of the day, you want to create a website that’s responsive enough for the user to enjoy across all types of devices and operating systems, and this is why this step is often used by masters professional web design.

  1. Voice and Personality

It’s important to clearly describe what the website’s writing style will be like, as a written copy has a direct influence on how a user experiences the visuals of the website. These two aspects feed off each other to develop the brand personality online and are therefore an indelible part of the brand’s visual identity.

  1. SEO Keywords

Try to insert SEO keywords into your copy as much as possible while also making sure that you weave them in as naturally as possible.

You can even highlight the words or write them down in a different colour so that they stand out in a way that’s memorable. Ultimately, you want them to serve as a thread that connects the different parts of your website, and as such, they should be included in your content.

  1. Pattern and Element Styles

For the best results, make sure that you have design guides that will serve all possible purposes of your website. For example, your site should accommodate the animated and still versions of your colour palettes and logos among other design elements.

Now, to make them accessible and easy for your team to use, produce a pattern and element style guide, drop it in a convenient online location and you’ll have one happy team to work with!

  1. Code Snippets

To speed up your day-to-day workflow, have snippets of commonly used code handy and ready to go in order to add those small but essential elements like slider effects, small buttons, animations etc.

You can go all-out and create a whole library of code snippets for your team to create from, or you can provide them with basic information on which buttons to use on which parts of the website, or how they should style the site’s images and buttons. Either way, the end result will be faster output and more efficient workflow, as most professional web design firms demonstrate.

Top 3 Design Strategies for a Compelling Call to Action

In today’s DIY world, a lot of business professionals would prefer to do their own website design instead of hiring a professional web designers. They would rather choose to use template-based services like WordPress or Wix.

A crucial aspect is that they may be making mistakes since the website is not personalised to their customers. One of them is the call to action or CTA. This important feature is often overlooked, which explains why some websites don’t bring in enough customers.

Here are some things to consider to make sure your website’s CTA shines through.

Test User Friendliness

There’s a reason why user experience is becoming so important in web design. It’s necessary that you approach your website in the same way as your customers. This could mean viewing it in a desktop and mobile format while making sure that all the forms and buttons are easy for your customers to find.

One technique that user experience experts would employ is to try to understand the many stages in which a customer would go through before taking a decision. The moment the customers visit your site, what is it that they want to see?

If you’re in the e-commerce business and you believe that your customers would prefer to compare products, then include an easy-to-use comparison tool that your customers can use the moment they visit your website.

Provide Instructions

There’s a reason why popular e-commerce sites use verbs on all their calls-to-action. These include “add to cart”, “check out”, and “sign-in.” All these can help stimulate web users to do something. Your call to action must also be located on the same spot on each and every page. Especially, if the action is something that the user might want to accomplish from any page on your website.

Professional web designers suggest creating calls-to-action that inform your customers exactly what they need to do. Thus, you need to be very specific with your call-to-action. It should be something that will prompt your visitor to take their next course of action ASAP.

Use Contrast

Colours and placement are crucial for every website design. A customer’s eye will most likely be easily drawn to the elements of a particular page. Calls-to-action can work best when prominently placed with several white spaces around them. If it’s in a button, then it should have a colour that will easily draw the customer’s eye, and encourage a click!

Web designers would often use contrast to create a visually appealing design. Contrast is basically the placement of completely different elements together. For instance, large versus small and light versus dark, etc. The most important thing to remember is to come up with a call to action that can draw the eyes of your customers to that particular button. By having it in stark contrast to the rest of the colour of the page, you’ll be able to easily lure your customers to it.

UX Design Psychology: How Well Do You Know Your Users?

Understanding the end user’s needs, habits and behaviour is a key component of UX design. This involves cultivating an awareness of some of the most universal characteristics that web users exhibit. Whether expensive or cheap websites, in order to attract visitors a general understanding of user psychology is helpful.

The following article will help you understand the different forms of visual attention and how they function. You can apply the following trends in your product design:

What Affects Our Attention Span?

Attention simply refers to our ability to focus on specific data from a wide selection of processes and stimuli options. This is what gives us the ability to choose between focusing on something or ignoring it.

The psychology of attention explores how perceptions work in order to create behavioural patterns.

Spatial Attention vs. Feature-Based Attention

Visual attention comes in two forms; feature-based attention and spatial attention. As the name implies, feature-based attention refers to our ability to focus our attention on a particular feature instead of the whole thing, whereas spatial attention means that we’ve directed our focus towards a specific area.

Human Information Processing

In order to create attention-grabbing design products, we need to understand how information is processed. Now, some say that information is processed in a continuous way while others state that it’s a process that goes from one period to the other.

Types of Attention

There are various categories of information which differ according to the amount of stimuli being presented as well as the uniqueness of the situation.

  • Selective Attention

Selective attention is our ability to choose a point of focus among all the stimuli in front of us that’s vying for our attention. This enables us to only pay attention to the most important stimuli, and this attention can also be driven by significant changes in the environment. Knowledge of selective attention can enable UX designers to create customised user experiences that cater to user’s needs.

  • Divided Attention

This refers to the phenomenon of paying attention to more than one stimulus at a time. For example, walking and chewing gum or talking while one is driving a car. However, because we can only really focus on one thing at a time, it only makes sense to stop talking if something happens on the road that requires our attention so that we can focus on driving alone.

In UX design, the principle of focused attention is used to ensure that the user interface enables the person to pay sustained attention to what’s being presented to them. For example, have you ever visited one of those cheap websites whose busy interface instantly turns you off? That’s because your focus is being pulled into so many different directions that there’s no specific point for you to focus on, and that’s exactly what a UX designer needs to avoid.

Attention is a Limited Cognitive Resource

The main duty of a UX designer, whether they’re creating expensive or cheap websites, is to lessen cognitive overload while still making the website interesting. That’s how they ensure that you get the desired results from your website.

For example, there’s a phenomenon in behavioural psychology known as “the cocktail party effect”, which is based on the fact that when a person is having a conversation with someone at a cocktail party, they’re able to tune out all the other voices and only listen to the person they’re talking to.

The same principle can be applied in web design. By using bold font, curated colours, contrast, beeps, white space and tones, a UX designer can grab the user’s attention.

How to Handle a Website Redesign

Redesigning an existing website is no small feat. You have to take into consideration a lot of different factors. For example, you have to be careful about the way in which you make suggestions or give advice to the client while ensuring that the new design stays in line with the brand’s established identity.

However, the good thing about redesigns is that you’re able to look at them in hindsight and pat yourself on the back for having done a great job. When transforming the website from what it was to how it is, you get a unique perspective not attainable with designing a new website.

Tips to approach a website redesign for the best results:

Ask Why

It’s important to first understand why the client wants a website redesign in the first place. It could be that the company wants to re-brand. Or perhaps, they just want to make their website to be more intuitive and responsive.

It could also just be the fact that the old website design is simply out-dated and needs to be updated to the latest trends. Some clients just want to shift the website’s design in order to improve their conversion rates.

Whatever the case is, the key to good website design or redesign is to know your why.

Check the Data

Now that you know why your client is unhappy with their website, it’s time to verify their suspicions. Find out if in fact their website needs an overhaul for the reasons they think it does.

To help along in this process, use these tools:

  • Google Analytics
  • UI Design
  • UX organisation
  • Keyword research
  • Competitive landscape

Next up, do a complete audit of the website by going through each individual page. This will give you a better idea of what the user experience is like, which can be very telling of the problems being experienced.

As you go through the website, you might find issues like an excess number of pages, a design that’s aligned with the brand’s message, important features that are missing, the use of out-dated fonts and images.

You can then use this information to create a useful design proposal for your client as part of your website design package.

Devise a Plan

Using your standard workflow checklist, check and double-check the milestones that you need to achieve. In order to get the end result that your client wants, create a plan with the right steps.

Depending on the goals of your redesign project, you may need to feature the following steps:

  • Branding
  • Homepage content
  • Navigation structure
  • Customer flow to help improve the client’s conversions

Once you have the final plan on hand with the milestones and steps to help you complete it faster, be sure to keep an open mind and make adjustments as you go along, if necessary.

Implement the Redesign

When implementing the redesign plan, it’s important to ensure that you maintain the previous website design and perhaps even the content. Of course, if both elements were complete disasters to begin with, then your client may very well give you the freedom to completely overhaul everything and create something completely new and fresh.

However, you still want the website to be recognisable to existing customers and visitors while still making it more appealing. At this point, you should be working with prototypes, storyboards and sitemaps to complete your design.

What you need to know about SEO and website design

If you’re in a competitive industry and you want to stay on top of your rivals, you should learn a bit more about SEO and website design. SEO is extremely important in the overall success of your website design. But before you start integrating SEO into your website, there are many things that you need to consider.

Here are a few things you need to know about SEO and website design.

Building an SEO-friendly website

At a basic level, a website that’s SEO-friendly is one that makes it easy for the search engine to explore and read pages across the website. By allowing a search engine to crawl and explore your website’s content, you’ll be able to improve the visibility of your website in the search engine’s result pages.

Search engines make use of a web crawler to accomplish this task. Remember, if you want to optimise your website design for SEO, you should be able to work with the search engine crawlers and not against them. Unfortunately, not all website designs are built with SEO in mind. Coming up with an SEO-friendly website requires careful planning and applying a well-structured approach to represent your business, including the services that you provide.

Fundamentals of optimised web design

There are a few elements that can set the stage for a well-optimised web design:

  • Domains – You need to make sure that your domain is related to your business. Furthermore, ensure that all the sub-domains point correctly to the main site and redirect to the canonical version of the website.
  • Hosting – Hosting is also important because a slow website will only make your clients unhappy. If necessary, your hosting should be fast and platform-specific.
  • CMS – The CMS that you’ll choose for your business website can greatly affect how successful you are in terms of optimising your website for SEO. WordPress would be a great choice but this is not the only option you have. Just make sure you choose something that’s relevant to your business.

Crawling and accessibility

It’s important that the search engine can easily crawl your site and understand what you’re doing. In order for the crawlers to understand your site, they must be able to read your website’s content. This means that the “behind the scenes” of your website’s main content should be text-based.

In order to index the content of your website beyond the home page, you will need to include internal links that the search engines can crawl. Your website’s primary navigation and tools like XML sitemaps will help the search engine easily crawl your site and discover new pages.

Hopefully, this article has helped to give you an idea of SEO and how you can incorporate it into your website design. However, remember that these are just the basics. There are several other things that you need to learn about optimising your website for SEO but the information above should help you to get started.

Is Content-First the Enemy of Design-First?

Putting content first in web design is all the rage right now!

One of the most important benefits of this approach is that it accelerates the process from the planning phase to the finished website.

However, as most web design firms in UK know, you can never ignore the relevance of design. Design must work hand-in-hand with content in order to build a truly complete website. That’s why designers need to work in collaboration with copywriters and vice versa.

That way, the client can get the best of both worlds while saving the extra resources that would be required when trying to fill the gaps left from leaning too much in one direction. Now, if you still need a bit more convincing on the shortcomings of the exclusive content-first strategy, then have a quick read through the advice from some of the best UK web design firms.

Writing is Time-Consuming

Coming up with really good written content day in and day out can be a really difficult task, which is where the inspiration of design elements comes in. Seeing the layout from the web designer can help the writer come up with creative content ideas, which makes the final result even more harmonised.

  • Cohesive Content Strategies Are for Copywriters

This is actually a myth because, in order for the content strategy to be comprehensive, it needs input from the full content team, including the designer. This makes it easier to create a comprehensive and cohesive strategy.

  • Writers Tend to Make Stuff Up

As soon as most writers start to struggle with copy ideas, they’re not averse to cooking something up on the fly. That’s why the writer needs to work with the designer so that they can get a better idea of what the website requires as per the web development process.

Design-First is Not a Good Idea Either

Just as content without design is like bread without butter, design without copy makes the website all flash and no substance.

  • It Slows Things Down

Opting for the design-first approach often leads to a need to constantly make revisions in order to accommodate the copy, and vice versa. The more revisions are done, the longer the web development process will take. The best way to speed things up is to simply ensure an on-going collaboration between the writer and the designer from the get-go.

  • Increases Empty Placeholders

As any UK web designer firm will tell you, filling the CMS with placeholder content while the design process is underway could lead to a lot of needlessly empty space for you to fill up later.

  • Increases Scaling Issues

You could run into serious scaling problems when the content on hand is actually bigger than the space available. This is why you will encounter issues like disorganised layouts, long menus, as well as the addition of navigation elements that will simply spoil the page layout.

  • Unplanned Content Constraints

You might need to sacrifice your initial expectations about your website’s aesthetics. The correction of the placeholder content can be very time-consuming.

Now you know more about the pros and cons of content first and design first according to professionals. Which method do you support? Which strategy is more appropriate according to you or your business?

Share your thoughts in the comments below!