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How to Add Personality to Your Website to Maximise Conversion Rates

The moment someone visits your landing page, it only takes less than 8 seconds for that person to decide whether to leave or stay on your website. This decision is often done half unconsciously and half-consciously. A good example of this unconscious decision-making is when we meet someone who is confidently poised and speaks calmly and we immediately put our trust in that person. This also works when searching for the best web designing packages. We tend to make an unconscious decision based on the first thing that we see.

Your landing page is no different. If you want to maximise conversion rates in your website, here’s how you can add personality and trust to your landing pages.

  1. Use Friendly Colours

Colour psychology is the process of exploring how colours impact a person’s reactions, perceptions, and emotions. But in the field of marketing, it’s merely about using colours to increase user engagement, trigger the desired action, and establish an emotional connection. Colours have the ability to trigger the most innate part of our self. Whenever we see the shades of green, we tend to be calm because green could signify life and water. Otherwise, whenever we see the shades of red, our heartbeat speeds up and this could trigger us to act quickly on our feelings.

Choosing the right colour can make your landing page appear friendly, which will increase your website’s click-through rate. By implementing the right colour scheme, you are putting your visitor at ease, while creating a good first impression.

  1. Include Images of People

Having a picture of a wholesome and happy person in one corner of your landing page could create a positive impact on a website’s response rate. By having images of people on your landing page, you’ll be able to easily communicate trust way better than with any other word. But just like with any landing page optimisation, you cannot just throw any smiling person on the page and decide you’re already good with the results that you get. Remember that you always have to optimise and test.

Optimising the images on your landing page means looking for the right image that can reach out to your target market. Thus, when looking for web designing packages, choose something that’s capable of providing the right type of image that can work for your website’s landing page.

  1. Focus on Your Tone and Language

The language that your business uses at the landing page frames the overall tone of your website. In order to come up with a personable, friendly, and relatable landing page, you must focus your message on the needs and wants of your visitors. It’s important that your landing page is personal and should be all about your visitor in terms of language use. Above all, it should create a friendly and personable tone, so try to use “we” as much as you can. You must also focus on the value. Instead of saying, “buy now” you could say “get access to…”

Hopefully, the above tips will give you insights and inspirations to create your own website’s landing page. There are also web-designing packages that include landing pages that have a good personality.

4 Hacks to Keep Visitors on Your Website Longer

It’s important to be able to convert as many visitors in your website into sales the first time they visit. Remember, you’ve invested a lot in building your website. In fact, the web design packages pricing doesn’t come cheap these days. According to statistics, around 96% of your website’s visitors may not return after their first visit. The best way to increase your chances of increasing the conversion rate is by making these visitors stick around a little longer than usual.

So here are some ways on how you can keep your visitors engaged and make them stay longer on your website:

 

  1. Place Strategic Calls-to-Action

Each and every page of your website should come with a call to action that will eventually lead to the generation of revenue. For instance, a blog post must include links to some other relevant content in your website, or perhaps to a page that contains more information regarding a certain product you’re selling. If someone would be interested in buying but is not yet ready to go with it, leading them to additional information may actually trigger them to make the purchase.

 

  1. Include Exit-Intent Pop-Up Offers

Pop-ups that appear only when your customers are about to leave might also be effective in getting them to stay longer and hopefully make a purchase. Depending on the web design packages pricing, there are some packages that include these features. There are many ways on how you can leverage this and it mainly depends on the page the customer is on. You can have it on blogs, product pages, or shopping carts.

 

  1. Use Engaging Visual Content

One way to increase your customer’s average time on site is to include several visual contents on your website. You can also include explaining videos that describe a certain product or service that will easily grab the attention of your visitors. Info graphics may also encourage a longer visit, unlike text-based posts. You can also use visual elements on the landing pages to help keep visitors stay long enough for them to end up completing their purchase.

 

  1. Publish Content That’s Easy to Skim Through

Consider breaking down your content into various pieces, as it’s easier this way for your customers to read. Customers prefer to be able to skim through a website page quickly. Use headings and sub-headings correctly and make sure you incorporate proper formatting style. This will allow you to effectively deliver your message to your customers even if they will simply skim through it.

Remember that not all website visitors will take the time to read your content word for word. Therefore, if you can get your point across through a quick skim, then this will increase the chances of your visitors clicking through a product page to get more information.

Hopefully, these hacks can help you to generate more sales in your website. The web design packages pricing doesn’t come cheap nowadays so it’s important that you really get your money’s worth.

How to Balance Creativity and Search Optimisation in Content

As a content writer, there are so many things that you need to take into consideration. First, you need to think about text optimisation. Second, you need to ensure that your content fits well with your audience’s needs, and third, it should be something creative.

Balancing these things is not easy and could make even the most experienced content writer lose confidence. If you hire the best web design company, they will make sure to balance these things and ensure that your website’s content grabs the interest of your visitors and the search engine.

Here are three ways on how to balance creativity and search optimisation in your website’s content.

1. Research The  Pains and Gains Your Audience

You may have the right idea for a topic to write about and you believe that it’s absolutely perfect. However, what if your audience doesn’t think so? The best way to know is to ask around or to take advantage of Google. Search for the keywords related to your niche to find out what people are discussing. The key is to get an idea of what people will be interested in, which you can use in your content.

Another thing that you can do is to monitor what the media and external blogs in your niche are writing about. Again, you can refer to Google for this. You can also get some help from a web design company or use the Topic Research Tool. This content software tool will give you access to information about the topic that has the most relevance and will yield the highest ranking potential.

2. Check Your Competitor’s Performance

It’s been said that the best way to learn is from your own mistakes. Fortunately, there are lots of places these days where you can learn something from and the best place to start is from the posts of your competitors. Find out what subtopics regarding a particular topic they cover. This should give you an idea of what to write about. Next, determine how well their content is performing and which among the blogs and articles on their website are getting the most shares and likes.

By gathering enough information from your competitors, you will get an idea of a good topic to write about. Also, you can  structure your future text depending on the SEO requirements as well as the competition in the SERP.

3. Make Sure Your Content Complies with the SEO Requirements

Once you have supported your idea with data and you have the entire template for your future content, you can now relax. But remember that content writing is a creative process and even if you have a clear plan in place, you could end up stepping away from following the right path.

In this case, you may need the help of a web design company or take advantage of an SEO writing assistant which will automatically check if your content’s final version complies with SEO recommendations.

As a content writer, you must be fully aware of the audience interest in particular topics. While considering the many topics which will be a hit with readers, you must also study what your competitors are doing right. When you add to that the right balance ensuring SEO guidelines, you will reach your target audience.