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Yext Vs Moz Review – UPDATED 2019 – Best Local Citations Service

According to experts, citations account for about 25 percent of local ranking factors. Having a lot of citations displaying the details of your business can help improve your local search result rankings, increasing your website traffic and sales.

However, going through each of the available listing sites to find, add, edit or update a listing manually can be a time-consuming and cumbersome task. Fortunately, there are some powerful SEO tools designed to automate this task for businesses. These efficient local citations services help business owners gain exposure in classifieds and directories by going to those sites and apps and submitting information about the businesses they intend to promote. These tools also help you track and manage how and where your business is listed and let you correct any errors when necessary.

Yext and Moz are two of the most popular and powerful citation services designed to help business owners increase traffic to their sites through automated directory and website listings. Both the tools have their own unique set of features, advantages and offerings. Here, we compare the two best local citations service providers to help you find which works better for your business.

Yext Vs Moz Review – Best Local Citations Service

While looking for the most suitable solution for your business, an evaluation of the available products against each other can help. Here is the detailed comparison of Yext and Moz Local with all the features, offerings and capabilities of the two tools to help you pick the best one.

While Yext offers a complete solution to managing hundreds of online and mobile listings in one place through an easy to use dashboard, Moz is a component of a family of SEO tools that intend to facilitate link analysis, content marketing and SEO. It offers a variety of SEO tools with modules to help business owners optimize their websites. Yext offers direct access to directories, mobile apps and mapping services to provide an easy way to add and edit listings.

Yext is designed to give control to businesses on information across hundreds of global services while Moz helps businesses get listed on websites and directories through link building for better visibility.

Yext has partnerships with local and national directories including search engines, GPS systems, maps, apps and social networks like Bing, Yahoo, Google, Facebook and Apple Maps. Moz, on the other hand, has integration with a wide range of software and apps including Apple Maps, Bing, Google, Foursquare, Factual and others.

Yext functions across modules like Listings, Pages, Knowledge Manager, Analytics, Reviews, Knowledge Tags, etc. Moz, on the other hand, offers capabilities across Keyword Research, Online Marketing Guides, On-Page Recommendations, Rank Tracking, Competition Analysis, Forum, Training Webinars and more.

While Moz suits small to medium businesses as well as freelancers looking for directory listings, Yext serves small to large enterprises and freelancers. Moz offers support in English language only while Yext supports multiple languages apart from English.

Considering the pricing, Yext offers a variety of packages depending on single and multi-location businesses. It offers subscription across four tiers to choose from, each with a free training session. The package starts at $199 per year for basic listings and goes up to $999 annually for premium features. Moz offers three subscription packages to choose from. The price starts from $99 per year to up to $249 per listing per year.

While Moz is a cheaper alternative, Yext comes with a myriad of features and services to help businesses gain better visibility and awareness on a range of local and national directories.

Yext Competitors

Yext provides a one-stop solution to control hundreds of your listings in one place through a comprehensive dashboard. As a Yext user, you can quite prominent listing on specific directories that help you stand out from your competitors. Yext charges an annual, recurring fee of $499 per year for a location which can often come down depending on discounts offered and the number of locations.

Those looking for cheaper alternatives to Yext could consider using Yext Competitors like Moz Local, BrightLocal, WhiteSpark, Advice Local or Synup. Of all the available alternatives, Synup is the cheapest service with offering local listing management and local search reporting at about $30 per month. Below is a detailed comparison of Yext and Synup to help you learn better about the two options.

Yext Vs Synup – Which is Better?

Comparison of the available solutions lets you evaluate each of them to find the right SEO tool for your business. Here, we present a detailed comparison of Yext and Synup features to help you choose the best product.

While Yext allows businesses of different sizes to boost their sales by listing them on various search results, Synup offers automated location management software to handle reputation, analytics and listings for businesses.

Yext offers features like Listings, Knowledge Manager, Pages, Knowledge Tags and Reviews while the main features of Synup are Interaction Monitoring, Location Management, Instant Sync, Listings and Citations Management, Star Ratings Improvement, Review Monitoring, Widgets and Niche-Specific Tools.

Synup offers straightforward subscription packages priced according to the number of locations needed. The price starts at $30 per month for a location and can decrease as the volume increases. On the other hand, Yext offers a variety of packages for single and multiple location uses. The subscription packages start at $199 and available across four tiers to choose from.

While Synup offers native integrations with SEO Service, CRM and Local Marketing Listing Automation, Yext integrates with applications like Yahoo, Facebook, WordPress, Apple and Bing.

Synup intends to serve medium businesses and large enterprises while Yext caters to small, medium and large businesses as well as freelancers. Yext offers better customer support options including training and ticket system apart from live support and phone as offered by Synup.

Synup supports only English language while Yext has support for multiple languages including Chinese, Japanese, Italian, French, Swedish, Turkish, German and more.

Though Synup is a cheaper alternative to Yext, it does not offer so many options and features as Yext. We hope this comparison of the two tools help you decide the best one for you.

SEO & Web Design For Plumbers – Maximizing Exposure & Leads

Gone are the ways of the old world, when the internet didn’t exist and businesses would simply spread the word by posters, or word of mouth, and hoped they would take off from there. To rely solely on these methods now would be taking a very big gamble, one your business probably can’t afford. It’s best then to adopt what all successful businesses have nowadays: a website. And for a small business in plumbing, having a website could help exponentially in getting new customers. However, with the amount of up and coming businesses arising, each creating their own webpages, yours could very easily get lost in the crowd.

How do you battle this? By making sure your website is one of the top results that show up on search engines. Over 93 percent of website traffic is received from search engines, and studies show that almost 95 percent of people click only on results from the first page, with over 67 percent only clicking on the top 5 results.

Now that you understand just how important it is for your website to be on the top search engine results, the next question is how to go about making it happen.

SEO, which stands for Search Engine Optimisation, primes your website from the get-go to have a much higher chance of being on the top results. By following SEO, you’ll receive a much higher click-through rate, and a significantly higher return on investment, which you will learn to achieve in the following 6 steps:

Step 1: Setting Up Keywords

Keywords are essentially the possible phrases input into a search engine by potential visitors. These phrases include anything between ‘best pizza place in New York’ to ‘SEO guide for plumbers’. The keywords you should be aiming to rank for are the ones that people are most likely to search.

Though you could try finding this out on your own by a trial and error basis, there are in fact a variety of resources online for free that allow you to find out the most searched keyword phrases.
You may want to try out one of these:

  • Keywords Everywhere
  • Google Keyword Planner
  • Moz’s Keyword Explorer

To find out if a keyword or phrase is worth ranking for, simply type it out in the tool you’ve chosen. After this, look at the volume of searches. The number beside the volume is the number of searches the particular keyword you entered garners each month.

To rank for a keyword, it is recommended not to go for one that has too many searches as this means the competition would be fierce. “Too many” can be any number above 900 or 1,000. Too few, however, is also a problem. Anything below a 20 is not worth it.

Step 2: Technical Optimisations

Now that you have identified your keyword, the next order of business is to stick it into both the title tag and the meta description of your page.

The title tag is the title of your page and the meta description is the short description displayed under the title in the search results. To ensure customers realise that your page fits their search query, the keywords will be in bold in both your title and description.

After this has been achieved, it is important to make your site more indexable by Google and other search engines. Indexing is a search engine’s way of skimming through your source code to find content to display on its search pages. In order for them to do so, it is important that your content is clear and defined within your code. This means setting up both an HTML and XML sitemap, which can be done by adding the ‘HTML Page Sitemap plugin for HTML and the ‘Yoast SEO Plugin’ for XML.

Speaking of making your content more indexable, another way to make sure search engines pick up on your keywords is to litter them all around your page in different variations.

If your page makes use of images, make sure to indicate it in your code. To do this, find the image in your gallery and insert a description of it under the ‘alt-text’ section.

Step 3: Setting Up Your Google Business Page, a.k.a. Your ‘Google my Business’ page

Have you ever googled something and come up with a little box with three top results, complete with address, picture and contact details?

That is the work of ‘Google my Business’ pages.

Though there are a number of tutorials online for this feature, the main things you need to optimise on your page are the business categories, the pictures (must be high quality and relevant), contact details, business hours and a description to draw people in. Which leads to the following step.

Step 4: Get Reviewed

All reputable businesses have reviews online, and a good review is always good publicity for your site. People are more likely to trust and invest in a business they know has been tried and
tested by others before them.

Nearly 90 percent of people consult reviews before making purchases online. This would apply to services as well.

If you want customers to leave reviews for you, encourage them to do so after doing business with them. You may also try sending them emails.

Step 5: Being Consistent With Citations and Backlinks

Citations are references to your page on web directories while backlinks are the references other people leave on their site or blog to your page.

Being referenced by other pages and directories allow search engines to see that you are a reliable business and may increase your search result rankings.

Step 6: Build a Social Media Following

Last but not least, building a social media following could be great for your page. The internet is primarily made up of social media users which means a lot of your target audience probably has a social media account. What better way to reach them other than directly through social media itself?

The leading social networking sites right now are: Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Plus and Pinterest.

Does our guide sound too complicated? Lets us do it for you, find out more how we can increase your Plumbing Website SEO.

Angular JS SEO Tutorial – SEO Friendly URLs, Indexing & More For AngularJS

Angular JS, a javascript-based web application platform, has been gaining popularity among webpage developers. The reason being for its single page application (SPA) which enhances the overall user experience as well as provides a great foundation for creating interesting, dynamic pages.

Websites making use of SPAs are more effective in retaining their visitors for longer periods of time than those that don’t. Elements of the page can be quickly explored without having to load a new page, notably decreasing bounce rates and leading to higher conversion. Other than that, it is significantly less work for developers to write code for one page, than to write several codes for several pages.

However, the problem with using SPAs, and by extension Angular JS, is that they are not exactly SEO friendly. As with any javascript-based program, the issue lies in the inability to provide indexable content for search bots to crawl through which ultimately leads to less, or even lack of visibility from search engines, which can seriously harm your search traffic.

Angular JS SEO Tutorial – UPDATED 2019

Angular JS’s setback with SEO hasn’t hindered its usage, however, and is still being used by over 900 leading websites today with some developers even naming it as the new standard. This shows that there are indeed ways to overcome the SEO problem.

Currently, the most popular search engine is Google. Google has had longstanding problems with JavaScript but has made some progress in better indexing JS content since 2015. Though this progress does not guarantee much.

Until Google is fully capable of crawling through JS or CSS files, it is much safer to understand exactly how search engines work and how to adjust your webpage to better fit their standards.

Angular JS SEO Friendly URLs

It is important to check that your links are discoverable as well as your content. Normally Google is able to identify links that use the tags “onClick”,”javascript:openlink()”, and “javascript:window.location”.

It is also essential that your pages have a search engine friendly URL. This is not only helpful for search engines but the users as well. This means ditching complicated symbols such as the hashtag, which Angular URLs may be prone to. In order to render URLs in Angular, set your routing to HTML5 mode. Google, and by extension, other search engines ill versed with JavaScript, are unable to read links that manipulate a URL if it is not dealt with as a link in an “a” container. Additionally, content from the link would not be indexed if it has not rendered after 4 seconds.

To check that all links are working and to avoid such an outcome, after routing to HTML5, generate XML sitemaps and submit it to Google’s Search Console or Bing Webmaster Tools to see if all the important links are showing up on the search engine.

Angular JS SEO Indexing

First and foremost, Googlebot and other SEOs normally identify a page’s index by looking at its source code. Angular JS does not normally display such content within its source code. Though Google has made significant improvements in JS indexation, it is vastly ahead of its competing search engines, and cannot account for all the traffic received by a site.

The answer then to making your Angular JS based site SEO friendly is pre-rendering. In other words, it is essential to create an HTML snapshot of your content within the source code. By doing so, you are allowing search bots to index content that is otherwise hidden to them behind the single page clicks.

Do not trust search engines to achieve all the rendering. Indexing your own site will prove to be a stronger guarantee than any improvements search engines will make for a long time. Hiring professional consultants who are well versed in optimizing websites for search engines may be advisable as well. If you opt to do it yourself, there are some resources available for you to check the rendering of your web pages.

Prerendering can be achieved with the help of services such as prerender.io which renders JS online through your browser, saves the HTML then checks its crawl capacity, or Phantom JS, which does the same.

Other advanced tools are available. Browseo is a web app that focuses purely on HTML, just as a search engine operates. It not only helps its users with rendering the page, but provides additional information such as the number of words on the page, the headings, the links available, tags, keywords, etc. that are readable in index. If you are unsure which areas are relevant for SEO, Browseo highlights them for you. No download is necessary, and if you’re seriously considering using this tool but remain confused as to how to go about it, the webpage provides a blog detailing how it works.

Another way to check how well your website renders is to simply load it on the Google Search Console’s ‘Fetch as Google’ option. By running a “fetch”, you can test how well Google can crawl through your webpage and how many of your page resources are not available to Googlebot. It is basically a crawl simulation.

To check the rendering for other search engines, you may check the most recent cached version of your page on either Bing or Google. This will show you exactly what came up in the bots’ last crawl through your page.

In summary, in order to ensure your page does not incur losses by potential visitors missing out on your page due to problems with SEO, simply prerender your site beforehand with the help of the various tools provided to guarantee that it is a hundred percent readable by search engines. It is also important to check your links. Search engines like Google may be evolving to better fit Angular JS based sites, but it makes no sense losing revenue while you wait!

React JS SEO Guide – Getting Started With React Server Side Rendering

Seeing as over 90 percent of traffic on the web comes from first page results on search engines, it comes as no surprise that being SEO friendly is absolutely crucial for a business website’s survival. The prevailing issue among all JavaScript based platforms such as Angular or React is that search engines still remain incapable of indexing their content.

Yes, Google has been taking some steps toward rectifying that, but at much too slow a pace. Meanwhile, web developers wishing to make use of the dynamic features JavaScript, particularly, React JS, provide are left questioning whether or not they should make the shift considering this major drawback.

React JS SEO Guide – How to Make React SEO Friendly

The top contending reason for the use of React and other JS based applications would be its use of Single Page Applications (SPA). With technology progressing as fast as it has, people are used to the speedy influx of information.

This means that people no longer have time to wait for new web pages to load and render with each click. Bounce rates are significantly higher in sites that do not make use of SPAs. With the invention of the SPA, reloading an entire page as opposed to simply generating only the content that differs has become redundant and decreases the performance of the site.

However, as mentioned before, it is not without its drawbacks.

Lack of Dynamic Tags

Search engine crawlers are unable to pick up the complete page load cycle. Since SPAs allow the user to click and change content dynamically within a single page, this means that the page does not get refreshed, and neither does the metadata. Considering the fact that crawlers cannot determine activity performed within a page unless it is through clicking a link that leads to another page, the SPA will be indexed as empty.

Normally, to combat this problem, programmers would simply create separate pages in order for the crawlers to pick up on individual data. However, this displays the need for SPAs even more since developing additional pages will lead to increased expenses and does not ensure higher ranking on search engines which is imperative for businesses as 75 percent of traffic goes to the top 5 search results on the first page. Visibility in the lower ranked searches is almost as bad as complete invisibility.

Search Engines Do Not Run JavaScript 

React and other JS based applications are useless without enabling JavaScript itself. The issue this raises is that search engines are unable to index JS, and hence, are unable to execute them. Google released a statement that so long as JS based websites allowed access to Googlebots, there would be no issue in executing the page.

Though this statement seems to be a beacon of hope for those considering JavaScript applications seeing as Google is the leading search engine in the world, one should not forget that there are indeed other search engines. Search engines such as Bing still hold a considerable percent of the market share, namely one third of the market in the US.

So far, Google is the only search engine that has made progress in better indexing JavaScript, and it is still not a guaranteed system. By relying purely on Google to render React webpages, you are forfeiting a significant percent of traffic that could have been avoided if the rendering problem were solved.

Prerendering

If search engines cannot be trusted with creating JS rendering solutions in the near future, it makes sense to simply prerender your webpage beforehand. This way, you are fully aware of what issues your page present and how to rectify them. Search bots work by scanning through the source code for indexable content. As JS programs do not rely on the source code, search bots will be unable to find the content they are looking for.

In order to create this content, there must be an HTML snapshot of your page content placed within the code. Otherwise, it may be helpful to use prerendering tools that are readily available for you on the net. One such tool is Prerender.

Prerender is a web application that renders JS online, saves the static HTML then simulates crawling, alike to the type used by search engines. It is also Google approved and its AJAX crawling specification is in fact the specification followed by the app. Prerender is also an open source application available on GitHub so anyone can run their own personalized server. On top of all that, if a crawler is unable to access a page because it isn’t cached, Prerender runs the page anyway and caches it later so their cache is always complete.

React Server Side Rendering 

This is perhaps the best solution for making your React page SEO friendly. Server Side Rendering (SSR) can also be called Isomorphic JavaScript as isomorphism means seamlessly switching between server and client. In other words, Isomorphic JS Technology, otherwise known as ‘Universal JavaScript’, refers to the code or technology that allows JavaScript to run on either the server or client’s side. If a client has disabled their JavaScript, the server can send the final content readily from its own library and database. This allows for wider compatibility for different browsers and crawlers. It also creates a smooth experience in browsing for its users with better code maintainability.

Imagine having to wait virtually no time at all for your page to load because it is already available to you. It can be more pressure on the server than simple prerendering would be, though.

React JS can be used with most front-end libraries, and is most often used with a language mixed with JavaScript and XML called JSX language.

To set up and use SSR would first require a server, for which you can use the Express app to render your React based page. Instructions on how to use the app are detailed on its website.

How to Bootstrap SEO on a Tight Budget

In order to improve your website’s ranking in the search engine, you should hire a web design company that can implement the most effective SEO strategies. However, some small business owners and marketers are hesitant to do it. It’s because they think that it’s just out of their budget. But what they don’t know is that SEO is actually more cost-effective compared to other forms of online marketing, including social media and pay per click. The good news is that there are ways on how you can bootstrap SEO even on a tight budget.

  1. Get Some Links

Link building is one of the oldest factors in SEO and yet, it’s also the most important. The more high-quality links your website has, the higher you are going to rank. The process of link building is time-consuming, but for businesses who are looking to take their own link building, it may be best to start small like with yellow page listings, business directories, local newspapers, and business associations.

  1. Google My Business

Small businesses must focus more on gaining local exposure instead of targeting potential customers all over the country or world. Thus, the web design company would recommend optimising through Google My Business Page. Start by making sure that you own the page and that you’ve got access to making the necessary edits to the page. Fill out all information that’s lacking, and when you do, make it as descriptive and accurate as possible.

  1. Incorporate Keywords in the Right Places

As soon as you have identified the long tail keywords that you want to target, start incorporating them into your website. Small businesses must focus on placing keywords that are within the page titles, URLs and the content on their site. However, it’s important that you don’t overdo it when it comes to incorporating the keywords into your content. Try to include keywords in one of the headers of the page and within the first paragraph of your website’s content. This should get the attention of Google without really going overboard.

  1. Target Long-Tail Keywords

The two types of keywords that you can incorporate for SEO are long tail keywords and general competitive keywords. Since you’re on a limited budget, it may be best to focus all your efforts on long tail keywords. Long tail keywords are phrases that are specific to the needs of your customers. Although both long tail and general competitive keywords are necessary to your business, the long tail keyword is what you should target. It’s because there are probably several other businesses out there that use the general competitive keywords.

  1. Write Fresh Content

When you hire web design company they will make sure to update your website with fresh content. This is because publishing new content on a regular basis is another way to improve the ranking of your website in the search results. Each time new content is added on your site, Google’s crawlers will visit your website to index it. Thus, the more you add fresh content on your site, the more the crawlers will visit. This also means more chances of people eventually finding your website on search engines.

Should You Hire an SEO Expert for Your Business?

We all know that web users prefer to click on the first few results in Google search than on the results that are at the bottom. Therefore, if you are not on the first page, then you are definitely lost. This is why you need to put more focus on your SEO efforts with the help of an SEO expert, which a web company UK can provide. Basic SEO strategies are not really that difficult to grasp, however, it requires a lot of expertise and experience to become master them. If you want to stay on top of your competitors, you better leave the job to an expert.

Can You Do It Yourself?

Budgeting requires making tough decisions so it’s not surprising why you find yourself asking if it’s really worth it to hire an SEO expert or if you would be better off doing it yourself. Learning the most effective SEO strategies will not only cost you time but some money as well. The field is regularly evolving and Google releases new algorithms from time to time that could affect some of the generally accepted practices in SEO. Thus, there’s definitely much more to SEO than you thought and unfortunately, it’s not as easy as what everyone thought.

There are some businesses that don’t worry much about SEO but if your business is exclusively web-based and you get most of your sales online, then you should give SEO utmost importance. According to a web company UK, getting a better ranking in search engine is like getting free advertising.

Things to Watch Out When Hiring an SEO Expert

There are many SEO experts that you can hire nowadays but you need to be very careful in choosing the right one. You have to be wary if your prospective SEO professional guarantees that your website will land on the first page of Google. Some of these professionals may be using unethical strategies and may implement spammy techniques just to boost your rankings. These strategies clearly violate the policies of the search engine and will put you at risk of getting penalised by Google.

Even if these techniques remain undetected, they are usually only effective for the short-term. So their claims are merely too good to be true and these unscrupulous practices will only do more harm than good.

Services that an SEO Expert Should Offer

A highly credible expert is someone who’s transparent about the services that they provide and will focus more on that instead of claiming that they could boost your ranking and revenue by a certain amount for as long as you pay a good price. A good SEO expert is someone who can offer the following services – review your site’s structure and content, research the most appropriate keywords, offer advice on content strategy and technical development while analysing website traffic.

If you are certain that your business could benefit from hiring an SEO expert, then get in touch with us now. We will put you through to one of our reliable and knowledgeable SEO professionals.

How HTML/CSS Only Websites Still Have SEO Advantages

While most people think that HTML/CSS based websites are out-dated, there’s plenty of evidence to suggest that there’s a good reason to continue using HTML, even for websites. For example, there are a lot of SEO benefits that come with HTML websites that you wouldn’t normally get with newer content management systems (CMS).

Dynamic Content Takes Longer to Compile

Thanks to their simplicity, HTML/ CSS websites boast much faster loading speeds than websites that are built using dynamic CMS.

TTFB on HTML vs. Dynamic Content

You can use resources like ByteCheck.com to help you figure out how fast or slow the TTFB is on your environmental websites.

To give you an idea of what the implications of this concept are, Facebook is said to have a TTFB of 466 milliseconds and this is due to all the dynamic content that the platform generates. An HTML/ CSS website will generate a much faster TTFB in comparison.

Now, while this may not be such a big deal for the user experience, it can affect the website’s search engine ranking on Google. Basically, websites with faster TTFB definitely get a better ranking than those with a slower TTFB.

What You Should Do When You Can’t Use HTML

Switching to an HTML may not be the easiest exercise, nor the most practical, especially if your website is still small in scale. Fortunately, it’s not a necessity to do so.

Try the following tips to help you maximise your CMS based website’s SEO advantage:

  • Use Caching: This refers to the act of saving your website’s pages so that they don’t have to build from scratch every time someone clicks on them. That would obviously take a considerable amount of time and make your website very slow. What you want is static content that’s readily accessible when your audience looks for it.
  • Host Your Videos on YouTube or Vimeo: Using video is a great way to enhance the user experience on your website while video marketing can be a very effective tool for attracting customers, especially for environmental websites. However, self-hosting the video content on your site can slow it down significantly, while uploading the video into a hosting platform like Vimeo or YouTube will take care of that problem quickly.

For example, let’s say you have a photography preset selling website with a tutorial section that features several videos on how to use presets. This is an important aspect of your content marketing strategy and in order to do it right, you have to publish more than just a few videos. Now, self-hosted videos will cause the web page to load much slower than if you were to host them via YouTube or Vimeo which is why you have to choose the second option if you want to have a fast-loading and responsive website.

  • Get Managed Hosting: While it might be alright to use shared hosting in the beginning, you’ll need to switch to managed hosting in the long run in order to improve the overall speed of your website.
  • Maintain a Clean WordPress Database: The best way to maintain a clean WordPress database is to keep the trash section of your website empty. You can automate this process using the “Optimize Database after Deleting Revisions” plugin on WordPress, and you’ll find that the lighter your site’s database, the faster the page loading speed will be.

How Long Should a Blog Post Be?

Ideally, how long should a blog post be? This is a question that many content creators struggle with. Truth be told, the answer to this question depends on the content of what’s being written and for whom it’s being written.

Is the post being written in order to drive social media engagement? Is it for SEO purposes? Is it to increase sales or gather backlinks? Whatever the purpose, it’s important to ensure that what you’ve written is within the scope provided by the editor at a social web factory, for example.

If it isn’t, then it’ll probably end up getting overly edited and worlds apart from what you originally submitted. The important thing to remember is that each publication has a regular word count for its content, and the same goes even for your own website.

By maintaining the same article length, you establish yourself as a consistent content provider and your readers will know what to expect every time they visit your website as a social web factory.

The Logical Approach

With all that said, you’ll find that different website owners and web masters have vastly different opinions on what the optimal length is for ideal content, and it could be anything from 300 words to 2,000.

However, if your goal is to churn out really good content for SEO purposes, then articles of 1,500 words or so should be enough. That’s because they will require the same reading time from the viewer, which research shows is around 7 minutes, just enough time for someone to spare in-between activities.

It also helps incorporate graphics and images to break up the text and format the content properly so that it’s spaced well. Plus, you can cram a lot of information into a 1,500 word article without sacrificing any of that lucrative research information that you spent hours putting together.

Not only will your reader appreciate the reasonable length, but they’ll also appreciate your ability to condense it into a length that’s easy and quick to digest.

The Tried and Tested Approach

If your goal is to put out a well-written opinion piece, then a standard magazine column length of about 600 to 1,000 words should be fine. It’s enough for your readers to handle in-between meetings or while waiting for their lunch at the corner coffee shop.

To make sure that you get your reader’s attention without sacrificing on the SEO benefits, you can break your post into two parts of 600 to 1,000 words each, as a standard social web factory would do.

The Epic Posts

Long posts of 1,600 words or more are a great way to improve your Google search engine rankings because they’re more likely to provide better value for the reader and are thus preferred over shorter posts in most cases.

These usually come in the form of “how-to” tutorials and other educational formats that will direct visitors to your site for many years to come.

The great thing about long-form content is that it’s easier for you to incorporate your keywords as many times as you like without looking spammy.

How Can XML Sitemaps Boost Your Website’s SEO

As the Internet evolves, so does SEO and Google. This means that what may have been a good practice yesterday may no longer be effective today. This is especially applicable for sitemaps, which are about as old as SEO itself. The top website designing company will surely agree that sitemaps can help drive your SEO’s key performance indicators. If you don’t understand the intricacies of using sitemaps to boost your SEO, let’s clear the confusion around it.

What’s an XML Sitemap?

In the most basic term, an XML sitemap simply refers to a list of website URLs. It’s like a roadmap that will inform search engines what content is available on your site and how they can reach it. This ability of the XML sitemap helps search engine crawlers for faster indexation and is especially important for website owners that frequently add new pages, regularly change the content of existing pages, and most especially those websites that suffer from poor internal linking.

Although search engines are capable of technically finding your URLs even without a sitemap, by adding an XML sitemap, you’re proving that you have high-quality landing pages on your website.

Types of Sitemaps

There are several different types of sitemaps and the top website designing company should integrate them into your site.

Let’s take a look at some of them:

  • XML Image Sitemap – Image sitemaps are designed to enhance the indexation of the image content. In today’s SEO, however, most images are often embedded within the content of the page and will be crawled along with the URL.
  • XML Video Sitemap – Just like images, if the videos are important to your business, you need to submit an XML video sitemap. Otherwise, the video sitemap is no longer necessary.
  • Mobile Sitemap – This is not really required for most websites because these are only for feature phone pages and not really for smartphone compatibility. Unless you have unique URLs that are designed specifically for feature phones, the mobile sitemap may no longer be needed.

XML Sitemap Best Practices

It requires a lot of time and effort to implement XML sitemaps and boost the SEO of your website.

Although the top website designing company can help you with this, here’s a checklist of the best practices:

  • Add hreflang tags in the XML sitemaps.
  • Compress the sitemap files with the help of gzip.
  • Download the sitemap data to analyse indexation rates.
  • Fix all errors and warnings.
  • Generate XML sitemaps.
  • Group the URLs in a descriptively named sitemap depending on the type of the page.
  • Include only relevant pages in XML sitemaps.
  • Make sure that URLs are included in a single sitemap only.
  • Make sure to add these tags <loc> and <lastmod>.
  • Reference the sitemap index URLs in the robots.txt
  • Submit the sitemap index to Bing Webmaster Tools and Google Search Console.
  • Use images and videos only if the indexation drives your KPI.
  • Use the sitemap index file.

With this checklist as your guide, go ahead and check your own sitemap now to ensure that you’re on the right track.

Top 6 Conversion Copy Tips You Should Know as an SEO Writer

 

It’s unfortunate to see that many SEO writers these days tend to forget what SEO writing should be about. They end up creating content that will not engage the readers and fail to convert a reader to your side. But as what a UK website design company would say, an engaging copy is way better than SEO.

So, here are some conversion copy tips that every SEO writer should know:

  1. Structure Your Copy

You should try to piece ideas together in a more coherent way similar to building a house. First, lay the foundation for your introduction. As you go towards the conclusion, each of the section should work together and support the entire content. This is similar to how the beams and framing would hold up the walls of the house in order to provide utmost support.

  1. Spend Enough Time Crafting Your Intro

Crafting your introduction is as important as creating compelling and useful content that converts readers. Therefore, try to spend more time on it. Put your opening sentence in one line by stating what your content is all about without wasting too much time. Your intro should give your readers a reason why they should care about your content.

  1. Break Up Your Content

One of the best ways to make your content user-friendly is to break it up. Focus on coming up with shorter paragraphs with more line breaks in between them. A UK website design company believes that good content has lots of white spaces around. There should be markers that would differentiate the different types of information included in the content.

  1. Stay Current on Headline Best Practices

As an SEO writer, then you’re definitely aware that adding your target keyword in a headline is important. However, if that’s all that you are doing, then you may need to do more! For a start, get updated with the latest research on the different kinds of headlines that tend to attract more clicks and shares. Implement the latest in your headline in order to make your content as tempting as possible for the modern reader.

  1. Come Up with an Actionable Copy

An actionable copy is basically a type of writing that can make the reader feel like you are right beside them. It’s a type of copy that will seem like you are taking the reader by the hand and leading him or her on a journey. You are telling them what they should do and how they can do it. Try to give direct commands by telling your readers what to do with the use of some action verbs.

  1. Use Impactful Sentences in the End

If the conclusions of your blog content trigger a shrug or a sigh, you will never be able to stay in your reader’s mind long enough to make an impact on them. Remember that if you don’t make any impact on your readers, then your content will be useless. Thus, a UK website design company recommends using impactful sentences in your conclusion. They should be something that would compel your readers to take action and make them think deeply about your content.

What You Should Know About Video SEO

The last few years have seen a fast growth of video content as the most popular form of engaging content to put up on any website. What makes video content so appealing? Well, it’s accessible and it transcends age, gender and social class.

As a result, video marketing is now the next frontier for residential real estate web design, as well as businesses that want to stay competitive in the digital space.

That said, you can create high quality and value-driven video content and still not get noticed, which is why we’ve created a helpful guide to help you get your video noticed by applying the right SEO tactics.

  1. Search for Video SEO Keywords

    video Marketing

As you may have noticed by now, Google is starting to incorporate video as an integral part of the search result pages, and of course, most of this video content comes from YouTube.

That’s because video hosting sites like YouTube and Vimeo get a lot of traffic and enjoy better click-through rates when compared to plain text results.

In order to leverage video content for the benefit of your residential real estate web design, be sure to look for relevant keywords using Google Keyword Planner. This is where you’ll find keywords with the most searches to incorporate into every aspect of your video content creation strategy.

  1. Optimise Metadataoptimize

Tags are basically a set of words that you use to describe the content of your video. The keyword that you identified above should feature heavily in this part of the process, as this will improve the search engine visibility of your residential real estate web design.

 

The best part is that YouTube gives you a 500 word limit for your description text, and that is plenty of text for you to insert your SEO keywords organically.

For the best results, only incorporate the keyword in your video description a few times, as overdoing it might be seen as spamming. Plus, always make sure to use the primary keyword as the video filename when saving it so that it’s easier for search engines to find it.

  1. Add a Video Transcript

A video transcript is basically a text that fully describes what’s happening in your video. This gives the search engine bots detailed information on the video so that it’s easier for them to index your content appropriately.

To create winning video transcripts, try following these tips:

  • Save your transcription file as a plain text file i.e. .txt.
  • Avoid the use of special characters.
  • Separate sentences and long pauses with a double line break.
  • Insert the >> sign at the beginning of each line to signify the change of speaker and similar transitions.
  • Add a link to your website at the end of the transcript

Transcribing your own video content will not only improve your viewer’s user experience, but it will allow you to provide better value to them.

  1. Publish One Video per Page

Instead of bombarding a single page with multiple videos, only upload one video per page. That way, Google’s algorithms will organise the video as a single piece of content which will improve the search engine rankings of your residential real estate web design.

Also, make sure you avoid uploading the same video on multiple pages, as that may actually end up defeating the purpose.

UPDATED: 15/04/2019

After completing some videos ourselves we think that it’s a great idea to turn the description of those videos on YouTube into articles. What we mean by this is, that under the video you would see the description box. Within this box write out what is being said by the individuals in the form of an article and then add the relative links within the article to point to different pages on your website.

Another way you can go about video content is by writing an informative blog within the video description as this is another way to maximise the effectiveness of your video.

 

Why SEO and SEM Teams Should Work Together

Aside from hiring the best web design estate agent to work on your website, you must also have an SEO team and SEM team. SEO refers to Search Engine Optimisation while SEM refers to Search Engine Marketing. The SEM team is the team responsible for paying for traffic. Both the SEO and SEM teams should actually work together and share their keyword lists in order to help the website succeed. Cooperation like this one is not usually the norm but an exception.

Here are three good reasons why SEO and SEM teams must work together:

  1. Keyword Expansion through SEO

Most of the SEO work would result in traffic that comes from long tail searches. Thus, a well-optimised site could bring in lots of traffic for a huge number of phrases. These long tail keywords are a great source of ideas for PPC campaigns. This can be especially effective if a website is ranking organically well in Google, but not in another search engine. Once this situation occurs, this list of keywords from Google can be used for the PPC campaign of another search engine.

  1. Long-Term Savings from SEO

It’s necessary for every PPC campaign to include high traffic keywords that will cost a lot for every click or those high conversion terms that don’t quite provide the return that’s necessary to justify the cost. With these words, Search Engine Optimisation can be the solution to huge savings. For instance, instead of spending $10,000 for two months for high-cost terms, it may be best to turn off the campaign and use the $10,000 for optimisation efforts that could organically attract the same amount of traffic.

And although deactivating the campaign for two months could result in a loss of revenue, the web design estate agent believes that this will only be for short-term but the overall success of the optimisation efforts could last for many months, and even years, of organic traffic.

  1. A Decrease in Cost per Click

Google has changed its AdSense program a bit recently. These changes include adding a quality score used to determine the overall cost of an ad. This quality score could also mean that two similar ads will end up with different costs depending on the overall quality of the destination page. Search Engine Optimisation usually influences most of these factors. As a matter of fact, improving the overall quality of a web page as perceived by search engines is what the Search Engine Optimisation should be all about. Thus, if you’re using SEO to increase the overall quality of your site, you could end up decreasing the cost for every click of your ads.

As you see, there are many good reasons why SEO and SEM teams should work together. Aside from helping your website succeed, it can also help you save money. But aside from these two teams, you must also think about your web design team. When it comes to this, you can put your trust in the best web design estate agent.

5 New SEO Trends That Will Change Digital Marketing

As digital marketing becomes more and more important for businesses, the role of search engine optimisation has become significantly important as well. Indeed, SEO plays a huge role in getting people to check out your website. Remember that if you don’t play by the rules that Google sets, it won’t be too long before your website’s traffic plummets. If your business is based in the UK you might be thinking about investing in the best web design. But aside from giving importance to your web design, you must also be aware of the latest SEO trends that could influence your digital marketing.

  1. Influence Marketing and Link Building

Nowadays, influence marketing is on the rise and it has become extremely effective in some industries. Aside from merely creating direct conversions, influence marketing can also help land high-level links faster while helping your website rank better in terms of your products and services. This is another effective means for marketers to acquire links and increase the authority of their website as a whole.

  1. Social Media Searches

More and more people are turning to social media platforms to do a search instead of relying only on search engines. And although search engines are still the main search tool, they are slowly transitioning to become a secondary platform. As this trend continues to increase, it’s becoming more important for your website’s content to be optimised for social media just as much as it’s optimised for search engine. This also comes with the added benefit of using paid and organic targeting.

  1. Video Engagement

User’s engagement with videos has been trending very fast lately thanks to user-friendly smartphones and social media, as well as faster Internet speeds. Search engines now recognise this trend in user behaviour and they reward companies that appeal to the preferences of the current users. In fact, the experts behind web design think that there will soon be a vast improvement in image and video recognition by search engines.

  1. Voice Search

The use of virtual assistants for voice search services, such as Alexa, Siri, and Google Assistant, provides recommendations according to organic results. Optimising the keywords in your website to conversational phrases could result in long-tail successes. Generally, only the top rank result gets recommended by voice search assistants and getting into that position will be easier if you’re able to exactly match the conversational phrasing.

  1. Rich Media Content

The trend these days is to shorten your copy and then get straight to the point. Before, there used to be a 600-word minimum for copies but this is no longer applicable now. Instead, there should be a focus on adding rich media content in the form of graphics and videos. It’s all about the content these days and not how long the content is. If you have the right content, your visitors will keep on coming back for more which will definitely pay off in the long run. This is why when you hire web design, they will make sure to add rich content into your website.

UPDATE 15/04/2019

One of the many new things that have come out for SEO in the past few months of 2019 which I think are worth mentioning is content writing. I don’t mean the old way of 500 word articles regurgitated across the same few websites that you work on. I’m talking about using advanced tools to provide in-depth analysis of what is being talked about on the web within your niche. Then of course, writing expansive content which has as much information on your products and services.

One thing you need to keep in mind when writing content is that it needs to have an abundance of keywords within it. Otherwise, you might not start to rank throughout Google and other search engines for the content that you have written. Which in terms for us is quite a waste of time.

So, when you’re writing take into consideration what tools you should be using to make sure your content is top of the line when it comes to your niche. This may take some trial and error however. But it will make you think when you decide to start writing about what you should really include in your content to make it the best.

301 vs. 302 Redirect: Which One is Best for SEO?

There’s been a lot of confusion on which redirect to use for search engine optimisation. If you own a business website, you may need the help of web designers who are familiar with web design for businesses and are aware of the most suitable redirect to use for SEO. There have been lots of articles that were written about the 301 and 302 redirects before. In which a lot of people have suggested that the 302 redirect may not pass the Page Rank and that the 301 redirects are much more suitable for SEO.

In 2019, how has the redirect scenario changed for SEO Best Practices?

Let’s find out:

Well first of all, a lot of us may be beginners and even before wanting to know the difference of 301 vs 302 redirects, they want to know what it is that we are talking about. Being 301 and 302 redirects are two different things, they have different functions as well. This distinction is important to ensure that your website is working correctly.

To better understand, we need to review this topic in detail from the very beginning. Then it will be much easier to understand how it may affect the search engine optimisation of your website.

What is a Redirect?

In normal vocabulary, redirection is the action of changing one’s direction from one to assigning or directing to a new or different place, purpose, or direction. In terms of the internet, it almost certainly refers to the process of URL redirection or URL forwarding.

A URL redirect is a technique used to direct both website visitors and search engines like Google from the requested URL address to a different URL. So, not only is this an issue dealing directly with customers for a business website, it is an integral part of SEO and Google ranking factors. The two most popular redirects being our topic today – 301 vs 302 redirects.

What are the 2 types of Redirects? What do these numbers mean?

One: 301 Redirect = “Moved Permanently” (Recommend Best Practice for SEO)

Two: 302 Redirect = “Found” or “Moved Temporarily”

First of all, the numbers represent codes from the official registry of HTTP status codes. They are divided into 5 classes of status codes. The codes starting with 3 refer to the redirect class, as is their function. But you can do without this information, let’s move on to why they are important!

Why do you need Redirects?

With any growing website, just like a business, there are constantly new content and changes. With a lot of web pages being built on your website, it gets difficult to work with the URL structure in order for you to inform search engines know which is correct or which has more importance.

In addition, search engines like Google, may not be aware of the changes and of course will not be able to know which pages you want to be treated with more priority. So, when you update a page by changing its location, google remembers both locations. Google may think you have duplicate content in two places although you want only one page to be visible. Since unique content is crucial for the Google algorithm to get better ranking, multiple pages with similar or same content is huge red flag! This is when you need a redirect for Google and ultimately, for your potential customers.

Link Juice is an essential aspect of SEO and without proper redirects, your website will lose out on its due “link juice” or ranking value for Google. So, you need to inform Google that a page, content, URL, or site has moved by redirecting them to make sure that you don’t lose ranking value or your current rank.

So, which one should you use 301 vs. 302 redirect?

What is a 301 redirect?

A 301 redirect or moved permanently, as we know from before, is used as an absolute relocation. So, you tell the search engine that your content has moved permanently to a new location.

When should you use a 301 redirect?

You should use 301 redirect when you change your domain, or launched a new CMS for your website, or the URL structure has changed for any reason. Essentially, you are connecting your old content (a domain, page, content, etc.) from its present location A to a new location B. This sort of permanent move must be informed as it is crucial for ranking and to avoid any penalties by Google.

Do you have to use 301 redirect to permanently move content from one web page to another?

The answer is yes. If you want to make sure that the search engine understands that your URL or universal resource locator has been moved permanently to a new location with the same amount of content, then you definitely should use the 301 redirect. Now if you’re wondering if the 301 can pass Page Rank, yes, it can.

What is a 302 redirect?

A 302 redirect or Found, or Moved Temporarily, as we know now is a temporary move. This means the link does not require its ranking value and other factors to be carried over. It simply gets the user to an appropriate location until the issue is resolved, instead of showing a broken link and potentially losing that visitor.

When should you use a 302 redirect?

One of the most common logic maybe, that since 301 redirect holds SEO value while 302 redirect does not, then the decision should be quite simple. But it is important to consider the types of businesses running websites as well.

For example, an eCommerce business with a temporarily unavailable product or a seasonal product or a product out of stock will be able to use the 302 redirect to send the user to a more useful page. When the product is available, the page will simply be back and search engine crawlers will know to hold the ranking value and other associated factors intact for the page.

Worldwide Optimisation

If you are only concerned with Google, you don’t really need to be as concerned about redirects anymore. If you’re going to follow Google’s advice and use the kind of redirect that you believe is more appropriate to your given situation, then you probably won’t have any indexing issues with Google. However, if you’re based in the United States, Google might not be the only one you will have to worry about. In 2018, Bing claimed to have 33% of the market share but according to GlobalStats, since then till January 2019 Bing holds 1.74% of the US market. Also, Yahoo holds 2.65% percent of the market. Given that the search volume and internet users in the US, the percentage represent quite a large number of the population.

If you are optimising for web users based in China, in which Google currently has only 0.32% of the market, then you should care more about what Shenma and Baidu are saying regarding redirects instead of what Bing or Google is saying. Baidu holds 71.82% share of the market in China and Shenma holds 20.97%. You must also use permanent redirects for the permanently moved URL just to be sure. Google holds just over half of the market share in Russia at 51.07%. Yandex RU holds the Russian market share of 47.49%. If that’s your target market, then you will need to brush up on its algorithm.

Best Practice

If you are redirecting one URL to an equivalent content and you don’t expect for such content to go back to the original URL and you want the link equity to pass sooner than later, then you should opt for the 301 redirect. Generally, you can never go wrong with a 301 redirect when redirecting a permanently moved equivalent content.

Final Thoughts

If you are still confused on what redirect to use for SEO, then ask yourself this question – is your old content similar to the new content? If the answer is no, then use the 404. Otherwise, ask yourself if your old content will be coming back. If yes, then go for the 302. But if not, then use the 301. Don’t worry if you still can’t figure it out. A professional who’s knowledgeable about web design and search engine optimisation will be able to take care of this for you.

Be sure to pay close attention because it is simply silly to redo your content distribution and other efforts for the difference between the digits of 301 vs 302 redirect. While it is best to use 301 redirect in most cases due to its SEO value, you want to consider if you have other intentions such as testing multiple landing pages or you are marketing to a different geographic region.

If you have further questions 301 vs 302 redirect, get in touch with the SEO services on offer by The Web Designer Group for a free consultation.

Tips on How to Boost Local SEO

As any professional web designer will tell you, getting local SEO right is really tough. It gets even harder for businesses that are looking to be featured on the top 3 spots of the business listing of the Google results page.

Thing is, even the most finicky designer with the best skills would be hard pressed to tell you what goes into achieving that coveted top 3 spot, which is why it’s important to approach this quandary with an understanding that boosting local SEO to that level mostly happens outside of your influence.

For instance, Google takes into account the user’s location and their browsing history in order to provide the most accurate results. However, there are some tactics that you can utilise to get that coveted spot on the results, some of which may even be part of your page professional website design portfolio.

  1. Reviews

Current trends indicate that modern consumers always do their due diligence on a brand or a company before they commit to purchasing their product or service. They go through the reviews of past customers to find out what kind of reputation the company has, making websites like Yelp, TripAdvisor, FourSquare, Bookings.com and so on, very helpful.

So you want your website to have a solid reputation on relevant platforms that potential customers use in order to find out more about your business’ performance. It also helps to garner reviews via your Google My Business Listing by encouraging customers to leave feedback at checkout or after they’ve used your services.

  1. Social Media Engagement

The best way to keep in touch with your customers is to engage with them via social media, which you can approach organically or through paid campaigns that target a specific segment of the market. Either way, you’ll be able to leverage the audience you gain to share information about the latest specials and discounts, new product releases, upcoming events, and so much more.

  1. Online Directories

In addition to optimising your website for Google’s search engine rankings, you should also place your business strategically in those online business directories that cater to your specific industry. This helps to ensure that the customers are able to find you regardless of where they look.

Whatever you do, ensure that you input the same contact details of your business on all the directories that you submit your details to. If you like, you can include this as part of your professional website design portfolio and shoot two birds with one stone.

  1. Connect with the Community

The reason why most influencers prefer to organise face to face meet-ups with their audience is because interacting with your audience in a real-life scenario is the perfect way to encourage customer loyalty while promoting your brand even more.

Now, as a business you don’ have to do a meet-up but you can attend trade shows and local markets instead, or even sponsor a local charity. This will definitely boost your business’ online profile and provide you with great material to use for social media, as per your professional website design portfolio.

  1. Create Local Content

Perhaps the fastest way to claim your position as a serious local player is to focus some of your content on the narrative of why your business is proud to be a part of the community it’s in. Also, if you use local products and labour then you’ll have even more to brag about when creating this type of focused content.

How to Boost Your Website Ranking

We can all appreciate the importance of using quality content to attract visitors to your website, but there are other methods that you can use to boost your search engine rankings besides publishing high-quality content on a regular basis.

The best part about the following tips is that they’ve got nothing to do with hiring an SEO expert or redoing your website from scratch. They’re simple, basic and easy to apply methods that will enable you to significantly boost the search engine rankings of your website just like one of the best website developers in UK.

Incorporate More Videos and Transcription

business,technologyandpeopleconcept creativeteamordesignersworkingonuserinterfaceatoffice

Video is one of the best ways to engage with visitors on your website because it’s a bit more interactive and detailed than written text or static images. Therefore, you can use video to convey multiple layers of information about your brand in a way that will attract the right attention from the right viewers.

However, as with any piece of content, it’s important to ensure that your videos provide value to the viewer by imparting information that the viewer didn’t know before. This could be anything from a helpful tutorial to an educational video that’s presented in a narrative form.

Either way, make sure that you use high-quality equipment when shooting and editing the video so that the visuals come out looking like something that a 21st-century viewer would want to watch.

Once you’re ready to upload the video onto your website, make sure you incorporate the right metadata, much like you would when uploading images, for example. Also, the thumbnail you use should be equally attention-grabbing and/or witty in order to attract the attention of your viewers.

Your video should also be accompanied by a detailed transcript that describes the content of your video, as that’ll make it accessible to a wider range of users including the hearing impaired or someone who’s using a sound-disabled device.

Whatever you do, use different video content for each page that you want to incorporate video into, as this will also contribute to the video’s accessibility and interest factor.

Ranking Consulting Business Services as Concept

Tag Like a Pro

You’ve probably heard about meta tags before, and that’s because they’re an important aspect of SEO. It’s a well-known feature among the best website developers in UK, as they use it to make sure that their client’s websites stand out from the crowd in the search engine rankings.

Meta tags are basically information extracts that describe the content within the website, and as such, they’re an intrinsic part of website code.

All you need to do in order to tag like one of the best website developers in UK is to:

Include a title tag, which should be the same as the title of the actual page because that’s what will appear in the search engine results.

Include a meta description attribute, which refers to the short description that you see under the heading in the search engine results page. For maximum effectiveness, keep these descriptions short and make sure that each page has a unique one.

Meta robots attribute: This will make or break your chances of getting indexed, and appears as the index/noindex information.

Alt tags are for winners: When you have an image which you wish to upload, it is a smart idea to fill out the alternative tag which would be on the right-hand side. Google especially takes into consideration the filling out of these as they have announced with previous updates.

Write niche relevant content

Even if you’re not the fan of writing there has to be some sort of relevant content on your website. Now with the new Google updates it has to be niche relevant content. This means that, if you own a flower business then your website has to have the relevant content about flowers. It is quite simple but you will be surprised at the number of people that don’t understand this concept.

Of course, when you write content make sure you do not plagiarise from other websites as this will completely ruin your chances of attaining higher rankings. Google absolutely hates this and, in all honesty, you look like a jerk to other websites and people who visit those websites and find out what you have been doing if you do this.

Once you have all of your content ready make sure that you use something like visual composer to make it look nice and flashy. There you can add the videos and images we talked about in the previous paragraphs. At the end of the day, you want to make your website look incredible and user friendly. This will also increase the domain authority of the website. With a higher domain authority comes the appreciation and higher rankings that the Google algorithm loves.

When it comes to higher rankings on Google user experience is the top priority. Because, the more people you have on your website the better you perform, as well as, the more profit you will get from your products or services. The higher the rankings because of your content the more people visit your website.

Young woman in dress holding opened book. Elements of this image are furnished by NASA

Visit The Web Designer Group for all your website needs

Here at The Web Designer Group we provide excellent search engine optimisation services that will blow you up the rankings in mere months. Of course, we cannot promise you page 1 and any company that does you need to leave at once. We also offer many different kinds of marketing services as well such as social media marketing, marketing for all search engines and best of all web design. You can trust us to provide you with one of the best websites you have ever seen as well as inform you on many ways on how to boost your website ranking in easy steps that you can perform.

Of course, The Web Designer Group is a global company with offices all over the world. Therefore, we are known for providing some of the most incredible services. These range from the different add-ons we can add to your website which include but aren’t limited to website content writing, photo pack, booking system, business listing, custom contact form, google analytics set up, live chat functionality, online payment facility, review system, social media set up, business bank account, customer testimonials, photo gallery, website translation, accountancy service, business insurance, business phone line, stationary design, legal documents, menu design and promo flyers.

As you might be able to tell we have quite the abundance of services and add-ons that we offer to our clientele here at The Web Designer Group. Therefore, choosing us is probably a good call as you know we are going to provide you with the best when it comes to all of the aforementioned services.

You can get in touch with us by calling us on 0800 905 5999 or if you are a tad shy, by using one of our many incredible contact forms which you can see across our website. Check us out on social media, we have accounts of Facebook, Twitter and LinkedIn where you can find our brilliant articles that teach you about anything from click-through rate, long-tail keywords, organic traffic, anchor text, keywords, link building, internal links, inbound links, search engine ranking, bounce rate, broken links, header tags, different search engine’s, search queries, phrases, serps, strategy , search console, site speed, digital marketing, content marketing and much more.

There are many different factors that make us one of the most exceptional search engine pro and web design companies in the United Kingdom and across the globe. If you do not believe us then check out all of the happy customers, we have via our reviews on Trustpilot and Feefo. Equally, why not checkout our portfolio where you can see many perfect websites and elated customers to who will give you a positive review of us.

Why You Should No Longer Ignore SEO

SEO is the number one driving factor in businesses today. Companies that aren’t able to keep up with the rapidly evolving world of SEO may risk losing as much as 80% of the market that starts when customers start looking for things online for different products and services. This is why, along with your web banner design, you should put more focus on your SEO efforts.

Here are some of the steps that businesses can takes when it comes to implementing SEO into their current marketing strategies:

  1. Market Analysis

The first step requires analysing keywords, content, code, and some other factors in order to figure out how well your website is optimised for your target audience, including the terms that they are searching for. Website audit will also require looking for missing tags and other errors that could be holding back your website. By using competitive intelligence, you could uncover lots of hidden opportunities and determine the aspects of your competitors’ website that Google loves.

  1. Keyword Research and Planning

Next, build and prioritise a certain list of keywords and key phrases that are relevant to your target market. You can then use this list to come up with content that’s optimised to rank in search engines. In order to achieve the things that you want to achieve, you must first determine where you are at this stage. Just like with evaluating your web banner design, take inventory of the all the keywords and key phrases in your site, including the corresponding page or URL for these keywords.

  1. Content Planning and Optimisation

This stage requires using your ranking information and keywords, including the competitive intelligence data in order to create content that can meet the objectives of your business. For instance, you can prioritise keywords and phrases that have buyer intent in order to help your business capitalise early on, drive revenues and create content that’s targeted towards broader search phrases.

  1. Monitoring, Testing, and Implementation

You have to remember that SEO optimisation is an on-going process instead of a one-time event. Therefore, you should be able to evaluate your strategies on a regular basis while continuously looking for ways to fine-tune it. There’s not a “one size fits all” strategy for SEO that can work for every website out there. Although Google has revealed some of the factors that it uses to rank websites, the rest are kept secret. Thus, you should be able to measure and monitor each optimisation technique that you will implement in order to create a feedback loop of trial and error until you get things right.

Conclusion

In today’s competitive world, it’s not enough that you have an attractive web banner design to beat your competitor. Remember that Google is the king so you should be able to incorporate effective SEO strategies into your marketing plan if you want to gain visibility, earn market share, and stay competitive.

How to Choose Your SEO Keywords Properly

Search engine optimisation is one of the methods that the web design company UK would apply in order to improve the presence of your business online. It’s the process of making changes in your website to increase its likelihood of being ranked high on relevant searches in Google and other search engines.

 

When it comes to this, choosing the right keywords is very important.

 

But how do you choose your initial set of SEO keywords?

 

  1. Set a Goal and Understand It

 

Before you make a decision on which keywords you should go for, take the time to think about what your SEO goals are. Most companies tend to use SEO to increase the traffic of their website and this, in turn, could increase revenue. However, you must be very specific when it comes to that. When it comes to setting a goal, you need to be able to ask yourself these questions: How relevant does your audience have to be? How fast do you want the results to be seen? What type of traffic are you looking for?

 

  1. Choose a Combination of Head and Long-Tail Keywords

 

As soon as you have identified your goals, you must be able to decide on a combination between the head and long tail keywords. Head keywords consist of short phrases, which are usually 1 to 3 words. These keywords are associated with higher traffic yet they also have higher competition. On the other hand, long tail keywords are longer and often consist of conversational phrases that have low traffic and low competition as well. The web design company UK would recommend the head keywords for long-term and traffic-centric strategies.

 

  1. Conduct a Preliminary Research

 

As soon as you have the goals and initial vision in mind, you can start conducting a preliminary research. You should start by creating root ideas. Sketch out some ideas on what people might search that’s related to your business. Next, use an online tool to come up with more topic and keyword ideas according to your preliminary ideas. Finally, export all keywords to a master spreadsheet so you can easily compare and sort them.

 

  1. Narrow Down Your List

 

As soon as you have the master list, start weeding out the weakest keywords. Consider certain variables, such as the number of times that a certain phrase is searched for. You also need to consider the level of competition for each keyword and the relevance. Finally, consider the current rankings of the keywords. It’s definitely worth checking their rankings as it can help you build an early momentum.

 

  1. Choose Your Top Candidates

 

At this point, your top keyword candidates are a matter of personal taste. You have already narrowed down your list of keywords with the possibility of getting the results that you want. For now, choose a handful amongst them that you’ll have an easy time optimising for. Basically, choose the keywords that you find the most attractive. If you need help choosing the right SEO keywords for your website, the top web design company UK will help you.

Top 3 SEO Tactics That Can Get You Burned

For several years now, there’s been an on-going debate about SEO on whether both black hat and grey hat tactics are acceptable. If you don’t mind taking the risk of getting penalised by Google just to get better rankings, then go ahead and do so. But don’t be surprised if Google one day finds out what you’re doing and your traffic will suddenly take a nosedive!

 

Before this happens, here are some of the SEO tactics that could get you burned as shared by a top UK web site design company:

 

  1. Private Blog Networks

 

Private Blog Networks have been created as a shortcut to build authority online. This strategy requires buying expired domains that have good domain authority and then creating a link back to the main website.

This might seem like a really good idea but creating Private Blog Networks would require a lot of effort along with some sneaky tricks in order to avoid getting detected. For instance, you need to look into the history of the domains and make sure that they are squeaky clean and that they have never been penalised before. Furthermore, if one of the websites within your network gets hit with a penalty, it can be easily passed on to any website that you are linking it to. It’s like burning your entire network with only one slip-up.

 

  1. Spun, Scraped, and Keyword-Stuffed Content

 

Coming up with high-quality content is not easy and any UK web site design company would agree on this. It’s time-consuming and expensive, so it’s not surprising why people would go for shortcuts.

But you should know that Google’s algorithms are more sophisticated now and are capable of getting a good grasp of grammar and language. Therefore, it won’t be long before Google is able to detect these tricks. When this happens, expect to get smacked with a penalty. To avoid this, just write something that people would want to read instead of spinning content that will only destroy your website’s credibility.

 

  1. Negative SEO

 

In a competitive world, people would go as far as sabotaging their competitor’s website. This is known as “negative SEO” and it usually involves pointing spam links at a website, buying links on the competitor’s behalf, scraping the website’s content and duplicating it across various sites. They would basically try to crash the site by driving lots of bot traffic and even hacking into a website to insert malware.

Not only are these tactics illegal, most especially hacking, but Google is also getting better and better at detecting and ignoring spam links. Therefore, negative SEO is a tactic that comes with a huge risk and there’s no guarantee that it will even be effective.

 

Conclusion

Using both grey and black hat techniques will require a lot of sneaking around in order to hide your online footprint and prevent getting penalised. This requires a lot of risks, which any of the UK web site design companies wouldn’t recommend. So you might as well stick with white hat techniques from the start. They require less effort and don’t come with many risks.

Why SEO is So Important for E-Commerce Marketing

39% of all website traffic is said to come from search. 35% of this is from organic search, while 4% is paid searches. This means that almost 80% of search engine users are ignoring advertisements and would instead click only on organic results. Thus, even the top website design company would agree that natural search is the best doorway to your website. And with the prevalence of search being the primary traffic generator, it’s important that you put more effort into search engine optimisation or SEO.

SEO and User Experience

Even user experience is now closely intertwined with search. The most successful SEO strategy relies mainly on optimal architecture and taxonomy to make sure that the pages have the content themes that they need in order to rank.

User experience will also need SEO. Searches provide an indicator of specific desires that the searchers have – the kind of products they are interested in buying and what information they need. The information is being harvested from analytics tools and keyword research. These tools guide the formation of taxonomy and the page naming conventions, which lessens the amount of time-consuming and often expensive testing.

Multiple Teams

Today’s websites have a good amount of interactive elements and content, thanks to the multiple teams working with a top website design company. Your company’s IT team will perform regular updates on your website while your marketing team is responsible for the editorial elements and campaigns. Furthermore, your content team will also be in charge of posting new blogs and articles on your site.

On the other hand, your SEO team will have to interact with all of these teams, from the IT team, marketing team to the content team. They need to make sure that the organic search considerations have been integrated right from the start. This can help increase the likelihood of positive search performance and lessen the reaction time if performance is far from being positive. But SEO is not the only thing to consider. You must also consider other channels and disciplines and ensure that they work together, along with your SEO strategies.

The Biggest Channel

An ideal SEO strategy could also mean working with numerous product attributes in an e-commerce site in order to organise those products by the trend. The ripple effect of SEO is so enormous that it impacts user experience, IT, design, operations, copy writing, merchandising, and more!

The bottom line is that natural search could be your website’s biggest marketing channel. It’s highly volatile except if you manage it carefully, perhaps with the help of a top website design company. With the changing algorithms, unpredictable search trends, not to mention your own website itself, make search engine optimisation very complex. The key is to give your website the resources that it needs in order to grow and stay healthy. If you do, then it will pay you back.

How to Drive Website Traffic using SEO

It’s not a secret that one of the keys to high conversions and increased revenue is to drive traffic to your website. Besides, if your customers are not aware of your business online, they certainly won’ be making any purchases. Even if you hire the best web design agent that could build a website for you, your revenue will not increase if you don’t get any traffic. But how do you actually increase traffic to your website?

Here are the top five tactics that can help drive traffic to your website using SEO:

  1. Guest Blogging

Guest blogging on other websites within your niche is one of the most effective ways to drive traffic to your site. This tactic will also help you boost PR and improve your credibility as an authority in your niche. It increases awareness of your brand and exposes your company to potential customers. If you have a blog, consider interviewing industry experts and encourage them to share the blog on their social media pages.

  1. Social Media

Social media is a growing market for online businesses. Most of the social media platforms of today act as a brand builder and influence brand loyalty and traffic. They also help encourage immediate click through while driving more traffic to your site. A web design agent should get you in touch with a social media marketing company that’s capable of creating effective social media marketing strategies for your business.

  1. Email Marketing

Although there are some discrepancies as to the exact ROI that email marketing can provide you with, experts agree that it’s one of the most effective marketing tools of today that can provide a higher return on investment. In order to maximise the email marketing benefits, consider implementing A/B testing and segmentation. These tactics can help develop a more personal relationship with your customers. It will also help you determine the subject lines and content that your target consumers would prefer.

  1. Video Content

Video is a truly effective form of online marketing. Yet, it’s underused. Many businesses tend to focus on blogs and gaining Instagram followers, but it’s the videos that actually receive the highest number of views and shares. In fact, 76% of marketers say that video content has greatly helped improve the traffic on their site. There are various types of videos that you can implement for your online marketing strategy and this includes social media clips, brand videos, informational videos, advertisements, and demonstrations.

  1. Online Advertising

Although every brand dreams of organic and non-paid strategies that are capable of driving traffic, you just cannot beat the power of advertising. Unique advertising strategies like re-marketing and re-targeting are highly effective. Re-targeting serves customers ads for your website while encouraging them to revisit. On the other hand, re-marketing helps send users a curated email that’s based on the activities they did on your site.

Although SEO is truly effective and all businesses should consider investing in it, there are definitely several other ways on how you can drive traffic to your website. Even the top web design agent would agree on that.

What People Don’t Understand About Keyword Cannibalisation

According to a study done by Ahrefs last year, the average page ranking number one also ranks for about a thousand other relevant keywords. Thus, if the content on your website is relevant enough, you’ll even have multiple pages showing for the same keyword.

Yet, you definitely don’t want your pages to be competing against each other when it comes to the search results. It doesn’t matter what niche or industry you belong to, the page around a particular topic should be able to display what your company has to offer to its customers. Even if you’re going to hire web design estate agents that can handle the design and SEO of your site, it’s important that you’re aware of what keyword cannibalisation is.

What is Keyword Cannibalisation?

The term keyword cannibalisation doesn’t really exist, or at least not in the way that most people think. It’scommon knowledge that keyword cannibalisation refers to a situation where multiple pages end up targeting the same keyword. This results in a competition against each other, which could also hurt both pages. Some people believe that if you’ve got multiple pages on the same keyword, Google will not rank any of them. However, we find that this is not necessarily the case.

Common Misconceptions

Some people tend to argue that having similar pages for the similar term could somehow confuse the search engines, but the web design estate agents believe that this is just really absurd. It’s because search engines are fully aware of what’s on each individual web page. Some people think that there are times when Google will display the wrong page for a particular search term, but that’s not correct either. What you think is your best page for a particular term may not be what the search engines consider as the most relevant page.

Preventing Keyword Cannibalisation

To prevent keyword cannibalisation, the intent is the key. If your page doesn’t have the relevant information or it’s filled with how-to articles and pages obtained from Wikipedia, then there’s a high possibility that your pages are not going to appear. We know that pages could possibly rank for more than one keyword and a quick search in the search analytics of Google Search Console will display the different terms in which your page is ranking for.

For instance, page A ranks in 400 different keywords while page B ranks from 600 different keywords. Are you able to figure out how much overlap there will be? There are maybe shared keywords but the odds are that the content of the page while the intent behind these two pages is totally different. They might show for different terms and it will also be possible for them to appear on the same terms.

If you have multiple pages for a particular head term like technical SEO, you could be splitting the equity by trying to decide what page to link to. In such a case, the web design estate agents would recommend going for consolidation.

Five SEO concepts that will boost your website’s Google ranking

For the modern-day entrepreneur, having your ducks in a row not only refers to having your investments and business models in place but also having a sound digital marketing strategy. After all, the web is where you’re most likely to reach most of your customers, and it’s more cost-efficient than traditional advertising.

Now, if you’re looking for tips on how to leverage SEO in order to promote your business and boost your Google search engine rankings, then you’ve come to the right place.

By following the tips below, you should start to see your website traffic and conversions pick up significantly:

Install plugins

Installing a plugin to manage your website means you won’t have to worry about the small details like solving technical hiccups or managing meta titles and descriptions.

In a nutshell, these plugins handle the technical aspect of SEO marketing so that you can focus on crafting content and managing your audience’s engagement.

Interlink your blogs

Interlinking past and current blog posts serves the important purpose of increasing your website’s relevance while charting your customer’s journey, allowing them to get the most out of your content.

Not only that, interlinking blog posts tends to significantly increase the amount of time that users spend on a single web page. If you include the right number of links in a single post then visitors will spend even more time on your website without even realising it.

Make sure the outgoing links are no-follows

While outbound links are an important part of SEO marketing strategy, make sure you keep them few and far in between. This will enable you to retain your audience’s attention instead of scattering it with outgoing links.

For the best results, make all your outgoing links “no follow.” This can be done by installing a relevant plugin. Just make sure you manually check all internal links as “do follow” once you’re done, in order to retain your “home ground” advantage.

Build external links

One of the fastest ways to build an online audience is to piggyback on established companies who’ve already amassed larger audiences than your own. However, in order to convince them to share their audience with you, you’ll have to provide something valuable in return, like an article or a backlink.

You’ll also have to put yourself out there by networking more often, both on and offline. And don’t be afraid to send pitches for guest blog posts, infographics, research and other resources on a regular basis.

Disavow bad links pointing to your site

Make sure that your website is only linked to high quality and reliable websites that have a good reputation. Avoid any association with dodgy websites that will only serve to degrade your SEO efforts.

Unfortunately, some of your competitors may even try to undermine your successful SEO by maligning your site with non-genre websites that are irrelevant to your company. This includes porn websites, and repeated spamming.

To minimise these bad links, click on them so that they’re automatically shared with Google. That way, they’ll become completely irrelevant to your search engine rankings and your website design will be safe once again.

Five bad SEO habits you should get rid of ASAP

The best portfolio web design online comes with the most effective SEO strategies. This is because search engine optimisation is as important as the website itself. It’s been several years since Google rolled out the Panda update. Yet, it has since been introducing several algorithm changes in an effort to improve the web users’ search experience. If you’re going to stick to the same SEO strategies despite the changes in the nature of the search, then you’re making a big mistake.

If you want to rank high on Google, here are some of the bad SEO habits that you need to stop doing.

Not adapting to the changes in the SEO landscape

SEO is evolving fast. An SEO strategy that may have been effective several years ago will no longer be effective now. If you want to rank high in Google, you should be able to adapt to these changes. This might seem straightforward but many websites fail to follow this. If you don’t stay on top of things, you’ll be getting nowhere in your SEO strategies and you’ll possibly fall behind your competitors in the industry.

Overlooking the technical issues of your website

If you are not going to stress about the technical issues that have been going on in your website, then you will understandably fall behind in the rankings. You have probably spent a lot of effort and time coming up with a good portfolio web design but if you are going to ignore important issues on your site, then all your efforts will go to waste. Therefore, take the time to address your website’s technical shortcomings. You may not be aware but these issues could affect your website’s search engine ranking.

Creating content for its own sake

You can’t be successful with SEO without content. But, that doesn’t mean you can simply come up with just about any content. Content that’s only “so so” will not take you anywhere and is definitely a big waste of time. If your website comes with a blog, then make the most of it by providing valuable content that your readers will love. The goal is to position yourself as an authority in your niche where your insights and thoughts encourage engagement among your visitors.

Putting SEO before users

Some SEO specialists tend to forget why search engines have been created in the first place, which is to cater to the needs and interests of web users in the best way possible. Nowadays, search engines will not just provide relevant results but will also match the results with the user’s intent more accurately. Therefore, if you want to rank high in the search engine, you have to put more emphasis on your users before anything else.

Trying to manipulate rankings

Search engines may have detected most of the black hat techniques in SEO but there are still many SEO specialists that use tricky SEO tactics that they think are effective. If you’re going to do this, remember that it will only be a matter of time before the search engines find out. When this happens, your portfolio web design will surely be affected.

What you need to know about SEO and website design

If you’re in a competitive industry and you want to stay on top of your rivals, you should learn a bit more about SEO and website design. SEO is extremely important in the overall success of your website design. But before you start integrating SEO into your website, there are many things that you need to consider.

Here are a few things you need to know about SEO and website design.

Building an SEO-friendly website

At a basic level, a website that’s SEO-friendly is one that makes it easy for the search engine to explore and read pages across the website. By allowing a search engine to crawl and explore your website’s content, you’ll be able to improve the visibility of your website in the search engine’s result pages.

Search engines make use of a web crawler to accomplish this task. Remember, if you want to optimise your website design for SEO, you should be able to work with the search engine crawlers and not against them. Unfortunately, not all website designs are built with SEO in mind. Coming up with an SEO-friendly website requires careful planning and applying a well-structured approach to represent your business, including the services that you provide.

Fundamentals of optimised web design

There are a few elements that can set the stage for a well-optimised web design:

  • Domains – You need to make sure that your domain is related to your business. Furthermore, ensure that all the sub-domains point correctly to the main site and redirect to the canonical version of the website.
  • Hosting – Hosting is also important because a slow website will only make your clients unhappy. If necessary, your hosting should be fast and platform-specific.
  • CMS – The CMS that you’ll choose for your business website can greatly affect how successful you are in terms of optimising your website for SEO. WordPress would be a great choice but this is not the only option you have. Just make sure you choose something that’s relevant to your business.

Crawling and accessibility

It’s important that the search engine can easily crawl your site and understand what you’re doing. In order for the crawlers to understand your site, they must be able to read your website’s content. This means that the “behind the scenes” of your website’s main content should be text-based.

In order to index the content of your website beyond the home page, you will need to include internal links that the search engines can crawl. Your website’s primary navigation and tools like XML sitemaps will help the search engine easily crawl your site and discover new pages.

Hopefully, this article has helped to give you an idea of SEO and how you can incorporate it into your website design. However, remember that these are just the basics. There are several other things that you need to learn about optimising your website for SEO but the information above should help you to get started.

How to structure your website to improve SEO

The better your website structure is, the better chance you’ll have of ranking higher in search engines. Each and every website comes with its own structure. Others have a streamlined and rigorous structure while some consist of a disorganised jumble of pages.

Although there are professional web designers in the UK that can help you to come up with a proper structure for your website, here’s how you can come up with a site structure that can help you enhance your SEO strategies.

  1. Plan the Structure Before Building Your Website

If you’re building a website from scratch, then you’re in the best position to plan a site structure to achieve the best SEO possible. Plan your structure as early as possible. In fact, it should be before you even start building pages in your CMS. You can create a plan using a spreadsheet program, a whiteboard, a word processor etc. Planning in advance is a great way to organise your information, URL structure, and navigation. Everything important must start with a plan.

  1. Come Up with a URL Structure

Another important element in establishing a strong website is your URL structure. If you are going to logically think through your hierarchy, then this shouldn’t be difficult to accomplish. The URL structure of your website must follow your hierarchy. This means that your URL has real words instead of mere symbols and consists of the most appropriate keyword coverage.

  1. Build Your Website Navigation in CSS or HTML

When creating your navigation, make sure to keep the coding simple. Using CSS and HTML is the best approach. Coding in Flash, JavaScript, and Ajax can limit the search engine crawler’s ability to cover your website’s well-thought-out hierarchy and navigation.

  1. Use a Navigation Structure

Your navigation structure must follow your website’s hierarchy. Ensure that the pages, especially the most important ones, are not buried deep within the website. Shallow sites should work better from the perspective of the search engine crawler and your website’s users.

  1. Create a Header That Lists Down Your Navigation Pages

Your top header must list down your main pages. Web designers suggest using a top navigational header that comes with three subcategories. This should be enough to accomplish everything you need for your website.

Including elements other than the main categories can make your website distracting. If you’re designing a parallax website, make sure to have a persistent header menu that will display in each and every scrolling phase.

  1. Build a Detailed Internal Linking Structure

An internal linking structure puts meat on the bones of a logical website hierarchy. Furthermore, they help users easily navigate a website, establish its information hierarchy, and spread link juice. Each of these reasons directly link to creating a tight-knit and highly integrated website structure. There’s really no need to complicate things when it comes to internal linking. Website designers in the UK suggest that the basic idea is to ensure that each and every page of your website includes a few links to and from another page within your website.

Five ways to combine SEM, CRO, and SEO

In case you didn’t know, SEM, CRO, and SEO processes are actually related to each other. These three are like horses pulling the same chariot that make up the important elements of a highly effective e-commerce strategy. This is why when you hire a UK web design company, they will make sure to combine these three for a successful e-commerce strategy.

  1. Users first

Remember that your website’s users, which include customers and visitors, must be your top priority. All the investments and efforts that you put in for your SEM, CRO, and SEO strategies will only be worth it if your landing page provides a great user experience.

Therefore, you should be able to identify your website’s pain points. Rigorously test your hypotheses depending on the results of your research. Tweak your website if necessary and make sure you improve UX. Conversions will soon follow.

  1. Sharing keyword data

Both SEM and SEO rely mostly on keywords to increase traffic despite them using totally different strategies for marketing. SEO works by generating organic traffic while SEM focuses on targeted paid ads to get the right keyword combinations.

Both the SEM and SEO teams work together in order to deliver the best results. For example, they will analyse the reports obtained from AdWords to figure out the trending keywords that can help the SEO team and the UK web design team. The team will prioritise these keywords and create content that’s tailored for them.

  1. Focus

A focused approach that includes highlighting a product to a targeted segment could generate fruitful results. You should avoid sailing in multiple boats, which means creating a strategy that has your key product at the centre can help you achieve better rankings and ad clicks, while also improving conversions.

Both your SEM and SEO strategies should revolve within your core competence, allowing search engines to know what your page is all about.

  1. Common goal

When building your CRO, SEM, and SEO strategies, you should understand that they have common goals and these include improving visibility, gaining traffic to your site and driving conversions. Thus, your SEO strategy should be able to optimise content with the top keywords in order to achieve visibility and improve your SERP ranking while also analysing other high-searched keywords.

  1. Balance

The CRO, SEM, and SEO should work together in order to create a super effective e-commerce strategy. You should be able to build a great landing page to keep up with the traffic that’s about to come. However, you can’t really invest too much because if there’s no traffic, then there won’t be any conversions. An SEO strategy that brings in organic traffic may be the cheapest but will require a lot of research, lots of effort, and is a truly slow process. On the other hand, SEM could bring you traffic fast. However, you need to invest more in this.

Conclusion

Bringing CRO, SEM, and SEO together is a juggler’s act which requires lots of practice and balance in order to achieve the right combination. The top UK web design company should be able to help you with this!