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5 Ways to Revitalise Your Old Blog

You may not be aware of this but the Internet is filled with thousands of dead blogs and perhaps your website is one of them. The good news is that there are ways you can use to rejuvenate your blog again. If you’re already running a blog, it’s about time that you assert yourself and achieve your blogging objectives and your business’ objectives as well.

Although companies like a web factory can help you give a new life to your dead blog, here are some ways on how you can rejuvenate your already dormant blog.

  1. Figure Out Why Your Blog Failed the First Time

Before you start adding new content, take the time to check all aspects of your blog. Does the template need an update? What about your CMS and publishing platform? Are you using the latest version? Is the software in your plug-ins updated? Are there any broken links that you need to remove? These are just some of the questions you need to ask yourself when checking your blog.

  1. Do Market Research

The lack of insightful niche content is one of the biggest reasons why visitors ignore reading a blog. You may want to reconsider your blog’s direction and create a list of future article titles ahead of time. This could save you a lot of time and help you get back into the routine.

  1. Work on Social Media Presence

If you want to make your blog known, then you need to work on your social media presence. By promoting your blog through social media, people may be able to recognise it. They will listen to what you are going to say and learn from your experience. Furthermore, they will be eager to share ideas with you, partner with you, collaborate and share your content while providing testimonials and reviews. You have to look at social media as some form of networking and use it to reach out to people and engage with your audience. If you need help in using social media to promote your blog, web factory is a great option.

  1. Give Personality to Your Blog

One of the most important steps to breathe new life into your old blog is to revamp its design, tagline, and perhaps, even your logo. You can also choose to change your vision and mission if you feel that yours is already out-dated. The key is to infuse new personality and character to your blog. Remember that your blog is an extension of your business persona. Thus, demonstrating your personality and character through your blog is one way to make your business heard.

  1. Mix Things Up

Your newly revived blog can gain traction faster if you’re going to infuse different types of content in it. Think of videos and infographics that would easily catch the eyes of your viewers. You may also include how-to articles, listicles, and other interesting content.  Try a wide variety of content and see which ones are effective and stick to it. Web factory can share some interesting content that you can include in your blog.

What You Should Know About Video SEO

The last few years have seen a fast growth of video content as the most popular form of engaging content to put up on any website. What makes video content so appealing? Well, it’s accessible and it transcends age, gender and social class.

As a result, video marketing is now the next frontier for residential real estate web design, as well as businesses that want to stay competitive in the digital space.

That said, you can create high quality and value-driven video content and still not get noticed, which is why we’ve created a helpful guide to help you get your video noticed by applying the right SEO tactics.

  1. Search for Video SEO Keywords

    video Marketing

As you may have noticed by now, Google is starting to incorporate video as an integral part of the search result pages, and of course, most of this video content comes from YouTube.

That’s because video hosting sites like YouTube and Vimeo get a lot of traffic and enjoy better click-through rates when compared to plain text results.

In order to leverage video content for the benefit of your residential real estate web design, be sure to look for relevant keywords using Google Keyword Planner. This is where you’ll find keywords with the most searches to incorporate into every aspect of your video content creation strategy.

  1. Optimise Metadataoptimize

Tags are basically a set of words that you use to describe the content of your video. The keyword that you identified above should feature heavily in this part of the process, as this will improve the search engine visibility of your residential real estate web design.

 

The best part is that YouTube gives you a 500 word limit for your description text, and that is plenty of text for you to insert your SEO keywords organically.

For the best results, only incorporate the keyword in your video description a few times, as overdoing it might be seen as spamming. Plus, always make sure to use the primary keyword as the video filename when saving it so that it’s easier for search engines to find it.

  1. Add a Video Transcript

A video transcript is basically a text that fully describes what’s happening in your video. This gives the search engine bots detailed information on the video so that it’s easier for them to index your content appropriately.

To create winning video transcripts, try following these tips:

  • Save your transcription file as a plain text file i.e. .txt.
  • Avoid the use of special characters.
  • Separate sentences and long pauses with a double line break.
  • Insert the >> sign at the beginning of each line to signify the change of speaker and similar transitions.
  • Add a link to your website at the end of the transcript

Transcribing your own video content will not only improve your viewer’s user experience, but it will allow you to provide better value to them.

  1. Publish One Video per Page

Instead of bombarding a single page with multiple videos, only upload one video per page. That way, Google’s algorithms will organise the video as a single piece of content which will improve the search engine rankings of your residential real estate web design.

Also, make sure you avoid uploading the same video on multiple pages, as that may actually end up defeating the purpose.

UPDATED: 15/04/2019

After completing some videos ourselves we think that it’s a great idea to turn the description of those videos on YouTube into articles. What we mean by this is, that under the video you would see the description box. Within this box write out what is being said by the individuals in the form of an article and then add the relative links within the article to point to different pages on your website.

Another way you can go about video content is by writing an informative blog within the video description as this is another way to maximise the effectiveness of your video.

 

5 New SEO Trends That Will Change Digital Marketing

As digital marketing becomes more and more important for businesses, the role of search engine optimisation has become significantly important as well. Indeed, SEO plays a huge role in getting people to check out your website. Remember that if you don’t play by the rules that Google sets, it won’t be too long before your website’s traffic plummets. If your business is based in the UK you might be thinking about investing in the best web design. But aside from giving importance to your web design, you must also be aware of the latest SEO trends that could influence your digital marketing.

  1. Influence Marketing and Link Building

Nowadays, influence marketing is on the rise and it has become extremely effective in some industries. Aside from merely creating direct conversions, influence marketing can also help land high-level links faster while helping your website rank better in terms of your products and services. This is another effective means for marketers to acquire links and increase the authority of their website as a whole.

  1. Social Media Searches

More and more people are turning to social media platforms to do a search instead of relying only on search engines. And although search engines are still the main search tool, they are slowly transitioning to become a secondary platform. As this trend continues to increase, it’s becoming more important for your website’s content to be optimised for social media just as much as it’s optimised for search engine. This also comes with the added benefit of using paid and organic targeting.

  1. Video Engagement

User’s engagement with videos has been trending very fast lately thanks to user-friendly smartphones and social media, as well as faster Internet speeds. Search engines now recognise this trend in user behaviour and they reward companies that appeal to the preferences of the current users. In fact, the experts behind web design think that there will soon be a vast improvement in image and video recognition by search engines.

  1. Voice Search

The use of virtual assistants for voice search services, such as Alexa, Siri, and Google Assistant, provides recommendations according to organic results. Optimising the keywords in your website to conversational phrases could result in long-tail successes. Generally, only the top rank result gets recommended by voice search assistants and getting into that position will be easier if you’re able to exactly match the conversational phrasing.

  1. Rich Media Content

The trend these days is to shorten your copy and then get straight to the point. Before, there used to be a 600-word minimum for copies but this is no longer applicable now. Instead, there should be a focus on adding rich media content in the form of graphics and videos. It’s all about the content these days and not how long the content is. If you have the right content, your visitors will keep on coming back for more which will definitely pay off in the long run. This is why when you hire web design, they will make sure to add rich content into your website.

UPDATE 15/04/2019

One of the many new things that have come out for SEO in the past few months of 2019 which I think are worth mentioning is content writing. I don’t mean the old way of 500 word articles regurgitated across the same few websites that you work on. I’m talking about using advanced tools to provide in-depth analysis of what is being talked about on the web within your niche. Then of course, writing expansive content which has as much information on your products and services.

One thing you need to keep in mind when writing content is that it needs to have an abundance of keywords within it. Otherwise, you might not start to rank throughout Google and other search engines for the content that you have written. Which in terms for us is quite a waste of time.

So, when you’re writing take into consideration what tools you should be using to make sure your content is top of the line when it comes to your niche. This may take some trial and error however. But it will make you think when you decide to start writing about what you should really include in your content to make it the best.

Why SEO is So Important for E-Commerce Marketing

39% of all website traffic is said to come from search. 35% of this is from organic search, while 4% is paid searches. This means that almost 80% of search engine users are ignoring advertisements and would instead click only on organic results. Thus, even the top website design company would agree that natural search is the best doorway to your website. And with the prevalence of search being the primary traffic generator, it’s important that you put more effort into search engine optimisation or SEO.

SEO and User Experience

Even user experience is now closely intertwined with search. The most successful SEO strategy relies mainly on optimal architecture and taxonomy to make sure that the pages have the content themes that they need in order to rank.

User experience will also need SEO. Searches provide an indicator of specific desires that the searchers have – the kind of products they are interested in buying and what information they need. The information is being harvested from analytics tools and keyword research. These tools guide the formation of taxonomy and the page naming conventions, which lessens the amount of time-consuming and often expensive testing.

Multiple Teams

Today’s websites have a good amount of interactive elements and content, thanks to the multiple teams working with a top website design company. Your company’s IT team will perform regular updates on your website while your marketing team is responsible for the editorial elements and campaigns. Furthermore, your content team will also be in charge of posting new blogs and articles on your site.

On the other hand, your SEO team will have to interact with all of these teams, from the IT team, marketing team to the content team. They need to make sure that the organic search considerations have been integrated right from the start. This can help increase the likelihood of positive search performance and lessen the reaction time if performance is far from being positive. But SEO is not the only thing to consider. You must also consider other channels and disciplines and ensure that they work together, along with your SEO strategies.

The Biggest Channel

An ideal SEO strategy could also mean working with numerous product attributes in an e-commerce site in order to organise those products by the trend. The ripple effect of SEO is so enormous that it impacts user experience, IT, design, operations, copy writing, merchandising, and more!

The bottom line is that natural search could be your website’s biggest marketing channel. It’s highly volatile except if you manage it carefully, perhaps with the help of a top website design company. With the changing algorithms, unpredictable search trends, not to mention your own website itself, make search engine optimisation very complex. The key is to give your website the resources that it needs in order to grow and stay healthy. If you do, then it will pay you back.

Engaging Content Marketing Tips for Your Website

Regardless of the kind of business that you have these days, having a website is mandatory. Even those that are involved in the gym and fitness industry need a reliable website to bring in new customers and establish their online presence. But it’s not enough to focus only on having an attractive gym website design. If you want to increase readership and bring in new clients to your business, you must also put in some effort in your content marketing.

Here are some content marketing tips to take your website from good to great:

  1. Know Your Audience

Since your business is in the health and fitness industry, then your audience are people who are health buffs and fitness enthusiasts. But you may need to go as far as crafting a document that explains the different personas of your target market in order to get a better understanding of your audience. By creating user personas, you’ll be able to have a clear picture of your audience which makes it easy for you to come up with content that revolves around the kind of lifestyle and personality that they have.

  1. Come Up with an Editorial Calendar

The best way to streamline the content of your gym website design is to come up with an editorial calendar. If you’re using WordPress, there’s an editorial calendar plugin that you can use. Otherwise, you can use Google Calendar. Start by choosing the posting frequency of content for your blog and then brainstorming content ideas. Make sure you jot down each and every idea that will come to your mind. Check out your competitor’s websites for more ideas. Take a look at niche forums as well or search Twitter and other social network sites to learn about the interests of your audience and what’s trending at the moment.

  1. Repurpose Your Content

You don’t really need to keep on publishing new content to reach out to your target market. Consider repurposing your existing content and come up with a fresh spin based on the latest happenings in the health and fitness world. Simply update your existing articles and blogs and then republish them. By repurposing the existing content in your website, you’ll be able to reach new clients who haven’t heard about your business before. This also allows you to target them in varying channels and gives them more reasons to keep coming back to your website.

  1. Measure Your Goals

Do you want to know if your content marketing efforts are paying off? Then take the time to measure the ROI of your content marketing strategies. Your revenue is not the only indicator of how well your content marketing strategies are doing. There are several other factors that you need to take into consideration when keeping track of ROI. Among these are the traffic, exposure and authority, leads, sales, and social media engagement.

Content marketing may be time-consuming but it’s extremely important. No matter how attractive your gym website design is, if your marketing strategies are not working, then you still won’t be able to establish a good presence online.

Why a website is important for your business

It’s no longer optional for businesses to have an online presence nowadays. In the age of the Internet, online presence is mandatory. Coming up with a website is the best way to build your online presence. When you build a website, however, it’s important that you stand out from the rest.

If you need more convincing, here are some reasons why website design is important for your business.

  1. It’s Cost Effective

Sure, coming up with a good design for your website could cost you some money but, it’s much cheaper than maintaining a physical office or store. As you know, a physical building is highly susceptible to several ordinary occurrences that could blow out your company’s operating costs, such as theft, fire, damages, extra staff etc. Therefore, a well-designed website is way more cost effective.

  1. It’s Accessible 24/7

Your website, as well as your social media accounts, can be accessed 24 hours a day, 7 days a week. Just imagine a busy client who can be a potential customer for your real estate business but has no time to go to your office. Websites that operate 24/7 will definitely get more customers compared to a physical office. Your clients can always access your website and learn about your services wherever they are and regardless of the time of the day.

  1. It’s Convenient

It’s definitely more convenient for a real estate customer to be sitting at home checking out websites online than having to drive to an actual building or office. Unless the client wants to aimlessly drive around and view showrooms and model houses in person, most customers would choose to get in touch with real estate agents online before meeting up to conduct business.

  1. Builds Credibility

By building a website for your real estate business, you’re giving your potential clients more reasons to trust you. A well-designed website that comes with testimonials and facts is a great opportunity to earn the trust of potential customers. Most home buyers these days use the Internet to search for real estate properties before conducting business with any real estate agent. If you can come up with a credible and well-designed website, there’s a good chance that the customer will choose you over your competitors.

  1. Helps with Marketing

Having a good design for your website is an effective strategy to market your real estate business online. There are plenty of online marketing strategies for estate agent web sites that you can apply to market your services online. Most of these strategies have been proven to be very effective, so you better take advantage of them. Choose a strategy that can work effectively well for your real estate business.