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User Experience Design Essentials to Improve Your Conversion Rate

Do you know that customers are 88% unlikely to visit a website again after a bad experience? This is why user experience is extremely important for web design for estate agents. The emotional connection that visitors will feel as a result of the user experience design of your website will have a direct impact on your brand identity and consumer retention.

So here are three tips on how you can improve user experience in your website, enhance conversions, and increase revenue.

Incorporate Consistent Branding

Studies reveal that consistent branding can help increase revenues by as much as 23%. Furthermore, by having a cohesive visual identity in each and every device and platform, you’ll be able to create a brand that customers will surely enjoy engaging with. This will make them want to engage with you over and over again.

It’s pretty easy to reproduce a cohesive visual identity. The top web design for estate agents normally incorporates a recognisable colour palette and imagery that will provide value and information to the web users. This consistent branding helps create a stable environment in your website that will make it possible for your users to look for products and information without confusing or distracting them.

 

  1. Make Your Calls-to-Action Clear

If you don’t chase what you want, then you will never ever going to have it. This idea is certainly applicable when it comes to website design. Amazingly, even after your customers have found their way into your site, they still won’t know what action you want them to take unless you make it clear.

Therefore, in order to maximise your website’s user experience design and effectiveness, you need to: make buttons large and easily clickable, include easy-to-understand messages, and incorporate fonts that are easily readable. Above all, ensure that your website’s call-to-action stands out. Stay within your brand’s colour palette but use a colour or unique shape that can make the action stand out and grab the user’s attention.

 

  1. Create for Customers, Not for Designers

Remember that at the end of the day, your website is not for designers or for a company. Therefore, before you decide to add any features or implement any changes on your site, you should first know what this means for the user experience and for the customer’s journey as well.

When conducting customer research for the web design for estate agents, you should first understand the features that are most important for your target customers.

Finally, after you have implemented a new user experience feature for the web design for estate agents, you should take the time to conduct an A/B test for the new feature to make sure that it’s fully functional and that it will improve conversions. According to studies, most companies only discover their best conversion rate optimisation after they go through the A/B testing phase.

How to Create an Engaging Digital Experience

In order for a website to be effective, it has to be multi-functional in terms of design. The website should be built just like a house, where it will be protected against outside elements while providing a comfortable space that has ample storage. This is exactly what you can expect from companies offering the best web design offers. These companies will design your website in a way that improves user experience, encourages engagement, and retains your customers.

Below are a few steps on how to create a well-engaging digital experience.

  1. Create Simple Experiences

It’s important that your customers immediately feel engaged the moment they visit your website. Therefore, keep your interface simple and clean. Try to embrace white space as this can help encourage your customers to explore your website on their own instead of feeling forced into looking for the things they need among the cluttered design that comes with so many options that seem like they are vying for your customer’s attention.

  1. Don’t Trust Your Feelings

Don’t assume that your user experience has already reached perfection just because you personally believe that it looks really great and it does well in your own perspective. How you or your team see the experience might be totally different from your customer’s point of view. So it’s always a good idea to test your website’s experience with outsiders. There are some companies that offer services to test the user experience with actual customers.

  1. Focus on User Types Not the Buyer Persona

Buyer personas are mainly designed to align ad copy and marketing messages. In order to come up with an ideal user experience, web design offers usually focus on user types instead of buyer personas. This means knowing exactly what a specific customer likes. But when it comes to this, it’s important that you know the type of users you are targeting and how they shop and browse, the type of devices they use etc.

  1. Integrate Social Media

You should give your audiences a chance to promote your products, contribute content to your website and interact with other users within your funnel. For instance, Amazon offers Q&A segments and comment sections on each of the products they sell. Social proof certainly goes a long way into improving conversions and engagement among your prospective customers.

  1. Personalise the Experience

Make your customers feel valuable by asking them directly for feedback while they are browsing through your site. Instead of slapping your audiences with opt-in when they are about to leave, you may want to create an exit intent survey instead. This survey will ask customers to answer short questions regarding their experience. Use their feedback to further improve your website’s user experience.

  1. Mix and Match Your Content

People want to engage in a number of ways. Some are able to respond better to a particular type of content while others have different preferences. With the best web design offers, you’ll be able to find the right balance between a deeply engaging video, images, animations, or written content through your blogs and product pages.