Why You Should Choose a Good Name for Your E-Commerce Business

A memorable, powerful and unique domain name has the ability to entrench a business’ name in the minds of its customers long after they’ve closed their internet browser.

How to pick such a name?

Well, bespoke web designers say that this takes a combination of careful consideration.

You have to think about what your company represents, sprinkle in a bit of creativity and use innovative domain extensions like .STORE, which was specifically created for e-commerce and retail websites:

What’s in a Name?

A business’ domain name is one of the most important aspects of its identity simply because we live in the digital age where customers will search for a business online before they actually ask someone in their circles about it.

So, the first thing customers come across is the name of your business, which to the customers’ mind represents a large part of your brand identity.

Here are a few more characteristics that your domain name represents to your customers:

  • It Builds Credibility

When searching for a product or service online, most people will go for the first website that appears in the results without scrolling down to find out what else is available. So, if your business is not featured on one of those first few selections, tough luck.

What does your domain name have to do with this? Well, in addition to providing relevant and good quality content, Google generally favours websites with short domain names over long and complicated ones.

  • It Builds Your Brand

As they say, “first impressions last”, so you want to make a good first impression with people that visit your site by giving them a short, catchy and impactful name that they’ll remember. Your website name can also give off an elegant, classy, reliable and innovative vibe depending on what you’re going for.

As long as it captures the true spirit of your brand and what you’re trying to achieve while also keeping it sweet and short, you’ve got a winner on your hands.

  • You Will Have a Branded Email

With a branded email address, customers will be more willing to take your business seriously because it shows your level of investment in it as well.

So, since you’re more likely to receive responses to your emails with a branded email address than without, it’s probably a good idea to have your website design done by bespoke web designers who will take care of this.

What Makes a Domain Name Good?

The best domain names have all the same features in common. Namely, they’re short, simple and memorable.

At the end of the day, it’s important to stick to the basics and make sure that your domain name describes what your business stands for, which industry you’re in, and how you aim to serve your customers.

With great bespoke web designers by your side, you’ll be able to come up with a domain name that fulfils the following important criteria:

  • Your business’ domain name should be the same as the name of the business, or close.
  • Avoid the use of numbers, characters, and words that are irrelevant to your business.
  • Keep it short at 3 words or less.
  • Avoid the use of copyrighted names in your domain names, as these have already been taken by other brands and may get you sued by said brands.

Why SEO is So Important for E-Commerce Marketing

39% of all website traffic is said to come from search. 35% of this is from organic search, while 4% is paid searches. This means that almost 80% of search engine users are ignoring advertisements and would instead click only on organic results. Thus, even the top website design company would agree that natural search is the best doorway to your website. And with the prevalence of search being the primary traffic generator, it’s important that you put more effort into search engine optimisation or SEO.

SEO and User Experience

Even user experience is now closely intertwined with search. The most successful SEO strategy relies mainly on optimal architecture and taxonomy to make sure that the pages have the content themes that they need in order to rank.

User experience will also need SEO. Searches provide an indicator of specific desires that the searchers have – the kind of products they are interested in buying and what information they need. The information is being harvested from analytics tools and keyword research. These tools guide the formation of taxonomy and the page naming conventions, which lessens the amount of time-consuming and often expensive testing.

Multiple Teams

Today’s websites have a good amount of interactive elements and content, thanks to the multiple teams working with a top website design company. Your company’s IT team will perform regular updates on your website while your marketing team is responsible for the editorial elements and campaigns. Furthermore, your content team will also be in charge of posting new blogs and articles on your site.

On the other hand, your SEO team will have to interact with all of these teams, from the IT team, marketing team to the content team. They need to make sure that the organic search considerations have been integrated right from the start. This can help increase the likelihood of positive search performance and lessen the reaction time if performance is far from being positive. But SEO is not the only thing to consider. You must also consider other channels and disciplines and ensure that they work together, along with your SEO strategies.

The Biggest Channel

An ideal SEO strategy could also mean working with numerous product attributes in an e-commerce site in order to organise those products by the trend. The ripple effect of SEO is so enormous that it impacts user experience, IT, design, operations, copy writing, merchandising, and more!

The bottom line is that natural search could be your website’s biggest marketing channel. It’s highly volatile except if you manage it carefully, perhaps with the help of a top website design company. With the changing algorithms, unpredictable search trends, not to mention your own website itself, make search engine optimisation very complex. The key is to give your website the resources that it needs in order to grow and stay healthy. If you do, then it will pay you back.

What Do Great E-Commerce Sites Have in Common

Nowadays, technology has become an important part of our everyday experience, as it impacts every aspect of how we live, connect, travel, relate and shop. In fact, statistics show that the online retail space is experiencing exponential year-on-year growth, with some of the biggest winners being companies like Amazon and Wayfair, both of which feature bespoke website design in their own way.

However, as with anything, there are still some industries which are trailing behind when it comes to the digital commerce revolution, as they seem to fail at interacting with customers and meeting their needs in the online space.

Here are five qualities that your website needs to embody in order to offer an optimal online shopping experience that brings results:

  1. It’s All About Customer Experience

While your e-commerce store may not be a brick and mortar shop, it can still create a certain atmosphere that will either attract or repel customers. Think about it like this; would your customer prefer to shop at a loud and busy street bazaar or would they like to shop at a welcoming, vibrant yet elegantly designed upmarket boutique?

The former is similar to a busy website with loud graphics, colourful and bold typography and virtually little to no content organisation. On the other hand, the latter is similar to a more streamlined and sleek website that’s beautifully designed yet simple, fast-loading and easy to navigate.

At the end of the day, you want a website that reflects bespoke website design that creates a pleasant user experience, and Google Analytics is a great tool to use for finding out what’s working and what isn’t so that you can constantly improve on customer experience.

  1. Design Matters a Lot

The key to good e-commerce website design lies in ensuring that the shopping experience is as seamless as it can be, from the moment the customer gets to your landing page to the moment they reach checkout.

Bespoke website design should be clean, straightforward and congruent throughout.

It’s also important to make sure that customers will be able to easily navigate through different web pages and view different product offerings, while a filter option is a must for an e-commerce site that offers multiple products.

  1. Becoming a Valuable Resource is Important

To attract customers, brands today need to do more than just sell a product or service, they need to tell a story that consumers can connect to. This is how you build a loyal customer base in today’s day and age and it all boils down to bespoke website design.

  1. Human Interactions Are Placed at the Forefront

Nothing builds trust and fosters customer loyalty more than good service. In the e-commerce space, this can be achieved through accessible live chat and contact details. This will ensure that your customers have constant access to someone who’ll be able to answer their queries and respond to their needs.

  1. They Provide a Platform for Reviews

Most customers these days base their purchasing decision on the reviews of past customers which are often found below the product description section of almost every e-commerce website. You can also make it possible for customers to not only leave a review but also rate your product/service so that you can improve on any weaknesses that you notice popping up.