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5 Ways to Revitalise Your Old Blog

You may not be aware of this but the Internet is filled with thousands of dead blogs and perhaps your website is one of them. The good news is that there are ways you can use to rejuvenate your blog again. If you’re already running a blog, it’s about time that you assert yourself and achieve your blogging objectives and your business’ objectives as well.

Although companies like a web factory can help you give a new life to your dead blog, here are some ways on how you can rejuvenate your already dormant blog.

  1. Figure Out Why Your Blog Failed the First Time

Before you start adding new content, take the time to check all aspects of your blog. Does the template need an update? What about your CMS and publishing platform? Are you using the latest version? Is the software in your plug-ins updated? Are there any broken links that you need to remove? These are just some of the questions you need to ask yourself when checking your blog.

  1. Do Market Research

The lack of insightful niche content is one of the biggest reasons why visitors ignore reading a blog. You may want to reconsider your blog’s direction and create a list of future article titles ahead of time. This could save you a lot of time and help you get back into the routine.

  1. Work on Social Media Presence

If you want to make your blog known, then you need to work on your social media presence. By promoting your blog through social media, people may be able to recognise it. They will listen to what you are going to say and learn from your experience. Furthermore, they will be eager to share ideas with you, partner with you, collaborate and share your content while providing testimonials and reviews. You have to look at social media as some form of networking and use it to reach out to people and engage with your audience. If you need help in using social media to promote your blog, web factory is a great option.

  1. Give Personality to Your Blog

One of the most important steps to breathe new life into your old blog is to revamp its design, tagline, and perhaps, even your logo. You can also choose to change your vision and mission if you feel that yours is already out-dated. The key is to infuse new personality and character to your blog. Remember that your blog is an extension of your business persona. Thus, demonstrating your personality and character through your blog is one way to make your business heard.

  1. Mix Things Up

Your newly revived blog can gain traction faster if you’re going to infuse different types of content in it. Think of videos and infographics that would easily catch the eyes of your viewers. You may also include how-to articles, listicles, and other interesting content.  Try a wide variety of content and see which ones are effective and stick to it. Web factory can share some interesting content that you can include in your blog.

5 New SEO Trends That Will Change Digital Marketing

As digital marketing becomes more and more important for businesses, the role of search engine optimisation has become significantly important as well. Indeed, SEO plays a huge role in getting people to check out your website. Remember that if you don’t play by the rules that Google sets, it won’t be too long before your website’s traffic plummets. If your business is based in the UK you might be thinking about investing in the best web design. But aside from giving importance to your web design, you must also be aware of the latest SEO trends that could influence your digital marketing.

  1. Influence Marketing and Link Building

Nowadays, influence marketing is on the rise and it has become extremely effective in some industries. Aside from merely creating direct conversions, influence marketing can also help land high-level links faster while helping your website rank better in terms of your products and services. This is another effective means for marketers to acquire links and increase the authority of their website as a whole.

  1. Social Media Searches

More and more people are turning to social media platforms to do a search instead of relying only on search engines. And although search engines are still the main search tool, they are slowly transitioning to become a secondary platform. As this trend continues to increase, it’s becoming more important for your website’s content to be optimised for social media just as much as it’s optimised for search engine. This also comes with the added benefit of using paid and organic targeting.

  1. Video Engagement

User’s engagement with videos has been trending very fast lately thanks to user-friendly smartphones and social media, as well as faster Internet speeds. Search engines now recognise this trend in user behaviour and they reward companies that appeal to the preferences of the current users. In fact, the experts behind web design think that there will soon be a vast improvement in image and video recognition by search engines.

  1. Voice Search

The use of virtual assistants for voice search services, such as Alexa, Siri, and Google Assistant, provides recommendations according to organic results. Optimising the keywords in your website to conversational phrases could result in long-tail successes. Generally, only the top rank result gets recommended by voice search assistants and getting into that position will be easier if you’re able to exactly match the conversational phrasing.

  1. Rich Media Content

The trend these days is to shorten your copy and then get straight to the point. Before, there used to be a 600-word minimum for copies but this is no longer applicable now. Instead, there should be a focus on adding rich media content in the form of graphics and videos. It’s all about the content these days and not how long the content is. If you have the right content, your visitors will keep on coming back for more which will definitely pay off in the long run. This is why when you hire web design, they will make sure to add rich content into your website.

UPDATE 15/04/2019

One of the many new things that have come out for SEO in the past few months of 2019 which I think are worth mentioning is content writing. I don’t mean the old way of 500 word articles regurgitated across the same few websites that you work on. I’m talking about using advanced tools to provide in-depth analysis of what is being talked about on the web within your niche. Then of course, writing expansive content which has as much information on your products and services.

One thing you need to keep in mind when writing content is that it needs to have an abundance of keywords within it. Otherwise, you might not start to rank throughout Google and other search engines for the content that you have written. Which in terms for us is quite a waste of time.

So, when you’re writing take into consideration what tools you should be using to make sure your content is top of the line when it comes to your niche. This may take some trial and error however. But it will make you think when you decide to start writing about what you should really include in your content to make it the best.