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Manchester Web Design Mistakes That Small Businesses Make

Your business website is a very important part of your company’s branding and marketing strategy. The website should be able to answer your customers’ questions while making it easy for them to purchase your product or service.

Poor website design is one of the major reasons for loss of business. It could lead to massive loss of revenue, not to mention the amount you paid to the Manchester Web Design Agency.

Check out the most common mistakes that business owners often make when designing websites in Manchester, so that you can avoid them and create a well performing and properly designed website for your business.

Most Common Mistakes To Avoid For Web Design In Manchester

Not Understanding the Target Market

Many business owners put unnecessary pressure on themselves to complete and launch a website without studying their target audience first. The important thing is to start by researching your target audience as well as your specific market so that you can design a website that caters to their needs.

For example, if your product or service is geared towards an older audience, then a larger font size and clear, uncluttered layout would be the best choice. But a younger audience that visits your website from a mobile device will require a smartphone compatible layout and design.

As a local Manchester business, you should research the Manchester area, its audience and how your business will compete with other local Manchester businesses.

Busy or Flashy Web Design

Another common business web design mistake is using a flashy or cluttered design. This makes it hard for the visitor to navigate and use the website. Ideally, you want your website to be visually appealing yet functional, making it easy for users to find what they need.

Plus, if you’ve done enough groundwork to market your site, then your customers should already know what they’re looking for by the time they arrive. So your job will be to work with a Manchester Web Design that makes it easy for them to quickly find what they’re looking for within the site.

No Clear Call to Action

Too much verbiage and long-winded sentences will often bore your customers away. Before they even get to the call to action. To make your call to action more effective, start by deciding what actions you want your customers to take.

When they get to your website, organise your text in a way that leads them to the end goal. In the meantime, giving them useful info on the benefits that they’ll get from purchasing your product or service.

Paying Too Little Or Too Much

Many business owners get so confused on how much they should spend on business website design that they either end up paying too much or too little and as they say, ‘you get what you pay for’.

Pay too little, and you might end up with a hideous and ineffective website. Whereas paying too much is not a good idea either, as expensive agencies are often not geared towards servicing small businesses.

The rule of thumb here is to set a reasonable budget for your Manchester Web Design. You must also remember to perform proper due diligence on a web development company before you hire them. Make sure that they’ll be able to cater to your business’ needs and design the right website for you.

Final Thoughts

If you are tired of looking around for the best provider of Web Design in Manchester, then simply choose us. The Web Designer Group is specifically targeted at catering to small business owners in Manchester for web design, SEO and other related digital and printed marketing services.

Call Us Today!

5 Reasons Why You Should Redesign Your Website

It’s important for real estate businesses to have a good looking and highly responsive website. Most people, when doing a search for potential properties to buy, first check the real estate company’s online presence and compare it with other competitors before they can make a decision to hire you as their real estate agent.

So here are some reasons why good website design is extremely important:

  1. Looks Outdated

Companies redesign their website for various reasons. However, the main reason is simply that their website looks outdated. A website that looks like it was done decades ago could turn your customers away and this will affect your business. Homebuyers would prefer to do business with real estate companies that have nice looking websites since it gives them the confidence that the company will be able to provide them with the best services.

  1. It’s Not Responsive

It was easy for most companies to maintain desktop-only sites several years ago when smartphones were not invented yet. But nowadays, everyone seems to be using their mobile phones to search online and that includes looking for potential properties to buy. Remember that good website design is one that’s highly responsive and provides your customers with a seamless experience regardless of the device they are using.

  1. Is Hard to Navigate

A lot of companies these days don’t pay much attention to their competitors until it’s already too late. Remember that technology is evolving fast. So if you want to be on top of your competitors in the real estate industry, you should make your website easy for your users to navigate. Do your research well and find out what your competitors are doing on their site and try to implement similar features on your website as well.

  1. Doesn’t Reflect Your Business Strategy

Your website represents your business, which means that it should clearly reflect your company’s current marketing strategies and service offerings. That way, you will not lose your potential clients to your competitors. It’s important that the visitors of your website are able to see the current state of your real estate business the moment they get into your website. If not, then it’s about time to redesign it.

  1. You Can’t Update the Content

Content is something that will set you apart from the rest of your competitors. A good website design comes with effective content marketing that can deliver the right message to your customers and drive them to your business. There are various ways to incorporate content marketing. Aside from articles and blogs, you can also include videos, and of course, high-quality images. It’s also important that you optimize your website for SEO as this can greatly help with your marketing efforts.

So these are some of the most important reasons why it’s important to have a good website design. But aside from the design, good development is also crucial because no matter how good looking your website is, if it doesn’t work well, then you’ll still lose some of your customers.

5 Things You Should Learn from a Poorly Made Website

You should keep in mind that users visit your website in order to satisfy certain goals, perform specific tasks and find answers to some of their questions. If they are unable to find what they need from your website, then they will go somewhere else. This is why is a good web designer wanted, to make sure a website is fully functional and contains everything that the visitor user needs.

Here are some of the lessons that we can learn from a poorly designed website:

  1. Minimise the Number of Clicks

You shouldn’t make it difficult for your visitors to browse through your website. Web users just don’t want to have to click on multiple pages just to get to where they want to be. When navigating, they don’t want to stop at the homepage to read. They simply want to keep on moving so they can find the right page that will provide the answers to their questions.

  1. Give Meaning to the Links

If you want to make a good impression on your website’s visitors, then try to make your links as descriptive as possible. You don’t need to inform your readers “click here” or “read more” or “go to the next page.” They would prefer to be told exactly what they are going to read if they are going to click on a particular link. This is why is a web designer wanted, to make the links as meaningful and descriptive as possible.

  1. Make Copy Easy to Scan

If you want to give your visitors the best experience when browsing through your website, you need to make the copy easy to scan for them. The copy should include bullets and subheads because lists make content easy for the customers to read and help them easily skim through the vast amount of information on your website. As much as possible, keep the lists short and simple. However, if your list needs to be long, surround it with plenty of white spaces to break it up.

  1. Heading Content Has to Be Concise

Poorly designed websites tend to have a heading content that’s less descriptive and not concise. If you want to easily grab the attention of your target customers, then try to come up with a heading that will stand out from the rest of the text in your site. Well-written headings help make it easier for your users to scan through and find the exact information that they need. This can also help to make the information on your website less dense, which is more readable to web users while giving them a quick overview of the entire page.

  1. Less if Often More

In everything, less is often more. This is also applicable to web design and this is why a good web designer is wanted; to eliminate a lot of distracting features from a website. This could mean eliminating flash animation, scrolling text, and other distracting website features. You should use animation only when you think it’s necessary.

How to Budget for a New Website Design

Budgeting has to be one of the most important factors that go into planning for a new website. Unfortunately, cheap webdesign is not guaranteed, as a website can cost hundreds or thousands of dollars.

That said, there’s a way for you to get a good quality website without breaking the bank and it’s called budget forecasting.

The following guide will help you put together a web design budget to make sure that you get a good quality website without overspending.

However, before we go into that, here’s a list of the non-negotiable aspects of your website design that you absolutely have to include in your budget:

  • Web design and development
  • Hosting
  • Domain
  • Online marketing
  • Maintenance
  1. Write Down Your Needs

The key to putting together a sound web design budget starts with writing down the essential requirements. This includes things like your target audience, the design of the website, what the site’s deliverable will be and how you plan to achieve them.

  1. Know Your Financial Limitations

Depending on your needs, you can get away with cheap webdesign when putting together a website with a few pages and a comprehensive summary of your products and/or services. However, if you’re looking to invest in bespoke web design with all the bells and whistles, then you might want to set your budget a little higher.

For example, e-commerce sites are rather demanding and require different elements like:

  • Responsive web design
  • Graphic design
  • SEO services
  • Stock photos
  1. Interface Design Costs

Purchasing a ready made design template doesn’t mean that you’ll get cheap web design. On the contrary, tweaking a pre-made template might cost you more than having a custom design done.

That’s because you’ll still need to re-do the images and the overall layout to make sure that your site has a unique look and feel. Whatever you do, don’t pinch on proper interface design as good looks will create a good first impression with your customer.

  1. Responsiveness, Creation and Insertion Costs

When we talk about responsive design, we’re referring to a website’s ability to adapt to the device being used by the user, so that the display is the same regardless of whether the person is visiting your site through a smartphone, tablet or PC.

Web design creation, on the other hand, can account for up to 30% of your overall website costs. And when it comes to filling your site with content (which is a must), you’ll have to choose between generating the content yourself or commissioning the web design firm to do it for you and then insert it via CMS.

  1. Prepare for Additional Costing

As with any expense, there’s bound to be unexpected costs that come up during the website creation process, whether it’s related to adding more functionality to the website or touching up on some of its more visual aspects.

That’s why proper planning and budgeting is key to reducing the possibility of coming across hold-ups and delays.

Getting the Balance Right with Web Design

As any web designer will tell, there are a lot of moving parts involved in the creation of a new website, and the same goes for major re-designs. From IT and SEO specialists, to project managers and brand managers, the larger the organisation that the website is being built for, the more complex the moving pieces become, as shown by many professional services website examples.

All of these factors are essential and taking them into consideration enables the organisation to take a holistic approach to the project. This will allow for the creation of a website that serves as an effective marketing tool for the client.

Below we’ve got some fundamental requirement areas that every web designer needs to consider before embarking on any project, with a few professional services website examples thrown in for good measure.

  1. User Experience

Start with the user experience in mind by using UX techniques that will turn the website into an effective and useful tool for the user. Essentially, this will result in a website that will give the user the answers that they seek with regards to the brand while providing them with a greater understanding and better engagement overall.

  1. Business and Marketing Goals

In order to create a successful commercial website, one needs to strike a fine balance between the user’s needs and that of the business. At the end of the day, the business wants a Return-on-Investment (ROI) for putting resources into the website.

In order to achieve this, you need to clearly define the marketing and business objectives that need to be achieved at the end of the customer’s journey on the website.

  1. Analytics and Reporting

Aside from monitoring stats like page views and site visits through Google Analytics, it’s important to also keep track of conversion as well as any upshots that prove the website’s ROI to the business. In order to achieve this, you’ll have to opt-in to Google Analytics Customisation tools such as events, funnels, goals and goal value.

  1. Segmentation, Brand Positioning and Differentiation

If you look at the websites of companies that belong to the same industry, you’ll find that they all have some aspects of design, content and navigation in common. In order to make sure that their client’s website stands out from the crowd, web designers use tried and tested persuasion techniques to communicate the client’s unique value proposition, which is fancy speak for what makes them “unique.”

It’s also important to personalise the content so that it speaks to each segment of the company’s audience, and this can be done by using a tool that’s known as “customer personas”, an approach that has been used in many professional services website examples.

  1. Inbound and Content Marketing

Inbound marketing is a great way to attract and convert users by taking advantage of tailored and value-driven content as a key part of your marketing strategy. You can use this content to make yourself available to customers via a number of different channels, from blogs to social media and search engines.

In order to achieve this, you have to create high-quality content and highlight it appropriately so that it attracts more users to your site. The good news is that you can automate this process using your analytics to find out which content should be geared towards a specific audience. You’ll also need to use the right technological tools such as plugins, marketing automation systems etc.

How to Buff Up Your Website and Do More Business

If you’re in the e-commerce business, then you know how important your website is for your business. Upgrading your existing website is one way to sell more products and bring in new customers to your business. If you’re based in, one way to improve your website is by hiring a graphic designer. But you cannot just leave everything to the graphic designer.

As the owner of your company, you should also be aware of some tips on how to buff up your website and expand your business.

Reconsider the Design

Two young designers are working on a new project in the night office using modern technology

The overall design of your website has a major impact on your customers and eventually on your sales. Therefore, consider tweaking your website’s design from time to time. In fact, in an e-commerce business, a good website design is one thing that should be done well. This includes having a clear brand identity, easy product browsing and search, clear visual hierarchy, and a clearly laid-out navigation search.

Remember that every e-commerce business relies on its website not only to earn revenue but to also communicate its brand’s identity while creating an overall enjoyable experience among its shoppers. While you may still be able to make some sales with a poorly designed website, by incorporating effective and shopper-friendly elements into your e-commerce site, you’ll be able to enjoy long-term results.

Make a Good First Impression

appdesign,technologyandbusinessconcept webdesignersordeveloperswithsmartphoneworkingonuserinterfaceatoffice

If you’re going to hire graphic designer to design your website, they will make sure to design it in such a way that you’ll be able to make a great and lasting impression on your customers. As we all know, first impressions really matter. The moment your customers get into your website, it will not take long for them to decide whether to continue shopping or leave.

Your website’s homepage is the first thing that customers will notice the moment they get into your site. Therefore, you should pay utmost importance to it. Consider upgrading or improving its functionality if necessary. When redesigning your website’s homepage, start at the top of the site and work your way down. Take a look at your website in the same way that your customers would so you will know what needs to be changed or improved.

Add Autofill

closeup White computer mouse and keyboard

Autofill has definitely come a long way and intelligent autofill technology can help streamline your customer’s shopping experience while boosting your conversion rates. Autofill is being used increasingly in various mobile shopping apps these days which is another upgrade to consider. Before, autofill was only available as a web browser feature, but it’s now available as a service that can be white-labelled for a mobile shopping application. The autofill is definitely an important and critical step towards mobile shopping conversions.

Regardless of the type of e-commerce business that you have, buffing up your website from time to time is extremely necessary. You don’t really need to do it yourself. If you’re based in, it may be a better option to hire a graphic designer.

Think about how much you want on your website

There is so much you can do to spruce up and buff your design that you might not be able to think about what you really want to integrate within your website. These could be a few things like website content writing, booking system, custom contact form, live chat functionality, online payment facility, reviews system, customer testimonials, photo gallery, website translation, menu design. As you can tell the list is endless at this point.

With all of these points in mind you need to figure out whether they are worth the price as well as if you can fit everything in your website to make it look incredible. Of course, you need to think is all of this worth it? Are you going to gain more clientele from implementing all of these changes, more than likely the answer will be no unless you have some great SEO to boost you up the rankings.

Consider search engine optimisation

Two young designers are working on a new project in the night office using modern technology

One of the best and original ways to buff up your website is with search engine optimisation. Although you won’t really see the results physically on your website, behind the scenes you can will see that your website will rise in the search engine rankings for the keywords that you are targeting.

If done correctly by the terms that search engines like Google want in 2019 then you can expect a nice jump. However, be aware that there are ways that can harm your website and see it thrown straight into the gutter.

The ways you can ruin your website just so you know for reference are as follows:

  • Creating spam links which might have text attached to them also known as “anchor text” that might contain profanity.
  • Building links to low domain authority websites that are NOT relative to your niche
  • Not keeping your website up to date with new content on a weekly basis

These are just a few, however, you can imagine there are a lot more.

Conclusion

Now that you know about some of the best ways for you to actually buff up your website why not consider getting it done by none other then The Web Designer Group. Here at The Web Designer Group we provide the most exquisite websites that do all of the things that we have mentioned above for our clients.

Getting in touch with us is quite simple if you would like us to explain some of our services or just fancy a quick chat. All you have to do is use one of the many contact forms that we have around our website and we will get back to you as soon as possible. You can also call us up on 0800 905 5999 and one of our friendly team will help you in any way they can.

How Much Does a Website Designer Usually Cost?

Whether you like it or not, the first impression that a customer gets of your business is through your website. As the saying has it, it is a lasting impression! So before they even check out your product or service, they notice your design.

Your website’s appearance is incredibly important to your company’s success. Now, if you’ve been neglecting your website or don’t even have one yet, then it might be the right time to hire a web designer to create a website for you.

With a good web designer by your side, you can create a logo website that you can be proud of, or transform your existing website into a custom-made customer magnet that will play a huge role in increasing your sales and profits.

However, as with any investment, what you put in is what you get out. So you want to invest in a qualified and experienced professional that will deliver results. To help you along, we’ve got some helpful info on what goes into a website and how you can get the most bang for your buck through it all.

The Cost of Hiring a Website Designer

The majority of business owners are simply too busy to create a logo website on their own, even though it would be more cost-efficient to do so. Your best bet in this situation is to hire a good web designer to do the job for you.

Now, while most web design companies don’t have a set cost, they’ll give you several options to choose from so that you don’t have to start from the often confusing position of ‘point blank.’

The best part is that you’ll be given the option to customise your website according to your preferences. Considering the specific needs of your business, web design companies are able to offer a unique quote for each client.

The great thing about getting a beautifully designed and well-built website is that it will help you establish an online presence. Also, it will leverage the benefits of SEO to increase your social media presence and conversion rates.

Here’s a typical rundown of general website costs based on the most prominent web design contractors, just to give you an idea of what you can expect price wise:

  • For $500 or less: For this amount, you’re likely to get a brochure-like website with a couple of significant pages. This is perfect for a very small business with the bare minimum online presence.
  • Between $500 and $1,000: This is how much you’ll pay if you want a basic website with a few important apps thrown for good measure. It’s ideal for small businesses looking to go on the up-and-up.
  • $1,000 to $1,500: At this price range, websites are usually a bit more complex and will include a web content management package to help you keep your website up to date. It’ll have more app integrations which is great for small to medium enterprises.
  • $1,500 to $3,000: Here, you’ll get a noticeably advanced website with e-commerce capabilities, customer order tracking and some really great support features. Perfect for medium to large enterprises.
  • Over $10,000: This type of website is better suited for really large businesses that need to keep a handle on customer data analytics with advanced tracking features and databases.

Now that are well aware of what you should be expecting on your budget, you are ready! You can now better judge your options based on your business requirements and get the perfectly tailored website.

Five things you should place on your website’s front page

The moment your customers visit your website, they should immediately have a clear understanding of what your company is, what you do, and what they can get from you. However, statistics show that several small businesses still lack the basics on their website, putting them at risk of losing customers in only one click. Remember that the relationship between a business and the customer is merely based on trust. So if your website is not trustworthy enough, you can’t expect your customers to put their trust in you.

Website designers are capable of creating a customer-friendly website for you, but here are five important things that should be on your website’s front page.

  1. Contact information

According to statistics, almost 75% of small business websites don’t have an email link on their homepage. Furthermore, 6 out of 10 don’t have a phone number either. If you want your customers to do business with you, then you should at least include an email link or a phone number. If you have a physical store, then include the full address of your store at the homepage, including directions on how to get there.

  1. Images representing what you do

If you’re selling wedding cakes, then your website’s front page should show enticing images of your gorgeous cakes. It’s surprising to know that several business websites today are still using irrelevant graphics like stock photos of butterflies and flowers on their website when it has no relevance to their business at all! When using images, however, be mindful of how you display them. It shouldn’t be something that will distract or irritate your customers and trigger them to leave.

  1. Clear Navigation with Working Links

Your website’s front page must have a clear navigation system across the top or down below one side of your page. The buttons must be clearly marked with words that correspond well to the content of your website and help your customers easily find what they are looking for. You also need to consider adding buttons for FAQs, shipping options, etc. The web site designers UK suggest adding a brief background of your company on the front page.

  1. Social Media Links

You should encourage your customers to stay in touch by adding links to your social media accounts on your front page. Include recognisable icons that are linked to Facebook, Instagram, Twitter, or Pinterest. You may also use feed widgets for instant follow-up and to encourage social media sharing.

  1. An Email Signup Box

One way to foster customer loyalty is through a newsletter. Therefore, include a small signup box on your website’s front page in order to gather email addresses from your website visitors. If you want to entice them to sign-up, consider offering small rewards, such as a discount on their first order. There are many services that can help you with this. Otherwise, you can rely on the services of web site designers UK.

How to choose the best website theme for your business

As a business owner, you want your website to be an ideal destination for your target audience, and using the right theme will play a huge role in achieving that. However, there are literally tens of thousands of themes available for you to choose from, which can make the whole task quite daunting.

That’s because you have to consider a wide variety of factors when choosing a website theme, like the layout, colour scheme and design features. After all, your website is the digital face of your business and an important representation of your brand. With the right ones, even electrician websites can be a hit!

Out of all the available options, there are pre-built themes which are cost-efficient and take much of the work out of your hands but are also quite generic and often lead to a terrible user experience due to slow loading pages, poor coding and bad SEO.

That’s why you need to be super careful when choosing a theme and you should look at more than just its looks to make your decision.

To help you along, we’ve made a list of five important factors that you need to consider when looking for a website theme.

  1. Keep Things Simple

If you’ve been involved in web design for long enough, then you’ve probably heard this expression before and it may be a cliché at this point. That’s because a simple and responsive design is what users are after nowadays, even for niches like electrician websites.

At the end of the day, you need to design your website with your users in mind, and no one wants to navigate through a maze of flashy graphics, needless pop-up images and other superfluous features that will slow your website down.

For the best results, stick to the basics and focus on ensuring that users are able to easily find what they’re looking for.

  1. Developer Support Availability

After you install a theme, you’ll have to update it from time to time to make sure that it’s keeping up with the latest design trends, like mobile-first and responsive design. This principle applies to any development platform that you might choose to build your website on, including Shopify, Magenta, WordPress etc.

So, make sure you do your research on the developer before you pick a theme by looking at their update log, as well as past client ratings and reviews.

  1. Mobile Readiness

No matter what theme you pick, make sure that it features responsive design. This means that it enables the user to enjoy the same quality experience regardless of whether they’re using a mobile phone, tablet or desktop.

Test the demo version of the theme before you buy it to make sure that it’s indeed as responsive as advertised.

  1. Apps, Extensions and Plugins

Regardless of whether you’re working with fashion or electrician websites, using the right website theme will give you enough wiggle room for you to customise it so that it better reflects your brand image.

It should also allow you to periodically add different features that will help you increase traffic, conversions and sales. This includes apps, extensions and plugins, of which there are thousands to choose from as well.

  1. Cross-Browser Mobility

Since your users will be accessing your website from different types of browsers and operating systems, you need to make sure that it’s able to function well on all of these different options.

The best way to achieve that is to test your website on different web browsers and operating systems using a resource like Browser Shots, which was designed exactly for this purpose.