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How to Bootstrap SEO on a Tight Budget

In order to improve your website’s ranking in the search engine, you should hire a web design company that can implement the most effective SEO strategies. However, some small business owners and marketers are hesitant to do it. It’s because they think that it’s just out of their budget. But what they don’t know is that SEO is actually more cost-effective compared to other forms of online marketing, including social media and pay per click. The good news is that there are ways on how you can bootstrap SEO even on a tight budget.

  1. Get Some Links

Link building is one of the oldest factors in SEO and yet, it’s also the most important. The more high-quality links your website has, the higher you are going to rank. The process of link building is time-consuming, but for businesses who are looking to take their own link building, it may be best to start small like with yellow page listings, business directories, local newspapers, and business associations.

  1. Google My Business

Small businesses must focus more on gaining local exposure instead of targeting potential customers all over the country or world. Thus, the web design company would recommend optimising through Google My Business Page. Start by making sure that you own the page and that you’ve got access to making the necessary edits to the page. Fill out all information that’s lacking, and when you do, make it as descriptive and accurate as possible.

  1. Incorporate Keywords in the Right Places

As soon as you have identified the long tail keywords that you want to target, start incorporating them into your website. Small businesses must focus on placing keywords that are within the page titles, URLs and the content on their site. However, it’s important that you don’t overdo it when it comes to incorporating the keywords into your content. Try to include keywords in one of the headers of the page and within the first paragraph of your website’s content. This should get the attention of Google without really going overboard.

  1. Target Long-Tail Keywords

The two types of keywords that you can incorporate for SEO are long tail keywords and general competitive keywords. Since you’re on a limited budget, it may be best to focus all your efforts on long tail keywords. Long tail keywords are phrases that are specific to the needs of your customers. Although both long tail and general competitive keywords are necessary to your business, the long tail keyword is what you should target. It’s because there are probably several other businesses out there that use the general competitive keywords.

  1. Write Fresh Content

When you hire web design company they will make sure to update your website with fresh content. This is because publishing new content on a regular basis is another way to improve the ranking of your website in the search results. Each time new content is added on your site, Google’s crawlers will visit your website to index it. Thus, the more you add fresh content on your site, the more the crawlers will visit. This also means more chances of people eventually finding your website on search engines.

Engaging Content Marketing Tips for Your Website

Regardless of the kind of business that you have these days, having a website is mandatory. Even those that are involved in the gym and fitness industry need a reliable website to bring in new customers and establish their online presence. But it’s not enough to focus only on having an attractive gym website design. If you want to increase readership and bring in new clients to your business, you must also put in some effort in your content marketing.

Here are some content marketing tips to take your website from good to great:

  1. Know Your Audience

Since your business is in the health and fitness industry, then your audience are people who are health buffs and fitness enthusiasts. But you may need to go as far as crafting a document that explains the different personas of your target market in order to get a better understanding of your audience. By creating user personas, you’ll be able to have a clear picture of your audience which makes it easy for you to come up with content that revolves around the kind of lifestyle and personality that they have.

  1. Come Up with an Editorial Calendar

The best way to streamline the content of your gym website design is to come up with an editorial calendar. If you’re using WordPress, there’s an editorial calendar plugin that you can use. Otherwise, you can use Google Calendar. Start by choosing the posting frequency of content for your blog and then brainstorming content ideas. Make sure you jot down each and every idea that will come to your mind. Check out your competitor’s websites for more ideas. Take a look at niche forums as well or search Twitter and other social network sites to learn about the interests of your audience and what’s trending at the moment.

  1. Repurpose Your Content

You don’t really need to keep on publishing new content to reach out to your target market. Consider repurposing your existing content and come up with a fresh spin based on the latest happenings in the health and fitness world. Simply update your existing articles and blogs and then republish them. By repurposing the existing content in your website, you’ll be able to reach new clients who haven’t heard about your business before. This also allows you to target them in varying channels and gives them more reasons to keep coming back to your website.

  1. Measure Your Goals

Do you want to know if your content marketing efforts are paying off? Then take the time to measure the ROI of your content marketing strategies. Your revenue is not the only indicator of how well your content marketing strategies are doing. There are several other factors that you need to take into consideration when keeping track of ROI. Among these are the traffic, exposure and authority, leads, sales, and social media engagement.

Content marketing may be time-consuming but it’s extremely important. No matter how attractive your gym website design is, if your marketing strategies are not working, then you still won’t be able to establish a good presence online.

How to Balance Creativity and Search Optimisation in Content

As a content writer, there are so many things that you need to take into consideration. First, you need to think about text optimisation. Second, you need to ensure that your content fits well with your audience’s needs, and third, it should be something creative.

Balancing these things is not easy and could make even the most experienced content writer lose confidence. If you hire the best web design company, they will make sure to balance these things and ensure that your website’s content grabs the interest of your visitors and the search engine.

Here are three ways on how to balance creativity and search optimisation in your website’s content.

1. Research The  Pains and Gains Your Audience

You may have the right idea for a topic to write about and you believe that it’s absolutely perfect. However, what if your audience doesn’t think so? The best way to know is to ask around or to take advantage of Google. Search for the keywords related to your niche to find out what people are discussing. The key is to get an idea of what people will be interested in, which you can use in your content.

Another thing that you can do is to monitor what the media and external blogs in your niche are writing about. Again, you can refer to Google for this. You can also get some help from a web design company or use the Topic Research Tool. This content software tool will give you access to information about the topic that has the most relevance and will yield the highest ranking potential.

2. Check Your Competitor’s Performance

It’s been said that the best way to learn is from your own mistakes. Fortunately, there are lots of places these days where you can learn something from and the best place to start is from the posts of your competitors. Find out what subtopics regarding a particular topic they cover. This should give you an idea of what to write about. Next, determine how well their content is performing and which among the blogs and articles on their website are getting the most shares and likes.

By gathering enough information from your competitors, you will get an idea of a good topic to write about. Also, you can  structure your future text depending on the SEO requirements as well as the competition in the SERP.

3. Make Sure Your Content Complies with the SEO Requirements

Once you have supported your idea with data and you have the entire template for your future content, you can now relax. But remember that content writing is a creative process and even if you have a clear plan in place, you could end up stepping away from following the right path.

In this case, you may need the help of a web design company or take advantage of an SEO writing assistant which will automatically check if your content’s final version complies with SEO recommendations.

As a content writer, you must be fully aware of the audience interest in particular topics. While considering the many topics which will be a hit with readers, you must also study what your competitors are doing right. When you add to that the right balance ensuring SEO guidelines, you will reach your target audience.