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5 Ways Stock Images Can Kill Your Small Business Brand

Everything about your brand, including your logo, business name, and website design, must support and communicate the unique identity of your business. Therefore, it doesn’t make any sense to use stock art and stock images to represent your brand. In fact, the best web design doesn’t include any stock art. While these images are cheap and convenient, they are pretty generic and lack the personality that can help establish your brand.

Here are a few more reasons why stock art could be killing your brand.

  1. Can Steal the Voice of Your Brand

It’s important that your brand is specific and unique. Besides, no other business out there is exactly the same as your business. Your brand’s unique circumstances and vision should be one of a kind. Stock art exists to be adaptable and malleable to a wide range of users. The more buyers will be using the image, the more profitable it will be for its creator. Therefore, stock art is the opposite of being specific. It will not give a strong point of view, which your brand needs in order to stand out.

  1. Can Undermine the Authenticity of your Brand

An authentic brand is something that presents itself with transparency and honesty. These traits could make a certain brand more trustworthy and relatable. Using stock photos on your website instead of actual photos might be easy but this is a far cry from being authentic. Opting for slick stock art for your web design will put you at high risk of alienating your customers. So avoid using stock art as much as possible.

  1. Logos Featuring Stock Art Can’t Be Trademarked

Remember that a logo will serve as your brand’s visual identity. Therefore, it’s in your best interest to ensure that there are no other brands out there that are using the same logo as yours. This is what a trademark is all about. So if you’re going to use a stock art for your logo, it cannot serve as a unique identifier for your business. Although stock art could be sold with a license that allows it to be used for certain circumstances, these licenses will also give other buyers the same legal rights.

  1. Your Brand Can Be Confused With Your Competitor’s

What happens if you and your competitor end up liking exactly the same stock art and you both incorporate it into your brand’s logos? This will not make your logo unique anymore. Worse, your customers will end up confusing you with that of your competitor’s. Losing customers to your competitors is definitely the last thing you want for your business.

  1. You Could Be Violating Copyright Law

In any business, lawsuits are definitely not fun as they could cost you some money too. You probably thought that you would be able to save some money by using stock art, but you should be aware of any possible legal dangers that might actually cost you even more money in the long run. By working with the best web design, you can be assured that they will not use a stock art photo that would damage the reputation of your brand.

What You Should Know About Video SEO

The last few years have seen a fast growth of video content as the most popular form of engaging content to put up on any website. What makes video content so appealing? Well, it’s accessible and it transcends age, gender and social class.

As a result, video marketing is now the next frontier for residential real estate web design, as well as businesses that want to stay competitive in the digital space.

That said, you can create high quality and value-driven video content and still not get noticed, which is why we’ve created a helpful guide to help you get your video noticed by applying the right SEO tactics.

  1. Search for Video SEO Keywords

    video Marketing

As you may have noticed by now, Google is starting to incorporate video as an integral part of the search result pages, and of course, most of this video content comes from YouTube.

That’s because video hosting sites like YouTube and Vimeo get a lot of traffic and enjoy better click-through rates when compared to plain text results.

In order to leverage video content for the benefit of your residential real estate web design, be sure to look for relevant keywords using Google Keyword Planner. This is where you’ll find keywords with the most searches to incorporate into every aspect of your video content creation strategy.

  1. Optimise Metadataoptimize

Tags are basically a set of words that you use to describe the content of your video. The keyword that you identified above should feature heavily in this part of the process, as this will improve the search engine visibility of your residential real estate web design.

 

The best part is that YouTube gives you a 500 word limit for your description text, and that is plenty of text for you to insert your SEO keywords organically.

For the best results, only incorporate the keyword in your video description a few times, as overdoing it might be seen as spamming. Plus, always make sure to use the primary keyword as the video filename when saving it so that it’s easier for search engines to find it.

  1. Add a Video Transcript

A video transcript is basically a text that fully describes what’s happening in your video. This gives the search engine bots detailed information on the video so that it’s easier for them to index your content appropriately.

To create winning video transcripts, try following these tips:

  • Save your transcription file as a plain text file i.e. .txt.
  • Avoid the use of special characters.
  • Separate sentences and long pauses with a double line break.
  • Insert the >> sign at the beginning of each line to signify the change of speaker and similar transitions.
  • Add a link to your website at the end of the transcript

Transcribing your own video content will not only improve your viewer’s user experience, but it will allow you to provide better value to them.

  1. Publish One Video per Page

Instead of bombarding a single page with multiple videos, only upload one video per page. That way, Google’s algorithms will organise the video as a single piece of content which will improve the search engine rankings of your residential real estate web design.

Also, make sure you avoid uploading the same video on multiple pages, as that may actually end up defeating the purpose.

UPDATED: 15/04/2019

After completing some videos ourselves we think that it’s a great idea to turn the description of those videos on YouTube into articles. What we mean by this is, that under the video you would see the description box. Within this box write out what is being said by the individuals in the form of an article and then add the relative links within the article to point to different pages on your website.

Another way you can go about video content is by writing an informative blog within the video description as this is another way to maximise the effectiveness of your video.

 

Here’s How Progressive Web Apps May Change the Mobile Landscape

When it comes to mobile commerce, each and every second counts. In fact, even the smallest delay could cost your business some money! Now that Google is seriously considering site speed as a ranking factor, it’s about time that you look into the PWAs or Progressive Web Apps. This is especially necessary for those who are running an e-commerce site. If you’re an e-commerce company based in Bath, you may need the help of a professional web designer who’s capable of providing affordable web design services while incorporating progressive web apps.

Here’s how the PWAs may change the overall mobile landscape:

App Market Saturation

The Progressive Web Apps are a great means to rise above the saturated app market. There are almost two million apps on Apple Store today and almost 4 million in the Google Play Store. Amazon is the only retail app that has made it to the top downloaded apps. It’s not easy to cut through these numbers and get into your customers’ radar. There’s not even a guarantee that they’re going to download your store’s mobile application. While the PWA offers the benefit of working through all devices, which requires a low upfront cost.

Caching

With the use of a service worker as well as a cache API, the Progressive Web Apps could possibly function offline and this means that your customers will not need any mobile connection in order to get access to your website or e-commerce store. The caching function will store your app’s layout elements and load them into a browser. This is why web design companies offering affordable web design Bath incorporate the caching function into the websites that they develop. Caching could significantly increase the loading time of your site and decrease bounce rates. The faster your website visitors and potential customers can find their way to the journey of purchasing, the more likely they will be able to make a purchase and come back for more in the future.

Increased Conversions

There are many things that can be said when it comes to making your customer’s buying journey as easy as possible and those businesses that have decided to implement the PWAs have clearly reaped the benefits.

Push Notifications

One of PWAs biggest advantages is that they come with the push notifications feature, which alerts your customers of the latest updates, new products, and sales. The benefits of immediately sending a message to your customers about your products and services shouldn’t be underestimated. This could allow you to enjoy savings on your marketing spending, which definitely makes good sense for your business, not to mention the fact that it could boost your branding.

Progressive Web Apps could work well across various smartphones and browsers and will be more likely to be adopted by your customers. So if you’re thinking of hiring a company that can provide affordable web design Bath, consider the need to incorporate the PWAs as well.

Why SEO and SEM Teams Should Work Together

Aside from hiring the best web design estate agent to work on your website, you must also have an SEO team and SEM team. SEO refers to Search Engine Optimisation while SEM refers to Search Engine Marketing. The SEM team is the team responsible for paying for traffic. Both the SEO and SEM teams should actually work together and share their keyword lists in order to help the website succeed. Cooperation like this one is not usually the norm but an exception.

Here are three good reasons why SEO and SEM teams must work together:

  1. Keyword Expansion through SEO

Most of the SEO work would result in traffic that comes from long tail searches. Thus, a well-optimised site could bring in lots of traffic for a huge number of phrases. These long tail keywords are a great source of ideas for PPC campaigns. This can be especially effective if a website is ranking organically well in Google, but not in another search engine. Once this situation occurs, this list of keywords from Google can be used for the PPC campaign of another search engine.

  1. Long-Term Savings from SEO

It’s necessary for every PPC campaign to include high traffic keywords that will cost a lot for every click or those high conversion terms that don’t quite provide the return that’s necessary to justify the cost. With these words, Search Engine Optimisation can be the solution to huge savings. For instance, instead of spending $10,000 for two months for high-cost terms, it may be best to turn off the campaign and use the $10,000 for optimisation efforts that could organically attract the same amount of traffic.

And although deactivating the campaign for two months could result in a loss of revenue, the web design estate agent believes that this will only be for short-term but the overall success of the optimisation efforts could last for many months, and even years, of organic traffic.

  1. A Decrease in Cost per Click

Google has changed its AdSense program a bit recently. These changes include adding a quality score used to determine the overall cost of an ad. This quality score could also mean that two similar ads will end up with different costs depending on the overall quality of the destination page. Search Engine Optimisation usually influences most of these factors. As a matter of fact, improving the overall quality of a web page as perceived by search engines is what the Search Engine Optimisation should be all about. Thus, if you’re using SEO to increase the overall quality of your site, you could end up decreasing the cost for every click of your ads.

As you see, there are many good reasons why SEO and SEM teams should work together. Aside from helping your website succeed, it can also help you save money. But aside from these two teams, you must also think about your web design team. When it comes to this, you can put your trust in the best web design estate agent.

Why You Should Choose a Good Name for Your E-Commerce Business

A memorable, powerful and unique domain name has the ability to entrench a business’ name in the minds of its customers long after they’ve closed their internet browser.

How to pick such a name?

Well, bespoke web designers say that this takes a combination of careful consideration.

You have to think about what your company represents, sprinkle in a bit of creativity and use innovative domain extensions like .STORE, which was specifically created for e-commerce and retail websites:

What’s in a Name?

A business’ domain name is one of the most important aspects of its identity simply because we live in the digital age where customers will search for a business online before they actually ask someone in their circles about it.

So, the first thing customers come across is the name of your business, which to the customers’ mind represents a large part of your brand identity.

Here are a few more characteristics that your domain name represents to your customers:

  • It Builds Credibility

When searching for a product or service online, most people will go for the first website that appears in the results without scrolling down to find out what else is available. So, if your business is not featured on one of those first few selections, tough luck.

What does your domain name have to do with this? Well, in addition to providing relevant and good quality content, Google generally favours websites with short domain names over long and complicated ones.

  • It Builds Your Brand

As they say, “first impressions last”, so you want to make a good first impression with people that visit your site by giving them a short, catchy and impactful name that they’ll remember. Your website name can also give off an elegant, classy, reliable and innovative vibe depending on what you’re going for.

As long as it captures the true spirit of your brand and what you’re trying to achieve while also keeping it sweet and short, you’ve got a winner on your hands.

  • You Will Have a Branded Email

With a branded email address, customers will be more willing to take your business seriously because it shows your level of investment in it as well.

So, since you’re more likely to receive responses to your emails with a branded email address than without, it’s probably a good idea to have your website design done by bespoke web designers who will take care of this.

What Makes a Domain Name Good?

The best domain names have all the same features in common. Namely, they’re short, simple and memorable.

At the end of the day, it’s important to stick to the basics and make sure that your domain name describes what your business stands for, which industry you’re in, and how you aim to serve your customers.

With great bespoke web designers by your side, you’ll be able to come up with a domain name that fulfils the following important criteria:

  • Your business’ domain name should be the same as the name of the business, or close.
  • Avoid the use of numbers, characters, and words that are irrelevant to your business.
  • Keep it short at 3 words or less.
  • Avoid the use of copyrighted names in your domain names, as these have already been taken by other brands and may get you sued by said brands.

6 Website Mistakes That Your Business is Making

Nowadays, having a website is not a luxury. Instead, it’s a necessity for every business. However, just because you’ve invested in truly attractive web design doesn’t mean that you are already attracting customers into your business and eventually increasing your sales.

While there are numerous reasons why your website could end up being ineffective, here are some of the most common reasons why some websites fail.

  1. Contains a Lot of Jargon

So you’re an expert in your field and you want to show to your readers your knowledge about your niche. But except if you want to limit your audience to only a group of tech experts, your average customer may not understand the technical terms and other jargon that you’ll use when describing some aspects of your business. So try to avoid using jargon when writing content for your website.

  1. Doesn’t Show Essential Information

Aside from looking for information that can help to make their lives better, your customers will also look for some other important information like the location of your business, contact information, product and service details, and pricing. You would be surprised at how many businesses don’t have these important details available on their website. If you want your customers to know more about your business, then there’s really no excuse for excluding this information from your website.

  1. It’s Not Mobile Friendly

This shouldn’t come as a surprise but recent data shows that mobile usage has actually surpassed desktop. And as the use of smartphones continues to grow all over the world, this trend will also continue. This means that Internet usage is now slowly moving away from desktops to portable devices like tablets and smartphones. If your website is not mobile friendly, then you can’t expect higher conversion rates.

  1. Doesn’t Have Enough Content

Your customers turn to your website to search for solutions to their problems. Unfortunately, they can’t find the information that they need simply because your website doesn’t have enough content. This is why it’s very important that your website is constantly updated and contains new and valuable information that addresses your customer’s real-life questions.

  1. Loads Very Slowly

Customers prefer to visit a website that loads quickly. And this is very important to remember because statistics show that almost 80% of online shoppers are less likely to visit a website again if they don’t enjoy the website experience. There are certain tools that you can use to test the speed of your website so take advantage of them.

  1. Doesn’t Have Clear Calls-to-Action

The last thing you want is to leave your visitors guessing what you want them to do on your website. Therefore, you need to give your customers instructions by providing a clear call-to-action button. You can also choose a web design package that already includes call-to-action buttons. Remember that without a call-to-action button, your potential customers can’t move forward to buying the products or services that you’re selling.

Getting the Balance Right with Web Design

As any web designer will tell, there are a lot of moving parts involved in the creation of a new website, and the same goes for major re-designs. From IT and SEO specialists, to project managers and brand managers, the larger the organisation that the website is being built for, the more complex the moving pieces become, as shown by many professional services website examples.

All of these factors are essential and taking them into consideration enables the organisation to take a holistic approach to the project. This will allow for the creation of a website that serves as an effective marketing tool for the client.

Below we’ve got some fundamental requirement areas that every web designer needs to consider before embarking on any project, with a few professional services website examples thrown in for good measure.

  1. User Experience

Start with the user experience in mind by using UX techniques that will turn the website into an effective and useful tool for the user. Essentially, this will result in a website that will give the user the answers that they seek with regards to the brand while providing them with a greater understanding and better engagement overall.

  1. Business and Marketing Goals

In order to create a successful commercial website, one needs to strike a fine balance between the user’s needs and that of the business. At the end of the day, the business wants a Return-on-Investment (ROI) for putting resources into the website.

In order to achieve this, you need to clearly define the marketing and business objectives that need to be achieved at the end of the customer’s journey on the website.

  1. Analytics and Reporting

Aside from monitoring stats like page views and site visits through Google Analytics, it’s important to also keep track of conversion as well as any upshots that prove the website’s ROI to the business. In order to achieve this, you’ll have to opt-in to Google Analytics Customisation tools such as events, funnels, goals and goal value.

  1. Segmentation, Brand Positioning and Differentiation

If you look at the websites of companies that belong to the same industry, you’ll find that they all have some aspects of design, content and navigation in common. In order to make sure that their client’s website stands out from the crowd, web designers use tried and tested persuasion techniques to communicate the client’s unique value proposition, which is fancy speak for what makes them “unique.”

It’s also important to personalise the content so that it speaks to each segment of the company’s audience, and this can be done by using a tool that’s known as “customer personas”, an approach that has been used in many professional services website examples.

  1. Inbound and Content Marketing

Inbound marketing is a great way to attract and convert users by taking advantage of tailored and value-driven content as a key part of your marketing strategy. You can use this content to make yourself available to customers via a number of different channels, from blogs to social media and search engines.

In order to achieve this, you have to create high-quality content and highlight it appropriately so that it attracts more users to your site. The good news is that you can automate this process using your analytics to find out which content should be geared towards a specific audience. You’ll also need to use the right technological tools such as plugins, marketing automation systems etc.

How to Buff Up Your Website and Do More Business

If you’re in the e-commerce business, then you know how important your website is for your business. Upgrading your existing website is one way to sell more products and bring in new customers to your business. If you’re based in, one way to improve your website is by hiring a graphic designer. But you cannot just leave everything to the graphic designer.

As the owner of your company, you should also be aware of some tips on how to buff up your website and expand your business.

Reconsider the Design

Two young designers are working on a new project in the night office using modern technology

The overall design of your website has a major impact on your customers and eventually on your sales. Therefore, consider tweaking your website’s design from time to time. In fact, in an e-commerce business, a good website design is one thing that should be done well. This includes having a clear brand identity, easy product browsing and search, clear visual hierarchy, and a clearly laid-out navigation search.

Remember that every e-commerce business relies on its website not only to earn revenue but to also communicate its brand’s identity while creating an overall enjoyable experience among its shoppers. While you may still be able to make some sales with a poorly designed website, by incorporating effective and shopper-friendly elements into your e-commerce site, you’ll be able to enjoy long-term results.

Make a Good First Impression

appdesign,technologyandbusinessconcept webdesignersordeveloperswithsmartphoneworkingonuserinterfaceatoffice

If you’re going to hire graphic designer to design your website, they will make sure to design it in such a way that you’ll be able to make a great and lasting impression on your customers. As we all know, first impressions really matter. The moment your customers get into your website, it will not take long for them to decide whether to continue shopping or leave.

Your website’s homepage is the first thing that customers will notice the moment they get into your site. Therefore, you should pay utmost importance to it. Consider upgrading or improving its functionality if necessary. When redesigning your website’s homepage, start at the top of the site and work your way down. Take a look at your website in the same way that your customers would so you will know what needs to be changed or improved.

Add Autofill

closeup White computer mouse and keyboard

Autofill has definitely come a long way and intelligent autofill technology can help streamline your customer’s shopping experience while boosting your conversion rates. Autofill is being used increasingly in various mobile shopping apps these days which is another upgrade to consider. Before, autofill was only available as a web browser feature, but it’s now available as a service that can be white-labelled for a mobile shopping application. The autofill is definitely an important and critical step towards mobile shopping conversions.

Regardless of the type of e-commerce business that you have, buffing up your website from time to time is extremely necessary. You don’t really need to do it yourself. If you’re based in, it may be a better option to hire a graphic designer.

Think about how much you want on your website

There is so much you can do to spruce up and buff your design that you might not be able to think about what you really want to integrate within your website. These could be a few things like website content writing, booking system, custom contact form, live chat functionality, online payment facility, reviews system, customer testimonials, photo gallery, website translation, menu design. As you can tell the list is endless at this point.

With all of these points in mind you need to figure out whether they are worth the price as well as if you can fit everything in your website to make it look incredible. Of course, you need to think is all of this worth it? Are you going to gain more clientele from implementing all of these changes, more than likely the answer will be no unless you have some great SEO to boost you up the rankings.

Consider search engine optimisation

Two young designers are working on a new project in the night office using modern technology

One of the best and original ways to buff up your website is with search engine optimisation. Although you won’t really see the results physically on your website, behind the scenes you can will see that your website will rise in the search engine rankings for the keywords that you are targeting.

If done correctly by the terms that search engines like Google want in 2019 then you can expect a nice jump. However, be aware that there are ways that can harm your website and see it thrown straight into the gutter.

The ways you can ruin your website just so you know for reference are as follows:

  • Creating spam links which might have text attached to them also known as “anchor text” that might contain profanity.
  • Building links to low domain authority websites that are NOT relative to your niche
  • Not keeping your website up to date with new content on a weekly basis

These are just a few, however, you can imagine there are a lot more.

Conclusion

Now that you know about some of the best ways for you to actually buff up your website why not consider getting it done by none other then The Web Designer Group. Here at The Web Designer Group we provide the most exquisite websites that do all of the things that we have mentioned above for our clients.

Getting in touch with us is quite simple if you would like us to explain some of our services or just fancy a quick chat. All you have to do is use one of the many contact forms that we have around our website and we will get back to you as soon as possible. You can also call us up on 0800 905 5999 and one of our friendly team will help you in any way they can.

A Beginner’s Guide to Business Blogging

We know that as a business owner or marketer your time is already tight and adding business blogging as an extra responsibility seems unnecessary. However, when you consider the benefits offered by starting and managing your own business blog, you’d probably change your mind.

For one, blogging can help you form a more interactive relationship with customers, as they’ll appreciate your regular blog posts instead of always being greeted by the same page every time they visit your website.

Secondly, posting good content on a regular basis enables you to retain your current customers, making it a nearly effortless way for you to ensure repeat business.

Also, blogging will improve the relevance and ranking of your website on the Google search engine index. Plus, regularly posting good quality content is a fundamental aspect of good SEO and will keep you in your customers’ good books.

If you want to reap these and other benefits of business blogging, read on for some helpful tips on how to get your business blog going, and make sure you hire a website designer so you can end up with a great website.

What is Good Business Blogging?

Business blogging is similar to the marketing techniques that you’re already familiar with, in that it requires you to invest a lot of your time in order to see results. You also have to keep in mind that there’s a difference between simply blogging and actually doing it right.

For example, it’s easy to get hyped up about business blogging when you initially hear about its benefits, but all the hype and planning in the world will not get you a world-class blog if you don’t put time and energy into it. Posting once a month won’t cut it, and publishing sales articles definitely won’t impress your site visitors either. It gets even worse when a site owner doesn’t even bother to interact with customers to respond to comments and questions in the comments section.

On the other hand, if you start your business blogging journey by putting together a detailed content calendar along with your website design, you’ll be a bit more motivated to follow through with it. This means posting at least two long-form articles per week that have an informative yet fun and quirky angle, and then dropping by to interact with site visitors by responding to comments and questions in the comments section throughout the week. You can even go as far as to continue the conversation on your social media accounts if you have time, so you can really increase your brand profile and get the results you want.

What to Write About?

There are plenty of different formats that you can choose from when it comes to writing blog posts and these include:

  • Informative Content: These types of articles are crucial to a business blog because they will always be relevant and will continue to bring visitors to your site. For example, if your company sells vegan meat alternatives, posting recipe articles about your products will appeal to the wider vegan community and bring value to your customers.
  • Linkbait” Posts: This content style is all about getting the maximum number of page links per post, and is usually in the form of “listicles” or will have an attention-grabbing heading for maximum effect.
  • Commentary or Industry News: This type of content is a great way to establish your site as an authority in your field and can play a huge role in improving your search engine rankings as well.
  • Behind the Scenes Posts: You can also post blogs about what goes on behind the scenes of your company, and you can hire a website designer to do it for you in video or image form.

Engaging Content Marketing Tips for Your Website

Regardless of the kind of business that you have these days, having a website is mandatory. Even those that are involved in the gym and fitness industry need a reliable website to bring in new customers and establish their online presence. But it’s not enough to focus only on having an attractive gym website design. If you want to increase readership and bring in new clients to your business, you must also put in some effort in your content marketing.

Here are some content marketing tips to take your website from good to great:

  1. Know Your Audience

Since your business is in the health and fitness industry, then your audience are people who are health buffs and fitness enthusiasts. But you may need to go as far as crafting a document that explains the different personas of your target market in order to get a better understanding of your audience. By creating user personas, you’ll be able to have a clear picture of your audience which makes it easy for you to come up with content that revolves around the kind of lifestyle and personality that they have.

  1. Come Up with an Editorial Calendar

The best way to streamline the content of your gym website design is to come up with an editorial calendar. If you’re using WordPress, there’s an editorial calendar plugin that you can use. Otherwise, you can use Google Calendar. Start by choosing the posting frequency of content for your blog and then brainstorming content ideas. Make sure you jot down each and every idea that will come to your mind. Check out your competitor’s websites for more ideas. Take a look at niche forums as well or search Twitter and other social network sites to learn about the interests of your audience and what’s trending at the moment.

  1. Repurpose Your Content

You don’t really need to keep on publishing new content to reach out to your target market. Consider repurposing your existing content and come up with a fresh spin based on the latest happenings in the health and fitness world. Simply update your existing articles and blogs and then republish them. By repurposing the existing content in your website, you’ll be able to reach new clients who haven’t heard about your business before. This also allows you to target them in varying channels and gives them more reasons to keep coming back to your website.

  1. Measure Your Goals

Do you want to know if your content marketing efforts are paying off? Then take the time to measure the ROI of your content marketing strategies. Your revenue is not the only indicator of how well your content marketing strategies are doing. There are several other factors that you need to take into consideration when keeping track of ROI. Among these are the traffic, exposure and authority, leads, sales, and social media engagement.

Content marketing may be time-consuming but it’s extremely important. No matter how attractive your gym website design is, if your marketing strategies are not working, then you still won’t be able to establish a good presence online.

Why AI Powered Content is Becoming More Popular

What is AI?

Artificial Intelligence… who would have thought that we’d be using this level of advanced technology by 2018?

Well, AI is now a fundamental aspect of all the technology that you see being released by the world’s tech giants and is fast becoming essential to business website design.

AI behind today’s smart homes, the Internet of Things (IoT), smart speakers and self-driving cars. It also plays a pivotal role in powering the internet as we know it so that we can access it through our smartphones, tablets and PCs. Think Siri, Alexa and most recently, Microsoft’s Cortana.

Even Facebook and YouTube use AI to ensure accuracy when targeting ads and to understand user behaviour.

Here are just a few reasons why AI content is important:

AI is worth your time and investment business website designs and engaging content development.

  1. Both Apple iPhone X and iPhone 8s come with an A11 bionic chip that’s equipped with “machine learning frameworks”. That is a fancy way of saying that the devices will be able to operate apps backed by AI.
  2. The world’s largest tech companies are currently using AI technology to establish their position as market leaders, as evidenced by Apple’s constant improvements to Siri. Now, this virtual assistant even has the ability to understand the user’s context, their interests and the way in which they interact with their devices.
  3. If you take a closer look at Google’s latest offerings, you’ll find that they suggest a lot of AI capabilities. For example, users are now able to incorporate animations and even filters to images via Google Photos. On the other hand, you have Gmail which now comes with the ability to intuit your email responses and suggests them to you according to the context.
  4. Ever wondered how YouTube knows which videos to suggest you? It’s all thanks to Google Brain, the AI technology behind research and development at Google.
  5. Facebook had a bit of a head start when it comes to using AI technology. As evidenced by their introduction of the Photo Tag Suggest feature back in 2009, users allowed to tag people in their uploaded photos using facial recognition technology. However, Facebook CEO Mark Zuckerberg has some great plans in the pipeline that involve enhancing human hearing and sight through AI within the app.

Facebook has already started incorporating AI into its Messenger app, which is now able to handle customer service queries as well as the app’s translation services. As a result of switching to AI technology, Facebook is now able to handle up to 4.5 billion customer requests each day, which is a lot more than what the app was capable of when customer requests were still handled by human employees.

Moreover, Facebook also uses AI for ad targeting purposes so it’s able to help companies target the right audience within the app, which makes it very lucrative for business website design. Needless to say, this has significantly contributed to Facebook’s bottom line because now they don’t have to hire staff to handle all these responsibilities.

Five SEO concepts that will boost your website’s Google ranking

For the modern-day entrepreneur, having your ducks in a row not only refers to having your investments and business models in place but also having a sound digital marketing strategy. After all, the web is where you’re most likely to reach most of your customers, and it’s more cost-efficient than traditional advertising.

Now, if you’re looking for tips on how to leverage SEO in order to promote your business and boost your Google search engine rankings, then you’ve come to the right place.

By following the tips below, you should start to see your website traffic and conversions pick up significantly:

Install plugins

Installing a plugin to manage your website means you won’t have to worry about the small details like solving technical hiccups or managing meta titles and descriptions.

In a nutshell, these plugins handle the technical aspect of SEO marketing so that you can focus on crafting content and managing your audience’s engagement.

Interlink your blogs

Interlinking past and current blog posts serves the important purpose of increasing your website’s relevance while charting your customer’s journey, allowing them to get the most out of your content.

Not only that, interlinking blog posts tends to significantly increase the amount of time that users spend on a single web page. If you include the right number of links in a single post then visitors will spend even more time on your website without even realising it.

Make sure the outgoing links are no-follows

While outbound links are an important part of SEO marketing strategy, make sure you keep them few and far in between. This will enable you to retain your audience’s attention instead of scattering it with outgoing links.

For the best results, make all your outgoing links “no follow.” This can be done by installing a relevant plugin. Just make sure you manually check all internal links as “do follow” once you’re done, in order to retain your “home ground” advantage.

Build external links

One of the fastest ways to build an online audience is to piggyback on established companies who’ve already amassed larger audiences than your own. However, in order to convince them to share their audience with you, you’ll have to provide something valuable in return, like an article or a backlink.

You’ll also have to put yourself out there by networking more often, both on and offline. And don’t be afraid to send pitches for guest blog posts, infographics, research and other resources on a regular basis.

Disavow bad links pointing to your site

Make sure that your website is only linked to high quality and reliable websites that have a good reputation. Avoid any association with dodgy websites that will only serve to degrade your SEO efforts.

Unfortunately, some of your competitors may even try to undermine your successful SEO by maligning your site with non-genre websites that are irrelevant to your company. This includes porn websites, and repeated spamming.

To minimise these bad links, click on them so that they’re automatically shared with Google. That way, they’ll become completely irrelevant to your search engine rankings and your website design will be safe once again.

Why a website is important for your business

It’s no longer optional for businesses to have an online presence nowadays. In the age of the Internet, online presence is mandatory. Coming up with a website is the best way to build your online presence. When you build a website, however, it’s important that you stand out from the rest.

If you need more convincing, here are some reasons why website design is important for your business.

  1. It’s Cost Effective

Sure, coming up with a good design for your website could cost you some money but, it’s much cheaper than maintaining a physical office or store. As you know, a physical building is highly susceptible to several ordinary occurrences that could blow out your company’s operating costs, such as theft, fire, damages, extra staff etc. Therefore, a well-designed website is way more cost effective.

  1. It’s Accessible 24/7

Your website, as well as your social media accounts, can be accessed 24 hours a day, 7 days a week. Just imagine a busy client who can be a potential customer for your real estate business but has no time to go to your office. Websites that operate 24/7 will definitely get more customers compared to a physical office. Your clients can always access your website and learn about your services wherever they are and regardless of the time of the day.

  1. It’s Convenient

It’s definitely more convenient for a real estate customer to be sitting at home checking out websites online than having to drive to an actual building or office. Unless the client wants to aimlessly drive around and view showrooms and model houses in person, most customers would choose to get in touch with real estate agents online before meeting up to conduct business.

  1. Builds Credibility

By building a website for your real estate business, you’re giving your potential clients more reasons to trust you. A well-designed website that comes with testimonials and facts is a great opportunity to earn the trust of potential customers. Most home buyers these days use the Internet to search for real estate properties before conducting business with any real estate agent. If you can come up with a credible and well-designed website, there’s a good chance that the customer will choose you over your competitors.

  1. Helps with Marketing

Having a good design for your website is an effective strategy to market your real estate business online. There are plenty of online marketing strategies for estate agent web sites that you can apply to market your services online. Most of these strategies have been proven to be very effective, so you better take advantage of them. Choose a strategy that can work effectively well for your real estate business.