How to Bootstrap SEO on a Tight Budget

In order to improve your website’s ranking in the search engine, you should hire a web design company that can implement the most effective SEO strategies. However, some small business owners and marketers are hesitant to do it. It’s because they think that it’s just out of their budget. But what they don’t know is that SEO is actually more cost-effective compared to other forms of online marketing, including social media and pay per click. The good news is that there are ways on how you can bootstrap SEO even on a tight budget.

  1. Get Some Links

Link building is one of the oldest factors in SEO and yet, it’s also the most important. The more high-quality links your website has, the higher you are going to rank. The process of link building is time-consuming, but for businesses who are looking to take their own link building, it may be best to start small like with yellow page listings, business directories, local newspapers, and business associations.

  1. Google My Business

Small businesses must focus more on gaining local exposure instead of targeting potential customers all over the country or world. Thus, the web design company would recommend optimising through Google My Business Page. Start by making sure that you own the page and that you’ve got access to making the necessary edits to the page. Fill out all information that’s lacking, and when you do, make it as descriptive and accurate as possible.

  1. Incorporate Keywords in the Right Places

As soon as you have identified the long tail keywords that you want to target, start incorporating them into your website. Small businesses must focus on placing keywords that are within the page titles, URLs and the content on their site. However, it’s important that you don’t overdo it when it comes to incorporating the keywords into your content. Try to include keywords in one of the headers of the page and within the first paragraph of your website’s content. This should get the attention of Google without really going overboard.

  1. Target Long-Tail Keywords

The two types of keywords that you can incorporate for SEO are long tail keywords and general competitive keywords. Since you’re on a limited budget, it may be best to focus all your efforts on long tail keywords. Long tail keywords are phrases that are specific to the needs of your customers. Although both long tail and general competitive keywords are necessary to your business, the long tail keyword is what you should target. It’s because there are probably several other businesses out there that use the general competitive keywords.

  1. Write Fresh Content

When you hire web design company they will make sure to update your website with fresh content. This is because publishing new content on a regular basis is another way to improve the ranking of your website in the search results. Each time new content is added on your site, Google’s crawlers will visit your website to index it. Thus, the more you add fresh content on your site, the more the crawlers will visit. This also means more chances of people eventually finding your website on search engines.

How to Budget for a New Website Design

Budgeting has to be one of the most important factors that go into planning for a new website. Unfortunately, cheap webdesign is not guaranteed, as a website can cost hundreds or thousands of dollars.

That said, there’s a way for you to get a good quality website without breaking the bank and it’s called budget forecasting.

The following guide will help you put together a web design budget to make sure that you get a good quality website without overspending.

However, before we go into that, here’s a list of the non-negotiable aspects of your website design that you absolutely have to include in your budget:

  • Web design and development
  • Hosting
  • Domain
  • Online marketing
  • Maintenance
  1. Write Down Your Needs

The key to putting together a sound web design budget starts with writing down the essential requirements. This includes things like your target audience, the design of the website, what the site’s deliverable will be and how you plan to achieve them.

  1. Know Your Financial Limitations

Depending on your needs, you can get away with cheap webdesign when putting together a website with a few pages and a comprehensive summary of your products and/or services. However, if you’re looking to invest in bespoke web design with all the bells and whistles, then you might want to set your budget a little higher.

For example, e-commerce sites are rather demanding and require different elements like:

  • Responsive web design
  • Graphic design
  • SEO services
  • Stock photos
  1. Interface Design Costs

Purchasing a ready made design template doesn’t mean that you’ll get cheap web design. On the contrary, tweaking a pre-made template might cost you more than having a custom design done.

That’s because you’ll still need to re-do the images and the overall layout to make sure that your site has a unique look and feel. Whatever you do, don’t pinch on proper interface design as good looks will create a good first impression with your customer.

  1. Responsiveness, Creation and Insertion Costs

When we talk about responsive design, we’re referring to a website’s ability to adapt to the device being used by the user, so that the display is the same regardless of whether the person is visiting your site through a smartphone, tablet or PC.

Web design creation, on the other hand, can account for up to 30% of your overall website costs. And when it comes to filling your site with content (which is a must), you’ll have to choose between generating the content yourself or commissioning the web design firm to do it for you and then insert it via CMS.

  1. Prepare for Additional Costing

As with any expense, there’s bound to be unexpected costs that come up during the website creation process, whether it’s related to adding more functionality to the website or touching up on some of its more visual aspects.

That’s why proper planning and budgeting is key to reducing the possibility of coming across hold-ups and delays.