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How Long Should a Blog Post Be?

Ideally, how long should a blog post be? This is a question that many content creators struggle with. Truth be told, the answer to this question depends on the content of what’s being written and for whom it’s being written.

Is the post being written in order to drive social media engagement? Is it for SEO purposes? Is it to increase sales or gather backlinks? Whatever the purpose, it’s important to ensure that what you’ve written is within the scope provided by the editor at a social web factory, for example.

If it isn’t, then it’ll probably end up getting overly edited and worlds apart from what you originally submitted. The important thing to remember is that each publication has a regular word count for its content, and the same goes even for your own website.

By maintaining the same article length, you establish yourself as a consistent content provider and your readers will know what to expect every time they visit your website as a social web factory.

The Logical Approach

With all that said, you’ll find that different website owners and web masters have vastly different opinions on what the optimal length is for ideal content, and it could be anything from 300 words to 2,000.

However, if your goal is to churn out really good content for SEO purposes, then articles of 1,500 words or so should be enough. That’s because they will require the same reading time from the viewer, which research shows is around 7 minutes, just enough time for someone to spare in-between activities.

It also helps incorporate graphics and images to break up the text and format the content properly so that it’s spaced well. Plus, you can cram a lot of information into a 1,500 word article without sacrificing any of that lucrative research information that you spent hours putting together.

Not only will your reader appreciate the reasonable length, but they’ll also appreciate your ability to condense it into a length that’s easy and quick to digest.

The Tried and Tested Approach

If your goal is to put out a well-written opinion piece, then a standard magazine column length of about 600 to 1,000 words should be fine. It’s enough for your readers to handle in-between meetings or while waiting for their lunch at the corner coffee shop.

To make sure that you get your reader’s attention without sacrificing on the SEO benefits, you can break your post into two parts of 600 to 1,000 words each, as a standard social web factory would do.

The Epic Posts

Long posts of 1,600 words or more are a great way to improve your Google search engine rankings because they’re more likely to provide better value for the reader and are thus preferred over shorter posts in most cases.

These usually come in the form of “how-to” tutorials and other educational formats that will direct visitors to your site for many years to come.

The great thing about long-form content is that it’s easier for you to incorporate your keywords as many times as you like without looking spammy.

5 Ways to Revitalise Your Old Blog

You may not be aware of this but the Internet is filled with thousands of dead blogs and perhaps your website is one of them. The good news is that there are ways you can use to rejuvenate your blog again. If you’re already running a blog, it’s about time that you assert yourself and achieve your blogging objectives and your business’ objectives as well.

Although companies like a web factory can help you give a new life to your dead blog, here are some ways on how you can rejuvenate your already dormant blog.

  1. Figure Out Why Your Blog Failed the First Time

Before you start adding new content, take the time to check all aspects of your blog. Does the template need an update? What about your CMS and publishing platform? Are you using the latest version? Is the software in your plug-ins updated? Are there any broken links that you need to remove? These are just some of the questions you need to ask yourself when checking your blog.

  1. Do Market Research

The lack of insightful niche content is one of the biggest reasons why visitors ignore reading a blog. You may want to reconsider your blog’s direction and create a list of future article titles ahead of time. This could save you a lot of time and help you get back into the routine.

  1. Work on Social Media Presence

If you want to make your blog known, then you need to work on your social media presence. By promoting your blog through social media, people may be able to recognise it. They will listen to what you are going to say and learn from your experience. Furthermore, they will be eager to share ideas with you, partner with you, collaborate and share your content while providing testimonials and reviews. You have to look at social media as some form of networking and use it to reach out to people and engage with your audience. If you need help in using social media to promote your blog, web factory is a great option.

  1. Give Personality to Your Blog

One of the most important steps to breathe new life into your old blog is to revamp its design, tagline, and perhaps, even your logo. You can also choose to change your vision and mission if you feel that yours is already out-dated. The key is to infuse new personality and character to your blog. Remember that your blog is an extension of your business persona. Thus, demonstrating your personality and character through your blog is one way to make your business heard.

  1. Mix Things Up

Your newly revived blog can gain traction faster if you’re going to infuse different types of content in it. Think of videos and infographics that would easily catch the eyes of your viewers. You may also include how-to articles, listicles, and other interesting content.  Try a wide variety of content and see which ones are effective and stick to it. Web factory can share some interesting content that you can include in your blog.

Why You Should Have a Blog on Your Website?

Blogs are an essential part of any online web design simply because they are a great way to engage your visitors and establish a good reputation for your business. If your website visitors are not engaged, they are less likely to respond positively to the products and services that you sell. But aside from engaging your visitors, there are a lot more reasons why you should consider adding a blog to your website.

  1. Adds Value to Your Website

In most cases, it makes sense to put some effort into promoting the content of your blog as compared to the other parts of your website. This is because blogs are much easier to promote since they are more social media friendly. You can simply add some social media sharing widgets in each of your blogs and your visitors will be able to easily share them with their friends on Twitter, Facebook, and other popular social media sites.

  1. Encourages User Interaction and Engagement

If you have a really good blog, you’ll be able to easily attract lots of visitors to your site. Furthermore, a good number of these visitors could end up creating a small community of their own through the blog’s comment section. You could also end up attracting top bloggers and social media influencers in your niche. Interacting and engaging with your visitors is a great way to establish a good reputation on the World Wide Web.

  1. Positions You as an Expert in Your Field

If you include a blog in your online web design, you could establish yourself an expert in your niche. This is especially important if your website’s main purpose is to market and sell certain products and services. People will be more likely to patronise a company that is an authority in their niche. By simply updating your blog regularly and including insightful commentary about the latest trends in the industry, you’ll be able to slowly position yourself as an authority in your field.

  1. Draws Organic Traffic

Search engines prefer fresh, relevant, and useful content. By having a good blog and regularly updating it with high-quality posts and articles, you’ll be able to easily bring in new visitors to your website. By simply doing a keyword research, you’ll be able to tell what your target market will be interested in reading about. You can then create high-quality content based on these subjects. That should be enough to earn you a regular flow of organic traffic from Google.

  1. Helps You Promote Your Own Products and Services

Perhaps, one of the biggest benefits of having a blog in your online web design is the ability to promote your own products and services. Your blog will give you access to a wide range of audiences that value your opinions implicitly. This puts you in a good position to encourage them into supporting your products and services. For as long as you provide your readers with the kind of information that they need, they will surely support whatever products or services you’re promoting.