Considering SEO services for your business website?
Well, we have planned a series of blogs to tell you all about the SEO standards which are the benchmark for business websites in 2020. In an effort to share our experience and give you ideas on completing your SEO, we will cover the bare basics in terms which are easy to grasp without any prior SEO knowledge.
One of the first things that you need to do is choose a reputed SEO or digital marketing agency such as The Web Designer Group to design your new business website, or improve your existing website.
“All bias aside, whether or not you choose us to be your expert UK web designers and digital marketers, you must focus on choosing a reputed & experienced company.
A search engine optimisation service provider which is reputed, trusted and maintains 2020 & beyond levels of SEO standards will use advanced SEO tools, techniques and strategies. The Web Designer Group uses Artificial Intelligence (AI) & Machine Learning enabled tools to analyse your business type, industry, competitors to ensure that your website is built to compete with the best.
For ensuring tough competition, we do the following for all our SEO web design clients:
- Keyword Analysis
- Comprehensive Website Audit
- Competitor Analysis
- Digital Marketing
These are not clients with massive budgets or huge companies, rather these are simply clients who want to benefit from search engine optimisation on their new or existing website.
“Your website will have to (figuratively speaking) go out and greet potential clients, brings them on to your selling pages and turn them into paying customers.
Your website should not just be a like a display advertisement board – it should be your most active sales person!
Can I Do SEO On My Own For My Business Website?
Yes, of course you can!
You may be thinking that you already know that there are tons of tools out there, tutorials, videos and blogs which tell you exactly how to generate traffic using SEO or search engine optimisation, increase rankings, how to benefit from Google Ads, etc.
This is all true… and if you are someone who is interested in working in this industry, then you will find it extremely benefitting to follow people like Neil Patel or SEO MOZ, Search Engine Journal & more to learn and implement SEO on your own.
But as a business owner or more specifically an online business or business website owner, you have more important things to focus on such as actually running your business. So, what happens when you try to juggle the two – you compromise on one or the other and they are both left incomplete.
Which is why, it is best to hire an individual or a company who is an expert SEO service provider or expert UK web designer to handle the day to day marketing or website maintenance issues.
Regardless, we will discuss each of the aspects we mentioned to find out if it is something you can consider doing yourself as a business owner in our next few blogs.
Before we begin, let’s get a quick glimpse of some of the recent websites designed by The Web Designer Group in accordance to SEO standards which are set for 2020 & beyond.
Today, we will focus a little bit more on the first – keyword analysis.
SEO Keyword Analysis For Your Business Website
You can use a free tool such as Ubersuggest to conduct initial SEO keyword analysis. You can add your website address or URL, or if you don’t have a website yet, you can search for a term you think your clients will be searching for – when trying to find a service provider or product seller like yourself.
You can see how many people are searching for these keywords or related keywords in a month. Most keyword analysis reports are self-explanatory. It will show you how many monthly searches there are, related keywords people are searching, you can view searches on mobile or desktop, you can filter searches by location, etc.
These are all important things, since a keyword statistic for USA will not be representative or beneficial to you as a UK business owner. You also must consider things like local searches in a particular region in UK such as London, Manchester, etc. to target your audience. How to best implement these keywords in which parts of your website. How to use social media to bring more attention to your keywords.
And of course, the technical know-how of executing the many search engine optimisation tasks related to keywords.
Other than the above mentioned, there are so many other factors and strategies that an SEO expert will easily catch up on based on their years of experience which you may or may not be able to with limited knowledge or as a SEO beginner.
Concluding Remarks About SEO For Businesses in 2020
So, what is the take away from this blog? Let’s have a quick recap:
- Both free & premium keyword analysis tools are available: there will be differences in the depth or quality of information provided in between free tools and premium tools
- While keyword analysis is easy to understand, there is a significant need for technical know-how to execute the tasks
- There are SEO resources available online such as guides, instructions, videos, etc. which can be used to do SEO on your own
- As a business owner, it is not worth the time and effort to learn all that is to know about SEO and run your business simultaneously
So, do you think you would still be interested in doing SEO on your own?
We want you to decide for yourself.
But from our expert opinion, if you have a business to run, then leave the web design & SEO work to be done by experts to make sure you are getting the best results. If you are having difficulty finding someone, then speak to us!
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