Home Search Engine Optimisation – SEO

Why Is Search Engine
Optimisation SO Important
For Your Business Website?

SEO is made up of several factors, but we won’t bore you with all the techy stuff. In simple terms, SEO (or Search Engine Optimisation) is made up of 2 major factors, On-Site SEO & Off-Site SEO.

On-Site SEO – This is basically everything that’s on your Website!
Off-Site SEO – This is everything on the internet which points to your Website!

The success to any Website is traffic, the visitors. You can have the best looking Website in the world, but if it doesn’t get any traffic then it is pointless… it doesn’t bring you any business.

Are you experiencing a low volume of leads / sales from your Website?

Using our tried & tested SEO methods, we provide our full attention to your Website which will sky rocket your Website rankings!

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You can have the best looking Website in the world, but if it doesn’t get any traffic then it is pointless… it doesn’t bring you any business. Are you experiencing a low volume of leads / sales from your Website? Using our tried & tested SEO methods, we provide our full attention to your Website which will sky rocket your Website rankings!


SEO Monitoring

SEO Analytics

We believe on running SEO campaigns in the most competitive sectors, using a creative mix of technical SEO expertise. For every Website, we provide access to our super special SEO Dashboard to show how your website is performing with real-time SEO statistics like:

  • What positions you are ranking for specific keywords in Google
  • Website Traffic Volume
  • Full On-Site Audit
  • Off-Site & External Links Monitoring
Track specific keywords
View conversion data
Explore SEO issues


Yes, everyone wants to be the first one when customers look for you on Google Search. But only a select few are able to be on the first page. We offer personalised care for your business through your website & its presence all over the internet.

Google rewards websites with the most helpful content added with many other factors for the top spots in search results. Our online marketing services are designed with SEO tactics which will drive better results & ultimately bring more visitors to your website.

Here are a few SEO techniques that we do for small businesses:



There has never been a more a crucial time for a business to maximise its online presence in the savviest, most effective way possible. There are so many businesses with great products and services, but are you worried that your business will be buried in the search results to the point that consumers can’t find you online? The Web Designer Group is here to solve that problem through Enterprise Level Search Engine Optimisation, using 2019 Google approved; tried and tested strategies.

What is Search Engine Optimisation?

Search Engine Optimisation, or SEO, is one of the best digital marketing strategies that businesses have in terms of gaining visibility online, because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on over 200 different algorithms. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

What You Need to Know About SEO

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines’ ranking factors – such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.

Auditing Your Website

The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart.

Crawling and Indexing

Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.

Ranking Factors

Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, social counters and backlinks. Have you ever heard of the saying “Content Is King?”; Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website’s content will naturally create a collection of internal links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.

Accelerated Mobile Performance and Mobile Optimisation

Having a mobile optimised website will help improve your search engine ranking because search engines are starting to develop mobile crawlers that will create mobile-only indexes. Accelerated Mobile Performance (AMP) allows for faster rendering of web pages on mobile devices and is recommended by Google. It has three components: AMP HTML is a simple redesign of HTML with specific AMP commands, AMP JS is JavaScript for mobile that ensures quick page rendering, AMP Content Delivery Network will cache your AMP content for fast delivery. In Google searches on a mobile device, there is now a carousel of search results that only includes webpages that have implemented AMP. While AMP is not yet a ranking factor, it does drive more traffic and visitors, especially from mobile devices where your website is more likely to be a top result in Google’s carousel.

On-Site SEO & Off-Site SEO

SEO is made up of 2 main parts; On-Site SEO & Off-Site SEO.

On-Site SEO – is anything to do with your website. On-Site SEO strategies are used to ensure your website is Search Engine Friendly – (Google Friendly). On-Site SEO can also be used to stabilise your rankings.

Off-Site SEO – is anything pointing back to your website. Off-Site SEO strategies are used to build ethos and authority back to your website domain. Off-Site SEO can also be used to add weight and help you rank for competitive keywords.

Internal Links

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website. Internal links are most useful for establishing site architecture and spreading link equity

SERP – Search Engine Results Page

SERP stands for Search Engine Results Page. When you enter a query into a search engine you receive a page with results, and this is called a SERP.

Domain Authority, Page Authority & SEO Moz

Domain metrics have a big impact on how well your domain will start ranking and also hold it’s ranking. Domain metrics are made up of 3 areas: DA, PA & SEO Moz.

Domain Authority – DA

Domain Authority score is not a new phrase in the world of SEO, but there are many SEO Specialists who are unaware of domain authority and its significance. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So, the higher the domain authority of a website, the higher its ranking in search engines. Instead of thinking of domain authority as a measure of your SEO effort, think of it as a competitive metric against other sites.  So, if you compare your website’s DA score with that of your competitor’s site, the site with the higher DA score is likely to rank higher in search engine searches! DA consists of over 40 different ranking signals.

SEO Moz / Trust Flow – TF

Trust Flow is a metric trademarked by Majestic that analyses how trustworthy a site is by measuring its quality. Quality is the essential data of this metric. If a link pointing to your website is authoritative and qualitative, then your trust flow will increase. Google rewards qualitative backlinks. As a matter of fact, you will be ranked higher. 

Page Authority – PA

Page Authority (PA) is a score developed by Moz (SaaS company), that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.  Page Authority is based on data from Moz web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation. Page Authority is scored on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. These algorithms are constantly updated and used to calculate Page Authority, so you may see your score fluctuate from time to time.

SEO Reach

With SEO you have the capability to effectively reach whatever audience you want. No other advertising mediums offer the same combination of affordable, effective options than SEO does.

SEO Targeted Traffic

The beautiful thing about SEO, as opposed to other more traditional forms of marketing, is that you are able to generate highly targeted traffic. Having the ability to show up high on the results page for a specific service you offer is gold. A user has actually gone online, typed in something related to your business and then clicked on your listing. At this point they are much more targeted than if you were to do TV ads or a direct mail campaign, because they are actively searching for a solution. That’s powerful!

Google Searches Are Increasing

According to data provided by Business 2 Community, businesses are predicted to spend around $79 Billion on SEO by the year 2020. In addition, the number of pure “Google” searches has continued to increase.

Organic Clicks Compared to Paid Ads

85% of all clicks happen on organic SEO listings. Paid Search only makes up 15% of the total Clickshare for a keyword.

How People Do Research

According to Internet Live Stats, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. Within those searches are your customers! They are using Google to do research and purchase what you have to offer.

Highly Measurable

SEO is highly measurable. Using Google Analytics, you can see traffic amounts and how that correlates to goals specifically with organic search. In addition, you are able to leverage Google Search Console to see the exact keywords are driving traffic.

Your Product / Service Is Open for Business 24/7

The great thing about SEO is that when you are ranking, you’re constantly visible to potential customers, able to receive traffic day and night, which turns into leads/sales. A well-run SEO campaign can become be your lead/sale generating force at all times.

Competitors Are Doing SEO

If your industry has products/services that are searched for online, then you have competitors that are already doing SEO. If you want to grow your business and be where users are searching, then you too must invest in SEO services. That’s the only way to compete long term unless for some reason people stop using the internet to search, which isn’t going to happen anytime soon.

What is PPC – (Pay Per Click – Paid Ads)?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organic SEO strategies. Google Ads (formerly known as Google AdWords) advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links section on a SERP page.

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The Difference Between SEO Organic Listings and PPC Listings in Google

background06SEO Vs PPC

There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned. In an ideal world, we would look at both SEO and PPC. They both have pros and cons and work best when supporting each other synergistically. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts. In our experience with hundreds of businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach. Results are improved in each channel by utilising both paid and organic. This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.

background07Why Choose The Web Designer Group as your digital marketing partner for SEO & PPC?

The Web Designer Group is dedicated to providing you with the results you need to gain online visibility. We will conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilise your website’s content to drive traffic and turn your visitors into paying customers. By listening to you and determining your business needs, we will put together a successful SEO & PPC plan that will help you accomplish your goals and change the way you do business online.

  • The Web Designer Group brings you more traffic and helps convert it into sales – All the traffic in the world won’t do you any good if your website doesn’t create paying customers. That’s why we streamline your sales flow, leading your search engine traffic into a sales funnel that turns them into paying customers.
  • The Web Designer Group uses only proven SEO & PPC strategies to make your increase in traffic last – We don’t build your rankings just to have them come tumbling down after the next search engine algorithm change.
  • The Web Designer Group gives your personal attention at a great price – We’re smaller than many other SEO agencies, allowing us to keep our costs down and offer you enterprise quality services at a reasonable price. Our team is dedicated to producing results that last, and we’ll communicate regularly with you to explain the progress of your campaign and answer any questions.
  • We Are A UK Google Search Partner & Web Design Agency


Our SEO Approach

Analysis and Strategy

A successful SEO strategy is about building a businesses’ online presence. The Web Designer Group’s first step will be to either complete an in-depth research study on your competitors if you don’t already have a website, or audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following:

Analytics and Keywords

The first step is to determine how your website is currently ranked and how your competitors a ranking. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.

Your Website’s Accessibility and Indexing

For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.

Ranking Factors

Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilises keywords without being duplicated on multiple pages, keywords, and HTML mark-up to make sure that your source code is relevant to crawlers.

Competitive Analysis

Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.

background08SEO – Organic Search Traffic

SEO is a long-term strategy and general takes a minimum of 3 months before you start seeing any results. The strategy would be to rank your website high in the search engine results for high volume keywords. Long term SEO can help reduce your PPC spend as you will already be ranking for keywords you target within your PPC Campaign.

Here is what The Web Designer Group SEO Experts will do to ensure your digital marketing goals over achieved.

  • Launch a campaign to bring in a stream of new visitors to your website – If prospects can find you at the top of their search engine results, you can turn them into buyers. We’ll launch a campaign to improve your rankings and drive visitors to your site.
  • Build a framework to sustain a long-term increase in website traffic – We want your SEO & PPC investment to pay off over the long haul, so we’ll base your campaign on ethical SEO & PPC strategies. This framework gives you a sustained increase in traffic.
  • Optimise your SEO & PPC campaign to convert your new traffic into customers – An SEO & PPC campaign should produce a tangible return on your investment: new customers. We’ll manage your campaign every month, making continual improvements to increase the percentage of your new traffic to turn into paying customers.

Monitoring Your SEO Success – Client Reports Dashboard

We provide all our digital marketing clients with a full client reports dashboard. Our client dashboard is feature rich with features like:

  • Rank Tracker: Track keyword rankings for any location or language — Accurate and updated daily.
  • Site Auditor: Run one-off or scheduled site audits. Identify common on-site SEO issues to optimise and boost your client’s rankings.
  • Backlink Monitor: Track new and lost links in our detailed backlink monitor. Analyse key link metrics including anchor text, DA, PA & Trust Flow and linking domains to identify your juiciest links and pinpoint toxic links that may be damaging search rankings.
  • PPC KPIs – Track and monitor a wide variety of important KPIs across every PPC channel. Analyse clicks, impressions, CTR, conversion rate, and more from the campaign level all the way down to individual ads and keywords. Graph any KPI with a single click to intuitively visualize performance.
  • Engagement Analytics: Analyse engagement across all your social channels with metrics like clicks, comments and shares. Use this information to understand which channels perform best or pinpoint areas that need improvement.

background09Tools We Use

We use only industry leading SEO & PPC Tools. This includes state of the art (AI) Artificial Intelligence software to ensure you rise over your competitors. As the UK Google Search partner, we now also offer all of our PPC customers “CLICK FRAUD” as standard. Click Fraud is automated API which works based on logic to prevent your competitors wasting your PPC spend.

Initial SEO Setup Costs

Initial setup costs will vary from business to business. Unlike other SEO Agencies in the UK, we don’t offer set SEO Packages… Why? Because each business is unique and will have it’s own competitors and keywords that it will be trying to rank for in Google Search. We simply perform an in-depth research on your industry, competitors and keywords before providing a strategy and pricing.

Monthly SEO Retainer

We charge a monthly retainer for all clients we complete SEO work for, as mentioned above: SEO is a long terms strategy and take up to 6 months before seeing great results. On a monthly basis we work deeper into your website to further to increase the online visibility, by optimising your website to keep up to date with the ever-changing search algorithms. We ensure the SEO strategy is designed to keep traffic increasing month on month basis to hit the top positions for the competitive keywords and continue quality link building.

We charge differently for SEO & PPC. For SEO we charge a straight forward monthly retainer. For PPC we charge a retainer based on your monthly spend.


Do You Want To Rank Higher?

Our team of SEO experts can optimise your website for better SEO results and higher Google Rankings using tried and tested SEO methods.


Get In Touch With A UK SEO Specialist

SEO - Search Engine OptimisationPPC - Pay Per ClickBOTH - SEO & PPC

SEO Frequently Asked Questions

How SEO Helps Your Business To Grow

What Does SEO Stand For?

SEO stands for Search Engine Optimisation. It is a technique for getting visitors from the search results on search engines such as Google, Yahoo or Bing by obtaining top positions in the search results page. Visitors to your website via search results on search engines are known as  “organic”, “free” or “natural” traffic, as opposed to paid traffic from adverts such as PPC (Pay Per Click), like Google Ads.

Which is better, SEO or PPC?

When comparing Search Engine Optimisation or Pay Per Click, which is better genuinely depends upon your current situation, objectives and the sector of the industry you are in. Paid Ads (PPC) provide instant traffic as you appear at the top of the page as soon as your Ad is live, over the organic listings influenced by Search Engine Optimisation. However, it is quite expensive considering competition in various sectors per click.

SEO benefits you with organic web traffic and is cost-free on click by click basis. Search Engine Optimisation, however, is a long-term game plan because it takes time for rankings to climb. SEO & PPC complement each other and work best together, so if your budget allows it – do both!

Where do I start my SEO strategy?

Whether you are launching a brand-new website or aiming to improve an existing website, the first step is to identify your target keywords (search terms). These are the terms that people search for on Google. As it is the “Google It Generation”, everyone looks to Google to find a business near them, business hours, phone numbers, address, etc.

So, it is essential that you know what your target customers are looking for (what they are searching for in Google) and prepare your strategy based upon those search terms or keywords. This will make sure that your business is listed as one of the results and the higher up you are on the list, the more likely that your target customers find you.

The next thing you should do is ensure that your website has high-quality content. Once your customers find you, they will visit your website & on Social Media. So, it’s beneficial to invest in a good looking website design with images, videos & infographics. The better and more in-depth your content is, the more helpful it is to your visitors. As a result, they are more likely to be shared and therefore, ranked higher by Google.

SEO is quite simple, why use an expert service?

It is quite simple to get started with SEO for your business. Simply, make a list of the main relevant topics about your business by thinking about the type of search phrases people would type into Google. Search phrases looking for the type of services or products that your business provides. Then, write down the topics you want to rank for in terms of generic groups.

But it all gets more complicated here!

SEO experts use cutting edge tools made by the latest technologies and implement tried & tested techniques to ensure that your digital marketing strategy is a success. While you may not afford to experiment with your business, expert SEO service providers have years of experience in dealing with both small & large businesses.

Which SEO techniques are popular?

It is misleading to say particular techniques are popular for someone to implement those techniques for their business. This is because each business is different with its own target customers, goals & objectives. For a successful SEO campaign, it must take into consideration the unique factors surrounding your business.

This is why it is best to trust SEO experts in formulating strategies for businesses implementing techniques which have the most potential for attracting customers. The most successful SEO campaigns are those with a balanced approach of digital marketing. Speak with an SEO expert to know how SEO can help grow your business or go for a free SEO analysis now.

SEO Tools We Use

We Use Enterprise Level SEO Tools