Are you getting your web site designed or potentially, getting it redesigned for boosting your online based business?
Well, even if you are not getting a website designed now, you will have set a digital marketing plan for your website. In digital marketing, just like traditional marketing, you have to invest in advertisement to gain sales. However, as you may imagine, there are certain differences in digital marketing.
Welcome to this comprehensive blog where we will settle your mind about the the 2 major digital marketing aspects which you cannot decide between – SEO or Search Engine Optimisation and PPC or Pay Per Click.
Digital marketing is potentially one of those things which are always on the back of your mind as a website owner, even when you may not even have a design ready. So, it is something which is crucial to your business.
What is PPC – (Pay Per Click – Paid Ads)?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organic SEO strategies.
Google Ads (formerly known as Google AdWords) advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links section on a SERP page.
The Difference Between SEO Organic Listings and PPC Listings in Google
SEO Vs PPC
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned.
In an ideal world, we would look at both SEO and PPC. They both have pros and cons and work best when supporting each other synergistically for the effectiveness of a great web site design. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts.
In our experience with hundreds of businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach. Results are improved in each channel by utilising both paid and organic. This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.
Why Choose The Web Designer Group as your digital marketing partner for SEO & PPC?
The Web Designer Group is dedicated to providing you with the results you need to gain online visibility.
We will conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilise your website’s content to drive traffic and turn your visitors into paying customers.
By listening to you and determining your business needs, we will put together a successful SEO & PPC plan that will help you accomplish your goals and change the way you do business online.
The Web Designer Group brings you more traffic and helps convert it into sales
All the traffic in the world won’t do you any good if your website doesn’t create paying customers. That’s why we streamline your sales flow, leading your search engine traffic into a sales funnel that turns them into paying customers.
The Web Designer Group uses only proven SEO & PPC strategies to make your increase in traffic last
We don’t build your rankings just to have them come tumbling down after the next search engine algorithm change.
The Web Designer Group gives your personal attention at a great price
We’re smaller than many other SEO agencies, allowing us to keep our costs down and offer you enterprise quality services at a reasonable price. Our team is dedicated to producing results that last, and we’ll communicate regularly with you to explain the progress of your campaign and answer any questions.
We Are A UK Google Search Partner & a reputed and trusted Web Design Agency with vast experience!
Our SEO Approach
Analysis and Strategy
A successful SEO strategy is about building a businesses’ online presence. The Web Designer Group’s first step will be to either complete an in-depth research study on your competitors if you don’t already have a website, or audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program.
During our audit, we will look at the following:
Analytics and Keywords
The first step is to determine how your website is currently ranked and how your competitors a ranking. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.
Your Website’s Accessibility and Indexing
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilises keywords without being duplicated on multiple pages, keywords, and HTML mark-up to make sure that your source code is relevant to crawlers.
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.
SEO – Organic Search Traffic
SEO is a long-term strategy and general takes a minimum of 3 months before you start seeing any results. The strategy would be to rank your website high in the search engine results for high volume keywords. Long term SEO can help reduce your PPC spend as you will already be ranking for keywords you target within your PPC Campaign.
Here is what The Web Designer Group SEO Experts will do to ensure your digital marketing goals over achieved:
Launch a campaign to bring in a stream of new visitors to your website
If prospects can find you at the top of their search engine results, you can turn them into buyers. We’ll launch a campaign to improve your rankings and drive visitors to your site.
Build a framework to sustain a long-term increase in website traffic
We want your SEO & PPC investment to pay off over the long haul, so we’ll base your campaign on ethical SEO & PPC strategies. This framework gives you a sustained increase in traffic.
Optimise your SEO & PPC campaign to convert your new traffic into customers
An SEO & PPC campaign should produce a tangible return on your investment: new customers. We’ll manage your campaign every month, making continual improvements to increase the percentage of your new traffic to turn into paying customers.
Monitoring Your SEO Success - Client Reports Dashboard
We provide all our digital marketing clients with a full client reports dashboard. Our client dashboard is feature rich with features like:
- Rank Tracker: Track keyword rankings for any location or language — Accurate and updated daily.
- Site Auditor: Run one-off or scheduled site audits. Identify common on-site SEO issues to optimise and boost your client’s rankings.
- Backlink Monitor: Track new and lost links in our detailed backlink monitor. Analyse key link metrics including anchor text, DA, PA & Trust Flow and linking domains to identify your juiciest links and pinpoint toxic links that may be damaging search rankings.
- PPC KPIs – Track and monitor a wide variety of important KPIs across every PPC channel. Analyse clicks, impressions, CTR, conversion rate, and more from the campaign level all the way down to individual ads and keywords. Graph any KPI with a single click to intuitively visualise performance.
- Engagement Analytics: Analyse engagement across all your social channels with metrics like clicks, comments and shares. Use this information to understand which channels perform best or pinpoint areas that need improvement.
Tools We Use
We use only industry leading SEO & PPC Tools. This includes state of the art (AI) Artificial Intelligence software to ensure you rise over your competitors. As the UK Google Search partner, we now also offer all of our PPC customers “CLICK FRAUD” as standard. Click Fraud is automated API which works based on logic to prevent your competitors wasting your PPC spend.
Initial SEO Setup Costs
Initial setup costs will vary from business to business. Unlike other SEO Agencies in the UK, we don’t offer set SEO Packages… Why? Because each business is unique and will have it’s own competitors and keywords that it will be trying to rank for in Google Search. We simply perform an in-depth research on your industry, competitors and keywords before providing a strategy and pricing.
Monthly SEO Retainer
We charge a monthly retainer for all clients we complete SEO work for, as mentioned above: SEO is a long terms strategy and take up to 6 months before seeing great results. On a monthly basis we work deeper into your website to further to increase the online visibility, by optimising your website to keep up to date with the ever-changing search algorithms.
We ensure the SEO strategy is designed to keep traffic increasing month on month basis to hit the top positions for the competitive keywords and continue quality link building. We charge differently for SEO & PPC, as you can imagine.
Even for SEO, the cost is never straight forward but we work specifically according to you targets and your website to get it to a stage, when a straight forward monthly retainer is able to maintaining your position. For PPC, we charge a retainer based on your monthly spending.
Hopefully, this blog was able to make it clear for you the distinction and individual importance of both SEO and PPC. However, it is not as simple or straightforward as one is better than the other.
Get in touch with one of our experts to find out what will prove to be the most beneficial for your website. With our vast experience in digital marketing strategies combined with out website design expertise, we will ensure that your web site designed by us is not just a great looking website but also, a great performing website.
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