Times have been tough for the average blue-collar worker, with fewer and fewer projects coming in and competition arising at every corner. It seems that in today’s world, the only way for a business to survive is to stand out, and it makes sense why. With all the opportunities and platforms modern times allow, bright eyed, fresh entrepreneurs are stepping out on the scene in droves. There is definitely no shortage of businesses a customer may turn to. Though this may present great opportunities for potential customers, it leaves the businesses lacking.
How then can a rising service company stay on the rise? By not dismissing the power of marketing. Any successful business can tell you how important marketing is. Coca-Cola, despite being a multi-billion dollar company, remains consistent in their marketing and advertising, and it has kept them at the top for a very long time. If you want to be at the top of your game, it’s time to start on your marketing plan.
Best Electrician Advertising Solutions: Marketing for Electricians
When the term ‘marketing plan’ came up, what came into your mind? Was it flyers and posters? Maybe an ad in the paper? There are many ways one can advertise a business, but the first one we’ll be discussing now is setting up a website.
The internet has opened up innumerable opportunities for ambitious entrepreneurs. Not only is it an inexpensive way of advertising your business, it is also used by over half of the world’s population. This is an incredible coverage no mere poster, or even billboard, could compare to. However, this means that the competition between online businesses is pretty intense. According to statistics, not more than 7 percent of people scroll past the second page of search engine results. This means any result past the third page is practically invisible.
With these odds, it is important to make sure your page has a higher chance of showing up on the first page results. To ensure greater online visibility, your best shot is by making your website search engine optimised. Search engine optimisation (SEO) makes your web page easier to index by search engines which in turn means higher rankings. If you want to achieve this, there are SEO experts for hire, or many online tools to check how indexable your webpage content is.
Aside from making sure your website is getting enough traffic, it would do well to specify what kind of traffic you would like to receive and from whom. Do this by mentioning exactly what type of services you provide and in which locality. Just as much as you would like to stand out, remember that your website should be complete with all the information a client would need in order to do business with you.
There are likely many electricians who went ahead of the curve and started a website already. If you want to convince customers to choose you instead of them, don’t be afraid to mention your achievements and skills in depth to give potential clients a taste of what to expect from working with you. Remember that advertising is all about building relationships and trust.
Classified and Local Listings
Just because the internet is a powerful tool of instant information sharing and advertising doesn’t mean the classified ads are redundant. In fact, newspapers are still one of the best places to advertise your goods and services.
Classified ads and business directories remain one of the best ways of identifying businesses nearby. If you want to gain more customers by this means, it is best to include some good reviews of your business.
Clearly stating the type of work you would like to concentrate on is also important when placing an ad. Right now, electricians are most likely to receive jobs in construction projects, or even replacing existing electrical systems. The rest work on everyday maintenance and repair work.
If you are looking into working in construction, it would do well to get to know and build connections with contractors and architects alike. Getting into business with well known architects could be a big help in finding future work in the field.
Just as with newspapers, the power of flyers and posters should not be looked down on. Any business you receive is a step in the right direction. The key to a proper poster is that it is clear and concise. People pass by hundreds of flyers everyday, and are likely only going to give them minute glances. With the short span of time they’re going to look at yours, you’ll need to make sure they know who you are, what you do and how to contact you.
All in all, there are many different ways you can market your services. The point of advertising is to spread the word of your business as much as possible. A great thing about marketing, especially for websites, is that you can easily change up your platform and marketing methods to fit with the requests of the customers. Part of being a successful business owner is the trait of being adaptable to change.
It is also important to retain the existing customers you have. It is good to be on the lookout for more potential clients to expand your business with, but do not neglect the customers who have helped you out so far! An email goes a long way in letting them know they are valued customers whose business you would greatly appreciate to have again. If you have some customers that have been with you for a long time, why not give them some added benefits? Maybe a discount the next time they avail your services or maybe even a free electrical health check. It is totally up to you how you choose to show your customers you care, but never forget how important it is.