How to Prepare for a Website Launch

How to Prepare for a Website Launch

If you’re reading this, then you’re probably at a point where you’re finally happy with your corporate website design. This comes after numerous hours of hard work and fine-tuning to make sure that it’s a fine representation of your business on the web.

Now, we know that launching a website for the first time can be an extremely daunting experience, which is why we’ve put together a list of essential tips that will help you adequately prepare for your website’s launch.

Put Together a Post-Launch Strategy

It’s important to start planning for post-launch marketing activities before the launch, so that you’re not stuck with not knowing what to do afterwards.

This is where a post-launch strategy comes in which will ensure that all the time and money you’ve invested in corporate website design over the past few months has been worth it. It’s a great way to ensure that you drive the momentum of your website long after the launch while ensuring that you have a steady stream of visitors coming through.

Organise Your Launch Team

You should also have a clear checklist that details what each team member will be doing during this process and make sure you go through it with everyone before the launch.

Here’s an idea of what you can include in that checklist, although the following is by no means as comprehensive as your actual checklist might be.

  • There should be a team member that’s responsible for testing the navigation menus and links by manually clicking on each one to make sure that everything is working as it should.
  • Test your website forms to make sure that they’re being submitted properly and that they’re making it to the appropriate email addresses. You should also ask the individuals who will be receiving them if they got your test submissions.
  • Be very specific about who you’ll be assigning on live chat support, and make sure they are comfortable.
  • Make sure that your website has a similar look and feel to your social media profiles and vice versa. Your customers and prospects will enjoy the branding and design consistency across all the platforms hence you should assign a specific team member to this task.
  • Be clear on how you’ll be announcing your website launch. You could do it through a press release, a special newsletter to your email list or you could even showcase it at an industry trade show or convention. After all, you did spend months on your corporate website design, so it only makes sense to show it off at a B2B event where it’ll get maximum exposure. Whatever you do, don’t leave this step for the last minute and make sure you assign this responsibility to a specific team member as well.

If your launch involves changing your brand name or your website’s URL, you should update your details in all the relevant places, such as your stationery, business cards, banners, brochures and email signatures.