Creating a memorable charity website design can be a challenge for new organizations and mature ones alike.
An impactful charity website design serves a much bigger purpose than just an online digital brochure. It projects your brand in a positive light and makes the cause 100% relevant to your niche audience.
If you take a look at some of the best charity website designs today, they all have certain elements in common:
- They tell a unique story to build the brand
- They find impactful ways to share their cause with the audience and truly make it matter
- They engage users from the outset and solicit action with little effort
What’s the best way to deliver this experience? Let’s first ask ourselves:
What makes a great Charity Web Design?
An effective charity website design needs to do the work of a brand awareness tool – something which can generate not only importance but also excitement around your cause in order to generate ongoing support from your target audience.
A charity web design agency can help ensure that your brand story and identity is showcased using the right design elements – the kind that will immediately spark interest and entice action.
At the end of the day, however, certain elements are synonymous with charity website designs:
Engaging graphics, images and videos
The human mind is capable of processing visuals at least 60,000 times faster than text. When you work with a professional charity web design agency, they will always tell you about the importance of choosing compelling and engaging visual data – such as infographics, high-quality photos and videos, and vlogs.
The more visual content you have on your website, the longer users will stay on each page and click on the desired call-to-action – as an added bonus, this will boost your SEO rankings.
Besides, most people don’t have the time to read long lines of text, and this is especially true for charity website design.
A prominent ‘donate’ button that boldly stands out
When visitors are ready to join your cause, what’s the first thing they’re going to look for? The DONATE button.
While this may seem almost too obvious, you may be surprised to know how the Donate CTA is either not very visible or missing altogether on many charity websites.
So your call-to-action needs to be clear as daylight and stick out proudly for people to see.
Responsive design for all devices
It’s probably fair to say that most users will be accessing your website from their mobile devices. In fact, did you know that website traffic coming from mobile browsing has already surpassed that of desktop browsing?
If you know how to use Google Analytics, you can see what percentage of your audience is viewing your charity website from a mobile device. This will help you chalk out a mobile-first design strategy from the get-go.
On the other hand, a seasoned charity web design agency can help you cover this aspect and much more.