How to Lower Your Site’s Barrier to Entry

How to Lower Your Site’s Barrier to Entry

One of the most common challenges faced by all new websites today is the barrier to entry. However, there are ways you can use to decrease and even eliminate this barrier, using the smart application of technology on your website to make it more user-friendly and generally agreeable to the visitors.

The best part is that most of the hard work has already been done for you, as most internet users already have what they need in order to use the internet and access your site. This includes a functioning and internet-enabled device, a reliable service provider, and a basic level of intelligence required to click on a web page.

Once these requirements are fulfilled, users can access many websites, and your job is to make yours at the forefront of the options available to them through affordable website design.

Here are some tips to help you make your website more accessible and attractive to internet users:

  1. Follow HTML and CSS Best Practices

Most website owners don’t realise this but there are certain HTML and CSS rules and guidelines that have been put in place to help make websites more accessible and user-friendly.

However, in order to reap the benefits of these rules and guidelines, you have to follow them properly by using the correct HTML features and Alt text for your website content. That way, screen reader apps will be able to effortlessly navigate your website, while ensuring that all the information on your website which is expressed in full colour can also be viewed without colour.

  1. Test Your Website for Accessibility

Once you’ve set your website up according to the provided guidelines and rules, you should test it to make sure that everything is working as expected. Now, there are different ways to test your website for accessibility.

For example, you could wear a blindfold to see what it’s like to navigate it for those without sight, or turn down the light on your computer screen to see how it fares in low-light conditions, or better yet turn off all the colours from your screen to see what it would be like to be on your site for colour blind users.

Why is this important? Because there are a LOT of visually impaired internet users out there that may also want to use your website, so you want to make sure that the experience is the same for them as it is for your normally able users. Also keep in mind that some devices are operated through the keyboard due to user’s disability, so you also have to consider that when it comes to your site’s functionality.

  1. Go for Backwards Compatibility

As you configure your website for usability, it’s important that you also keep in mind the users who still use “out-dated” devices and software like Windows XP, gaming consoles and old phones etc.

In fact, you’d be surprised at how many people still use these outmoded forms of technology, and many of them actually earn good money or work at large corporations that are only too happy to continue using outmoded technology if it serves their bottom line.

Nevertheless, you want your site to be accessible even to the 30% of the internet users whose devices don’t support CSS Grid or other modern features, and you can achieve this through affordable website design.

  1. Speed and Performance

As an internet user yourself, you probably know how annoying it can be to visit a website with slow-loading pages, and if this problem is experienced by someone with quality internet access, imagine what it would be like when the site is being used by dial-up internet users or someone who’s on one of those old devices we mentioned. So make sure your web pages load fast and will be able to perform well regardless of the device or internet browser being used, and you can achieve this by employing the services of an affordable website design professional.

  1. Beware of Cognitive Overload

The last thing you want is to chase visitors away from your site due to a busy interface with visual overkill. For the best results, go easy on the visuals and details, and make sure that your site is well-organised and functional yet stylish.