How to Improve Your Business Using ‘About Us’ Page

creative woman working on user interface at office

Remember that your “About Us” page is one of the most visited pages on your website. Yet, instead of creating this page with the utmost care that it deserves, a lot of website owners simply rely on generic and corporate paragraphs.

Thankfully, you can opt for a London Web Design Agency that not only includes crafty design elements, but also pays attention to make your business website more appealing to your target customers.

You must admit that even when you research a company before becoming their customer, you visit their website and one of the things you always do is visit the About Us page. This page tells you all about the mission, vision, team, expertise, qualifications etc. of the business. In addition to covering achievements, this page can be used effectively to convince the reader to get started immediately.

Yet, we fail to recognise this very important page when designing our own small business websites in London or across the United Kingdom.

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But just in case you need some tips, this short article will tell you a few ways you can beef up your About Us page with content that matters and will allow you to increase visitors and convert them to paying customers.

Be Consistent with the Personality of Your Website

If you have written fun and informal blog posts and articles in your website in a casual but engaging tone, you should also have the same personality for your “About Us” page. It’s important that you are consistent with your website’s content tone.

This is why it is highly recommended to use experts such as SEO content writers to write the copy or content for your website. These are expert writers who take into consideration not just the SEO aspect of content, but also, the sales or marketing aspects.

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Regardless of the personality that you’ve cultivated for your business website, your “About Us” page should be consistent with the theme. This will maximise the flow in-between pages and avoid cognitive dissonance.

If you are not sure about how to structure the content of your London business website, or are unaware of the tone which will allow you to maximise traffic and customer conversions, then seek assistance from a professional. The short-term cost of paying an expert to write your website will payoff in the long run when you will continue to improve rankings, get higher traffic and convert visitors into customers.

Include Videos & Pictures in Your New London Web Design

Your website visitors click on the “About Us” page simply because they want to know the people behind the website. Also, who they are going to do business with just in case they decide to purchase your products or services. They will basically look for reasons why they should choose you over your other competitors.

So, don’t just include boring text everywhere. Effectively use images and videos to spice up your business journey or process for readers. This will ensure that your information is being absorbed by the readers.

Therefore, look for a Reputed Web Design Company that can help you come up with an enticing “About Us” page that includes videos and pictures, not just boring old text. A picture that says a thousand words about your business or a video showing your working style or culture.

Play Button Audio Video Media Technology Concept

Your London Web Design About Us Page Shouldn’t Be All About You Only

Although the “About Us” page should essentially talk about you, don’t just make it all about you only. Sure, you can showcase some attributes and achievements, but don’t forget the other members of your team.

About us concept with company people connections

But remember that your customers are not really interested in viewing your resume. What they really want to know from you is what you can offer to them. They want to know how you can provide the products or services that they need and how you can solve their problems.

Create Content Based on Your Business Goals

One of the most common mistakes that several business owners make when crafting the “About Us” page is to think about their own purpose as being informational. Although this is an important consideration, remember that this shouldn’t be your only goal for these powerful pages.

Just like with the rest of the pages on your website, your “About Us” page must have a goal. That is, to have a content that would trigger them to make a purchase from your business.

Think Like a Storyteller & Share Your Journey

Good storytellers are the best writers because they have the great ability to capture the attention of the audience from the start and hold it until the end. Thus, your “About Us” page should be able to do the same thing!

It should be flowing and appealing, and highly narrative as well. That’s why, you should look for a website design curated by a web designer capable of creating an interesting “About Us” page for your business website.

About Us Professional Colorful

Final Thoughts

If you are looking for a trusted, reputed and experience Web Design Agency in London, then you can’t go wrong by choosing The Web Designer Group.

We are a London Web Design company which is experienced in designed excellent looking websites. We have a dedicated team of web developers and web designers who understand the importance of both a website looking good and functioning at its best. We have an in-house SEO team including SEO specialists and SEO content writers. This allows us to offer our clients the complete solution including content, design and Google standard performance.

In addition to this, we also provide all types of printed promotional materials such as business cards, flyers, banners, brochures, etc. to make sure you can market your London business with quality products. We also provide business solutions such as business accountancy, business banking so you can focus on your business while the rest is taken care of by professionals.

Call today at 0203 411 3990 to get a quote for your new professionally designed business website!