How to improve your website’s content

Wooden blocks with letters printed on that spell "BLOG"

Are you struggling to get traffic to your site? Is your conversion rate a joke? Does your website’s search engine ranking suck?

You’re not alone, and while you might blame your website designer for these poor results, it’s not their basic web design package and sleek design that’s causing the problem. The reality is that there are hundreds if not thousands of well-designed websites that fail to perform due to having a very bad copy.

Unfortunately, these websites will not achieve their goals because their websites are filled with poor copy that’s filled with errors.

How do you turn the situation around?

By creating an excellent copy that attracts and converts, that’s how! And we’ve got just the tips you need to do that.

Have a Plan

It’s important to start content planning as soon as you start working on your basic web design package. Ideally, you want to have a measurable timescale with clear deliverables and basic outlines of the content that you want to populate your site with once it goes live.

This includes deciding on the length of each page based on its purpose. Also, make sure you do your market research to learn more about your target audience and what approaches they respond to.

Also, if you’re dealing with a website that already has existing content, you’ll probably have to rewrite it so that it’s more effective.

Edit Everything

Sometimes, all it takes to save a bad copy is a bit of skilful editing. This process typically starts with some proofreading where you correct any punctuation, spelling and grammatical errors that you come across.

Then, tackle any sentence or phrase that seems out of place and make sure that the copy has congruency and flow. You might also come across sentences that are too long for no good reason, and some might just be confusing and difficult to read.

The best way to tackle copy of this kind is to read and re-read it again and again until it becomes what you’re looking for.

Build Winning Landing Pages

The landing page is the face of your website, and as such it has a major impact on the performance of your sales copy. For the best results, get to the point quickly and make sure the content adds value to the reader while setting the right tone for the rest of the content in your other web pages.

So what makes a good landing page? First of all, it should address the visitor’s pain point in a few short sentences. Make sure that you use words that help you establish an emotional connection with the customer while pointing out how your products or service will solve their problem.

Constantly Generate Blog Ideas

To improve your website’s SEO and ranking, you’ll have to make regular blog posts that are relevant to your business and industry. In fact, updating the company’s blog should be one of the key aspects of any basic web design package.

This will help you establish and maintain a deeper connection with your customer while ensuring that your company stands out as a brand and authority in your industry.

Some blog ideas worth considering include documenting your business’ milestones, expanding on the vision and values of your company, as well as relevant topics that your customers can relate to.