Sometimes we overlook the basics when running a business. We get caught up in day-to-day dramas and stop seeing our website or marketing communications with any clarity. In this article, as a web site designing agency with years of experience in creating ecommerce stores, we’re prompting you to take a fresh look at the basics of your ecommerce store and make simple tweaks where required.
1. Finding Your Products
Are you making it easy for customers to get what they want? Test your navigation as if it’s the first time you have visited the site. In fact, ask family and friends to find an item and put it in their basket. Ask them how long it took. If there are issues, look again at your categories, tags and search function.
2. Barriers to Good Customer Service
Do your customers experience prompt and professional customer service? Would live chat help? If you already use live chat, how many drop-offs versus conversions are you seeing? Create a report to analyse the reasons for drop-offs and action it. What improvements can you make to anticipate customer service concerns?
3. Inventory Availability
Are you anticipating future sales? Do you have full knowledge of your inventory and gaps in products? It’s vital for business growth to regularly evaluate market demand and expand popular lines. If a product is out of stock, do you give customers the option of receiving an email notification when it is back in?
4. Connecting All Channels
Is your content marketing integrated throughout your website? Can visitors find out more about products on podcasts? Use the footer for links to podcasts, video channels and all social media accounts. Are share buttons on product pages working? Are there any outdated ones, such as Google+ taking up precious space and creating clutter?
5. Social Proof
Is your ecommerce site in an industry that can leverage content from customers? Known as user-generated content (UGC), there are plug-in apps which prompt visitors and customers to share. This is an effortless way to generate social proof for little effort or expense. When prospective customers see that others are purchasing your products, it makes them more confident in making a first-time purchase. How are you currently encouraging reviews and testimonials? Can this be further automated, and the results exploited on social media or the website itself?
6. Turning Loyalty into Revenue
Are you rewarding loyal customers? Do you offer incentives for repeat purchase or run a loyalty scheme? Focusing on customer retention is a cost-effective way to increase sales. We all know that it costs more to attract new customers than it does to convert existing customers. A well-designed newsletter to repeat customers can produce a welcome spike in sales.
Are you planning a new ecommerce venture? Speak to the experts at The Web Designer Group for advice on creating your online store.