How do you get traffic to your website in 2019? Well, if you already have one of the best web designing sites out there then getting traffic to your website is another question entirely. In this article we will delve into what makes people click onto your website and how you can help that grow in 2019. Because, it’s no longer as simple as it used to be. There are many different ways for you to gain visitors and in this article, we are going to name all of them.
Making sure your website is responsive
It is incredibly important in 2019 to make sure that your website is responsive. What this means is that you make sure that your website is built for the future. The way this is done is by optimising your website for every known possible outlet. Like tablets, mobile phones, laptops and desktops. It’s not as hard as you might think and is paramount to do in 2019.
Google over the past few years has been making changes to their algorithm that ranks mobile over desktop. Therefore, making sure that you have a mobile responsive website is one of the most important features that you need to have for your website.
If you have a rather old website built in flat HTML then we would recommend that you get a website redesign as soon as possible. As this is more than likely harming the amount of traffic that you are getting to your website.
Advertising is the way forward
Over the past few years there has been an abundance of many different ways that you can advertise your website. Which we will state below:
Social Media: There are many different social media websites out there on the web that you can use to your advantage. These include Facebook, Instagram, Twitter and YouTube to name the biggest brands out there. These types of social media are also different in the way they provide content for their users. Therefore, it is a good idea to understand which would best be suited for your business.
For example, if you plan on making videos about your products or services then YouTube is your best bet. However, if you are wanting regular business updates to try and get customers to visit your website then Facebook is probably better for you. It all depends on what you are looking to do with your business.
Google Ads: Another way to advertise your website is through the use of Google ads. A quick way to advertise but be careful as you might end up spending a lot more money than you mean too. However, getting quick leads is guaranteed when it comes to Google Ads. Facebook also do something similar but you are less likely to have success as many people don’t go on Facebook to purchase or look for services.
Getting leads through Google ads might also be a tricky part if you’re not used to it. Targeting high commercial intent keywords is your best bet when it comes to paid search strategies. As this is the best way for you to get potential customers through paid advertisement.
Researching your competition before hand is very important
Taking a look at the already existing web designing sites in the market that you wish to promote your business around is a great idea before you even start thinking about a website. Although all of these different companies might have a few years ahead of you in age of domain, that doesn’t mean that they will stay on page one forever. In fact, your website could catch them out of the pond and throw them away.
Branding when it comes to websites is always different. However, choosing similar colours to your competition can give benefits to converting sales as their websites might have clearer text, a good contrast that attracts the kind of visitors they want or even looks more appealing to you. One thing you must not do is copy their exact design though, as you might be able to imagine, this will create issues for you in the future.
It is of the upmost important that you scour your competitors’ websites for inspiration for how you would like your website to be built.
Your website has to be fast
In 2019 people want instant gratification, fast food and even faster websites. If you remember the early noughties and nineties then you remember the horrible loading speeds of websites in general. Well it has been a long time since the days of old and now people want instant loading speeds. Otherwise, they are more than likely to leave and head over to one of your competitors’ websites.
There is an easy way to make sure that your website is fast at loading and that is by using gtmetix which is a website dedicated to making other websites as fast as possible. You will receive a report from them that outlines issues that are slowing down your website. After this, you can then get started on fixing these issues and then hopefully your website will be faster than ever before!
A social media presence is important
Although we have already mentioned it previously. Social media is imperative in 2019. However, there is a lot more that you can do other than just advertise your business. Using social media, you can promote the content that you wish to whether they be articles or even deals that you might have on your products or services.
If you’re a business that likes to take a lot of photographs of what is going on in your business then Instagram would be perfect for you. If you’re looking for promotion then try your hand at Google my business posts and update regularly. Facebook is good for general writing and keeping your page updated with what is going on in your business in short and snappy ways. Then again you can host events which could be a good thing.
There are loads of other social media websites out there that might peak your interest and are always good to get yourself on. However, some are more niche relevant to certain areas like Behance which is more for artists that wish to show off their work.
The Web Designer Groups Plan for Your Website
Here at The Web Designer Group we provide enterprise level search engine optimisation which is guaranteed to see you shoot through the rankings. The advanced tools that we use are some of the best in the business and get our clients results that they are thrilled with. Give us a call today on 0800 905 5999 or fill out one of the many forms on our website.