In order to improve your website’s ranking in the search engine, you should hire a web design company that can implement the most effective SEO strategies. However, some small business owners and marketers are hesitant to do it. It’s because they think that it’s just out of their budget. But what they don’t know is that SEO is actually more cost-effective compared to other forms of online marketing, including social media and pay per click. The good news is that there are ways on how you can bootstrap SEO even on a tight budget.
- Get Some Links
Link building is one of the oldest factors in SEO and yet, it’s also the most important. The more high-quality links your website has, the higher you are going to rank. The process of link building is time-consuming, but for businesses who are looking to take their own link building, it may be best to start small like with yellow page listings, business directories, local newspapers, and business associations.
- Google My Business
Small businesses must focus more on gaining local exposure instead of targeting potential customers all over the country or world. Thus, the web design company would recommend optimising through Google My Business Page. Start by making sure that you own the page and that you’ve got access to making the necessary edits to the page. Fill out all information that’s lacking, and when you do, make it as descriptive and accurate as possible.
- Incorporate Keywords in the Right Places
As soon as you have identified the long tail keywords that you want to target, start incorporating them into your website. Small businesses must focus on placing keywords that are within the page titles, URLs and the content on their site. However, it’s important that you don’t overdo it when it comes to incorporating the keywords into your content. Try to include keywords in one of the headers of the page and within the first paragraph of your website’s content. This should get the attention of Google without really going overboard.
- Target Long-Tail Keywords
The two types of keywords that you can incorporate for SEO are long tail keywords and general competitive keywords. Since you’re on a limited budget, it may be best to focus all your efforts on long tail keywords. Long tail keywords are phrases that are specific to the needs of your customers. Although both long tail and general competitive keywords are necessary to your business, the long tail keyword is what you should target. It’s because there are probably several other businesses out there that use the general competitive keywords.
- Write Fresh Content
When you hire web design company they will make sure to update your website with fresh content. This is because publishing new content on a regular basis is another way to improve the ranking of your website in the search results. Each time new content is added on your site, Google’s crawlers will visit your website to index it. Thus, the more you add fresh content on your site, the more the crawlers will visit. This also means more chances of people eventually finding your website on search engines.