We can all appreciate the importance of using quality content to attract visitors to your website, but there are other methods that you can use to boost your search engine rankings besides publishing high-quality content on a regular basis.
The best part about the following tips is that they’ve got nothing to do with hiring an SEO expert or redoing your website from scratch. They’re simple, basic and easy to apply methods that will enable you to significantly boost the search engine rankings of your website just like one of the best website developers in UK.
Incorporate More Videos and Transcription
Video is one of the best ways to engage with visitors on your website because it’s a bit more interactive and detailed than written text or static images. Therefore, you can use video to convey multiple layers of information about your brand in a way that will attract the right attention from the right viewers.
However, as with any piece of content, it’s important to ensure that your videos provide value to the viewer by imparting information that the viewer didn’t know before. This could be anything from a helpful tutorial to an educational video that’s presented in a narrative form.
Either way, make sure that you use high-quality equipment when shooting and editing the video so that the visuals come out looking like something that a 21st-century viewer would want to watch.
Once you’re ready to upload the video onto your website, make sure you incorporate the right metadata, much like you would when uploading images, for example. Also, the thumbnail you use should be equally attention-grabbing and/or witty in order to attract the attention of your viewers.
Your video should also be accompanied by a detailed transcript that describes the content of your video, as that’ll make it accessible to a wider range of users including the hearing impaired or someone who’s using a sound-disabled device.
Whatever you do, use different video content for each page that you want to incorporate video into, as this will also contribute to the video’s accessibility and interest factor.
Tag Like a Pro
You’ve probably heard about meta tags before, and that’s because they’re an important aspect of SEO. It’s a well-known feature among the best website developers in UK, as they use it to make sure that their client’s websites stand out from the crowd in the search engine rankings.
Meta tags are basically information extracts that describe the content within the website, and as such, they’re an intrinsic part of website code.
All you need to do in order to tag like one of the best website developers in UK is to:
Include a title tag, which should be the same as the title of the actual page because that’s what will appear in the search engine results.
Include a meta description attribute, which refers to the short description that you see under the heading in the search engine results page. For maximum effectiveness, keep these descriptions short and make sure that each page has a unique one.
Meta robots attribute: This will make or break your chances of getting indexed, and appears as the index/noindex information.
Alt tags are for winners: When you have an image which you wish to upload, it is a smart idea to fill out the alternative tag which would be on the right-hand side. Google especially takes into consideration the filling out of these as they have announced with previous updates.
Write niche relevant content
Even if you’re not the fan of writing there has to be some sort of relevant content on your website. Now with the new Google updates it has to be niche relevant content. This means that, if you own a flower business then your website has to have the relevant content about flowers. It is quite simple but you will be surprised at the number of people that don’t understand this concept.
Of course, when you write content make sure you do not plagiarise from other websites as this will completely ruin your chances of attaining higher rankings. Google absolutely hates this and, in all honesty, you look like a jerk to other websites and people who visit those websites and find out what you have been doing if you do this.
Once you have all of your content ready make sure that you use something like visual composer to make it look nice and flashy. There you can add the videos and images we talked about in the previous paragraphs. At the end of the day, you want to make your website look incredible and user friendly. This will also increase the domain authority of the website. With a higher domain authority comes the appreciation and higher rankings that the Google algorithm loves.
When it comes to higher rankings on Google user experience is the top priority. Because, the more people you have on your website the better you perform, as well as, the more profit you will get from your products or services. The higher the rankings because of your content the more people visit your website.
Visit The Web Designer Group for all your website needs
Here at The Web Designer Group we provide excellent search engine optimisation services that will blow you up the rankings in mere months. Of course, we cannot promise you page 1 and any company that does you need to leave at once. We also offer many different kinds of marketing services as well such as social media marketing, marketing for all search engines and best of all web design. You can trust us to provide you with one of the best websites you have ever seen as well as inform you on many ways on how to boost your website ranking in easy steps that you can perform.
Of course, The Web Designer Group is a global company with offices all over the world. Therefore, we are known for providing some of the most incredible services. These range from the different add-ons we can add to your website which include but aren’t limited to website content writing, photo pack, booking system, business listing, custom contact form, google analytics set up, live chat functionality, online payment facility, review system, social media set up, business bank account, customer testimonials, photo gallery, website translation, accountancy service, business insurance, business phone line, stationary design, legal documents, menu design and promo flyers.
As you might be able to tell we have quite the abundance of services and add-ons that we offer to our clientele here at The Web Designer Group. Therefore, choosing us is probably a good call as you know we are going to provide you with the best when it comes to all of the aforementioned services.
You can get in touch with us by calling us on 0800 905 5999 or if you are a tad shy, by using one of our many incredible contact forms which you can see across our website. Check us out on social media, we have accounts of Facebook, Twitter and LinkedIn where you can find our brilliant articles that teach you about anything from click-through rate, long-tail keywords, organic traffic, anchor text, keywords, link building, internal links, inbound links, search engine ranking, bounce rate, broken links, header tags, different search engine’s, search queries, phrases, serps, strategy , search console, site speed, digital marketing, content marketing and much more.
There are many different factors that make us one of the most exceptional search engine pro and web design companies in the United Kingdom and across the globe. If you do not believe us then check out all of the happy customers, we have via our reviews on Trustpilot and Feefo. Equally, why not checkout our portfolio where you can see many perfect websites and elated customers to who will give you a positive review of us.