Having a beautifully designed website is important when it comes to keeping a customer on your site. The problem is, you don’t want a customer to go on your site, have a look around and leave, you want them to interact with it.
The type of interaction you want from the customer depends on the type of business you’re running. If you’re a restaurant that takes bookings online, you want to have a prominent booking system displayed on your homepage.
If you’re an online shop, you want to have eCommerce functionality so people can buy products directly from your site.
In this blog post we will cover various interactive website design elements that will convert visitors to customers and help your business grow.
- Booking System
We touched on this briefly in the intro but I’ll explain it in more detail.
When you hire a website designer you want to make sure they provide all the interactive elements your customers expect from you.
A booking system is the perfect way to get people to interact with your site. They might be going on your site to check your business out and decide they’re at least semi-interested in what you’re selling.
Instead of having to go out of their way to call you on the phone and book an appointment manually, they can see exactly what dates and times you have open and can book there and then. This level of interactivity could turn that semi-interest into a full-on booking.
In my personal experience I much prefer to book online. The barbers I go to has one of these systems and not only can you pick from the times and dates available, you can filter them by your favourite barber.
Also, going off the topic of interactivity a bit, you’ll have more time to work as you and your staff won’t have to waste as much time answering the phones. Your businesses can literally be off the hook.
- Custom contact form
Custom contact forms are another great way to increase your website’s interactivity.
In terms of website design, this form is better off on your homepage as it has more chance of catching customers on your site. Again, these are enquiries that would otherwise waste more manpower.
Also, you won’t drop any calls and lose potential customers as all the information will be down in writing.
Another great thing about custom contact forms is that they’re customisable, go figure. You can choose what information you want to collect from your customers depending on what it is your business does.
If your business requires the customer to upload a file, that can be built into the form. If your business works with emails you can put in a field where they input their email.
I’ll use The Web Designer Group’s website as an example.
In the web page design of our homepage we have a custom contact form that asks for a customer’s name, email and phone number. It also has three drop-down menus to give us an idea of what industry they’re in and what service they’re looking for.
The second drop-down is important because it allows us to direct the enquiry to the correct team whilst allowing us to sound more clued in when we call them on the phone. This web design feature is important for large businesses with more than a single department.
- Review System
Review systems are a fantastic way to get people to both interact with your website design and establish trust with new customers.
Think about it, people rarely leave reviews unless the process is made simple an easy for them. Even if you go out of your way to ask a customer for a review, it’s likely they still won’t write one.
Having a review system on your website means that customers who you haven’t asked for a review might leave one, and those you’ve asked will find it easier to leave one. It’s been proven time and time again that ease of access increases conversions for your website.
Trailing off the interactivity route again, review systems also make your website look more legitimate and will increase your customer base massively.
Imagine being on a website, you’re almost ready to make a purchase but you’re not sure of the site’s legitimacy. You see a 5-star rating from Trustpilot or Feefo and you know instantly that you’re looking at the website of a reputable company.
This interactive element is arguably more important than the website design itself as any old pirate could build a decent looking website design. Legitimacy is much more convincing when other people are telling you a service is five-star.
- Social Media
Social media has made a huge difference in the way companies market themselves. They’re also the best place to interact with your customers.
Just adding some social media icons to your home page that link to your external social media pages is enough to increase the interaction on your website and on your social media.
On our home web page design, we have these icons in both our header and footer.
Social interactions are actually one of the most successful ranking factors when it comes to SEO in 2019.
If you don’t know what SEO is, it’s basically the position your website shows up in Google searches when customers search a particular set of words. For example, if you search “web design in Manchester” you’ll get a list of web designers in Manchester. SEO is the practice of boosting a website up these rankings so it appears on the first page of Google searches.
Social interactions are classed as any comments on either your website or social media. The more people who click your social media icons on your home web page design, the more likely they are to interact with you.
- Google Analytics
Google Analytics is the best way to track conversions on your website design.
Before you can use Google Analytics to track your conversions, you need to set it up for your website. You can either do this yourself or pay a professional web designer to do it for you.
Once your analytics is set up, you can set goal tracking for certain sections of your site. Goals in Google Analytics track specific user interactions, anything from form submissions to clicking on buttons.
This is a fantastic way to see what is and isn’t working on your website design. If your contact form isn’t getting enough submissions, change it out for a new one and see if those submissions increase.
You can also see where the visitors are located so you have an idea of what type of person is clicking on your interactive web design elements.
As you can see from these five tips, there are a lot of ways to make your website more interactive.
When you’re running a business that requires customer interaction, whether it be a customer contact form, a booking system, or social media buttons, it’s important to make it as easy as possible for your customers to interact with your web site design.
I hope you’ve learnt a thing or two from this post, see you in the next one!